While it’s an undisputed fact that the 2020 pandemic has severely affected the global economy, there are certain industries that are booming. One of the most prominent lines of business is eCommerce.
People want to stay safely at home while shop to their heart’s content and what better to satisfy this need than eCommerce. This has got a lot of business owners to start considering shifting from brick & mortar shops to the online arena.
A prospective consumer base of 1.92 billion should be enough to start your preparations to become a part of this lucrative venture. However, with great opportunity comes tremendous competition and you need to ready yourself and do your research beforehand.
Powerful tools to boost your eCommerce business
Without the right eCommerce tools, your brand will be hardpressed in making a name in this competitive market. These tools will help manage all facets of your business and make realtime decisions. Let’s have a look at some of the most popular tools in the market.
This is extremely important because the success of your business largely depends on your customers and therefore the quality of service you provide to them. you would like to be absolutely sure every customer features a support experience which will make them want to return for future purchases.
Customers mostly leave because they don’t feel appreciated or couldn’t speak to someone who could help them. Having this routine of rude and unhelpful behaviour among employees and being passed around to different representatives also are some common reasons for leaving.
On the opposite hand, 86% of consumers will still do business with a corporation if they need an emotional reference to its customer service agents. this suggests that companies that specialise in delivering an honest customer experience tend to be more profitable overall.
The GrooveHQ ticketing system makes it easier for you to deliver personalized service and support experiences to your customers. With easy ticket assignments, you’ll make sure that customers get support from agents that they need to be connected with within the past. you’ll also maintain your customer conversations in one place so anyone can keep track of past communications and supply support accordingly.
Now you’re probably conscious of how popular webinars are for B2B companies and academic institutions, as they’re mostly used for distributing educational information. So you would possibly be wondering how they’re relevant for eCommerce merchants.
That’s exactly why you’ve got leverage over your competitors – webinars aren’t yet capitalised to their full extent within the eCommerce industry. For eCommerce merchants, webinars are often highly effective for showcasing hands-on product demonstrations.
You could demonstrate the way to use newly-launched products and highly technical products, also as the way to make the foremost of certain features. This way, internet buyers can get the subsequent effective thing to in-store product demonstrations. Webinars also are a superb channel to conduct product deep-dive sessions while adding a person’s touch to your communication.
The ClickMeeting platform allows you to make a customized webinar room with just a couple of clicks. you’ll engage the audience with polls and surveys, moderated Q&A sessions, and simultaneous chat translations. You can make the foremost of the webinar recording feature and repurpose clips from the session for your brand’s YouTube channel, otherwise, you can prefer to simulcast your webinars to YouTube and Facebook for max live video reach.
Once the session is over, you’ll get a summary of its performance using the attendee statistics. Here, you get a transparent idea of the number of audiences and where they’re from, also about the top devices they used. You’ll then be ready to use this information for creating improvements to future sessions and re-engagement campaigns.
BigCommerce is an effective internet site builder designed for ecommerce stores. But what makes it a must have the potential to manipulate more than one income channels on a unified dashboard. This gives scalability for ecommerce traders who want to begin adopting omni-channel retail.
These omni-channel clients have a tendency to spend greater than unmarried-channel customers. They spend 4% greater in-keep and 10% greater online, in comparison to customers who most effectively used one channel. In different words, you need to make the studies and buy approaches less complicated throughout each channel.
And that is where BigCommerce comes into the picture. It’s a powerful eCommerce platform for syncing your stock with all of the channels you operate for direct income. BigCommerce helps local integrations with numerous key channels, consisting of Amazon, eBay, Facebook, Pinterest, or even the usage of the Square POS system.
Setting up an eCommerce shop might seem easy however there are many challenges in making your business successful. Which why need to use the tool for your brand. If you have any questions or you need some help in setting up your eCommerce shop, then simply drop us a line and we’ll get in touch with you in no time.
Over the years countless businesses and advertisers have used Google Ads to increase their ROI and grow. Having said that, you will also find many businesses that are highly disappointed in the output that Google ads campaigns provide.
Now you might be wondering which line of thought is correct, to that our answer would be both. Google ads, formerly known as Google AdWords like other PPC platforms will spend all your money fruitlessly if not executed the right way.
Here are some of the common mistakes found in Google ads campaigns:
Using broad match keywords
Not adding negative keywords
Not directing your traffic to customised landing pages
However, if you manage to avoid the above-mentioned mistakes and optimise your campaign accordingly this platform will achieve the ROI your business deserves. In this article, we’ll be discussing the tips and tricks to optimise your Google ads campaigns.
1) Personalize messaging
By reaching potential shoppers in their language, you’ll personalize our Google Ads messaging for better results.
With this Google Ads hack, you won’t get to create specific campaigns for a spread of language speakers.
The idea is to attach with bilingual audiences who could also be employing a non-English browser but understand English ads, or are searching in English albeit their browser is about for a special language.
2. Start off with economical automated bidding
Google’s automated bidding will help novice and experienced Google Ads advertisers save both optimization time and unnecessary spending.
Taking the guesswork out of Google bidding, automated bid strategies are created to assist you to match your campaign bidding to your specific eCommerce business goals.
In short, it should be your favourite Google campaign optimisation hack! Here’s an inventory of every of Google’s automated bidding strategies and therefore the business goals they’re best for:
If you would like to release even longer while improving your ROIs and driving good, targeted traffic, then tools like Traffic Booster will make sure you automate every aspect of your Google Ads optimization.
Think of it as getting the advantages of getting a fanatical PPC Marketing agency for your eCommerce campaigns without the large agency costs.
3. Make use of location-based bid modifiers
Bid modifiers that are localised can give great results for ad campaigns good campaigns. As you’ve probably noticed already from your Google Analytics data, not all locations are equal in terms of product conversion performance. This isn’t almost country-specific language changes.
Let’s say you’re selling camping equipment. You’d probably find that your sales are higher in additional rural areas than urban centres. By using location-based bid modifiers, you’ll set higher bids for locations more likely to convert.
4. Work towards a complicated keyword strategy
A robust keyword strategy is an absolute must for ensuring your Google ads are working as they should.
This includes keeping an in-depth eye on your campaign metrics to mine for possible keywords, using negative keywords to prevent irrelevant clicks, implementing brand keywords strategically, and employing a combination of short- and long-tail keywords to account for campaign goals.
However, it’s not just a matter of implementing these from day one; to actually ensure your Google Ads campaigns are optimized, you would like to make sure you’re continuously tweaking and optimising your keywords.
Regularly use Google’s Keyword Planner and other research tools to seek out new potential long-tail keywords. Keep an in-depth eye on your negative keywords list and consciously add terms that are hurting your CTRs or leading to irrelevant clicks.
5. Use RLSAs to rejuvenate old ad groups
This Google Ads optimization must-do relates to your campaign ad groups. Before you kill an awareness ad group or sub-par keyword, you’ll want to undertake using these campaigns with RLSA (remarketing lists for search ads).
Why? Because, by adding remarketing lists, which supply secondary targeting for your keywords, you’re sending campaigns to people that are already conversant in your brand, thus improving the prospect of higher ad performance.
But bear in mind that, to use RLSAs, your online store will have a minimum of 1,000 active cookies.
If you’re already familiar with using RLSAs for optimised Google campaigns, here is an expert strategy we recommend to boost your Google Ads:
Messaging coordination: let’s say someone visited your online store and engaged with one specific product. the thought here would be to make RLSAs that focus on groups of shoppers who viewed that specific product with ad messaging highlighting the advantages of the precise product they already engaged with.
6. Test all Google Ad variants
We know that, before we throw huge money at any PPC campaign, we’d like to check smaller budgets, optimize, then increase spending.
With Google Ads, it’s no different. this suggests testing everything at campaign and ad group level to make sure that you simply have significant performance potential by the time you run your campaigns.
The easiest thanks to Google’s Ad Variants. Using this tool, you’ll test a mess of variations of your ads like headlines, descriptions, promotions, and final ad landing pages.
As we know, pro optimization means increased sales potential. However, there are two vital side notes to think about when optimizing your Google Ads campaigns.
Firstly, you’ll have the foremost optimized campaigns possible, but, if you’re sending shoppers to terrible, non-user-friendly URLs with confusing or irrelevant content, you’re throwing money away.
Not to mention the effect this may wear your Google Quality Score, which can increase your CPCs and reduce the probabilities of your ads being shown.
In case you have any question on optimising your Google ads or need in developing an effective strategy for your business then contact us or simply drop us a line and we’ll get back to you in no time.
Branding is a concept that is adopted by most of the businesses today to increase sales. Wherever we go, we come across different brands. It represents what the company is all about. So, to get people to notice your brand, planning a good branding strategy is vital.
Initially, when we talk about branding, it used to be all about the visual differentiation. But these days, with intense competition, branding has changed significantly. Branding in 2020 is no cakewalk. It takes time and struggles to adopt different techniques to sustain.
Here are the nine most important trends to keep in mind while planning your branding strategy this year.
1. Brand story
Telling a story about how the brand came so far from scratch can build human connections. People love listening to great stories and news. The emotional information, when told in the form of a story, will have a higher brand recall.
Customers relate to these personalized stories which are connected to people. A great story can make your customers feel you are genuine and also increase the reach of your brand easily. Another way of storytelling is by sharing employee stories on the brand’s social media!
2. Chatbots and other technologies
Technologies like chatbots help companies to interact with their customers instantly. The tool has proved to be of great use to many brands. It helps brands to interact with their customers quickly and to engage them on the website. It also helps in guiding the users in their customer journey.
Getting humans to perform every function will require a big team that would cost a lot. So, you can assign your chatbots to make the interactions with your brand and to get relevant messages in their inboxes.
3. Observe and serve online communities
These days branded communities are a growing trend to keep a watch. These forums provide users with a platform to share topics and experiences which are brand-related. It helps brands to talk about the products and get a rough understanding of the customers’ requirements without trying to sell.
Many brands are trying to make use of their communities for insights on the launch of the latest products and services.
4. Increase brand loyalty with creative customer experience
Make use of creative ways to keep your customers in a loop all the time. They should be able to contact your brand anytime they feel like and track their orders online and more. An integrated messaging system for them to upload instructions and post information is essential for boosting customer experience.
For creating customer loyalty, you must be able to provide an excellent customer experience in the first place. More than just giving away promotional gifts, brands must focus more on how well they can differentiate themselves from their competitors.
5. Optimize for mobiles
People are using their mobiles for almost everything today. Mobile users’ interactions are rising significantly. Those who don’t intend on including this will go down the competition. So, make sure your brand is well optimized for mobile users. Having an optimum sized CTA button and short subject lines with small paragraphs is recommended to make your brand look neat on mobile screens.
Email marketing is going to take over on mobiles by becoming more targeted and providing curated content to the prospects, rather than lengthy content!
Display adverts are not enough in 2020. The average adverts CTR is pretty low. Having a well-targeted promotional content to match the real-time queries will make sure the readers are getting more advertising content.
Native adverts are based on the content, and so they can make up a large percentage of the total display ad revenue in the coming days. Natives can Blend with the surrounding content efficiently.
This trend is nothing new to us, but in 2020 this trend has great importance. If we look at any renowned brand, they make use of influencers to promote their brand in some way. Many people look forward to recommendations made by influencers while they purchase. Companies, on the other hand, depend on these influencers to market their products.
So, if you can find an influencer who can well relate to your brand, then nothing like it! Make sure the partnership is transparent to the customers.
8. Always have a social conscience
A few branding trends fade away as fast as they appear. Ever wondered why? Having self-conscience of the things happening around us is crucial. Consumers are looking for companies to whom they can relate their views on social things happening around them.
Modern brands ought to demonstrate their concern towards the environment and the people. Many believe multinationals can ease social problems and wants them to do more!
9. Broad Marketing Strategy
A good strategy requires combined planning. You got to understand where to do what! A representative from each department should all sit together to plan and scheme a strategy. Every idea and suggestions got to be considered while coming up with an excellent strategy!
Producing this kind of content can be pretty tough if you are not much familiar with the digital marketing opportunities available out there. It is always advisable to hire digital marketing experts to get the process done!
10. Produce quality content
A customer associating with your brand will want to explore things before they even think of buying anything. So, if you can provide them with educational and interesting content, they can stick around your site for a while and subsequently purchase your products or services.
It is better if you can create valuable content less often rather than producing poor content frequently. People appreciate the comprehensive analysis of topics that are interesting and informative.
To wrap it up!
Digital branding is changing consistently with time. Branding is getting more characterized by these trends. Brands are trying to be more straightforward, transparent and genuine with a motive to provide a human experience. Brands nowadays are striving to become more real, conscious, and responsive!
Brand positioning will need to select a different method from traditional methods. Relating to the customers as varying levels of their journey is essential. Whether it is about developing a brand from scratch or looking to improve the aesthetic you already possess, it is vital to pay close attention to your brand presence!
Faiz Varghese is a social media marketer at TechWyse, an SEO agency in Canada. He is a knowledge craving techy. He loves to write quality content on the internet and has a passion for his job. While he is off work, you will find him playing football or watching his favorite shows!
It goes without saying, this is a challenging time for everyone. The WHO (World Health Organization) has declared the coronavirus or COVID-19 as a Global epidemic. Besides the growing mortality rate, this situation is taking a heavy toll on various economies, especially businesses.
It’s an uncertain time with lots of unknowns and people are looking for answers. while we might not be able to have all the answers. We’ll try our best to guide other small businesses that may be experiencing shifts as best as we can.
We at QL Tech remain absolutely committed to doing everything we can to put the health and safety of our employees first. Some of the safety measures we have established include, arranging for the staff to work from home and for those for whom it is crucial to come over to the workplace, we have ensured enhanced sanitary practices & environment.
Here a few things that you can do to get your business through this COVID-19 pandemic.
Although some of the tactics can vary from business to business, most of them can be implemented by almost every business in general.
Check out your accounts
Due to the changing markets your paid search and paid social accounts might be affected, therefore it’s important to keep an eye in your overall account click and impression volumes to change costs.
The people have gone to self-preservation mode along with their search trends that have shifted from Invisalign treatment or bouquet of flowers to more health-related criteria. Look out for drops in traffic, clicks, and impressions via in Google Analytics and Google Ads and adjust accordingly.
You should also need to keep a close eye on your post’s comments as a lot of misinformation is being spread and some of these fear-based comments can detract potential customers.
Everyone is facing this crisis together, so you should be transparent about what your business is going through. That way the Customers can empathize with brands facing a crisis but you should manage your communication with them properly.
When customers don’t get a clear picture of the work that’s being done behind the scenes to serve them, they don’t care about those services. So make sure your brand clearly communicates all the safety measures being implemented and everything your business is doing to help the community.
Cut back on meetings and travel
Try to mitigate the risk of exposure to the virus to a minimum. Postpone any team meetings or hold them online. Forego any conferences or other planned business travel plans.
If your employees get sick because of travel or meetings, you could have serious liability issues on your hands, or you will have to manage low workplace morale and overflowing sick leave requests.
Give your employees flexibility
With the closing of school, offices, stores and commercial centers all around, Many countries are gradually moving toward total lockdown. You will need to be flexible with your employee’s timings.
There will be instances where some of your work staff might have to leave unexpectedly due to a personal emergency while others may have traveled somewhere and aren’t able to return. Try to be as understanding as possible and have a contingency plan in place to counter the sudden changes.
Adjust your strategy
A lot of lifestyle changes are being made as a direct or indirect result of COVID-19. People are frequently washing their hands to prevent the spread of germs, there has been a shortage of hand sanitizer, bleach and cleaning wipes, and other similar products.
In light of these changing requirements, you need to modify your business strategy as per your product or services. For example, if you are a brick-and-mortar business then the best course of action would be limiting your in-store budgets as people are not into going out nowadays, rather invest in reaching the customers online.
Many of the SMBs have tight annual budgets, therefore reallocation of ad spend toward more effective marketing periods could be highly beneficial for them.
COVID-19 has unfortunately affected the lives of communities worldwide and ensuring that the communities are safe should be our no.1 priority. Most of the businesses are already feeling the effects of the virus, and the best thing you can do is to stay on top of the situation.
At QL Tech, we always put people first and we are taking every possible measure to ensure the health safety of our employees as well as making sure that our partner’s business does not get affected the least bit. We are keeping a close eye on the situation and would keep you updated in case of major changes.
Let us ask you a question first: how is your content marketing strategy working out for your business?
If your answer is a “Not very effective” or a “Not sure about that” then you are not alone. In fact, around 57% of businesses don’t analyse their content marketing strategy or unaware of how to measure its effectiveness.
The main reason for this is they have established a content marketing strategy for their brand without defining goals or objectives for their brand. You need to determine the aim of your content marketing, are you producing content for like & shares? Do you wish for it to go viral? Or do you want to amp up your search engine rankings?
In case you have any of these goals in mind then that might be a reason why your content marketing strategy is failing.
In this article, we are going to discuss how to set up real growth-related goals that will give a granular result about your content marketing performance.
Setting up growth-oriented goals for your business
The content marketing goals for your business must be growth-related and designed specifically for your entrepreneurial ambitions.
However, if you are unable to achieve them, then your approach towards those goals might be at fault. Let’s have a look at some of the content marketing goals that your brand should have.
1. SEO Rankings
Google is a great barometer to determine the success of your content. If the content that you create gets enough likes & shares and climbs in Google’s search rankings then you’re creating the right type of content
The Google search engine has content standards that are difficult to please. This means that only the best pieces will be able to reach in the top 10, top 5, and top 3 rankings. It depends on who is providing the most contextual information regarding a specific topic/keyword that the user is searching for.
If your content meets the above criteria 100%, then you’ll earn top rankings. The result being, That you’ll get a lot more qualified traffic to your business website. In case your content’s not ranking then your business is missing out on those leads who are most likely to bring their business to your brand.
2. Conversations & Engagement
Now that you’ve managed to attract qualified leads, it’s time to convert them to your business objective. This is achieved by nurturing the leads with highly personalised and contextual content.
Achieving your content marketing goals starts with great content. If you’re just pushing out content just for the sake of it, you won’t grow.
Here are A few examples of how your business can engage with the leads
For people reaching out to your sales team through channels like chat, email, etc. you can start the conversation with helpful emails regarding your products or services and how the users can avail them quickly & efficiently.
For social media, you can interact with them by sending links to similar blogs or sending messages in their inbox.
Based on these communications you can determine the lead’s interest level and how close they are towards doing business with your brand. The important thing is how effectively you apply your content to nurture those leads from the awareness stage to the next stage of consideration
3. Sales & Revenue
Let’s get down to brass tax, the actual performance of your content marketing can be ascertained by the actual sales results from the above connections and conversations? It’s time to quantify your results.
You’ve attracted qualified leads with content, analytics with giving you the metrics on the traffic and audience engagement. Match that against your sales to get the crystal clear picture of your Digital marketing performance.
Discuss with your salespeople and If you see growth in this area then your content is giving huge benefits for your business.
Few tips on Generating Growth from Content
Generating awesome content is crucial and to add the cherry on top there few things you can do to make your content marketing strategy rock solid.
Consistency is the key!!
Now great content is going to boost your Google ranking, However, you need to keep delivering quality content to stay that way.
Producing great content builds trust with your audience so keep hitting that checkpoints and you’ll get them hooked. Plus your brand reputation will be through the roof!!
Link Your Content to Services
What’s the use of delivering top-notch content if it doesn’t tie back to your product & services? The whole point of any content marketing strategy is to nurture the leads along the buyer’s journey until it’s finally time to seal the deal.
That’s where CTA’s (calls-to-action) come into the picture. There should be at least one CTA in every piece of content that gets published. These are really helpful in directing the users to the next step and also gives you insights on their interest levels.
Engage with Conversational Content
Starting off conversations with interested readers based on your content is a great way to boost your ROI. These aren’t about getting all salesey but more about building relations with the audience by providing helpful information.
Chatbots play an important role in handling a large volume of conversations during the long hours of the day. But nothing can empathetic, friendly & personable human response – having empathy to turn interests into decisions leading to a sale.
We hope you’ve found our take on content marketing useful and in case you need some help in setting up growth goals for your brand than just drop us a line and we’ll get in touch with you ASAP
Mining is not only one of the most lucrative business, but it is also growing exponentially in terms of technological innovations. These technical advances are helping mining entrepreneurs in improving operational productivity, onsite safety and cost reduction. Thus enabling them to overcome the massive competition in the industry.
The onset of artificial intelligence (AI), internet of things (IoT) and biotechnology are driving the mining revolution at a rapid scale. These include techs like situ scanning using bots. Using nanobots for mining at a molecular level, applying big data for reporting and communications.
These innovations are only the tip of the iceberg on what to expect but one thing is for sure. These technological changes will radically change the traditional mining business models & roles. Now the question is how would the mining leaders capitalise on these innovations while ensuring a stable production line?
Firstly you have to ask yourself these fundamental questions:
What improvements does the new technology bring within the value chain?
Would radical technology disrupt the value chain?
What actions can mining executives take in future?
Let’s have a peek at some of the major technological innovations moulding the mining business for the future.
1) BIG DATA
Big data drastically reduces the cost of exploration which is highly useful. Considering the spike in exploration spending on elusive resource discoveries.
Using the troves of data collected from existing equipment and monitoring devices. Engineers can run simulations to precisely plan and schedule your operations. Even without mobilizing onsite resources, they can accurately pinpoint operational requirements, address bottlenecks, and determine likely outcome.
The sensor technology provides potency to this approach: Using contactless molecular sensors to analyze the characteristics of the ores. The digital twin technology helps mining companies perform probability modelling. Where time is a decisive factor, such as meeting permitting deadlines.
2) Autonomous cargo to streamline supply chain
Use of Autonomous rails to traverse within the mines will not only expand the supply chain capacity. But also increase the employee’s safety and efficiency.
This technology in combination with universal quantum computers will augment data-crunching capabilities by orders of magnitude.
Together, these advances will enable mining companies to achieve an advanced level of supply chain optimization. With major optimisation in routing and interactions among supply chain business units.
3) Real-time data for mining & processing
Real-time data is expanding the marketing intelligence to help the mining companies capitalize. On the commodity markets through supply chain transparency and downstream integration.
Connecting sensors to the equipment in the mining sites and feeding the real-time data to the mining companies main control room. This gives the advantage of predictive maintenance and automates spare-parts replacement, reducing the equipment’s downtime during its life cycle management.
One of the examples of real-time data application is the smart helmet equipped with sensors and augmented reality (AR) to detect hazardous regions with the mining site.
4) Marketing and trading with blockchain technology
Digital innovations are expanding marketing and trading capabilities, along with algorithms to revolutionise mining companies, distribution models.
Marketing intelligence captured through digital channels and blockchain technology can document the provenance and features of the original product, making the information readily accessible to consumers at every stage—wholesale, retail, and intermediary
As the blockchain is tamper-proof, the integrity of the information remains intact which s the value of the end product.
5) Three-Dimensional Mapping Tech
This technological advancement has quickly become crucial when it comes to on-site technologies. Entering the key mining location with a well-defined plan in hand to minimise issues and amplify targeting for rich ore and lucrative veins.
With the help of 3-D mapping, the entire mining team, from administrators to miners can get on the same page quickly. This technology highlights the most promising areas for excavation and efficiently utilises the machinery and the resources.
Across industries, digital technologies are overcoming the challenges to entry and tipping the scales of advantage. Mining companies’ role and responsibilities in extracting and processing ore could change just as dramatically.
As data and digital technologies are automated and connected, thereby altering the traditional value chain. The mining leaders will need to make sure that their organization rests on a sustainable business model.
Which is why it is now crucial than ever for mining entrepreneurs to stay up to date with the latest tech. We hope you found our list of technical innovations useful and if you have any questions about mining development? don’t hesitate to contact us, we’ll be happy to help you out.
In today’s world, content marketing plays a major role in the success of entrepreneurial ventures. Here we present some of the most important content marketing stats that you need to know in the year 2018. It clearly focuses on empowering the prospect customer with tools to make the best choice while making a buying decision; this, in turn, helps in solidifying the relationship between the customer and your brand.
Having said that it is distressing to find a lot of marketers still plan their marketing strategies based on gut feeling, rather than formulating their marketing budgets and techniques based on concrete evidence and latest content marketing stats.
Hence, it is extremely crucial for digital marketers to analyze everything as having just great content is not enough. It is equally important to measure which piece of content actually resonates with people.
Here are some interesting content marketing stats for you to watch out in 2019.
The below content marketing stats have been curated from the best industry experts opinion and analysis.
1. “61% of consumers are influenced by custom content.” – Dragon Search Marketing
Who doesn’t like things made specifically for their needs?
custom content is created by the brands to communicate with their existing customers. Furthermore, it converts complex topics in a logical sequence so that it is easy to understand.
Although custom content can be used to convert new prospects, the main intent is to build relations with existing customers.
Based on the given content marketing stats, it’s obvious that existing customers are more likely to buy from you than new prospects.
2. “Only 55% of bloggers update old posts. Those who do are 74% more likely to get strong results” – Orbit Media
Creating a blog and making it successful is just not enough. We need to ensure that the same piece of content stays viable for as long as possible.
Any successful blogger knows that s/he would need to keep updating their blog content on a regular basis so that it does not become irrelevant with the changing trends.
This practice leaves the users wanting for more and keeps them coming to your blog for more up-to-date information.
Google loves newer content, anytime. Considering this, it is advisable to keep updating your old posts which are yet relevant according to market trends. Remember, old content act like an old wine. Hence, at times, if you update an old post, it can be better than writing a completely new one.
3. “76% of B2B marketers blog, and 73% publish case studies.” – Content Marketing Institute
Well, isn’t this one of the most interesting content marketing stats!
Blogging is an irreplaceable aspect in every content marketing strategy and, for the best of reasons. It not only builds awareness and domain authority but also provides a platform for businesses to promote their services and educate prospects.
Case studies, on the other hand, allow businesses to use relatable stories to move prospects through the buyer journey. Case studies are greatly helpful in removing any doubts that might be having.
By establishing the relationship between product and buyer’s intent, case studies ease the buying process and help to remove doubts the customers might have.
It’s a lot easier to trust a company whose content has demonstrated how to get something done successfully.
4. “The average blog post is now 1,142 words (up 41% since 2014)” – Orbit Media
With the ever-changing search engine’s algorithm, the competition to get ranked on the first page of Google has increased drastically.
Gone are the days where blogs with 500 words were sufficient for keyword ranking.
Post-Panda and Penguin updates, now, Google analyzes each and every piece of content in terms of depth and quality as it’s one of many parameters for the ranking. Hence, the average blog content length has increased in recent years.
A study by SerpIQ found that top-ranking content is usually just over 2,400 words. This could be due to the fact that longer blog posts get more backlinks
5. “The average reader only spends 37 seconds reading an article post.” – News Cred Insights
Majority of the users prefer to go through the content on the go using messengers and other applications. Therefore, marketers are finding innovative ways to structure detailed content into snackable components which are easy to read and assimilate at a fast rate.
Some of the techniques involve relaying the content in the form of small videos, infographics and slide shares.
You can be as creative as you want with content formats as long as it gets things done; the sky is the limit.
6. “Paid content promotion is up 5x since 2014” – Orbit Media
Fact – “98% of the searchers make their decisions from page 1 of Google”
Therefore, it has become extremely crucial for businesses to secure theirs. One of the most prominent tools for paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see a 200% ROI from AdWords. Having said that please keep in mind that Even if you’re relying on Google AdWords ads or social media PPC campaigns, you have to be directly involved in content creation. Web marketing is primarily powered by content and always will be.
7. “Mobile will account for 72% of US digital ad spend by 2019.” – eMarketer
As previously mentioned, today’s generation prefers to go through their content on the go and mobile is just the right medium to do that. Increase in the usage of mobile phones has to clamour to advertise on the platform.
Mobile searches outpaced desktop back in 2014, so it makes sense that mobile-centric marketing efforts will keep increasing over the coming years.
8. “Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI.” – LinkedIn Technology Marketing Community
The analysis is a critical activity that needs to be applied in every stage of the marketing funnel. However, the given content marketing stats implies that tracking of ROI of the content without the right tools does not give desired results.
Looking at most page views or most liked tweets is just not enough to track the entire aspects of a buyer’s journey from start to finish.
The entire analytical KPIs should be structured in such a way that it meets the goals of your respective business.
9. “63 % of marketers create content by buyer persona; 38% by vertical; 30% by geography; and 30% by account or customer.” – Curata
Buyer persona represents the ideal buyer’s personality based on the real-world market statistics which is highly specific to one’s business. This enables marketers to understand the wants and needs of their prospects and structure their marketing tactics accordingly. This technique results in higher conversion rates as people tend to take their business to one’s who address their pain points. Marketing Sherpa found using personas increases revenue by 171%.
Content marketing using geography and customers’ accounts are also effective but all of them are contributing factors while creating a buyer persona.
10. “57% of B2B buyers have already made their purchase decision before ever speaking to a sales person.” – CEB Global
Earlier buyer’s used to be solely dependent on the salesperson who used to be their first point of contact, for making their purchase decisions.
Consumers are fed up with in-your-face With the abundance of information available on the internet, buyers do not require a salesperson to make buying decisions. Hence it has become extremely crucial for brands to educate and build trust with the target audience, helping them move through marketing and sales funnel.
11. “B2B marketers use an average of 13 content marketing tactics.”- TopRankBlog
Any smart marketer knows not to put all their eggs in one basket while formulating an effective and successful marketing strategy for their business.
Diversify while still retaining your focus on the main goal, testing which of the component work best for your business requirements.
Consistently creating and distributing blog posts, videos, infographics, whitepapers, webinars etc. over different channel will always generate targeted leads.
12. “The most common content marketing delivery mechanism is social media, used by 87% of marketers.” – CMI
Social media networks like LinkedIn, Facebook, Twitter, Instagram, and Pinterest have transformed the way we interact with the world. These social networks are so popular and easy to use. The only thing it costs to push content via social media is your time unless you decide to run a paid ad campaign.
This is where your creativity in content really shines. A lot of companies are sending the same benefits and sale information through their social media channels and that is a tactical flaw. To get the most out of your social media marketing, focus on the “social” aspect and build reputation and trust with your followers. Give them truly helpful content, then refer them to your landing pages and nurture the relationship from there through email marketing.
Let’s move on to the last but not the least content marketing stats.
“Gamification is the least common content marketing tactic, with only 10% of marketers using it.”- CMI
To put it simply, gamification is using interactive games and quizzes for the purpose of selling or promoting one’s products or services. However, this strategy has not been used much and only 10% of marketer apply gamification in the real world. This might be due to the fact that it requires a lot of resource investment.
If you have the resources, it may be worth your while investing in gamification content, helping you stand out from competitors who don’t embrace it. It all boils down to your core product or service and the stage of the buyer’s journey that your prospect customers are currently located.
Believe it or not – not all the marketers are aware of all these content marketing stats.
Businesses need to transform their marketing tactics in accordance with the changing trends if they wish to thrive. In order to achieve this, they would need to embrace inbound content marketing strategy wholly and solely. Publishing the content adaptable to mobiles, using the trendiest themes to inspire users, aligning the marketing strategies as per the researched buyer’s persona and so on and so forth. Following these strategies will place you on top of the content marketing game.
It’s just not enough to approach prospects willy-nilly. Marketers need to create enough awareness and goodwill about their product so that the prospects should feel the need to buy all by their own volition.
Would you like to add anything here? Do drop in your thoughts in the comments box. We’d love to hear from you.
Affiliate marketing is considered one of the best performance-based marketing in today’s world. In this marketing, a business offers rewards to the affiliate(person bringing or recommending your brand) whenever visitors arrive on the website with the help of that same affiliate’s marketing efforts.
A person who promotes any brand’s product is known to be as an affiliate and the practice of promoting products through different channels is called marketing. When a visitor clicks or visits that same channel and reaches to the company’s website, the affiliate earns a commission from the company.
The marketing methods that affiliate marketing includes are:
Organic Search Engine Optimisation: SEO
Paid Search Engine Marketing: PPC(Pay Per Click)
Affiliate marketing drives significant sales and revenue to the business. Actually, it is beneficial for both i.e., the business and the affiliate marketer. In fact:
At present, 84% of the publisher and 81% of companies support affiliate marketing and this statistic will continue to grow as affiliate marketing is increasing every year consistently. (Source: WebMarketSupport)
The spendings on affiliate marketing have increased by 10.1%. And, with all calculations, it will reach till $6.8 Billion by 2020. (Source: MediaKix)
38% of marketers consider affiliate marketing as the best customer attracting methods. (Source: WebMarketSupport)
Want to know why and how? Let’s check out the latest trends of affiliate marketing that you can apply to your business.
Well Balanced Affiliate Reporting & Attributes
Most of the affiliate campaigns work on last-click attribution. In this, the affiliate marketer gets the final click before the sale receives complete credit for the conversion. But now it is actually changing.
With the help of latest attribution models and analytics feature provided by affiliate platforms, you can now easily track every affiliate marketer’s tactics working together. It even allows you to take a complete check on marketing funnel and cross channels.
Test & Optimise Conversion rates Regularly
Let’s imagine you are promoting a product through an affiliate link on your promotion page. If you receive 5000 visits per month on a 2% conversion rate, you will be having 100 referrals.
However, your target is to get 200 referrals. In this case, you have two options, either to concentrate on attracting 5000 more visitors or you can increase the conversion rate by 4%. Whichever of the options seem good for your business?
Rather than consuming time in blogging and guest posting for building your website’s domain authority and generating organic traffic, it will be a good option to increase the rate of conversion by 2%
For increasing the conversion rate, you can optimise your website’s landing page, test Call-To-Action buttons and can optimise various strategies for conversion rate. After optimising and testing your website, you will be getting improved results in less period of time and efforts.
The Change In GDPR
GDPR(General Data Protection Regulation) was effected on the 25th of May, 2018 and brought a new set of regulations that strictly governs the organisation’s usage of personal data across the European Countries.
Now, because this GDPR new regulation, the affiliates who are not located in Europian Union are also forced to retrieve user’s data via opt-in consent.
So, it’s better to follow FTC guidelines as per new GDPR regulation and openly disclose that you are receiving commissions for practising affiliate marketing with the name of organisations.
Affiliate Marketing Now Getting Smarter
Organisations or merchants are receiving a huge amount of profits with the help of their affiliate marketers. And most of the companies are now depending on their affiliate partners.
Well, this can be a great moment for all the affiliate marketers to understand their importance as this can lead them to get good deals and higher commissions.
It does not matter whether there are commission structures like CPA, CPL or CPC, there are many affiliate programs. That can make you earn a good amount of commission.
Affiliate marketing is like a huge playground where you can practice your marketing skills in different patterns. However, the only aim of every marketer is to earn a higher commission. And to earn it, you will have to follow the latest trends in digital marketing.
So, with these above-mentioned affiliate marketing trends, you can update your knowledge and can apply on your further marketing plan.
First of all Inbound marketing is not a new concept for the business world. According to the surveys and the reports of Hubspot1, 74% of MNCs are following Inbound marketing strategy. And, 75% of their marketing people confirm that their strategies are quite effective in the market.
As the customer experience matures and time passes, new challenges and opportunities emerge for every marketing professional.
As stated in Hubspot’s inbound marketing report, here are the marketing challenges faced in 2019:
61% of marketing professional faces leads and traffic generation issues.
39% of marketers are unable to verify their Return Of Investment.
27% are facing budget problems.
Well, it’s all about choosing the correct inbound marketing strategies for your business to overcome the above-mentioned challenges.
Let’s go further more, and explore the best inbound marketing strategies that you can implement for your business.
Create SEO Friendly Topic Clusters
If your business is involved with the online world then you might be aware that the higher your brand gains in Search Engines results, the better are the chances of gaining the prospect’s attention. One of the potential tactics that you must approach is the topic cluster inbound strategy.
Topic clusters are the set of interlinked blogs or pages which are already evolved with umbrella topics. With the help of a topic cluster, the visibility of content becomes clearer. Basically, topic clusters help Search Engines to cache content easily. As the content is more visible on the Search Engines, automatically your brand value will increase.
For creating a topic cluster, a pillar page is a must. Pillar page extensively covers a specific topic comprehensively. It contains topics which address the crucial section of the content including a link that redirects the users to the subtopics containing deeper information.
Combination of blogs interlinked with subtopics listed on the pillar page is the topic cluster. Through topic cluster, you can show the semantic relationship of your content that will allow the Search Engines to crawl your brand name easily. The more your content is visible on Search Engines, the more you can generate traffic and leads.
Utilization Of CRM Tool
CRM (Customer Relationship Management) is an approach to manage regular communication between a business and its potential customers. A CRM uses a data analysing process to retrieve the customer’s purchasing history to improve their productivity and user service experience.
For the implementation of this approach, there are many CRM tools that provide astounding benefits to businesses involved with the online world.
A CRM tool will allow you to analyse the data of the customers that are engaging with your marketing activities and to keep a regular track on it. Not only this, a CRM tool can help in campaign management, sales automation, customer categorization, send emails, generate reports and much more.
Let’s take a look at the benefits a CRM tool can provide to your business.
Boost Sales Productivity
Industries using CRM system find out 29% of increment in sales, 34% in sales productivity and 42% in sales forecast accuracy. (Source: Salesforce)
A modern CRM system will help you in closing more leads that will automatically boost your sales productivity. According to the survey by Act!2, 48% of the 700 marketers consider that CRM made them achieve better sales function than before.
Improve Service Experience
A CRM tool allows you to collect your customer’s data from various sources like social media and categorize it in its database. With that database, you can analyse the buyer’s journey and can create an accurate buyer persona. 54% of marketers accept that CRM system allowed them to provide better customer services and also satisfied the customers.
A recent poll conducted for CRM users shows that 47% of responders believe that using CRM has brought great impact on customer retention. (Source: Capterra)
These same CRM users who responded to the poll also believe that CRM system helped in increasing customer satisfaction. If your customer base is quite strong then a small increment of prospect retention and satisfaction will make you a huge profit.
Analytics and Reporting
A little miscalculation in any business can lead to a huge loss in every aspect. A CRM tool creates a complete statically visual report that will include every minor corner of your day to day business journey. A business report will allow you to enhance and keep a track on your business performance.
Search out the best CRM tool that suits your business and keep a complete track on ROI.
Perform Organic Marketing Activities
Marketing activities like content marketing, search engine optimization, social media marketing and branding, all come under Inbound marketing. This inbound marketing strategy is a long-term strategy that will keep you and customers engaged for a longer period of time.
PPC (Pay Per Click) is another internet marketing model to gain traffic quickly as it’s a paid advertising service and also a short-term strategy. Although, it’s not an organic marketing activity integrating organic marketing with PPC can enhance your visibility on Search Engines.
Organic marketing activity is a great Inbound marketing strategy because you do not require any investment. Try using different social media platforms like Instagram, Facebook, Twitter, LinkedIn, etc. With the help of these social marketing networks, you can save enough budget that can be used for your brand development.
Near about 67% of audiences use Facebook as their source of news.
71% of consumers whose social media experience went well are more likely to recommend others for the same.
More than 80% of Instagram users are following at least one brand’s business page.
Customer engagement on Instagram compared with other social networks are:
84% greater than Twitter
10% higher than Facebook
54% better than Pinterest
However, this does not mean that you only use Instagram as your social marketing platform.
Twitter mentions that 80% of Inbound advertisers resolve service requests of their customers daily.
Your customers are already aware of their requirements as 60% of the world’s population is active on the internet interacting with blogs, forums, social platforms, etc. It’s your business which requires changes to make your customers happy.
These inbound marketing strategies can vary according to your business. Try listing down your marketing problems and then consider implementing these effective strategies.
Also, make sure to choose a CRM tool that suits your business cycle. Therefore, for more in-depth knowledge, do not hesitate to connect us at https://www.qltech.com.au/contact/
Anyone who’s ever been involved with email marketing is aware of the term “Buyers persona” and why it must be inculcated in the marketing strategies. For those of you who are still unfamiliar with the term, need not worry. As we are going to explain and show you how to make the best use of the Buyers persona to boost your email marketing efforts.
Its sales & marketing 101 that in order to sell your product or service, you have to know your customers to the fullest. And creating a buyers persona helps you out with just that. It is a fictional representation of your ideal customer based on real info. Such as their online behaviour, demographics and even educated speculations on customer’s goals and challenges.
Just keep in mind that the buyer’s personas are not about the customers that you could bring. But more about the customer you really wish to attract. This thought process will give you a clearer idea while creating them.
Now, why are Buyer personas so crucial in email marketing? Let’s find out…
What Makes Buyer Personas So Crucial in Email Marketing?
Let’s face it, as of today the world of email marketing has turned into a battlefield. An average person receives a legion of emails offering countless offering N number of offers & deals on a daily basis. Most of these get deleted without a second thought.
So now the question is how can you make sure that the emails that your brand sends don’t meet the same fate?
People like to take their business to brands they can trust and speak their language. As we mentioned before the buyer persona are created based on the needs, goals and challenges of your ideal customer. With the help of such information, you can create powerful emails that will have the highest probability of touching base with customers and achieve your business objectives.
Buyers personas are pivotal to creating highly targeted email marketing campaigns which get more opens, clicks, and engagement. Targeted emails more optimized towards lead generation and result in increased conversions.
Now that we have made abundantly clear how important buyers personas are in email marketing, lets’ go into some of its applications.
Segmenting Your Email Lists
The best feature of the buyer’s persona is that it provides a great source to customise your email lists in a personalized manner.
Utilising data such as demographics (age and gender) segment your email lists is a good start. but this will only give you a one-dimensional client profile. By crawling inside your prospect’s head and figuring out their thought process while making their buying decisions, you can refine the segmentation quite a bit.
The segmentation list allows you to send more engaging and contextual content pertaining to needs, based on:
Personas: The buyer personas does the receiver align with?
Engagement level: Based on emails opened, website pages visited, products bought or resources downloaded.
Status: Whether an existing customer, prospect, or a curious passer-by?
These segmented lists can be created in the automated email marketing tool like Infusionsoft and targeted emails will be automatically sent once the segment criteria are met by the user, prospect, or client.
Making an Offer One Cannot Refuse
By taking the customer’s goals and challenges into consideration. You can present customized offers that have the highest probability of meeting the objective of the email.
Just make sure that you do not make the offer in your first email. Send and a couple of nurture emails, providing helpful information regarding your product or services.
Let’s take an example of one of our clients, Brain Wellness Spa who help people with their mental and emotional health challenges. As per their buyer persona, one of the major challenges is people’s apprehension regarding the therapy.
Therefore based on the user action on the website, we designed targeted email sequences. By providing useful information along with free audios to gently nurturing the prospects. With the idea of opting for the client’s services. And making an offer for a free consultation at the end of the sequence greatly enhances the chances of conversion.
Create Actionable Content
Content is the message that your brand wants to share with the World. By tailoring your email content starting from the subject line to the body and CTA. You can boost the open and click-through rates by several folds.
Consider the buyer’s biggest concerns and challenges, and then write copy that will address them all.
Also, consider verbiage used in your mail as you cannot market to a Millennial as you would to a Baby Boomer. So take into consideration aspects like age and education. Would the reader relate with complex words or a simpler approach would get the job done? All of these elements will help your email marketing efforts resonate more with the readers.
Few Last Words…
We hope you found out take on buyer persona helpful and if you require any assistance, then please contact us. Our experts would be delighted to assist you.
Don’t forget that as your business grows and changes over time, then so would your brand’s buyer persona. Therefore it is necessary for you to review the persona from time to time and implement the changes in your email marketing.