Top 13 Content Marketing Stats you need to know in 2019

In today’s world, content marketing plays a major role in the success of entrepreneurial ventures. Here we present some of the most important content marketing stats that you need to know in the year 2018. It clearly focuses on empowering the prospect customer with tools to make the best choice while making a buying decision; this, in turn, helps in solidifying the relationship between the customer and your brand.

Having said that it is distressing to find a lot of marketers still plan their marketing strategies based on gut feeling, rather than formulating their marketing budgets and techniques based on concrete evidence and latest content marketing stats.

well-defined content strategy not only builds a relationship with existing customer s but also reduces the need to improvise.

Hence, it is extremely crucial for digital marketers to analyze everything as having just great content is not enough. It is equally important to measure which piece of content actually resonates with people.

Here are some interesting content marketing stats for you to watch out in 2019.

The below content marketing stats have been curated from the best industry experts opinion and analysis.

1. “61% of consumers are influenced by custom content.” – Dragon Search Marketing

Who doesn’t like things made specifically for their needs?

custom content is created by the brands to communicate with their existing customers. Furthermore, it converts complex topics in a logical sequence so that it is easy to understand.

Although custom content can be used to convert new prospects, the main intent is to build relations with existing customers.

Based on the given content marketing stats, it’s obvious that existing customers are more likely to buy from you than new prospects.

2. “Only 55% of bloggers update old posts. Those who do are 74% more likely to get strong results” – Orbit Media

Creating a blog and making it successful is just not enough. We need to ensure that the same piece of content stays viable for as long as possible.

Any successful blogger knows that s/he would need to keep updating their blog content on a regular basis so that it does not become irrelevant with the changing trends.

This practice leaves the users wanting for more and keeps them coming to your blog for more up-to-date information.

Google loves newer content, anytime. Considering this, it is advisable to keep updating your old posts which are yet relevant according to market trends. Remember, old content act like an old wine. Hence, at times, if you update an old post, it can be better than writing a completely new one.

3. “76% of B2B marketers blog, and 73% publish case studies.” – Content Marketing Institute

Well, isn’t this one of the most interesting content marketing stats!

Blogging is an irreplaceable aspect in every content marketing strategy and, for the best of reasons. It not only builds awareness and domain authority but also provides a platform for businesses to promote their services and educate prospects.

Case studies, on the other hand, allow businesses to use relatable stories to move prospects through the buyer journey. Case studies are greatly helpful in removing any doubts that might be having.

By establishing the relationship between product and buyer’s intent, case studies ease the buying process and help to remove doubts the customers might have.

It’s a lot easier to trust a company whose content has demonstrated how to get something done successfully.

4. “The average blog post is now 1,142 words (up 41% since 2014)” – Orbit Media


With the ever-changing search engine’s algorithm, the competition to get ranked on the first page of Google has increased drastically.

Gone are the days where blogs with 500 words were sufficient for keyword ranking.

Post-Panda and Penguin updates, now, Google analyzes each and every piece of content in terms of depth and quality as it’s one of many parameters for the ranking. Hence, the average blog content length has increased in recent years.

A study by SerpIQ found that top-ranking content is usually just over 2,400 words. This could be due to the fact that longer blog posts get more backlinks

5. “The average reader only spends 37 seconds reading an article post.” – News Cred Insights

article post

Majority of the users prefer to go through the content on the go using messengers and other applications. Therefore, marketers are finding innovative ways to structure detailed content into snackable components which are easy to read and assimilate at a fast rate.

Some of the techniques involve relaying the content in the form of small videos, infographics and slide shares.

You can be as creative as you want with content formats as long as it gets things done; the sky is the limit.

6. “Paid content promotion is up 5x since 2014” – Orbit Media

Fact – “98% of the searchers make their decisions from page 1 of Google

Therefore, it has become extremely crucial for businesses to secure theirs. One of the most prominent tools for paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see a 200% ROI from AdWords. Having said that please keep in mind that Even if you’re relying on Google AdWords ads or social media PPC campaigns, you have to be directly involved in content creation. Web marketing is primarily powered by content and always will be.

7. “Mobile will account for 72% of US digital ad spend by 2019.” – eMarketer

As previously mentioned, today’s generation prefers to go through their content on the go and mobile is just the right medium to do that. Increase in the usage of mobile phones has to clamour to advertise on the platform.

Mobile searches outpaced desktop back in 2014, so it makes sense that mobile-centric marketing efforts will keep increasing over the coming years.

8. “Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI.” – LinkedIn Technology Marketing Community

The analysis is a critical activity that needs to be applied in every stage of the marketing funnel. However, the given content marketing stats implies that tracking of ROI of the content without the right tools does not give desired results.

Looking at most page views or most liked tweets is just not enough to track the entire aspects of a buyer’s journey from start to finish.

The entire analytical KPIs should be structured in such a way that it meets the goals of your respective business.

9. “63 % of marketers create content by buyer persona; 38% by vertical; 30% by geography; and 30% by account or customer.” – Curata

Buyer persona represents the ideal buyer’s personality based on the real-world market statistics which is highly specific to one’s business. This enables marketers to understand the wants and needs of their prospects and structure their marketing tactics accordingly. This technique results in higher conversion rates as people tend to take their business to one’s who address their pain points. Marketing Sherpa found using personas increases revenue by 171%.

Content marketing using geography and customers’ accounts are also effective but all of them are contributing factors while creating a buyer persona.

10. “57% of B2B buyers have already made their purchase decision before ever speaking to a sales person.” – CEB Global

Earlier buyer’s used to be solely dependent on the salesperson who used to be their first point of contact, for making their purchase decisions.

Consumers are fed up with in-your-face With the abundance of information available on the internet, buyers do not require a salesperson to make buying decisions. Hence it has become extremely crucial for brands to educate and build trust with the target audience, helping them move through marketing and sales funnel.

11. “B2B marketers use an average of 13 content marketing tactics.”- TopRankBlog

Any smart marketer knows not to put all their eggs in one basket while formulating an effective and successful marketing strategy for their business.

Diversify while still retaining your focus on the main goal, testing which of the component work best for your business requirements.

Consistently creating and distributing blog posts, videos, infographics, whitepapers, webinars etc. over different channel will always generate targeted leads.

12. “The most common content marketing delivery mechanism is social media, used by 87% of marketers.” – CMI


Social media networks like LinkedIn, Facebook, Twitter, Instagram, and Pinterest have transformed the way we interact with the world. These social networks are so popular and easy to use. The only thing it costs to push content via social media is your time unless you decide to run a paid ad campaign.

This is where your creativity in content really shines. A lot of companies are sending the same benefits and sale information through their social media channels and that is a tactical flaw. To get the most out of your social media marketing, focus on the “social” aspect and build reputation and trust with your followers. Give them truly helpful content, then refer them to your landing pages and nurture the relationship from there through email marketing.

Let’s move on to the last but not the least content marketing stats.

“Gamification is the least common content marketing tactic, with only 10% of marketers using it.”- CMI

To put it simply, gamification is using interactive games and quizzes for the purpose of selling or promoting one’s products or services. However, this strategy has not been used much and only 10% of marketer apply gamification in the real world. This might be due to the fact that it requires a lot of resource investment.

If you have the resources, it may be worth your while investing in gamification content, helping you stand out from competitors who don’t embrace it. It all boils down to your core product or service and the stage of the buyer’s journey that your prospect customers are currently located.


Believe it or not – not all the marketers are aware of all these content marketing stats.

Businesses need to transform their marketing tactics in accordance with the changing trends if they wish to thrive. In order to achieve this, they would need to embrace inbound content marketing strategy wholly and solely. Publishing the content adaptable to mobiles, using the trendiest themes to inspire users, aligning the marketing strategies as per the researched buyer’s persona and so on and so forth. Following these strategies will place you on top of the content marketing game.

It’s just not enough to approach prospects willy-nilly. Marketers need to create enough awareness and goodwill about their product so that the prospects should feel the need to buy all by their own volition.

Would you like to add anything here? Do drop in your thoughts in the comments box. We’d love to hear from you.

5 Horrible On-Page SEO Mistakes & How to Resolve them?

Nowadays, it is quite understood that it’s hard to rank a webpage on search engines. There are dozens of algorithms that are necessary to be followed or else, your page is neglected for being indexed. Some are hard to follow every time but most of them are mistakes that we unknowingly ignore. Here we have some on-page SEO mistakes which look ordinary but if solved, their impacts are extraordinary. 

So, consider going through the below-mentioned on-page SEO mistakes with their solution to rank your web pages on search engines.

1) Content Not Matching With Searcher’s Goal

2) Depending On Repetitive Keywords For Ranking

3) Not Optimising Title Tags & Meta Descriptions

4) Excluding Relevant Topics

5) Adding Inapposite Tags That Block Indexing


1. Content Not Matching With Searcher’s Goal

Not every time you will be able to understand the intent of the searcher typed in the search bar. Most of the time it becomes quite difficult to know what searcher wants to know.

The keyword used by the searchers has no specific intent. For example, if a searcher types a query “Pasta” then it becomes confusing for a Search Engine whether he/she wants to make pasta, order pasta or learn about pasta?

To know and learn what your audiences are looking for on your pages, you will have to take a look at Search Engine Result Page(SERP).

Search engines extremely test the searchers to know their search intent and to provide them with the information to which they are looking for. To know what genuine searchers want for their query, SERP works as an indicator which indicates the searcher’s query.

This way you can easily acknowledge the queries of your audience and can provide them with the information which they require.

2. Depending On Repetitive Keywords For Ranking

Earlier it was quite easy to rank keywords on Google’s first page by one of the most common methods i.e., stuffing keyword multiple times in the content. However, now their algorithms are mature. 

Google’s algorithms have improved but many webpages are yet not optimised and still repeating the keywords. Repeating keywords in some specific density in the body content was one of the best shortcuts to rank a webpage. 

At present, if you are stuffing your target keyword multiple times then the search engine will indicate your page as less satisfying for the searcher. And will not rank it on its first page as your content is more about keyword repetition.

On page seo keyword ranking

There are various tools to identify repetitive keyword stuffing in your previous content.  It’s better to answer the query instead of repeating it in your content.

With all being said, keyword repetition technique should not be thrown away as it is quite helpful in some specific situations. But not always as Google and other search engines consequently promoting quality content pages

It’s better to repeat the keyword in the body content that perfectly answers searcher’s question.

3. Not Optimising Title Tags & Meta Descriptions

Title tag and meta description are an integral component of on-page SEO. Both have their qualities that affect the search results. Title tag helps in ranking pages for some particular query. And meta description helps to increase the number of clicks on pages from search results.

Knowing the fact that these two are known to be the best on-page SEO activities from years. Still, digital marketing services providing agencies and individuals are avoiding it to increase the visibility of on-page SEO element like the content.

However, Google has some of the best optimization guidelines regarding the title tag and meta descriptions. Take a look at the following:

  • Every page should include the title tag as well as meta description.
  • Make sure not to use generic or repetitive text.
  • You can add descriptive words but remember to neglect keyword stuffing.
  • No need to add generic data. Your meta description should only include accurate information about your content.

If focused on these two elements with any fail, your page can get better ranking as well as organic traffic on the search engines.

4. Excluding Relevant Topics

At present, Google is promoting those pages whose contents are relevant to their topics.

According to the studies, it has been found that marketers focus on single keyword throughout their whole webpage. However, it is the most common mistake as searcher will not be using that same single keyword.

. Excluding Relevant Topics

The searcher does not know what to type on the search engine to find the answer to their query. Which is why it is necessary to focus on multiple keywords that are quite relevant to the focused one.

Always make sure to include words as well as phrases that are logically similar to your targeted keyword. Adding relating words connects the overall concept or else, Google will not accept your content as a relevant answer to the searcher’s query.

5. Adding Inappropriate Tags That Block Indexing

Your page content should be designed in a manner that sends search engines a positive signal!

Well, this is also counted as one of the most common on-page SEO mistakes i.e., adding useless tags on your webpage which prohibits your it being indexed on search engines.

Tags like noindex meta instruct Google to ignore the page out of its index. Consider going through your website for removing these similar tags if you want the search engines to crawl and index it in search results.


The above-mentioned are the most Horrible on-page SEO mistakes that many marketers follow and receive no exceptional results. However, every mistake has its solution and is mentioned with the same.

There you go, you got the answers to your queries. So, make sure to go through your website again and solve your on-page SEO mistakes. Or else, consider connecting to an SEO agency in Perth to resolve all your website issues.

10 Great Image SEO tips you Need to Know

 “A picture speaks a thousand words”

While some of us might consider this quote a cliche but it doesn’t make it any less the truth, especially in the case of the online world today. 

As we know, the consumption of content is shifting towards the picturesque side of things consistently and continuously. Visual images are consumed 60,000 times faster than text. Which is why marketers cannot ignore the importance of images any longer.

Now that we know how important images are in the world wide web the question that comes to mind is how to make the best possible use of it? This is where image SEO comes into the game, it is a special niche in SEO dedicated to providing a seamless experience with the images associated with your online presence.

When search engines index your web content they might not be able to understand the images but they do understand the text around it. Image SEO is all about optimising the images so that web crawlers can easily understand the images and rank them higher in the search results.

This can be achieved in several ways such as image file size reduction, contextual ALT tags and more. In this article, we are going to discuss all the things you can do to optimise your images.

So let’s get Started With Image SEO tips, shall we!!

1) Use Original & Beautiful Images

Why would anyone engage with an unimpressive image they’ve seen a million times? You should never post images for the sake of it instead, they should complement and support your textual content.

Your images should tell a story and leave a long-lasting impact upon the users. This is why creating beautiful branded images form the foundation of any image SEO strategy.


Although Google doesn’t frown upon the copied images still you should get your image made by your graphic designer or you can also hire a web design company. A truly unique and contextual image would enhance your user experience.

You can also find beautifully curated images from resources such as Pixabay, Unsplash, Flickr etc. 

2) Use Optimisable File Size

Having high-quality images is it great, however a lot of times these come with a large file size that negatively impacts your webpage load time.

You can reduce the file size while ensuring quality does not get affected by using online tools like Adobe Photoshop. Make sure all your images are within 500kb to ensure optimal loading speed.

Not only that, the file format (GIF, PNG, JPEG) is crucial while maintaining the file size and image quality balance. Since these file formats have a different compression rate and affect the quality differently, therefore, it’s file format should be per the image type.

Mostly JPEGs are the best for photographs, PNG’s for line drawings & texts and GIFs should be used for moving images. 

3) Consider Accurate Image Name

As we mentioned before search engine crawlers scan the text associated with the image to understand what the image is about. This is why establishing a well-defined image nomenclature is an important image SEO activity.

To name your images effectively the name should contain the main keywords and should also be short as well as relevant. The easier it is for search engine crawlers to scan your image, the more are the chance of the image to rank higher in search results.

Ranking higher in the search engine’s results is the best way to ensure the images readily reach your target audience. You can use the insights from your website analytics to find out how your target audience is searching for your product or services to name your images.

4) Apply Vector Graphics

The use of vector graphics is ideally for images like icons, logos, text etc. all the simple geometric designs. Vector graphic implementation resulting in sharp results even in high resolution and varying screen sizes.

Apply Vector Graphics

One of the most widely used vector graphics is the SVGs (Scalable Vector Graphics) due to its high adaptability in varying devices. Don’t forget to minify the SVG file during optimisation and compress it with GZIP. 

5) Use Effective Image Captions

Users first come in contact with your images from a webpage which is where image captions come in. image captions not only describe the image, but they also help the search engines understand the image as well.

To create an impressive website caption, you should use them as image headlines. Keep the caption descriptive but short, and it should always be in the present tense.

Yes, image captions are helpful but overusing them also make the webpage all cluttered up. If you think your image is self-explanatory then let it be without captions.

6) Implement Best Image SEO Practices For ALT Text

Alt text like image name and caption are used to describe the image and help the search engines understand the image better and index them. Not only that ALT tags help users interpret the image on devices that are unable to process the images.

A well-optimised image ALT text short but descriptive and must contain the image SEO determined key words. And do not even think about keyword stuffing. 

7) Don’t Forget About Image Sitemaps

In case there are a lot of webpages the search engine crawlers sometimes fail to index all the webpages and images. To prevent this, sitemaps are implemented to help the search engines discover the images without a hitch.

 Image Sitemap

There is no need to add individual sitemap specifically for images you can add the image information in the existing sitemap. In case you are implementing WordPress or Yoast SEO in your website then images are added automatically in your sitemaps

8) The contextual Image Data Structure

By adding structured data property in your images the search engines can display them as snippets. Giving your images a richer listing in the search results.

Just make sure the image and text are aligned with one another and the URL are crawlable.

9) Optimise According to The Traffic Received from Image Search

The best way to determine your image SEO strategies are working or not is to analyse the image search traffic. You can either use Google Analytics or Google Search Console to achieve your objective.

Based on your insights you can improve upon the images that failing to attract the right traffic and replicate the elements that are doing well. 

10) Consider Lazy Loading

Lazy loading loads images when they need to be shown on the screen i.e. scrolling. It can speed up your web page speed quite a bit as the images are loaded in sequence and only if they are needed to be shown.

There are many different methods to apply this functionality, but almost all of them involve Javascript. In case you’re not familiar with the implementation, it may be worth consulting SEO services company to help with this.


The world can no longer ignore the importance of images in online content. It’s not about adding images just for the sake of adding. The more unique and richer images you use, the more are your chances of attracting the audience’s attention and elicit the desired action from them.

However, the application of Image SEO has a lot of elements involved and might be a bit complex. In case you have any questions or if you need any assistance with this, please feel free to contact us anytime and we’ll be happy to help.