Google Broad Core Algorithm Update of 2022

The recent Google’s broad core updates are designed to enable the search results to become more relevant for users. It has been noticed that these latest changes are directed to influence site performance in search results.

Google’s general advice regarding the core update

You can expect widely noticeable effects, such as spikes or drops in search rankings. Core updates don’t target anything specific Instead, they’re designed to improve overall Google’s systems.

Website pages that drop in Google rankings have not been penalised instead they’re being reassessed against other web content that had been published since the last update. Its highly recommended that you focus on your top-performing content.

Those who have been working hard on their site during that time have seen some noticeable improvements while those who haven’t, have seen their sites outranked by those with more relevant content.

As you can see Google is becoming more and more focussed on content quality and relevance, so better buckle up! In case you have any questions just drop us a line and we will get back to you ASAP.

Digital Marketing Services Your Small & Medium Businesses Needs in 2022

Given the recent technological innovations and technology, the marketing world is drastically changing, especially the digital one. While we can’t control what the future might bring, we can be prepared for it.

Small to medium businesses must be highly adaptive to the changing marketing trends to stay competitive in the digital marketplace. To do that they must implement the latest digital marketing services to attract, engage and delight your audience.

In case you’re looking for more info regarding digital marketing services that your brand can execute in 2022 then keep reading as we are going to do just that.

So let’s get cracking!

1) Social media marketing

Social Media Marketing is consistently evolving, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can immensely increase exposure and interest in your business.

Search engines have already started integrating updates, Tweets, profiles, and comments into their results pages, recognising the importance of social interaction. As the internet community grows and changes, social media campaigns, as well as their tactics, have to stay one step ahead.

2) Pay-Per-Click Marketing

Competing online is quite difficult than ever. Targeted traffic attracts actual customers at any stage of the buyer’s lifecycle. Imagine reaching your customers after they have gone through your flagship product. Imagine delighting your customers with a well-structured message, engaging them to visit your website wherever they’re just a few clicks away to find out, adding to your bottom line.

That’s Pay per click advertising (PPC). Delivering a targeted ad to your potential customers at the precise moment they’re looking out. Generating qualified leads goes a lot deeper than making a number of ads and choosing some of the keywords. It involves in-depth analysis, testing, adaption, refinement, and scaling.

3) Creating Conversion Funnel

A conversion funnel basically contains all the steps through which your likely prospects engage with your brand till they have successfully turned into customers. Needless to say that creating a conversion funnel is the base for applying successful digital marketing strategies.

Your business needs to ensure that your funnel needs to be as streamlined and user-friendly as possible. Otherwise, users who engage with your brands would most likely get confused and take their precious business somewhere else.

Its highly advised that you consider consulting a professional digital marketer to help you develop a professional, memorable & engaging brand identity with an effective conversion funnel.

4) Search Engine Optimisation (SEO)

SEO (Search engine optimisation) is an essential component of digital marketing, it uses a combination of on-site and off-site strategies that are focussed on bringing relevant traffic to your business website.

Google serves an uncountable number of searches each day, and the majority of searchers never look beyond the first page. Do you know where your company ranks? If it isn’t at the top, it might as well be invisible. Implementing the right SEO strategies can transform your business website above your competition.


Let’s face it, today’s online market is highly competitive And to stand tall within this competition, you need to understand your customer’s journey from awareness to consideration to purchase. 

Being a full-service digital marketing company, we can help your brand become known as “the best answer” wherever prospects and customers may be looking and that will drive value to your business. All your need to do is connect with us for a 30 minutes free consultation and we would be delighted to you out in any way we can.


Latest Trends that are shaping iOS development in 2022

Out of the majority of branches in mobile app development, iOS is one of the most lucrative and popular. This is why, it is anticipated by experts that by 2023, the worldwide revenue of iOS apps will reach over $935 billion.

With these opportunities comes the massive competition that every business dealing with iOS app development needs to deal with. One of the most promising strategies for gaining an edge in the competitive market is following the latest trends in iOS technology.

If you wish to know the latest trends in iOS development then you’re at the right place, in this article we’ll be discussing just that. Following these trends will skyrocket your iOS app’s user experience to another level.

Let’s get started, shall we!

1) Augmented reality

It is one of the most successfully implemented iOS development trends. It is hugely popular in entertainment; for instance Pokemon Go or animated masks and stickers on Instagram or Snapchat.

The ARKit 5 framework provides iOS developers and users with more opportunities and combined with machine learning, lets you place AR objects at a specific location with the help of a Location Anchor. 

Not only this, users can now make use of the front and back cameras of their devices instantaneously if they wish, and even place AR content behind or in front of people, experiencing green screen effects in a real-world environment.

2) Swift 6

It all starts with selecting the right programming language. For most iOS app developers, Swift is used as a minimalistic tool that is thus easy to learn and execute. 

So what makes iOS app development with Swift so comfortable and efficient? It’s all about compatibility, API and module stability and clear syntax.

As for Swift 6, developers can expect a considerable rise in the capabilities of the language in 2022 and the coming years. It is said that Swift 6 will focus more on supporting a variety of platforms, other than iOS. Moreover, developers are also expecting improvements in diagnostics, code completion and debugging, 

3) Machine learning & AI

ML and AI have always been an integral part of iOS mobile development.  Users won’t even be able to recognise an iOS app without face and speech recognition, search recommendations, Siri, and text & image classification features.

All loyal Apple users are well known for Siri, an intelligent voice assistant that responds to voice commands. Since 2016, iOS developers have been integrating their apps with Siri to implement its voice control features. Now you can also create custom intents to provide your app with exclusive features.

Needless to say, Machine learning & AI will always remain a core aspect of iOs development and it’s not going anywhere, instead it will grow even more in the coming years.

4) App Clips

Would you be able to develop an iOS app that consumers could use without downloading it? App Clips is the solution and one of the latest iOS app trends. This technology allows users to utilise one part of an application to try out before downloading its full version.

AppClips are automatically removed from the iPhone if not used for around  30 days. They are as safe to use as regular apps, as they get reviewed by App Store moderators, so users need not worry about any privacy issues. 

Creating app clips is an iOS app development stage that is worth it, as Its success might become the turning point for the triumph of your whole application. So make sure it is eye-catching and extensively informative for your users.


It is all about creating an app that attracts users and makes your products or services easier to sell. By using the features, your business app will make that happen.

In case you need help in iOS or hybrid app development or have any questions regarding iOS apps, please feel free to book a free 30 minutes session with us and we’ll try our best to help you out


Why CRM is the perfect choice for Marketing Automation?

Marketing is more than attracting people, it’s about creating value within your brand so they can relate to your offerings and approach you themselves. This way you can create long-lasting relationships with your customer and get returning business from them.

Needless it used to require a lot of effort from cross-functional teams to implement optimum marketing strategies. However, with recent technological advancements, it’s possible to automate the majority of your marketing campaigns, and one of the bests tools for marketing automation is a customer relationship platform (CRM).

In this article, we are going to discuss how the CRM platform help in streamlining your business’s automated marketing endeavours, so without further ado let’s get started.

What is customer relationship management software?

CRM is a marketing automation software, designed to take care of all your major customer relations needs, and automate crucial elements within your business. It plays the role of an ideal secretary. It is constantly working for the betterment of your marketing strategies, marketing designs, customer feedback loops, and more.

Some of its major functions include historically tracking historical customer data, including dates and notes of phone conversations, past purchase records, and email interactions as they proceed through the buyer’s journey. Using tagging logic the CRM applies tags on the users when they take certain actions such as adding items to their wishlist or filling out a form and launches email campaigns to direct the leads back into your sales funnel.

Why CRM is the best choice for marketing automation?

The CRM has a wide range of benefits that elevate your automated marketing capabilities such as:

Reduces chances of Human Error

When businesses have an outdated system or process in place for lead tracking, the probability of human error that comes with managing the shortcomings increases which might lead to prospects slipping through the cracks. CRMs marketing automation enables your sales team to have the right tools to close a deal.

Unify Your Database Management

The CRM provides all the user’s information in one place, Marketing teams don’t have to go out of their way to forage customer profile information and instead are able to prepare to approach leads and prospects based on unified data management.

Provide Consistent Messaging

The marketing communication that affects the customer’s experience can be aligned when engaging with the client. It’s not as much of a challenge to provide consistent messaging when you have all the contextual information available in CRM.


The CRM is truly a wonderful platform fully capable of automating all your marketing endeavours. However, to unlock its full potential, you need support from professional digital marketers like QL Tech having over a decade of experience in CRM implementation and customisation.

In case you need help in CRM customisation or have any questions regarding CRMs, please feel free to book a free 30 minutes session with us and we’ll try our best to help you out


Converting Traffic into Leads Might be Harder Than you Think

Having a beautiful website with great content isn’t enough your website’s design should be in such a way that your leads get registered efficiently. The first step would be to start off with high-demand generation campaigns that generate leads.

The aim of the marketing team for the business is to procure as many leads as that successfully convert to loyal customers who bring repeated business. Any professional digital marketer knows that they need to set up effective lead nurturing campaigns to gather more and more leads for your brand, However, its easier said than done,

This is why in this article we’re to be discussing some of the most powerful lead nurturing campaigns that will capture your audience’s attention, increase their lead scores, and boost the selling potential of your website and your sales team. 

So let’s get cracking, shall we!

1) Segment leads for targetted messages

Your brand might be offering multiple products or services but not all your leads may be interested in everything you’ve got. This is why engaging with your leads through personalised messaging is necessary. When you communicate with your audience with contextual messaging, the success rates of conversion increase exponentially.

Your business should implement a system for grouping your leads into targeted segments. This would allow you to focus on specific challenges and solutions, which will enable you to form a relationship with your prospects on a more personal level.

You can segment your leads either based on their behaviour or demographics and some organisations use multiple buyer’s personas. Now the good news is you don’t have to do all this manually, There are tools like Customer Data Platform (CDP) and Customer Relationship Management (CRM) to automate your contextual messaging and make sure the right messages reach the right people at the right time.

2) Educate more, promote less

Most marketers are so eager to get business from their leads that they get overly promotional. What the need to be focused on empowering the audience with educational content so that the audience truly understands the challenge your brand can help them with.

People don’t want a sales pitch they need to feel enabled so that they can make a purchase decision on their own, If we keep ignoring what the leads really want there is a very high chance that we might lose them.

The main objective should be to provide meaningful and actionable information throughout your email campaign that follows a clear path through the marketing funnel.

3) The first impression has a massive impact

The first email that you sent to your audience becomes a deciding factor that whether your brand would be judged spammy or whether the recipient would look forward to further communications from your side.

It is crucial we always remember the value of a lead, don’t spoil the relationship before you give it a chance to blossom by failing to follow up on an engagement or spamming with too many messages in a short timespan.

In this regard a Customer Relationship Management (CRM) or Customer Data Platform (CDP) can help your business out greatly, they track the open rate of emails and follow what was the email about. Based on this your Customer Relationship Management (CRM) or Customer Data Platform (CDP) can send relevant information to your leads and gently guide them through the funnel.

Final words…

Lead nurturing is one of the most crucial activities of digital marketing and if done correctly it can do wonders for your business’s growth. However, it is not as easy as it seems, it is advised you consider consulting with a professional digital marketer if you wish to implement a Customer Relationship Management (CRM) or Customer Data Platform (CDP) for your business.

In case you have any questions or need more advice on Customer Relationship Management (CRM) & Customer Data Platform (CDP) implementation feel free to contact us and we would be happy to help you out.