How can you best use customers’ information for your business?

The way your brand collects customer information determines how your marketing, sales and service teams interact with them. And this determines whether your business can make long-lasting relationships with or lose to your competitors.

This is why it is important how you collect, store and use the customer for your communication with your prospects and customers. The way you do that will help your brand deliver highly personalised interactions that can be scaled. 

Now the question is, how to collect, store and make use of the information so that all your teams can make the best use of it? In case you’re wondering that same then keep reading we are going to be discussing just that.

Let’s get started, shall we!!

Customer Data for Marketing

Customer Data For Marketing

Marketing is always at the forefront when it comes to interacting with new audiences. Drawing attention to your brand, using strategies like forms and other lead gen tools to convert that audience to contacts, and nurturing them to become sales-ready leads.

1) Website Engagement

At the initial stages of a new lead’s engagement with your business, it’s important to make sure your website analytics is well built to help you understand how they are interacting and how you can streamline their user experience.

Let’s say you have an e-commerce business website, for example, you could utilise your website activity to recommend other likely products that each person might prefer via email or retargeting ads on social media.

2) Segmentation Inforrmation

The data that lets you compartment wise a contact’s info into groups and lists is one of the most useful types of customer information that you can collect early on. This can include data such as team size, industry, and individual roles.

Not only can this data gives rise to the most personalised messaging and marketing automation but it also helps you calculate the lead score.

3) Lead Scoring

Lead qualification data such as lead scoring is one of the most powerful ways for marketers to assist their sales colleagues. With automated lead scoring in place, points are given for positive interactions and behaviour and removed in the case of negative indicators. 

It’s the quickest way to instantly analyse how likely is the prospect going to purchase your product, and ideally starts as soon as a visitor converts to a lead. Here are some examples of lead scoring metrics.

  • Value of the market or industry
  • Identification as decision-maker
  • Adequate budget
  • Amount of time spent on your website

Customer Data for Sales

Customer Data for Sales

The sales create and boost the bridge for interested leads to convert them into happy customers, and nurture each prospect to the right product or service. Here is the customer information necessary for your salesperson.

1) Information About Decision-Makers

Your sales team gets a granular view of how each client’s company operates. One of the key components included in this is identifying and recording who is involved in the decision-making process.

This helps you to avoid the unpleasant scenario of them remembering you while you look anxiously at a blank record, or giving the deal to a colleague who has even lesser background information.

2) Customer Lifetime Value (LTV)

Estimation of a customer’s lifetime value is a really useful metric to forecast long-term and repetitive business.

You can calculate this by multiplying their purchase value by purchase frequency over your average customer lifespan. When you use the right Customer Relationship Management (CRM) or Customer Data Platform (CDP)  that has calculation properties, you can keep this up to date automatically for your active customers.

Lastly…

All this information can be efficiently tracked and stored in a CRM or CDP platform so that your marketing and sales teams can make the best use of and effectively convert your leads into your customers.

However, there are so many Customer Relationship Management (CRM) or Customer Data Platform (CDP) available in the market it’s difficult to choose the right one that is suitable for your business needs. In case you have any questions regarding CRM or CDP systems or need some assistance in setting up and their customisation, please feel free to contact us anytime and we’d love to help you out.

Cheers!!

Why CRM is the perfect choice for Marketing Automation?

Marketing is more than attracting people, it’s about creating value within your brand so they can relate to your offerings and approach you themselves. This way you can create long-lasting relationships with your customer and get returning business from them.

Needless it used to require a lot of effort from cross-functional teams to implement optimum marketing strategies. However, with recent technological advancements, it’s possible to automate the majority of your marketing campaigns, and one of the bests tools for marketing automation is a customer relationship platform (CRM).

In this article, we are going to discuss how the CRM platform help in streamlining your business’s automated marketing endeavours, so without further ado let’s get started.

What is customer relationship management software?

CRM is a marketing automation software, designed to take care of all your major customer relations needs, and automate crucial elements within your business. It plays the role of an ideal secretary. It is constantly working for the betterment of your marketing strategies, marketing designs, customer feedback loops, and more.

Some of its major functions include historically tracking historical customer data, including dates and notes of phone conversations, past purchase records, and email interactions as they proceed through the buyer’s journey. Using tagging logic the CRM applies tags on the users when they take certain actions such as adding items to their wishlist or filling out a form and launches email campaigns to direct the leads back into your sales funnel.

Why CRM is the best choice for marketing automation?

The CRM has a wide range of benefits that elevate your automated marketing capabilities such as:

Reduces chances of Human Error

When businesses have an outdated system or process in place for lead tracking, the probability of human error that comes with managing the shortcomings increases which might lead to prospects slipping through the cracks. CRMs marketing automation enables your sales team to have the right tools to close a deal.

Unify Your Database Management

The CRM provides all the user’s information in one place, Marketing teams don’t have to go out of their way to forage customer profile information and instead are able to prepare to approach leads and prospects based on unified data management.

Provide Consistent Messaging

The marketing communication that affects the customer’s experience can be aligned when engaging with the client. It’s not as much of a challenge to provide consistent messaging when you have all the contextual information available in CRM.

Lastly…

The CRM is truly a wonderful platform fully capable of automating all your marketing endeavours. However, to unlock its full potential, you need support from professional digital marketers like QL Tech having over a decade of experience in CRM implementation and customisation.

In case you need help in CRM customisation or have any questions regarding CRMs, please feel free to book a free 30 minutes session with us and we’ll try our best to help you out

Cheers!!

What is the purpose of virtual reality? – Next Future Technology

Businesses are always looking for new innovative ways to connect with their clientele. As the customers are not as susceptible to traditional marketing tactics as they used to be, the need for a more transformative approach is crucial.

One of the Next-generation technologies that can really transform the process of reaching customers is Virtual reality or VR in short. We understand that while many of you might associate VR as a Sci-fy idea, but the potential of its Real-world benefits is TREMENDOUS.

With each & every day more practical applications for virtual reality a popping up. Which is why today we’ll highlight some of these applications as well as what’s next in the VR universe.

But first, let’s start with a bit of Introduction:

What is Virtual Reality?

It is a computer-generated environment that visualises scenes and objects appearing to be real so that the user feels completely immersed in the virtual surroundings. This virtual environment is experienced by using a device such as Virtual Reality headset or helmet. Using Virtual reality technology you can play a video game as one of the game characters and experience the game environment as your virtual surroundings.

There is a lot of confusion around Virtual reality and Augmented reality so let’s get this straightened out. The main difference between the two technologies is that VR builds a fully immersive virtual world around the user with the help of a specific headset. On the other hand, in Augmented reality (AR), the real world becomes the framework within which objects, images or sound are added best example is Pokémon Go.

Applications of Virtual Reality

  1. Recruitment and Training

Virtual Reality has benefitted the corporate sector quite a bit. Many companies apply this revolutionary technology recruiting and training their staff. Training with seemingly real work challenges and scenarios has a greater impact on the employees and helps them retain the learnings better. 

Using virtual reality that engages the employees in seemingly real work challenges and scenarios. Similarly, businesses can set up simulated interviews and recruit the best candidates for the job. Employees can practice complex processes without the risk of anything going wrong. This helps them become best prepared for the challenges in the real-world workplace.

 

  1. Leisure

The tours and travels industry is always searching for the best possible ways to showcase travel destinations to their clients. Now we’re sure you can imagine how virtual reality comes into the picture when it comes to the prospects experiencing the looks & feel of holiday destinations around the globe.

With VR Technology, the world becomes a place where people can learn and immerse themselves in a myriad of cultures and traditions. Combining with leisure can lead everyone to a greater understanding and appreciation for each other.

  1. Healthcare

Healthcare is an important field where VR can have a significant impact. Healthcare professionals can make use of virtual models to prepare themselves before working on real bodies and Virtual reality can even be applied as pain relief for burn injuries.

VR technology can also be used as a treatment for mental health issues and the Virtual Reality immersion Therapy has proved to be particularly effective in the treatment of PTSD and anxiety. 

Healthcare still has a lot of untapped potential in which the Virtual tech can be applied for therapeutic purposes.

  1. Education

VR tech has transformed education by enabling students to learn in a highly immersive, experiential way. Universities have developed apps that lets the students take a virtual tour of Ancient Rome, explore the human brain, and imagination is the limit.

ImmersiveVREducation is working on a virtual classroom/meeting room space, where people can virtually immerse themselves and learn from lecturers around the world.

What’s Next For Virtual Reality?

The leading technology companies are already working towards developing VR headsets that do not need cables and allow images to be seen in High Definition. 

There are even speculations that in the coming years they could integrate Artificial Intelligence. This will enable more devices and large user communities to be connected. Moreover, its minimal latency will make it possible for people to immerse themselves in the virtual environment, almost as if they were seeing them with their own eyes.

All this proves that Virtual Reality is no longer science fiction. It can very likely be integrated into our present and, in the coming years.

In Conclusion

The universe of Virtual reality is expanding and is not limited to the limited application descriptions above. There is no telling of the amazing ways VR will change the future. All we can do is sit back, relax and watch the glorious future unfold.

We promise to keep you updated on the next Big thing in Virtual tech. But in case you have any questions or need help in fitting this technology in your business. Simply drop us a line and we’ll get in touch with you in no time.

Cheers!!

What’s Next for Customer Data Platform in 2020?

The year 2020 might have been awful in so many ways from start to finish. But one thing is for sure, we have made great strides in the development of the latest innovation in digital marketing platforms that is the Customer Database Platform (CDP).

Every entrepreneur is trying to utilise this technology to gain an edge in the world of online marketing and customer service. Which is to be expected as the Customer Database Platform can really help in transforming both the aspects of the business.

But before we jump the gun talking about the latest trends in CDP, for those who a fairly new to the platform, we’ll discuss a little bit about CDP and what it can do?

So, let’s get cracking shall we…

About Customer Database Platform

In short, a CDP is a Digital marketing framework that helps present a centralised, diligent and individual perspective on the customer, consolidating data from numerous channels, platforms, and tools. 

Not only this the Customer Database Platform lets the data migrate to and fro between different customer data frameworks to streamline communications and oversee customer engagement.  The information it consolidates can be easily customized that enables businesses to implement contextual marketing strategies.

Some of its main features

1) Reporting via customized dashboards

CDPs display strong utility in terms of customisation. With real-time notification capabilities, This platform can auto-generate highly refined reports for end-to-end visualisation. Its unifies dashboards will permit you to choose what data that meets your specific business requirement.

2) Automation across channels 

The CDPs improve automated advertising capability by re-arranging rough data. The platform’s programming can execute cross-channel in a systematic and easy to visualise manner.

3) Multiple Integrations

Get a guaranteed stack of options to incorporate with other platforms, so you pick so you can have one focal database for the entirety of your customer data at your fingertips.

2020 trends for Customer Database Platform

Now the awaited news on what’s all been happening on the CDP front:

  • Vendors of applications are incentivised to add CDP capabilities to their systems because some clients want them. Individual CDPs are used for each system
  •  The client will be advised by not to keep a singular CDP as their primary database as it adds value to their product and makes clients less likely to switch to another system.
  • Comprehensive accuracy of the ‘identity graph’ in finding matches between identifiers, beyond matches made using the customer’s own data
  • Additional information circulated by the vendor, both to refine the existing customer and prospect records and to inculcate new customers and prospects to the customer’s list.

Last words…

In spite of the recent developments, there’s still much work to be done in the Customer Database Platform. However, things are looking up as more and more people are getting interested in this technology.

We promise to keep you updated on this platform’s developments and as always if you hve any questions or need assistance with setting up a CDP for your business, we are just a message away.

Till then Stay Tuned!!

What’s Next for Customer Data Platform in 2020?

The year 2020 might have been awful in so many ways from start to finish. But one thing is for sure, we have made great strides in the development of the latest innovation in digital marketing platforms that is the Customer Database Platform (CDP).

Every entrepreneur is trying to utilise this technology to gain an edge in the world of online marketing and customer service. Which is to be expected as the Customer Database Platform can really help in transforming both the aspects of the business.

But before we jump the gun talking about the latest trends in CDP, for those who a fairly new to the platform, we’ll discuss a little bit about CDP and what it can do?

So, let’s get cracking shall we…

About Customer Database Platform

In short, a CDP is a Digital marketing framework that helps present a centralised, diligent and individual perspective on the customer, consolidating data from numerous channels, platforms, and tools. 

Not only this the Customer Database Platform lets the data migrate to and fro between different customer data frameworks to streamline communications and oversee customer engagement.  The information it consolidates can be easily customized that enables businesses to implement contextual marketing strategies.

Some of its main features

1) Reporting via customized dashboards

CDPs display strong utility in terms of customisation. With real-time notification capabilities, This platform can auto-generate highly refined reports for end-to-end visualisation. Its unifies dashboards will permit you to choose what data that meets your specific business requirement.

2) Automation across channels 

The CDPs improve automated advertising capability by re-arranging rough data. The platform’s programming can execute cross-channel in a systematic and easy to visualise manner.

3) Multiple Integrations

Get a guaranteed stack of options to incorporate with other platforms, so you pick so you can have one focal database for the entirety of your customer data at your fingertips.

2020 trends for Customer Database Platform

Now the awaited news on what’s all been happening on the CDP front:

  • Vendors of applications are incentivised to add CDP capabilities to their systems because some clients want them. Individual CDPs are used for each system
  •  The client will be advised by not to keep a singular CDP as their primary database as it adds value to their product and makes clients less likely to switch to another system.
  • Comprehensive accuracy of the ‘identity graph’ in finding matches between identifiers, beyond matches made using the customer’s own data
  • Additional information circulated by the vendor, both to refine the existing customer and prospect records and to inculcate new customers and prospects to the customer’s list.

Last words…

In spite of the recent developments, there’s still much work to be done in the Customer Database Platform. However, things are looking up as more and more people are getting interested in this technology.

We promise to keep you updated on this platform’s developments and as always if you hve any questions or need assistance with setting up a CDP for your business, we are just a message away.

Till then Stay Tuned!!

How Personalisation and Marketing Automation Work Together

Customers are tired of having random interactions with businesses. This leads them in a constant lookout for brands that understand their needs, concerns and challenges. They love to bring their business to companies that care.

Despite this fact, it is obvious that marketing automation isn’t going anywhere given the convenience and economical advantage. So the only logical conclusion is for businesses to figure out how to add that personalised touch to their automated marketing strategies.

In this article, we’re going to discuss a few things your business could implement to inculcate personalisation in all their marketing tactics. These will allow all your business to gain an edge in this competitive market.

1. Convert with a personalized homepage

Your homepage is the first point of contact with your target audience. Therefore it goes without saying that it is made as engagement-centric as possible. If a landing page interests a possible lead, they’re going to enter their details and there could be a couple of checkboxes for them to pick before submission. for instance, users can select which topics they’re curious about, share where they’re located, or disclose their gender.

New customers that visit your company’s website could be prompted to enter in their email for an opportunity to receive some complimentary newsletters, a reduction on your products, or something else useful to them.

Convert with a personalized homepage

Once a user has visited your website and you’ve got some data on them, you’ll start sending emails that are customized for them. The received email marketing messages or newsletters, the automated email system will keep track of whether email messages from your company are opened, and which links are clicked. This adds even more data to your marketing campaign to supply a customised experience

2. Get more data to enhance personalisation

Companies that get their brand message exactly right, and understand their customers’ wants and wishes, are the kinds of companies which will achieve the longer term. that’s why having data about your customers is so integral to understanding their habits.

Get more data to enhance personalisation

Automating marketing campaigns for your business, like email campaigns, goes to enable you to proportion your email marketing efforts during a way you’ve never seen before. This leads to reaching a drastically larger audience and provides you with large amounts of valuable data about all of your different customer segments.

It is only by analysing customer data that your company can take things to the subsequent level in terms of sales, and it might be an enormous setback for any company to lose access to data that it takes an extended time to accumulate, segment and organise.

3.  Leverage your segmented data

Once you’ve got someone’s email address and you’ve segmented it into the right list, now the work begins. Now you’ve got to make and curate content specifically for that segment. Offering an evidence email may be a good way to answer customer questions while still engaging them personally. you’ll also send email reminders for them to end fixing an account.

Leverage your segmented data

If someone signed up for a campaign supported interest. They could want content that interest only. during which case, you would possibly send a triggered email if they unsubscribe from your campaign. This enables you to recapture that subscriber, or, at the very least, understand why they left.

Triggered emails like this are particularly good for segmentation. Because they need a 152% higher open rate compared to non-segmented emails.

4. Few more things you can do to personalise marketing automation

Aside from a newsletter or company updates, another effective method to spice up user engagement on your website is to supply a freebie or a reduction on your product or services. This helps you improve your customer segmentation and creates valuable leads, and builds rapport among potential customers by offering them something for free of charge before they even make a sale.

While personalization is vital, there’s a careful line that has got to be drawn to avoid making assumptions about your customer and revealing what proportion data you’ve got on them. It’s also important to not make assumptions supported a demographic.

It is suggested to supply targeted offers and messages to people who check in on your website supported the info you’ve got, and wait until more is understood about the actual customer and their needs before sending an email that’s more personalised.

And Lastly…

An automated email campaign is incredibly effective at helping your business increase engagement and generates sales. New email addresses that have just signed abreast of your website will receive an automatic welcome email introducing your company, or that explains how your service works for beginners or provides a basic overview of what you’ll offer.

In case you wish to implement highly personalised marketing campaigns for your brand or have any question just drop us a line and our team will be delighted to help you out.

Cheers!!

What are Customer Database Platforms(CDP) and their features?

In today’s competitive market, customers expectations have reached a whole different level. They want to engage with a business multiple platforms and expect the interactions to be starting off where it was left the last time.

Customers are tired of having random interactions with businesses. This leads them in a constant lookout for brands that understand their needs, concerns and challenges. They love to bring their business to companies that care.

To ensure this, businesses use multiple tools to collect customer’s data so that the interactions are contextual and up to date. However, the most frequent challenge they face is due to multiple tools so the customer’s data fails to get consolidated.

One of the fairly upcoming solutions to these challenges is the customer database platform (CDP). In this article we’re going to be discussing this software and what it can do for your business.

What is the Customer Data Platform (CDP)?

A Customer Data Platform (CDP) is a product framework that helps present a centralised, diligent and refreshed perspective on an individual customer, in light of data from co-operations of numerous channels, platforms, and gadgets. 

CDPs additionally let data stream to and fro between different customer data frameworks to execute communications and oversee customer engagement.  The data it consolidates can be easily customised that enables businesses to implement any marketing strategy they want.

Key Features of CDP

Key Features of CDP

1) Integrations

It’s crucial while exploring which CDP is best for your group and your organization to look at what incorporations each CDP gives. You need to guarantee your whole showcasing stack will have the option to incorporate with the CDP you pick so you can have one focal database for the entirety of your customer data.

2) Reporting and customized dashboards

CDPs can accompany strong revealing usefulness just as tweaked dashboards. Most CDPs offer some sort of essential announcing capacities, however, some additionally incorporate increasingly refined reports and the capacity to auto-generate reports. Its advanced dashboards will permit you to choose what data is generally essential to you and your business.

3) Cross-channel automation 

While this may seem like an advertising computerization highlight, and it is, CDPs improve this ability by fusing unsiloed data. Customary promoting computerization programming can execute cross-channel mechanization, however, they can’t utilize data from a solitary customer profile that is automatically rolling in from numerous sources.

CDP Benefits

  • Data privacy is becoming crucial for companies

With the emergence of the GDPR, the CCPA, and other data security laws, ensuring your customer data is critical. Infringement to any data security laws can prompt monstrous fines, lost buyer trust, and a sharp drop in stock worth.

CDP Benefits
  • Unified data source

When you have a centralised database at your fingertips, customer communication becomes highly personalised. It also provides keen insights for your marketing campaign.

  • Real-time coordination

You can monitor team activities from the dashboard and easily make sure that each & every member is on the same page with the organisational directives.

Conclusion:

CDP’s implementation into your business might seem complicated at first but it has huge benefits. These customer database platforms come in a variety of models so it is important for you to choose the right on for your business.

In case you need more information on CDP with regards to your business, please feel free to contact us. We’ll be happy to help you out

How to Optimise your sales process with 4 practices?

Should a sales process be dynamic or well-defined?

There are two trains of thoughts regarding this, while some sales professionals strongly believe that every sale requires a different approach. The other side advocates in favour of an elaborate sales process.

From our experience in sales & marketing for numerous partners and of course ourselves as well. We’ve come to the conclusion that every business must have both of these aspects in order to maintain a competitive edge in the market.

While being readily adaptable to change, your sales teams need to follow a sales process to align themselves with the larger organisational goals. Businesses with a robust sales process experience a 28% higher revenue growth than their counterparts, as it ensures their leads don’t fall out of the funnel or go cold before any action is taken on them.

If your business doesn’t have a sales process or you wish to strengthen the one you have in your company.

Then please have a look at the below-mentioned sales process practices.

1) Leak-Proof your Sales funnel

Yes, your business is getting leads, conversions and sales, and you might be thinking that everything is hunky-dory, but sadly that might not be enough. What you need to ask your self is whether you’re getting the maximum output from your sales process?

If the answer is no and you see that although you’re receiving enough leads and conversions, the number of successful sales is not up to the mark. This means there are leaks in your funnels and your leads are falling out of it. In this case, you need to get on top of things and start working on ensuring that your sales pipeline is leak-proof and streamlined.

Sales funnel

To do that you need to determine the stage in your sales process through which your leads are falling out of and then start fixing the cracks.

For instance, if you have high conversions but the final sales are low that means there might be a challenge with lead prospecting which requires a revisit to the buyer’s persona. So that the right prospects are targeted by the sales team.

In the case of high customer churn, there might be an issue with customer support, leading to customer dissatisfaction. You need to double-down on customer support ASAP.

2) Unclog your sales bottlenecks

Having a sales bottleneck is annoying mainly due to the fact that it can be easily identified and hence easy to avoid. When your sales pipeline has a bottleneck, your leads do not move past a certain stage. The sales process gets clogged and leads lay dormant with no movement.

Once you identify the stage with the bottleneck, you can determine the best way to unclog the pipeline.

sales bottlenecks

Your business might have a lot of leads entering the sales funnel, but become redundant if they don’t get qualified. Not all leads that you reach out to would be willing to purchase your product or services right away. The best way is to set up a  lead nurturing campaigns that nurture these leads over time so. That when they’re ready, they will bring their business to you.

In some cases, your sales reps may also forget to touch-base with a warm lead, making them go cold. This is unacceptable because that lead might have been your ideal customer. Reduce the load from your sales teams by automating your email communication with a CRM tool. This will ensure that all your emails are always delivered at the right time.

3. Keep updating your sales process

As your business expands it is bound to be dealing with different industries and territories. With this transformation, your sales process will have to adapt accordingly. The Growth requirement for a small business is very different from an enterprise company. And your sales process plays a crucial role in that. 

One of the biggest change would by the variance of the sales cycle which depend on the industry you are selling to. To deal with this can, you might have to radically change your sales process starting with creating new buyer’s persons as per the new industries.

updating sales process

You need to constantly analyse the results of the selling efforts in the new territories. Some of the key element to analyse would be the conversion rates from cold email prospecting. Cold emails might od the tricks in some regions, however, in some cases, you might have to tweak your approach. An alternative, to reach out to your prospects is by applying Account-Based Selling (ABS) methodology.

Account-Based Selling is a highly personalized technique for targeting high-value companies. In this sales process, the sales team will reach out to multiple decision-makers within an enterprise.

Although the number of emails sent out using the ABS method will be less. But this lack of quantity is compensated with quality. Each & Every touchpoint that your sales reps perform will be highly personalized, with the aim of establishing a relationship with the prospects.

4. Measure the KPIs of the new sales process

Once you’ve reconfigured your sales process. You need to make sure that all the changes are implemented throughout the team and everyone understands the process flow.

Keep an eye on the key metrics to determine what changes are working best and what did not. Set quantifiable goals that will help achieve your sales targets. 

KPI Sales process

Determination of a broken sales process and optimisation is quite tedious. You have a lot on your plate, with all the metrics that need to be tracked and deals to be closed. To take care of all these tasks your business must have an effective CRM in place.

Yes, the initial setup might seem complex but the long term benefits are immense!! In case you need more information on Freshsales CRMs or you need help in getting the most out of your CRM please feel free to contact us and we’ll get back to you in no time.

Cheers!!

What is Salesforce? And 3 Reasons Why it is the Best CRM

Growing a business is not just about boosting sales or just selling your product. Or services to existing and prospective customers. A business venture is only successful if it has a well-defined process to efficiently gather leads. That can be converted to sales and finally into loyal customers. 

From our experience with various customer relationship management software. Salesforce comes out as one of the best CRM software offering everything a business needs to close sales blazing fast. 

In this article, we’re going to be delving deep into Salesforce. And tell you why it is amongst the best CRM software in the market.

About Salesforce CRM?

Organisations needed a cloud-based CRM that will take care of all of their customer’s concerns. From marketing and sales to customer service to streamlining operations and saving valuable resources and time. Salesforce was created with a vision to reinvent the Cloud CRM model. And usher in a new era of cloud computing.

What does Salesforce do?

Salesforce helps businesses run their operations efficiently and profitably by reducing the expense of managing the organizational infrastructure. Not only that, the CRM offers a wide range of features in all the functional areas of a company

  • In the Marketing Team

Salesforce professional edition enables the marketing team of a company to create and track marketing campaigns while measuring the success rate and automatically provide the leads to sales teams.

  • In Customer Service

Salesforce tracks various customer issues as per resolutions based on escalation rules such as the client’s priority and elapsed time. This help is elevating customer satisfaction levels as the issues do not fall through loopholes and always get escalated to the next level if left unresolved.

  • Salesforce in Management

​Equipped with visual dashboards and extensive reporting features, the CRM provides the management with real-time reporting and process visibility.

Reasons to use Salesforce

1) Covers entire customer lifecycle:

The CRM has been developed for marketing & sales reps to track the potential and customer lifecycle using tools like Sales Cloud for accessing sales activities, Service Cloud along with Desk.com to anticipate and respond to customer needs, using Marketing Cloud and Pardot to design 1-o-1 customer journeys and drive sales, Analytics to derive customizable insights and gain a deeper understanding of your team’s performance, and so much more.

customer lifecycle

Salesforce has worked hard for the last 17 years to build their brand’s repute while successfully growing, retaining customers in terms of service and value, creating a unified sense amongst their customers and stakeholders, making Salesforce a brand to be reckoned with in the CRM market.

2) Automate everyday tasks

Closing a sale is never as easy as getting a customer to just agree to commit. Underneath the surface details of any sale, there are hundreds of minuscule tasks that need to be completed in order for everything to function the right way. Forms need to be filled out, reports to be sent, legal issues need addressing — these smaller tasks are a time-consuming yet crucial aspect of any sales process. 

CRM

Salesforce CRM system is designed to take the burden of most of these tasks off the shoulders of your employees with digital automation. In short, your reps will be able to focus the majority of their efforts towards closing leads and resolving customer issues, while the automated CRM system takes care of the minute details.

3) Improved analytical data and reporting

Miscalculated data analysis should never be the reason you cannot succeed. With Salesforce, this is no longer a possibility. The CRM systems store all the information in one place which leads to an improved and unified analysis of the data as a whole. Equipped with seamless integration with different tools or plugins. You have the capability of generating automatic reports to maximize your time. 

analytical data

You can personalize your dashboard views to quickly access the information needed. Such as client information, sales targets, and performance reports deriving limitless opportunities. With optimized reporting data, you can make resourceful. And impactful decisions to reap the rewards in terms of customer loyalty and long-run profitability.

Few last words:

All the above-mentioned factors make Salesforce a powerful CRM software to have for your business. However, you should also take your business requirement and customer’s persona into consideration while choosing a CRM.

Just in case you have any questions regarding CRM software or need any help in setting them up, please feel free to contact us anytime. We’d love to help you out.

How Zoho Commerce Plus is the future of eCommerce?

Ecommerce giants such as Amazon and Alibaba have transformed the way we shop today. Not only that, but they have also provided extraordinary opportunities for small businesses to sell their products through their platforms as well.

However, these privileges come with the cost of their own. To avail their infrastructure and client base, small businesses have to shell out a sizeable chunk of revenue from sales on the platform as commission. Furthermore, this arrangement does not give much space for branding and marketing of their own.

Now the question is how can you overcome these challenges? Either you can continue utilising the big guns portal to selling your product or you can try to build your client base with the help of Ecommerce shop builder.

If you wish to explore option no. 2 then you are at a great place, as today we are going to be discussing Zoho commerce plus one of the leading eCommerce operating systems.

Let’s talk about some of its key features and how Zoho Commerce Plus can help you out in your eCommerce venture.

Personalised Branded Store

Zoho Commerce Plus is an addition to Zoho One, the operating system, It is a fully integrated, end-to-end platform for the eCommerce industry. 

From marketing to sales to promoting customer loyalty. It is a fully scalable platform to run your eCommerce business like well-oiled machinery.

zoho crm services

You can build your professional online store without the need for writing a single code line. Personalise your branded customer experience using the drag-and-drop store builder, which also comes equipped with a variety of customizable templates.

Timely Order Management

Delivery and order management is the lifeline of and eCommerce business. A customer just wants their orders to get delivered as soon as possible. Which is why it is utmost important to deliver the right order within the stipulated time limit.

Zoho Commerce Plus ensures that you are always equipped with the information needed to optimize order fulfilment. Zoho boasts about its unified interface for every individual order made across every channel, throughout numerous warehouses as well as shipping carriers.

Data from any third-party systems can be imported into the platform’s Analytics and analyzed to empower you with provided blended insights.

Multichannel Marketing

Marketing to customers is all about communication, only by understanding the thought process and actions can you find all the ways and medium at every step of their buyer’s journey.

Now different customers choose different paths to interact with your brand, which is why eCommerce Plus enables you to construct customized customers journeys to communicate based on their stage in the buying process.

The more the better, with Zohos Omni-channel customer communication platform you can enable context-aware dialogue with prospects and customers. 

Multichannel-marketing

Since customer information is flowing across multiple communication channels such as emails, chat, social media, etc. Your marketing, sales, and support representatives have a singular view and context of each customer which empowers them in delivering a consistent, cohesive experience.

In-Depth Analytics

Zoho commerce plus has one of the most comprehensive analytics platforms in the market. It offers multiple inbuilt dashboards and reports for businesses. These reports and dashboards cover e-commerce, operations, etc. that offer a multitude of insights.

Most of these invaluable insights are regarding the visitor’s behaviour on your eCommerce store, which also includes heat maps, scroll maps, and conversion of products sold on the eCommerce store. This helps you optimise your eCommerce platform for better customer experience.

Conclusion

Zoho commerce plus provides a multitude of easy website building tools that you would need to create a sustainable brand, along with a robust back-end infrastructure that can help with content management as well as security.

The system leverages upon Zoho’s customer experience on analytics, and intelligence software providing businesses with an interconnected, first-of-its-kind eCommerce platform.

However, all the above points discussed are only the tip of the iceberg which is Zoho. If you need more info about Zoho commerce plus capabilities or wish to apply it in your business please feel free to contact us for Zoho implementation or drop us a line in the comment section and our experts will reach out to you in no time.