What is Salesforce? And 3 Reasons Why it is the Best CRM

Growing a business is not just about boosting sales or just selling your product. Or services to existing and prospective customers. A business venture is only successful if it has a well-defined process to efficiently gather leads. That can be converted to sales and finally into loyal customers. 

From our experience with various customer relationship management software. Salesforce comes out as one of the best CRM software offering everything a business needs to close sales blazing fast. 

In this article, we’re going to be delving deep into Salesforce. And tell you why it is amongst the best CRM software in the market.

About Salesforce CRM?

Organisations needed a cloud-based CRM that will take care of all of their customer’s concerns. From marketing and sales to customer service to streamlining operations and saving valuable resources and time. Salesforce was created with a vision to reinvent the Cloud CRM model. And usher in a new era of cloud computing.

What does Salesforce do?

Salesforce helps businesses run their operations efficiently and profitably by reducing the expense of managing the organizational infrastructure. Not only that, the CRM offers a wide range of features in all the functional areas of a company

  • In the Marketing Team

Salesforce professional edition enables the marketing team of a company to create and track marketing campaigns while measuring the success rate and automatically provide the leads to sales teams.

  • In Customer Service

Salesforce tracks various customer issues as per resolutions based on escalation rules such as the client’s priority and elapsed time. This help is elevating customer satisfaction levels as the issues do not fall through loopholes and always get escalated to the next level if left unresolved.

  • Salesforce in Management

​Equipped with visual dashboards and extensive reporting features, the CRM provides the management with real-time reporting and process visibility.

Reasons to use Salesforce

1) Covers entire customer lifecycle:

The CRM has been developed for marketing & sales reps to track the potential and customer lifecycle using tools like Sales Cloud for accessing sales activities, Service Cloud along with Desk.com to anticipate and respond to customer needs, using Marketing Cloud and Pardot to design 1-o-1 customer journeys and drive sales, Analytics to derive customizable insights and gain a deeper understanding of your team’s performance, and so much more.

customer lifecycle

Salesforce has worked hard for the last 17 years to build their brand’s repute while successfully growing, retaining customers in terms of service and value, creating a unified sense amongst their customers and stakeholders, making Salesforce a brand to be reckoned with in the CRM market.

2) Automate everyday tasks

Closing a sale is never as easy as getting a customer to just agree to commit. Underneath the surface details of any sale, there are hundreds of minuscule tasks that need to be completed in order for everything to function the right way. Forms need to be filled out, reports to be sent, legal issues need addressing — these smaller tasks are a time-consuming yet crucial aspect of any sales process. 


Salesforce CRM system is designed to take the burden of most of these tasks off the shoulders of your employees with digital automation. In short, your reps will be able to focus the majority of their efforts towards closing leads and resolving customer issues, while the automated CRM system takes care of the minute details.

3) Improved analytical data and reporting

Miscalculated data analysis should never be the reason you cannot succeed. With Salesforce, this is no longer a possibility. The CRM systems store all the information in one place which leads to an improved and unified analysis of the data as a whole. Equipped with seamless integration with different tools or plugins. You have the capability of generating automatic reports to maximize your time. 

analytical data

You can personalize your dashboard views to quickly access the information needed. Such as client information, sales targets, and performance reports deriving limitless opportunities. With optimized reporting data, you can make resourceful. And impactful decisions to reap the rewards in terms of customer loyalty and long-run profitability.

Few last words:

All the above-mentioned factors make Salesforce a powerful CRM software to have for your business. However, you should also take your business requirement and customer’s persona into consideration while choosing a CRM.

Just in case you have any questions regarding CRM software or need any help in setting them up, please feel free to contact us anytime. We’d love to help you out.

App Preview Guidelines: How to Sway Users to Download your App in 30 Seconds

In the market swarming with countless apps, the main challenge that entrepreneurs face is how to get their business applications to stand out from the rest of the competitors. Although there are many marketing tactics to achieve this objective, the App Preview is a must-have when it comes to getting the users to download your app. 

“The First impression is your Last impression”

While this may sound like a cliche, it doesn’t make it any less of the truth especially given the intense competition on the app store. You only a fraction of time to capture user’s attention and get them interested enough to download your app.

In this article, we’ll be going in-depth about the app preview feature in the app store and how to make the best use out of it. So without further adieu lets get started, shall we?

Let’s start with a quick introduction of App Preview

In short, an App preview enables your business to explain to the user what your app is all about and get them interested. It is a 30 seconds video that users can see on the app store when they come across your app.

Every App preview must have the following basic components.

  • Introduction to your app brand
  • Giving users an idea of how the app’s interface works
  • An overview of the app’s key features and values

All these parts in coordination with each other should convey to the visitors that your app is worth downloading. A successful App review should elicit an emotional response like excitement, while briefly explaining your app’s core functionalities & values.

Although the above points sound simple, however, the challenge lies in how to achieve all this in just 30 seconds. Let’s have a look at some of the steps you can take to make it possible.

Step 1:  Identify your core values

It’s crucial that your audience understands why your app is valuable and unique after watching your App Preview. To hone that first make a list of your app’s most important features to highlight and value propositions.

Identify your core values

Once you have outlined the main value propositions proceed further in prioritising which ones would make it into your App Preview. It’s advised that you use the value props based on their critical importance, engagement level, and ease of understanding through a visual interface. 

It’s ok to leave out some of your app’s smaller value propositions if they’re more complicated to explain or not visually engaging. An App Preview just needs to get the audience excited enough to come and install your app.

Step 2: Aligning your visuals and value props

Not you need to communicate the value of your app to users and you need to give them a feel for how it works as well. Thanks to App preview’s 30-second time limit, the best way is to find ways to do both at the same time.

visuals and value props

To accomplish this, take your list of core value propositions and compare them against your app’s features to find points of alignment or reinforcement. These points of alignment not only demonstrate where your user experience perfectly reflects your intended purpose but they also visually represent how your user will relate to those values.

Pro Tip: Instead of creating different video clips it’s better to leverage your in-app footage to showcase how a user might move through the app.

Step 3: Structure your story

After finalising your most important value props and aligned visuals, it’s time to lay these items out in sequence and move them around in a logical context. 

Structure your story

While mapping out your concept, make sure to keep it simple. Story structure is important in App preview because it lets you map out what you want to say before you actually spend time saying it. 

Since the App Preview is so short, that main challenge is that you don’t have enough time to tell the story you want. Rather than trying to shorten individual parts, see which ones you can combine or omit entirely. From our experience, it’s better to have a shorter but clearer story than one that is longer but confusing. 

Step 4: Bring it all together in an AV script

An AV script is a proven, widely-used industry tool that is very easy to interpret in comparison to the traditional screenplay. Initially, you should map out not only what you want the audience to see and hear in the App Preview but also how the video transitions from one moment to the next.

AV script

An AV script helps in ensuring that there is clear communication about the App Preview across team members, and it is especially useful while hiring technical support. AV script accurately tracks timing, shot numbers, notes, and changes to all the moving components within your App Preview.  It makes sure everyone knows what to expect across all elements and versions of your App Preview by clearly defining where audio and visual elements overlap.


Follow the above-mentioned steps to create an app review that will make the users fall in love at the first sight of your app.

We hope you found our take on the app review creation useful but just in case you have any questions about app review or need any assistance with your application simply contact us and we’d be delighted to help you out.

Top 5 Technological Innovations For Mining Companies

Mining is not only one of the most lucrative business, but it is also growing exponentially in terms of technological innovations. These technical advances are helping mining entrepreneurs in improving operational productivity, onsite safety and cost reduction. Thus enabling them to overcome the massive competition in the industry. 

The onset of artificial intelligence (AI), internet of things (IoT) and biotechnology are driving the mining revolution at a rapid scale. These include techs like situ scanning using bots. Using nanobots for mining at a molecular level, applying big data for reporting and communications.

These innovations are only the tip of the iceberg on what to expect but one thing is for sure. These technological changes will radically change the traditional mining business models & roles. Now the question is how would the mining leaders capitalise on these innovations while ensuring a stable production line?

Firstly you have to ask yourself these fundamental questions:

  • What improvements does the new technology bring within the value chain?
  • Would radical technology disrupt the value chain?
  • What actions can mining executives take in future?

Let’s have a peek at some of the major technological innovations moulding the mining business for the future.


Big data drastically reduces the cost of exploration which is highly useful. Considering the spike in exploration spending on elusive resource discoveries. 

Using the troves of data collected from existing equipment and monitoring devices. Engineers can run simulations to precisely plan and schedule your operations. Even without mobilizing onsite resources, they can accurately pinpoint operational requirements, address bottlenecks, and determine likely outcome.

Big Data

The sensor technology provides potency to this approach: Using contactless molecular sensors to analyze the characteristics of the ores. The digital twin technology helps mining companies perform probability modelling. Where time is a decisive factor, such as meeting permitting deadlines.

2) Autonomous cargo to streamline supply chain

Use of Autonomous rails to traverse within the mines will not only expand the supply chain capacity. But also increase the employee’s safety and efficiency.

This technology in combination with universal quantum computers will augment data-crunching capabilities by orders of magnitude. 

Together, these advances will enable mining companies to achieve an advanced level of supply chain optimization. With major optimisation in routing and interactions among supply chain business units. 

3) Real-time data for mining & processing

Real-time data is expanding the marketing intelligence to help the mining companies capitalize. On the commodity markets through supply chain transparency and downstream integration. 

Connecting sensors to the equipment in the mining sites and feeding the real-time data to the mining companies main control room. This gives the advantage of predictive maintenance and automates spare-parts replacement,  reducing the equipment’s downtime during its life cycle management.

Real-time data for mining

One of the examples of real-time data application is the smart helmet equipped with sensors and augmented reality (AR) to detect hazardous regions with the mining site.

4) Marketing and trading with blockchain technology

Digital innovations are expanding marketing and trading capabilities, along with algorithms to revolutionise mining companies, distribution models. 

Marketing intelligence captured through digital channels and blockchain technology can document the provenance and features of the original product, making the information readily accessible to consumers at every stage—wholesale, retail, and intermediary


As the blockchain is tamper-proof, the integrity of the information remains intact which s the value of the end product.

5) Three-Dimensional Mapping Tech

This technological advancement has quickly become crucial when it comes to on-site technologies. Entering the key mining location with a well-defined plan in hand to minimise issues and amplify targeting for rich ore and lucrative veins.

With the help of 3-D mapping, the entire mining team, from administrators to miners can get on the same page quickly. This technology highlights the most promising areas for excavation and efficiently utilises the machinery and the resources.



Across industries, digital technologies are overcoming the challenges to entry and tipping the scales of advantage. Mining companies’ role and responsibilities in extracting and processing ore could change just as dramatically.

As data and digital technologies are automated and connected, thereby altering the traditional value chain. The mining leaders will need to make sure that their organization rests on a sustainable business model. 

Which is why it is now crucial than ever for mining entrepreneurs to stay up to date with the latest tech. We hope you found our list of technical innovations useful and if you have any questions about mining development? don’t hesitate to contact us, we’ll be happy to help you out.