How To Calculate ROI Of A Mobile App

You must have the estimation of the return on investment (ROI) when launching a mobile app development and, the end product aims at adding to revenue of your business. Estimating ROI becomes more important when yours is a free app. And will serve a completely unfamiliar domain where not many successful examples exist.

In fact, the future success of a mobile app entirely depends on its ROI. There are many examples showing that apps are rolled back even before their first anniversary. One of the key reasons leading such decision is no or insufficient ROI generated by apps.

A smart approach to mobile app development is one that first includes the estimation of ROI clearly exhibiting whether the app would be able to generate enough revenue or not. Experts say that close to 65% of developers or app owners miss on hitting the right approach. And miserably fail with reaching the right revenue generation plan.

ROI of mobile app

Experts also say that if developers or app owners calculate their mobile app development projects’ ROI by following 5 steps as a base.

Creating a Measurement Plan

The first thing that developers would need for creating an effective measurement plan is to consider implementing the app analytics. The key things to do include the planning to measure ROI, establishing performance and conversion trackers for different communication, and the app’s vending points. Also, start forming and implementing your ROI plans as early as possible because this provides a long stretch across all phases enabling to compare with performance and trends in better ways. Follow metrics to measure performance more accurately. In an e-commerce app, for example, create a measurement plan grounded on successful checkouts.

Google too has recommended steps for creating a measurement plan:
• Document business objectives.
• Recognize the strategies and tactics supporting objectives.
• Choose metrics basing KPIs.
• Decide how the data segment is needed.
• Choose targets for KPIs.

Calculating CLV

Measuring revenue of an app accurately also involves quantifying Customers Lifetime Value (CLV). It shows what you can expect to earn from users until they keep an app on their devices and use them. So, it’s based on how long a customer associated with an app contributes to increasing its ROI. To calculate this, the total amount of purchases made by customers on the app is added up.

The other way for calculating the total customer value is adding up the total sales attained from beginning to a specific date and dividing the amount by the total number of users the app currently has. In result, you will have an averages CLV value of all your users. Businesses already owning a website can estimate earning based on CLV for their mobile apps. It will help them effectively evaluate the role and impact of the planned app on increasing the lifetime value.

Make sure you measure some of your KPIs in dollars to make the task of CLV calculation simpler. Metrics used to track CLV are quite handier. It can also be used by subscription business for a long term forecasting. CLV will also help in concentrating on the efficiency of your business as you would be able to get more value per user.

Knowing the overall cost

When you are able to estimate the complete cost of your mobile app before you launch the development, you would be able to deal with various factors and propositions affecting the cost-benefits of an app. It also involves how much do you spend and will continue to spend to generate particular revenue. The spending calculated will vary from the needs of a business to others.

 overall cost ROI

Analyzing cost also involves the primary cost of building an app and the operation & maintenance cost spent to curate, feed, update, and promote the app.

To calculate the cost, gauging and attribution tools can be used to reach more detailed and refined results. It’s a popular method among others available. It will help you make more effective ROI generation plan.

Understanding different users

To come up with the more reliable ROI calculation on your mobile application development, it’s essential that you segregate users on the basis of different incoming sources and varying consumptions patterns. Customers with previous purchasing history in your app visiting directly are more valuable than those being driven through Ads or social media platforms.


Customers, who have been using your website until recently, downloading your app are more promising than those who have connected you via the app just now. Mark these visitors separately to have a clearer estimation of ROI.

Putting matrix in action

Once you have metrics set to measure performance, they should be put into action now. Of course, you will soon feel the need for refinements, and you should do all changes to get those refinements and then gauge results out of metrics put in the action.


If you have multiple metrics in hand, keep tabs on how they perform relatively and then club results from all sources to reach a single, best decision. Apply A/B testing if you have one single metric to ensure that you are getting the maximum of it.

Latest Gutenberg’s WordPress Guide On How To Use Block Editor

Planning on updating your WordPress with the latest Gutenberg block editor? Before you go about doing that the best course of action would be for you to know everything about the Gutenberg editor. Now the good news is our Gutenberg WordPress guide will not just tell the difference between the old & new version, but also how to use the block editor.

The Gutenberg block editor brings with it fully styled method content creation in the form of blocks. And we are going to tell you exactly how you’re going to use blocks along with some of the new editor’s other features, to curate content at your WordPress site.

What makes the Gutenberg block editor better than the classic version?

The latest block editor offers an easy way to add a variety of content to the posts and pages of your website. For instance, previously if you wished to add a table in your content, then it required a separate table plugin.

Gutenberg block editor

With the Gutenberg block editor, you can simply add a table block, select the columns and rows, and start adding your content in the webpage. You can even shuffle content elements and edit them as individual blocks easily to create media-rich content.

And most importantly, the new block editor is very easy to use and learn. This gives a huge advantage to all WordPress newbies who have just started working on their first blog or building a DIY website.

What are the “Blocks” in Block editor?

The Gutenberg block editor is all set to replace the single edit field mode of the classic WordPress TinyMCE editor using a variety of “blocks”. These blocks will enable you to build more complex and creative designs than those allowed in the old classic WordPress editor.

Gutenberg WordPress Guide

And the great news is that you will be able to create your very own third-party blocks that can be accessed via plugins for extra flexibility. Each block on its own is a separate entity that you can modify an individual basis.

Not only that, the Gutenberg block editor is geared up to eliminate the need for page builders for most of the “standard” content, and create a singular unified method for creating more-complex layouts in WordPress.

Let’s have a look at the interface

We have highlighted some of the key aspects of the editor. So let’s Jump down below the image for more details on each individual section.

The Gutenberg interface is comprised of three main areas:


Gutenberg WordPress Guide



These sections of the Guttenberg block editor allows you to do the following:

Gutenberg WordPress Guide  advanced
  • Add a new block within the content area
  • Undo/Redo changes
  • Review the content’s structure (no. of words, blocks, paragraphs, headings, and tables)
  • Save your changes that have been auto-saved with confirmation
  • Preview pages & posts
  • Modify settings, such as post visibility & publish time & date
  • Additional settings include:
    • Switching between & code & visual editors
    • Copying all content

How to add new blocks?

As discussed above, you’ll have to combine multiple individual “blocks” to build your layouts with the editor.

To add a new block, all you need to do is simply click the +Plus icon and select the content type you want to add:

Gutenberg block editor actually includes a ton of different blocks, divided into many sections as per the use such as Common Blocks, Formatting, Layout Elements, Widgets, and Embeds:

You will also see sections for

  • Inline Elements – only contains a single block for the inline-image.
  • Common Blocks – Basic building blocks like images, paragraphs (regular text), quotes, etc.
  • Formatting – Used for adding formatted content like pull tables, quotes, or even the classic WordPress text editor
  • Layout Elements– Enables splitting of text into two columns, including buttons, separators, or tags
  • Widgets – Used for adding shortcodes, latest posts, or categories.
  • Reusable- Use the templates that you have applied previously again (this option only becomes active once you have used a couple of templates)

Customizing individual blocks

Since the Gutenberg block editor includes tons of different blocks, we can’t demonstrate how to use each and every individual block. But we can show you the general framework that is applicable to all blocks.

customizing Gutenberg WordPress Guide

Basically, you can control your content in the actual body of the Gutenberg block editor:

For styling and alignment of basic text, you can use the menu bar that appears while hovering over a block:

You’ll have to style the block in the Block settings tab, for more advanced styling.

In order to access that tab, select the block you need to edit and browse over to the Block tab:

Is Gutenberg block editor the future of WordPress?

While the Gutenberg has its limitation as of now. It has become an official component of the WordPress core team thanks to the release of WordPress 5.0.

For many casual users, it will bring a tremendously flexible content creation experience. After some growing pains at its initial stage.

Although it’s limited to content creation. For now, it is expected to enable the developers to build entire webpages with ease.

We hope to find our guide on the Gutenberg block editor useful and in case you have any queries regarding the editor. Simply drop us a line in the comment section and our experts will get in touch with you in no time.