How Can I Increase My Sales Leads With Email Marketing


First to brush up your knowledge on the meaning of sales leads. Sales lead is any sales contact, an individual or organization that shows interest in your products or services.

What is the effectiveness of email marketing? Email marketing is the leading form of communication. 77% of consumers choose email over other online channels. A well-executed email campaign has the following advantages,

● Increases sales
● Increases client loyalty
● Generates Leads
● Produces additional repeat business and
● Reduces marketing costs

Now you have known the usefulness of the email marketing campaign. Next, let me take you through ways of generating more leads through email marketing.

Gain Permission

Courtesy matters. You should get permission from your target audience to send emails to them. Gaining permission is the starting point to get leads.

For example, you can ask them to fill a form on your website. If they do it then it is a positive sign. It shows they are interested to know more about your services. So you gain leads.

Offer your Audience Something Special

Your marketing email will not be opened if there is nothing special in it. Offer something special, like discounts, early bird price or freebies. By this, you tell your target audience that you have a big deal to offer.

Send Personalized Emails Without Your Customer’s Name To Begin With

If you are going to email-market a customer first time do not use their names. Getting more personal, in the beginning, will only create a fake-familiarity approach. Instead, tailor an email around customer’s needs and interest.

Don’t Heap Offers Per Message

If you run a retail business you will have a craving temptation. That is to send a bulk list of all offers in one message. Don’t do this. People only scan contents online.

So it is enough you mention three offers per message. This gives your business a profitable scope to woo customers.

Shoot A Weekly Newsletter

Weekly newsletters are important in email marketing. Send tips and articles related to your industry in the newsletter. This has two benefits,
● You high-quality information will boost your authority. And of course, the trust your customers have on you.
● Customers will remember your brand and portfolio for a long time.

Send your Email on the Best Day and Time

Don’t follow the conventional competitive timing to shoot your emails. Statistically, everybody prefers to send the same. This actually will not work. Try sending it during unconventional timings. Maybe you will hit the target.

Short Emails are More Often Read

You are not in for an essay competition. You are just email marketing. Let your emails be short and to the point. In hurried scanning, customers just look for your message alone. Be straightforward. Provide only information.

Have Catchy Subject Lines

Subjects lines are the ones that prompt your customers to read further. Don’t slump here. Don’t be too wordy. Frame your subject line based on the customer’s present need.

Optimize Your Email For Mobile

Of course. Understood. Almost everyone has got a smartphone. You know, 60% of emails are opened/read on smartphones. To optimize your email marketing message to fit the mobile contours.

Link your Email Marketing to a Landing Page

You have to link your email marketing to a landing page. Don’t link it to your website or blog. Contents in the landing page are suitable to trigger conversions. They take the customers directly to the product or services they need.

Links to your blog or website will put your customer through more confusion. They may not find your product there. They will have a lot of distraction.

Drip Campaigns are Important in Email Marketing

Make sure you send automated emails to keep up with your loyal customers. But don’t over send triggered emails. This will displease your customers.

Gate your Content

Once your content is ready to decide if you want to place it in your email. Or you can add it in additional steps for users to access your content. Gating your content provides you with a list of better-qualified leads.

Also, Read  – Top 13 Content Marketing Stats you need to know in 2018

Make your Emails Shareable

Good emails are highly shareable. How to make your emails shareable?
● You should embed pre-formatted tweets in emails.
● For quick access, add a signup link to your email.
● Add social sharing buttons. This will help people to easily share your content on social media.
● Add an icon for email formatting.

Segment your Emails

You can build unique conversations only by segmenting your audience. With segmentation, you can reach customers with specific needs and wants.

You can segment your audience based on the following actions,
● Behaviour
● Opening an Email
● Signing Up
● Click on CTAs in email
● Click-through but don’t run up on the landing page
● Not performing any action

Include CTAs (Call-To-Action) in your Email

CTAs increase customer engagement. CTA buttons or lines can be included in your email. You can place CTAs that lead the customers to your landing page.

CTAs (Call-To-Action) in your Email

Sometimes you may want to place multiple CTAs. In this case, place the much needed CTA on top. This will make your customer take the much need action. Not placing your much needed CTA on top will make you lose 70% of customers.

Let your Design be Simple

Your best email should have the simplest of designs. Use not more than two to three fonts. Use abundant whitespace. And wherever possible use images.

The human brain processes image 60,000 times faster than texts. Try to convey your message more through images.

Make Way for Engagement

Your email should technically be of two-way communication. You should start a conversation. Convey to your customers that you care about what they say. Encourage them to respond to you.

Say, you recommend some products in your email. At last, you can ask your customers to opine on the recommendations. Such conversational email is a more of humanizing your brand.

Winding Up with Stats to do Email Marketing

According to Statistica, the number of email users will increase to 4.1 billion by 2021.

The total number of consumer and business emails sent and received in 2017 per day was 269 billion. This will continue to grow at an annual rate of 4.4% in the next four years. So it will reach 319.6 billion by 2021. Statistics by Radicati Group.

You know, email has a median ROI of 122%. This is 4X higher than other marketing formats. This statistics is by DMA and Demand Metric.

86% of business professionals prefer using email for business communication. This statistics is by HubSpot.

89% of marketers say they use email as their primary channel for lead generation. This statistics is by Mailigen.

Thus your efficient use of above ways for email marketing will ensure more sales leads for you.

How Infusionsoft Can Save Your Business

Before you even start reading this article, you must ask yourself this question.

How Customer-Centric Are You?

We ask you this since you are trying to explore the true power of Infusionsoft for your business. And this clearly shows that you wish to manage customer relationships with your brand in the best way possible, which is what Infusionsoft is all about.

One of the biggest problems any business owner faces is trying to maintain better customer relations and increase conversion rates, but failing to understand the consumer base from their perspective.

You might have even tried to enhance your lead generation processes, but have not been able to achieve the desired sales targets. Well, it is the right time to leap into the future of customer relationship management.

It’s true that Infusionsoft might not be the latest tech when it comes to CRM and there a many articles that have covered this topic, Furthermore, a lot of businesses are already using Infusionsoft as their core CRM to manage their customers.

Having said that it’s been observed that even though businesses are already using the CRM, they are failing to utilize its full potential which in turn affects their marketing capabilities. In this article, we are going to cover various functionalities of Infusionsoft that are going to streamline your customer management and skyrocket the digital marketing efforts for your brand.

So let’s get started, shall we!!

Note to Self: Do Not Forget to Strategize

As mentioned above, one of the major issues that businesses face is that even though they have a CRM in place for customer management, they are not able to truly connect with the customer or prospects where it matters the most.

Before exploring various Infusionsoft functionalities you need to map out the entire customer’s life cycle with regards to your product or services.

These are the steps that you should follow which designing your CRM strategy:

  1. Start by creating by a buyer persona if you don’t have one already. It is basically a virtual representation of your ideal buyer who would purchase your product or services.
  2. Now keep your buyer persona in mind and design a flowchart entailing all the steps through which your ideal buyer or prospect engages with your business. Try to be as thorough as possible and start from capturing all the lead entry points, to brand engagement, to how the purchase will be made, all the way to the WOW factors your brand uses to delight the customers after purchase. We recommend you use a flowchart making tool such as Lucidchart for designing the buyer’s journey.
  3. Now that you have created the buyer’s journey for all your established personas, the next step would be to apply tags on each and every step of the journey. We will be discussing the tagging logic more going further but for now you should know that these tags can derive useful information based on the actions taken by them on your site.
  4. Lastly, choose the medium which is best suited to communicate with the users and apply it through the Infusionsoft CRM
Infusionsoft strategy

Advanced Tagging Logic

All businesses keep a track of their prospects and customers in their database for various purposes such as managing logistics, remarketing or even to improve their product or service.

Implementation of Tags simply you track the common aspects of your prospects and customers and segment the contacts into very specific lists so that targeted marketing messages can be sent. But the challenge lies in figuring out the aspects that are worth tracking.

With the help of tagging logic we can not only find out what action the users have taken on the site but also deduce who they are as per the demographic profile, what is the user’s area of interest in your business, with the help of this data, we can map out the entire buyer’s journey within the Infusionsoft.

By using tagging logic you can create personalized marketing campaigns to meet the requirements of your business or brand and personalize your communications which are by far the best way to nurture your existing and potential clientele.

The Power of API Integration

Infusionsoft can help out your business by utilizing the immense degree of API customization through which you can connect your in-house software and technologies with the CRM. With this synchronization you can bridge the database of your in-house Application and Infusionsoft then you can transfer the most up to date customer back and forth between the API & CRM.

API Integration

If you are still confused let’s discuss an example shall we:

Cliniko is one of the most widely used medical assistant software used doctors around the world. It assists medical practitioners with a variety of daily tasks such as keeping track of patient’s medical history, scheduling the appointments etc.

By bridging Infusionsoft and Cliniko doctors can get new appointments, patients with Infusionsoft email marketing campaigns so that you can increase the revenue for their practice. This synchronization allows businesses to launch automated email campaigns based on patient’s behaviour, appointment time, buying habits, invoice requirement and so much more.

With Infusionsoft API integration, you can manage and control your entire sales cycle with the help of standardized REST APIs and share contacts, email lists, leads, companies, inventory and other details across all of the cloud services you use for your business.

The Better The Reporting The Better Business Efficiency

This is an undeniable fact, the more thorough and streamlined your business reporting analytics are the more efficiently you will be able to modify and adapt your business strategy as per the changing analytics. Hence steering your brand towards success.

Business Efficiency

However, Most of the online reporting and analytics tools lack flexibility. Analyzing and tailoring of those static data tend to consume a good amount of productive time. Well, this won’t be the case anymore if you can implement with the Infusionsoft marketing automation to create your own reporting parameters as well as for analytics and reporting tools, that can be completely customized to suit the specific requirements that your business or brand might have.


There you go, folks! We hope you got quite a few insight on what Infusionsoft CRM can you for your business however as you might have guessed by now that implementing the above-mentioned element with respect to your business is a difficult task.

It is highly recommended you hire an Infusionsoft consultant with expertise on the CRM, such as QL Tech who is a certified Infusionsoft partner and can help you Automate and scale your repetitive marketing tasks. Our Marketing Automation services especially focused on planning, execution, automation, and measurement of digital campaigns including entire setup and implementation of the user journey within the CRM.

In case you have any questions or doubts, please feel free to contact us or book a free consultation online.