Month: August 2017

7 eCommerce Website Design Features that increase your Conversion

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Do you have an eCommerce website that is visually appealing in design? In spite of aesthetic eCommerce website design, you are somehow struggling to get enough conversions? Well, do you know you can improve your conversions for your eCommerce store to a greater extent? Yes, you can do it by improving your eCommerce website design.

Here we present top 7 ‘must-have’ elements for your eCommerce website design that can skyrocket your conversions:

ecommerce website design elements

1. Keep your customer in mind before and during designing

According to Lindi Wheaton, when selecting an eCommerce cart to work with for online business, keep customer satisfaction at the front of your mind. This in return will reward you with customer loyalty.

Designing an eCommerce website that is usable and accessible often requires an investment. You need to invest in quality time and dedicated resources (consultants and Web designers). Of course, this investment pays-off good returns in the long run. In any circumstances, a customer-centric website leads to conversions over a website design that is not customer-centric. Great designs give great results since users feel welcome to your site and get inspirations to buy. Tip: Design your site in such a way that screen-readers can access it. Also, embrace screen-readable descriptions of the images displayed on the page to grab the attention of visually weaken visitors.

2. Double-check about website Security & Platform

Visitors who make a transaction on eCommerce websites are always concerned about the security of their personal and financial information. Just imagine, will you buy anything online from the site which people don’t trust? No, is it? The same way you should think of security concerns for your visitors. You need to let know your potential customers that their data isn’t going to fall into the wrong hands.

You can win the trust of your customers regarding their personal and financial information security by buying an SSL (Secure Sockets Layer) certificate. This is because customers are more likely to reach for payment option while purchasing online if a website is secure. On the other hand, SSL is an effortless way to secure your website. SSL relies on encryption to make the transactions private. Its encryption prevents any malicious intent that can be dangerous for your credit card information.

Tip: You can quickly verify for SSL certification of any website:

  • A URL with https:// instead of http://
  • A green “lock” icon in the address bar

3. A mobile-friendly design full of creativity

We have already emphasized the importance of responsive designs. It is one of the most important website designing trends for the year 2017. Mobile-friendly designs are inevitable since mobile devices have become an indispensable part of our daily routine. Hence, as an eCommerce store owner, your eCommerce website design should pass a check of mobile-friendliness.

According to Statista.com, in 2016, global e-retail sales amounted to 1.9 trillion U.S. dollars, and it is expected to reach 4.06 trillion U.S. dollars by 2020.

Mobile-friendly E-commerce Website Design

The above projections indicate how online shopping is one of the most popular online activities at a global level. And, impressive revenues are earned through mobile shopping.

As an eCommerce store owner, you need to ensure that your brand and online presence doesn’t reflect another business. Your first impression will be judged by your eCommerce website design during the first visit of browsers to your online store. Your design should be unique to visitors. They should find it worth buying from in it. Invest in custom website design for your shopping cart and enjoy conversions! Tip: If you have a traditional eCommerce website design, redesign it for handheld devices. Responsive designs will let you earn more traffic and revenue, and reach out to a much wider audience.

4. Website Hosting

Have you ever got switched to another website for shopping from your favourite one just because it did not load on time? Or, have you suffered irritation while doing online shopping because the website was too slow to load products or reach to check-out page?

A slow and unresponsive eCommerce website design is a significant restraint. This is because an average online user can only bear load time of up to 3 seconds.

Website_Hosting_E-commerce_Website_Design

From both perspectives, customer experience and search engine optimization, the loading speed of your website is crucial. Some hosting platforms provide dual advantages of native SEO traits as well as offer apps to strengthen their SEO efforts. Tip: eCommerce websites that load in less than 3 seconds have a lot of benefits over websites that take longer to load.

5. A strong and compelling Call-to-Action

A strong and compelling call-to-action (CTA) is a website element that encourages customers to take a particular action while navigating your website.

Do not miss out to create your CTA buttons captivating and intriguing. Such CTAs can attract users and capture their interest in your eCommerce website design. Your CTA content should invite them to follow through by clicking on the button. CTAs facilitate you the prospect to engage users and keep them moving further down the funnel towards a conversion. According to HubSpot, by creating a CTA with a quote from a treasured customer, you can kill two birds with one stone.

CTAs should be industry-specific and far from generic. Use enticing copy that truly encourages the user to click on the button because there is a clear value in doing so. In terms of the design, buttons should be prominent on your web pages and stand out vibrantly so that the user never has to actively look for the button. Make sure your visitors get the option to take multiple actions with the influence of strong and compelling CTA.Tip: Most prominent CTA buttons in an eCommerce website design are“buy now”, “shop now”, “add to the cart”, and others. However, you should experiment a few of these with a few variations of colours, image, and content, on your own store to see which performs best!

6. User-friendly navigation

Your website navigation can lead a user either to continue his journey for long or leave the website forever. You need to ensure that your eCommerce website design is properly structured. A proper structure and easy navigation help visitors to browse and search engines to understand. As far as possible, avoid drop-down menus since it encourages visitors to skip important web pages. According to Kissmetrics, put your most important items at the beginning of the navigation and the least important items in the middle. “Contact” should be the last item on the list, putting it at the far right in top-level horizontal navigation, a standard location.

User-friendly E-commerce Website Design

The reason behind a neat structure of the website is to ensure that visitors should always be sure of where they are on your website. Your website navigation can have an impact on both traffic and conversion. If they are aware of what they want and where they are, a conversion will not be difficult to take place.

Tip: One of the best ways to boost website navigation experience is to append breadcrumb navigation and an HTML site map in the footer section.

7. Include Product Reviews

According to the study of CompUSA® and iPerceptions®, 63% of consumers indicate that they are more likely to purchase from a site if it has product ratings and reviews.

One of the highly important but quite underrated element to promote the reputation and evaluate an eCommerce store is Product Reviews. An eCommerce store has a good collection of consumer reviews on your products has the capability to widen its customer base. Brands like Samsung, Apple, Nike, Levis, and others have gained a significant market share in a short span on the basis of positive product reviews.

It’s safe and sound to stress the importance of customers’ reviews regardless of how well you promote your online stores and products. Customers’ reviews on your products will always have higher weight age and greater impact. They not only read online reviews but also compare positive reviews with negative reviews on the same product. According to Advances in Economics and Business, “85.57% of the participants stated that they read reviews often or very often before they purchase online.

Product reviews can either make or break the ultimate decision of the buyer to buy the product. Hence, in your eCommerce website design, choose a shopping cart that has a space for product ratings and reviews.

Tip: Suggestion on how to include ‘product reviews’ in your eCommerce store.

  1. Incorporate a five-star rating or a 1-10 scaling system below every product.
  2. Make it viewable and easy for the user to assign grades (with as few clicks as possible.
  3. For your top reviews, create a separate landing page featuring testimonials written by registered customers.

At last!!

The ultimate goal of your eCommerce website is to sell your products and generate revenue. This end goal can be drilled down into smaller goals. These goals include email subscription, signing up, increasing social media followers, or sharing a piece of content. You can achieve all these goals with a proper eCommerce website design in a place. And, this is now possible if most of the above-mentioned traits can be taken care of. However, there are a number of tactics you can apply to help with eCommerce conversion optimization and convert your browsers into buyers.

Do you own an eCommerce store? How far your eCommerce website design is optimized for conversions? Do drop in your words in the comments section!

10 Skills Every Software Tester Should Master

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Software testing is a procedure performed by a software tester to execute either a computer program or application with an aim to find and fix the software bugs. Software testing can also be understood as the process that validates and verifies either of the software program, application or product.

Being software testing one of the most crucial things, it is very imperative that every software tester should possess specific technical skills and in some, they need to excel. What are those skills?

These are some of the most valuable 10 skills that every software tester should master

Testers don’t like to break things; they like to dispel the illusion that things work. — Kaner, Bach, Pettichord

software tester skills

1. Awareness of SDLC skills

Most of the project stakeholders possess a false impression that SDLC (software development life cycle) is a project management methodology. In fact, SDLC is a framework that defines tasks to be performed at each stage of software development process.

For software testers and quality analysts, it is advisable to learn product lifecycle management abilities. Such learning will enable them to comprehend the application improvement undertakings and plan testing cycles effectively. In-and-out information of SDLC will also help the quality analyst to suspect complexities in the application which can control in taking the correct measures in advance.

With this, software testers should also grasp a few development methodologies that pertain to SDLC. To name a few, those methodologies are Scrum, Agile, Waterfall, and V-shaped model among others.

2. Attentiveness to STLC skills

STLC is an abbreviation of software testing lifecycle. Software testers have an important role to perform in the Product Testing Life Cycle, which is also called STLC.

STLC is a grouping of exercises carried out by the team of software testers from the starting point of the project to the completion of the project. Programming Testing Life Cycle is a procedure to improve the overall quality of the product. STLC comprises of various steps such as analysis of requirement, in a grouping, test planning, developing test case, setting up an environment, executing tests, and closing test cycle. At each of the STLC stage, procedures are carried out in a planned and systematic manner to get done a decent quality product.

3. Knowledge of various Bug Reporting Tools (Testing Tools & Techniques)

Bug reporting being one of the core responsibilities, it is essential for every software tester to have knowledge and awareness of different testing techniques and application of testing tools. Testing is not responsible for the bugs inserted into software any more than the sun is responsible for creating dust in the air. — Dorothy Graham

Regardless of the domain and type of application, the acquaintance of various testing types likes white box testing, black box testing, security testing, system testing, unit testing, and others make testers versatile. Also, it helps them work on any sort of project. Moreover, a large number of bug reporting tools are available in the market such as bug tracking tools, test management tools, GUI testing tools, automation tools and similar others. Hence, it is also important for quality analysts to get the knack of these tools so that they can serve diverse requirements and complexities of the project.

4. Well-versed with Techniques of Automation

Automation does not do what testers used to do unless one ignores most things a tester really does. Automated testing is useful for extending the reach of the testers’ work, not to replace it.  – James Bach

With the increasing complexities and integrations in the application, relying on manual testing alone cannot get the job done. For testing browser compatibility, performance, headless as well as database and integration layers, testers should learn automation skills since it imparts higher accuracy because of the business logic and technicalities it can serve. In addition, there are several test automation tools that dedicatedly support particular testing type and come with features to get the tasks done quickly and efficiently.

5. Excellent communication skills

Excellent communication skills are the key to succeed in any field, on any platform. A software tester is also not an exception here. Every tester should also possess good communication skills. Here, effective communication skills refer to good writing, speaking, listening, and reading skills. Quality analysts should communicate effectively with stakeholders at all stages, e.g. updating the status of the project to the clients, informing about requirements to the team, passing on issues to the developers, translating specification documents to test cases, and preparing reports for the management. Over and above, good communication helps to demonstrate a high degree of comprehension which further assists in conveying insights and providing feedback to both technical and non-technical people, logically and rationally.

6. Outstanding Logical and Analytical Thinking skills

Definitely, this is one of the essential requisites of a software tester. In most of the practical scenarios, software tester identifies a considerable amount of the bugs with rationales connected with the code. In such scenarios, analytical thinking ensures that you are capable of thinking out of the box. It should result in the creation of various test cases. Logical thinking helps you understand all Dos and Don’ts when you test as an end client and apply a broad range of prospects you can consider. Your analytical skills and logical thinking can create situations that help you rapidly make your product strong.

7. Top-notch Project Management skills

In any job, apart from core technical skills, one also needs to own time management and project management skills. Similarly, only possessing testing skills will not be sufficient for a software tester in the long run.

As a quality analyst, you should have great learning and thorough understanding of the business process and overall project details. Strong problem-solving skills and top-notch project management tactics will assist you when the going is tough. Besides, having in-depth programming talent will provide you with growth in testing at the code level. If you possess excellent knowledge of the code structure, your contribution to the development team will be significant. You will be able to come up with bugs that will be very useful for the overall software or product.

8. Updated with the latest Web & Mobile Technologies

If you are a software tester, apart from above skills, you should also get updated with the latest web and portable innovations. Then only you will be able to comprehend the sort of use, its built and scalability, and apply a suitable course of action for its testing.

Each and every software tester should keep a tab on both the web and mobile technology advancements. The technological advancements lead them to figure out the coding style and technical challenges to deliver effective QA solutions.

9. Sharp Decision-making skills

Perhaps, this is one of the most fundamental soft skills for any software tester. In most of the scenarios, a large portion of the bugs is identified with basis connected in the code. As ironic as it seems, the challenge of a tester is to test as little as possible. Test Less but Test Smarter – Federico Toledo

Analytical thinking and related decision-making skills ensure that you are capable of thinking out of the box. These skills will help break up a complex software system into smaller units to get a superior understanding and create test cases. Analytical skills and related decision-making talent of a software tester should result in the formation of different test cases.

Logical judgment plays a fundamental role when you test as an end-user and relate all sorts of probabilities you can think of. Creating situations which help in making the product strong can be done quicker by the software tester who possesses strong decision-making skills.

10. Self-explanatory and high-quality Reporting skills

Last, but not least! An ideal software tester must also own good reporting skills. High-quality reporting skills aid to provide the precise status of the test project and application under test to stakeholders. The practice of high-quality and self-explanatory reporting leads to overall better project test coordination.

In addition, it gives transparency to the top management regarding test cases executed; bug encountered; release timelines; and others that in due course lead to take the right decisions on time.

Closing thoughts

Being a software tester, the above-mentioned skills are desirable in you. Testing is a continuous process which runs throughout the product development lifecycle and even posts product development too. No doubt, there is always room for improvement in almost all products. However, if you possess the best qualities and top-notch skills of a software tester, you can for sure come up with the best possible product.

Instagram Marketing Tips – A Booming Social Media Platform

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Undoubtedly, Google Plus, LinkedIn, Facebook, and Twitter are the most receptive social media platforms for B2B. However, other platforms are also making their space in the field of digital marketing. They are, to name a few, Instagram, Pinterest, Evernote, Tumblr, Viber, YouTube, WeChat, Reddit, WhatsApp, and many others. All these are preferred for various marketing activities. Dig further to get handy tips on Instagram marketing.

Instagram Marketing Tips – a booming social media platform

Instagram (Instant Photo + Telegram) is one of the fastest-growing social media platforms. Instagram is a great social media platform for online marketing since it is more popular on mobile. On the other hand, mobile is gaining huge toehold day by day by both users and search engines.

Instagram has a dedicated base of users and it provides better engagement as compared to other platforms. Also, put together a guide you the Instagram algorithm for the most possible followers and post engagement.

To make your brand more popular and boost your web traffic, explore the Instagram marketing trends and tips for your business:

Instagram-Marketing-Infographics

Innovative Approaches to Improve Your SEO

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According to HubSpot, 80% of a website’s traffic begins with a search query. That is why search engine optimization (SEO) is immensely important. Also, it is must for you to learn how to improve your SEO.

You definitely need to improve your SEO with the below mentioned innovative approaches since it is a vital element for any business or any individual enterprise. The practise of SEO is not only restricted to traffic and visibility, but it is also equally important for creating a BRAND. An excellent implementation of SEO can efficiently and productively convert a startup into a BRAND.

It can even help in maintaining the quality and reputation of a brand in the digital environment for the long-term. However, how to improve your SEO? What are the innovative approaches to improve your SEO?

Here, we present the most known yet innovative approaches to structure and improve your SEO and advance the way you are working for website optimization of search engines.

Top 6 Innovative approaches to improving your SEO

Organic SEO (natural SEO) is a free and usual way to bring traffic to the website from the search engine. An organic SEO is a time-consuming process and results may take considerable time to affect the bottom line, whereas an inorganic SEO provides results in substantial short times.

The implementation of these advanced and innovative approaches will improve your SEO and double your organic website traffic.

improve your seo

1.  Acquisition of link building

According to Jayson DeMers, “Don’t buy links. Earn them, because the quantity and quality of inbound links have a significant impact on a website’s rankings”.

Earlier link building was often done through black hat SEO techniques. However, fortunately after the Google Penguin, an algorithm update that was created to penalize sites that were creating unnatural Backlinks, the scenario is improving and moving towards white hat link building.

SEMRush has given a perfect formula for backlinks:
Quality Backlinks = Relevancy + Trust + Authoritative Website

In order to obtain quality inbound links, follow these innovative yet effective techniques to improve your SEO and boost your rankings:

  • Understand the link-building strategy and innovative approaches of your competitors
  • Build ethical business relationships: promote your articles/blogs on other websites and do blog commenting and posting on various sites having high DA/ PA.
  • Build a professional network on social media platforms and let your followers know about your website and your business
  • Get rid of broken links
  • Implement Schema mark-up to your website. Schema.org provides a particular set shared vocabulary that you can use to mark up your pages so that the major search engines can understand them.
  • Do guest blog posting on quality and relevant sites.

Remember, Google penalizes for paid guest blogging.

2. Strategic approach towards keywords

An unbeatable keyword strategy, as a part of innovative approaches, involves choosing high-performing keywords that drive relevant traffic to the intended website. Selecting the right keywords can make a remarkable difference in SEO campaigns and ultimately improve your SEO results. The right selection of the right keywords will help your website rank well on Google and other search engines. The ideal keyword strategies comprise highly relevant keywords that relate closely to a particular business or are associated with a particular industry.

Always have long-tail keywords to compete with already established SEO.  It means instead of short-tail keywords of 1-3 words like “make money online”, “lose weight”, and “communication skills” use long-tail keywords like “how to make money online with affiliate marketing”, “how to lose 20 kg weight in 3 months without dieting”, and “how to improve online communication skills”.

To determine the success of keywords that improve your SEO, you need to consider the following parameters:

  • Extraction of a general list of keywords and keyword phrases from competitors’ website & target market
  • The relevance of keywords concerning your website content
  • Research of keywords on a regular basis
  • The resemblance of keywords with the vocabulary of the target audience
  • Usage of keywords that are unique to the content for each web page

Remember, Google penalizes for keyword stuffing.

3. Focus on quality of content vs. quantity of content

Google Panda considers the quality of a site’s content when ranking sites in the search results. For websites that have lower quality content or copied content, they would possibly get adversely impacted by Panda.

By now we all know that ‘content is king’ and it is. In fact, it is a “kingdom” and can effectively improve your SEO. Your quality content brings engagement and ultimately boosts brand awareness. Has content optimized thoroughly on your each and every web page?  The key here is to come up with engaging and quality content is writing for your users, search engines will then automatically take care of your rankings.

Of course, long-form content performs well; however, short-form content hasn’t yet lost its charm. So, maintain the right amount of proportion of long-form vs. short-form blogs and other content.  In a nutshell, have all sort of content (textual and visual i.e. images, infographics, GIFs, and videos), to delight your readers with a variety of quality and original content. According to one school of thought, good quality content matters more than the domain age in the long run; which resultantly improve your SEO.

And hence, original content is critical. The spinning of content will never get you good rankings. Your blog or website can even get penalized by Google for such low-quality content. For whatever content you publish on your website, you need to ensure that the content is user-friendly. Visitors prefer content that reads in straightforward and easy-to-understand language. Google boosts all those websites that can engage the readers to keep them hooked on the site longer.

4. Optimization of on-page factors

You can earn quality backlinks through strategic techniques and innovative approaches to off-page SEO. However, your on-page factors also need to be optimized for better rankings.

Here are a few handy things which you can take care of to improve your SEO:

  • Your SEO efforts can go waste if you use either too long or too short titles and descriptions
  • Always have your Focus Keyword in Meta titles, Meta descriptions, and headings
  • Check the presence, relevance, and optimization of Title tags and Meta descriptions on each of your website page

As compared to Title tags, Meta descriptions have lost power in the ranking algorithm; however, it still helps in increasing clicks from search results. So keep them most relevant and attractive.

Also pay due attention to conversion optimization aspects such as site speed, image optimization, video optimization, code optimization, the aesthetic look of the site, and more.

5. Implementation of a timely website audit

An innovative SEO is just not possible if your website audit does not take place on a timely basis. A website SEO audit should not miss on any of the following parameters:

  • Elimination of Site and URL errors
  • Evaluation of XML sitemap
  • Assessment of content
  • Assessment of site speed and canonicalization
  • Verification of Robots.txt files
  • Authentication of site architecture
  • Ensure your website is responsive

An audit report of your website will reveal insights on your site’s ranking criteria, bounce rates, user engagement time on any specific page, search percentages, and website traffic. Furthermore, it also aids you to address broken links, response time, download time, and other HTML errors, if any. Get performed your website audit on a timely basis by an SEO expert to get the exact review needed for search engine optimization.

We recommend the following tools/tips for a great website SEO audit:

  • Google’s SEO Guidelines
  • Google Analytics
  • Moz Title Tag Preview Tool
  • Google and Bing Webmaster Tools

6. Measuring SEO success based on analytics

Improvement cannot be made possible if you are not aware of flaws. Similarly, SEO cannot be improved if you do not measure the effectiveness of your SEO efforts through analytics.

In Google Analytics, track your SEO campaigns. Apart from monitoring your ranking, keep an eye on your non-branded traffic, improvements in engagements, and other parameters. Figure out which online campaigns bring the most traffic and conversions and why they are performing better. Check the location of your best visitors. With the help of ‘site search’ function, the site determines what people are searching on the web and what they are looking for on your site. To check your goal conversions, checkout at what point of site people abandon the shopping cart.

Conclusion

SEO is more like fishing rather than hunting. Search Engine Optimization is a cornerstone of any good web marketing strategy. Good SEO skills are excellent web management skills as well since they result in standard-based website implementation, well-organized information architecture, and well-written on-topic content.

Are you ready to improve your SEO? If yes, right away implement these innovative approaches and experience the exquisite results. If you have anything else to add, do drop in your words in the comments section!

Top 6 Facebook Advertising Strategies for Instant Conversions

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According to Sprout Social, more than 1.86 billion are monthly active users on Facebook, which includes a 17% year over year spike since 2016.

This shows how important and preferred Facebook is as a social media network. Facebook has expanded its wings and has moved beyond just a network to connect with family and friends. It is, in fact, considered one of the most important social media marketing platforms. Keeping the amount of audience that visits Facebook and its growing importance in digital marketing services, you should not ignore the dominance of Facebook advertising strategies that bring instant conversions.

A lot many search marketers are either unclear or unaware of how to advertise on Facebook. Hence, first of all, your entire social media marketing strategy has to be crystal-clear and completely in-line with your social media goals. Facebook advertising strategies also require the same logic and action.

How to build Facebook advertising strategies that bring instant conversions?

Facebook advertising strategies come in various varieties. The options include the promotion of your business page, promotion of your posts on a business page, promotion of your popular posts on which users have taken action, or promotion of your website.

A Facebook advert makes it easy to find the right people, capture their attention towards your advertisement, and get the desired results. According to KISSmetrics, Facebook ads are more like display ads than search ads. Facebook advertising strategies should be used to generate demand, not fulfil it.

If you are worried or unsure about how should you advertise on Facebook, here is the suggestion!

  1. Figure out at which stage your Facebook advertising strategies will fit
  2. Build ideal customer audience i.e. connect with your target audience
  3. Display advertisements to your target audience whom you already know
  4. Perform A/B testing of your creative advertisements
  5. Track performance of your Facebook adverts and incorporate improvements in your Facebook advertising strategies.

QL Tech Tip:

In Facebook advertising, the ad content works well on the basis of three parameters:

1. Relevant target audience

2. Quality of content and

3. Perfect timing of posting content including timely interactions

Keeping the above mentioned three points in the mind, your Facebook advertising campaign needs to be prepared.

Facebook ads can appear in your target audience’s News Feed or right column of Facebook. Run through various types of Facebook advertising strategies which can bring traffic and boost conversions.

Types of Facebook ads

1. Page Post Engagements

These ads are basically the posts that invite you to like, comment, or share. Hence, such ads are targeted to boost engagement of the posts of your fan page.

Page Post Engagements

2. Page Likes

The amount of likes serves as social proof. And hence, the higher the likes, the better the social image. These are the most popular category of Facebook advertising strategies. Because once your audience base increases through likes, it will spread awareness of your brand in their networks too if they like or share your posts.

Page Likes Facebook advertising

3. Clicks to Websites

Such facebook ads are targeted to take some desired action. Such ads are best fit if you want your target audience to visit your website by inviting them to read your blog or any offer.

Clicks to Websites Facebook Advertising

4. Website Conversions

These ads rather than focusing on any other information direct user to take the desired action on their CTA. These ads work best when you want to promote any special offer or limited time discount coupons.

Website-Conversions-Facebook-advertising

5. App Instalments

These ads are getting attraction from the young crowd. Such ads direct users to download their app and use it rather than browsing their sites on the internet. Flipkart app, Ola cabs app, etc.

6. Event Responses

These ads are treated as special ads. Whenever any event or webinar is organized by your business and you want to promote it over social media to invite attendees, these ads are the best options.

Event Responses Facebook Advertising

7. Lead generation campaigns

Lead generation encompasses two elements: generating interest in your business and then capturing it. And hence, lead generation campaign advertisements often ask a target audience to take action.

Lead generation campaigns Facebook Advertising

8. Offer Claims

On special days or special occasions, brands prefer to go for this option to boost sales. For instance, Social Media Perth had invited people to join their special event of entrepreneurs meets on their 4th birthday, June 27, 2017.

Offer Claims Facebook Advertising

Now let’s have a look at how Facebook advertising strategies work for a brand for instant conversions.

As seen above, there can be a variety of advertisements based on marketing goals. Before you start with your Facebook advertising campaigns, run through the below-mentioned tactics.

1. Select a campaign based on your marketing goal

For campaigns and paid advertisements, Facebook has three objective categories: Awareness, Consideration, and Conversion. According to Charlie Lawrance, “The best way to determine your campaign objective is to work backward from your goal.”

It means if your marketing goal is to generate sales for your ecommerce business, for instance, you could offer the customers of 20% discount on their first purchase to tempt them to make a transaction on your e-commerce site.

For all three categories, the structure of a Facebook advertising campaign consists of three levels. They are a campaign, an ad set, and an ad. The first level, the campaign, is the starting point of your Facebook ad.

  • At the first stage, you need to set the advertising goal at the campaign level, for example, get more page likes, drive more traffic, etc.
  • At the second stage of the ad set, you need to define your targeting strategy by organizing factors like targeting, budget, and schedule.
  • And, at the third stage, finally, your ads are creative visuals in the form of images or video clips which will drive your target audience your offerings.

2. Make your brand popular by creating interest in it

It is sort of creating awareness of your brand. This works best when you target the audience for such campaigns who have already liked your page and are aware of your business and social media presence. Create compelling advertisements that create interest in your brand.  Such ads are best for start-ups since they do not focus on generating sales but they more work towards the establishment of brand awareness.

3. Build and test the creativity of your advertisements

The ad level is the final/third stage of the Facebook campaign structure. Your final published ad copy is going to be visual in front of your audience. So, it is imperative that you choose your image, content and timing of ad very wisely. Do not compromise on the creativity and format of your advertisement.

Facebook advertisement format is divided into 6 elements:

Facebook advertisement format

It is must to do A/B testing of your Facebook advertising elements to check what is performing well over others. Three elements can be tested i.e. image, copy, and timing. However, not all elements can be tested in a single experiment, do it one-by-one and check the relevance scores. If an ad is not at all doing well, replace it with another. However, introduce new ads when the relevance scores of your current ads decline, often due to ad frequency, as the best way to continue to generate results from your campaign. Moreover, frequent blunder people commit is to kill the campaign and start a new one.

4. Identify the products/services that you want to promote vigorously

If your marketing goal is maximising conversions, focus on creating campaigns of the products/services that are the best among the lot. And, you need to promote them vigorously. Through your advertisements, convey and convince your audience why they are best for them.

5. Encourage users to participate in activities

If your marketing goal is to succeed at the consideration stage, create advertisements that compel users to participate in various activities you want to perform them. Here, such type of ads is applicable for almost all brands that are looking forward to growing their subscriber base.

For example, if you are promoting your bags and purses, write a copy defining how a particular product will define their style statement and ask them to read a related blog or subscribe to your newsletters.

6. Offer incentives at the conversion stage

The conversion stage is often an important stage of your marketing funnel. At this stage, create advertisements offering some special discounts, coupons, or vouchers. These are the best when your target audience is your active fan following. Here, you can offer them the discounts on their special events like: “Get 20% off on your anniversary”, or “Get FREE vouchers worth $XX on your birthday for shopping above $XX”.  Precisely, Advertise to your audience with these tactics in mind in order to increase brand trust, awareness, and overall conversions.

Conclusion

Prior to creating your Facebook advertisement campaign, dedicate your time to define your campaign strategy. It is a must for you to decide how and where in your sales funnel you can use in creating Facebook ads to grow your business.

Do share your thoughts on how effectively you are using your Facebook advertising strategy to boost conversions.