Dental Digital Marketing Checklist – Ensure all is perfect!

Weeks back, we had committed to publishing a digital marketing checklist for dentists. And here, we fulfil our promise. In one of our previous blogs, we have shed a light on the most anticipated digital marketing trends in the healthcare industry to watch for in 2018. This blog will open your eyes in doing dental digital marketing in a correct and organised way.

Dentistry is a dynamic world. More and more dentists are joining the ranks of corporate dentistry. According to research, the number of applicants to dental school has impacted dental school enrollment appreciably for the past half-century.

In all, dentists are growing in huge numbers across the globe. Naturally, when there are more numbers of service providers, the intensity of competition would be high.

Are you a private practice owner of a dental clinic who is tired of competing with corporate dentistry?

Read on how to survive in this intense dental digital marketing competition and beat your competitors. And, don’t forget to access your dental digital marketing checklist!

The tactic of carrying out digital marketing activities is almost similar to any business. The only important thing to note is the buyer persona of the business in the question. Here, we are specifically talking about dentistry.  What do all dentists need to survive? Patients – right? To get a pool of patients, practitioners need to have a good online presence and reputation in the market.

All these aspects are well-taken care by a correct approach towards digital marketing. The more precisely we can say dental digital marketing.

Elements of dental Digital Marketing

Elements of dental digital marketing

The dentists who are little aware of online marketing would be well versed with the basic terminologies like online presence, website traffic, search engine optimisation, and social media marketing. Anyways, there is no need to go to the deepest level. This knowledge is enough to strengthen your marketing efforts.

We will quickly give you a brief of what exactly dental digital marketing requires and how is it being carried out.

1. Website designing and development

To build your online presence is a must. This can be done better with the help of your own customised website. If you own your dental clinic website, you will be in a good position to reflect your philosophy on patient care and what experience your patients can expect from your dental clinic.

2. Search engine optimization

Once you have your website, the real fun starts. Did you know: 70% of patients search for new dentists online?

Promotion of your website, both organically and inorganically, is must in the initial phase. Later on, you can rely more on organic marketing and lessen your paid marketing budgets. Optimise your website, it’s content and images to make search engine friendly. The set of such activities is called search engine optimization.

3. Social media marketing

One of the most effective ways to market dental services is social media marketing. Almost all people have one or more social profiles and they stay active on it. Take the most possible advantage of this fact. Establish your social media presence and interact with your targeted audience. Do not sell anything directly on social media. Rather use your social networks to respond to patients’ queries, share dental hygiene tips, respond to inquiries and expand your network.

4. Content marketing

Content is the central part of any sort of dental digital marketing activities. Create a content with which your targeted patients can connect with. Share your content in your social networks.

QL Tech Tip: good and targeted content acts as an efficient salesperson.

A dentist in his network can be proved as an expert on orthodontics if he wants to be. This can be done by writing enough blogs and articles on ‘orthodontics’ and sharing it in front of the right audience.

5. Paid marketing

Paid marketing helps – period! We did not mean that you should empty your pockets in the hunt of patients. But, logically done paid marketing can boost your website traffic, generate leads and increase conversions. Overall, it results in a great ROI. Be it Facebook marketing or Google Adwords, you can spread your presence quickly and offer your services to the patients who are actively looking for it.

High performing keywords also help in correcting your organic promotions.

Read more here: How a successful PPC campaign can skyrocket conversions for dentists?

6. Online reputation management

Last but not the least and very important thing is – online reputation management (ORM). ORM is the practice of attempting to shape public perception of a person or organization by influencing online information about that person or the entity. It works towards bridging the gap between how a dental clinic sees itself and how others see it. ORM monitors the reputation on the internet by handling and addressing content that can have a potential negative impact on the reputation or the status of a particular person, brand, or an organization.

Here comes treasure for you…!

A lot of talk on what to do in dental digital marketing is over. Let’s help you guide on how to do it. Access this dental digital marketing checklist and ensure that all activities are going in the right direction with the right efforts.

Once you read your checklist, do not forget to share it. Also, drop your takeaways in the comments box. We’d love to hear from you.

Note: Since the checklist content is thorough, we have created a Google file for your easy access.

Automation in the healthcare industry – Massive Benefits

Weeks back, we shed light on the growing importance of digital marketing in healthcare industry. No matter whether you run a corporate day surgery or a clinic, digital marketing and automation are becoming must-have elements for practitioners and medical service providers.

Let’s understand the need for automation in the healthcare industry

If you are from the healthcare industry, probably you would have started taking help of automation.  And, if you are little hesitant about why you need automation in the healthcare industry, read through this article. There are numerous benefits of using automation in the healthcare industry.

A small exercise: Which scenario intrigues you more?

Scenario A:

John runs a dental clinic. He has employed 4 full-time nurse navigators. On average, they spend their 12 hours a week in attending phone calls, booking appointments, and maintaining excels of patient data.

Further, both in-house and outdoor patients are highly dependent on nurses for their treatments and related care. Obviously, nurse navigators have dual responsibilities of taking patient care and maintaining data. And hence, John can get very little quantified feedback data from their reporting. Since there is not much of actionable data to analyse, there are no corrective systems in place.

In spite of sufficient staff, John is not professionally satisfied. The reasons were quite a few. Nurse navigators are spending more than required time on repetitive and monotonous tasks.  Also, he is unable to provide a personalised touch to his regular patients who lose their track during on-going treatments.

Scenario B:

John is advised to take help of automation to ease his pain. After employing business process automation in his dental clinic, he could lessen his fixed salary costs. Now, he has employed 3 full time and 1 part-time nurse navigators.

Further, when his patients go off track in taking their care from home, through self-service tools, he provides them with automated alerts. These alerts help them bring back on track.

The systems which he employed are user-friendly and provide him with immense ease in knowing real-time patient data.  With the help of actionable feedback, he is able to gauge what concerns can be addressed that results in an overall increase in his ROI.

What is your take on these two scenarios? For sure, you will like to have an environment similar to Scenario B for your clinic/practice. The reason behind the differences in the environment is nothing else but “automation.”

It is the right time for you to realise the need of automation and get ready to tackle with new processes. Take a quick glance at some of the most prominent benefits of automation in the healthcare industry.

Benefits of automation in the healthcare industry

Increase in labour efficiency

Whether you run a day surgery or a small clinic, you need to carry out lots of stuff on a daily basis. A large chunk of routine activities is monotonous. Moreover, activities like processing insurance payments, transferring lab reports to the appropriate clinician, scheduling patients’ appointments, and compiling medical records and charts are routine admin tasks.

If you apply automation for these tasks, imagine how easy it would be for you. In addition, the entire labour work can be done in a few clicks and in much better-synchronised manner.

There is a common fear among practitioners and day surgery owners. They fear that implementing automation might hurt employments. But, this is not the case. Reduction in labour costs does not directly imply lay-offs in mass. In fact, medical centres, clinics, and day surgeries will still require people to get trained on how to automate monotonous tasks that result in efficiency and higher productivity.

Reduction in waste

Automation can efficiently boost the connection between nurses and patients. Nurses don’t need to spend their much of time in admin activities. Hence, nurses can better invest this saved time inpatient care.

On the other hand, usage of various papers, worksheets, registers, and others result in immense workload leading to a lot of waste. Automation can save all this is quite an effectual manner. A Texas hospital study found that greater automation in the areas of medical records, order entry, and decision support appeared to result in a reduction in deaths, complications and cost.

Increased certainty of results

Automation not only eases your admin activities, but it also helps patients to remain on track throughout their treatment tenure. With the help of automation in the healthcare industry, you can send your patients regular reminders of their next due treatment of consultation. You can also send them health tips, precautionary measures, or any other dos and don’ts related to their ongoing treatments.

On the other hand, since patients follow a standardised care path as directed by your automation services, most likely they will stay on track. Even if they get deviated, there are high chances of them coming back to track due to regular reminders. And hence, treatment outcomes will be quite close to your predictions.

Insights based on data rather than presumptions

Automation in the healthcare industry can make your lives much easier since you can get data-driven insights. Through properly integrated systems, you can get real-time data and continuous feedback. These two elements play a major role in performance enhancement and process optimisation.

Click to read more on: What is Marketing Automation?

Closing thoughts

The above listed expected benefits are just a glimpse of the overall picture. Once you get started with automation in the healthcare industry, you will be able to enjoy the beauty of automation services.

Digital marketing in the healthcare industry

Every company needs a digital plan, but some sectors are more suited than others for digital marketing. Lanre Onibalusi

You’d be surprised to know that these industries are nailing themselves when it comes to digital marketing.

  • Legal (law firms)
  • Healthcare
  • Automotive
  • Entertainment
  • Food and beverages

Let us specifically talk about digital marketing in the healthcare industry.

Most of us have grown up seeing offline healthcare marketing through the means of banners in public places, radio ads and testimonials in newspapers, promotion of medical camps on television, and organised special health camp by hospitals and clinics.

However, the era has changed. There is a major revolution in terms of online presence and digital marketing in the healthcare industry.

Why digital marketing in the healthcare industry?

“Searching for health information is the 3rd most popular online activity”

All those info that is searched online is possible to market online. Nowadays, people surf the internet not only to find businesses or service providers but also to look for solutions to their problems online. Digital marketing includes mobile marketing, content marketing, search engine marketing, social media marketing, and more.

Since digital marketing is inexpensive as well as an effective way of marketing when compared to traditional methods, the healthcare industry cannot miss out on digital marketing.

digital marketing healthcare industry

Digital marketing trends in the healthcare industry

Both ‘who’ and ‘how’ of marketing strategies in the healthcare sector are getting affected. Hence, there has been a revolution in the role of physicians and practitioners as decision-makers.

These are the top-most digital marketing trends for the year 2018. Every healthcare marketer should evaluate these trends while determining the digital marketing strategy.

1) Transforming roles of self-employed doctors as paid employees

Decades back, certified healthcare professionals were proud to hang their signboard outside their newly opened clinic. However, over a period of time, this profession has also seen chunks of progression. Now, doctors are becoming employees. Many physicians and practitioners prefer to work as an employed doctor at corporate hospitals. They get handsome salaries rather than risking their own finance by opening own small private clinic. The number of physician practices owned by hospitals and health systems jumped 86% from 2012 to 2015, according to a survey conducted by Avalere Health for the Physicians Advocacy Institute (PAI).

On the other hand, it is also a win-win situation for corporate hospitals who have invested a huge amount of finance in infrastructure. When hospitals successfully gather the right mix of salaried front-line doctors and specialists under one roof, they can offer cost-efficient and coordinated patient care.

When doctors become employees, they lose their decision-making ability to selling medical services and products. Hence, such corporate hospitals need to look for ways to market their services online. In addition, these hospitals race to employ good physicians. This is also one of the most important factors affecting the need for online presence.

2) Consumers (here, patients) are now ardent researchers

How many of you have researched online the drug content prescribed by your physician? Almost all of us do this. And, it’s nothing wrong in it.

84% of patients use both offline and online sources for hospital research and 44% of patients book an appointment who research hospitals site on a mobile device.

Rizwan Ahmed

It is not that patients don’t trust the doctors. But, they do not blindly start undergoing medication until they get convinced. They prefer doing their own homework on the research of their symptoms, prescribed medication, available treatments, available hospitals, and the tentative tenure of getting cured of it.

Consumers’ awareness towards the healthcare sector also boosts the digital marketing needs for service providers like clinics and hospitals.

3) Targeted marketing of healthcare industry

As said above, it is all about ‘who’ and ‘how’; whom to market and how to market rather than what to market. There are various audiences for the entire healthcare industry. Target market could be segmented as patients, practitioners, clinics, hospitals and similar others. Once the ‘who’ is identified, it comes ‘how’ to do digital marketing. Numerous Healthcare consumers now rely on the internet for health-related information. Similarly, many physicians research on smartphones for medical studies and the latest updates on the technologies.

4) The growing importance of digital channels over traditional marketing

Almost each and every industry sector has joined hands with digital marketing to top on SERPs. Healthcare industry is also not an exception here. According to MM&M study, the greatest growth for the biotech, medical, diagnostics, and pharmaceutical device marketing budgets is taking place in digital sales material, mobile apps, and social media.

Consumer marketing tactics are greatly transforming to digital ads, mobile apps, and social media. Hence, this shift towards digital marketing in the healthcare industry is no wonder.

At last!!!

The global healthcare industry is growing at a promising growth rate where digital content plays a significant role. Healthcare industry is rapidly adopting digital marketing strategies to exercise various tools and make a huge impact, both globally and locally. A well-organized, better targeted, and effective strategy of digital marketing in the healthcare industry can easily drive lots of organic traffic. Keep reading blogs; soon we are going to publish a digital marketing checklist for dentists. This checklist will help dental digital marketers to audit their current internet marketing efforts and explore new avenues of their online marketing strategy.