Digital Marketing Services Your Small & Medium Businesses Needs in 2022

Given the recent technological innovations and technology, the marketing world is drastically changing, especially the digital one. While we can’t control what the future might bring, we can be prepared for it.

Small to medium businesses must be highly adaptive to the changing marketing trends to stay competitive in the digital marketplace. To do that they must implement the latest digital marketing services to attract, engage and delight your audience.

In case you’re looking for more info regarding digital marketing services that your brand can execute in 2022 then keep reading as we are going to do just that.

So let’s get cracking!

1) Social media marketing

Social Media Marketing is consistently evolving, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can immensely increase exposure and interest in your business.

Search engines have already started integrating updates, Tweets, profiles, and comments into their results pages, recognising the importance of social interaction. As the internet community grows and changes, social media campaigns, as well as their tactics, have to stay one step ahead.

2) Pay-Per-Click Marketing

Competing online is quite difficult than ever. Targeted traffic attracts actual customers at any stage of the buyer’s lifecycle. Imagine reaching your customers after they have gone through your flagship product. Imagine delighting your customers with a well-structured message, engaging them to visit your website wherever they’re just a few clicks away to find out, adding to your bottom line.

That’s Pay per click advertising (PPC). Delivering a targeted ad to your potential customers at the precise moment they’re looking out. Generating qualified leads goes a lot deeper than making a number of ads and choosing some of the keywords. It involves in-depth analysis, testing, adaption, refinement, and scaling.

3) Creating Conversion Funnel

A conversion funnel basically contains all the steps through which your likely prospects engage with your brand till they have successfully turned into customers. Needless to say that creating a conversion funnel is the base for applying successful digital marketing strategies.

Your business needs to ensure that your funnel needs to be as streamlined and user-friendly as possible. Otherwise, users who engage with your brands would most likely get confused and take their precious business somewhere else.

Its highly advised that you consider consulting a professional digital marketer to help you develop a professional, memorable & engaging brand identity with an effective conversion funnel.

4) Search Engine Optimisation (SEO)

SEO (Search engine optimisation) is an essential component of digital marketing, it uses a combination of on-site and off-site strategies that are focussed on bringing relevant traffic to your business website.

Google serves an uncountable number of searches each day, and the majority of searchers never look beyond the first page. Do you know where your company ranks? If it isn’t at the top, it might as well be invisible. Implementing the right SEO strategies can transform your business website above your competition.

Lastly,

Let’s face it, today’s online market is highly competitive And to stand tall within this competition, you need to understand your customer’s journey from awareness to consideration to purchase. 

Being a full-service digital marketing company, we can help your brand become known as “the best answer” wherever prospects and customers may be looking and that will drive value to your business. All your need to do is connect with us for a 30 minutes free consultation and we would be delighted to you out in any way we can.

Cheers!

Converting Traffic into Leads Might be Harder Than you Think

Having a beautiful website with great content isn’t enough your website’s design should be in such a way that your leads get registered efficiently. The first step would be to start off with high-demand generation campaigns that generate leads.

The aim of the marketing team for the business is to procure as many leads as that successfully convert to loyal customers who bring repeated business. Any professional digital marketer knows that they need to set up effective lead nurturing campaigns to gather more and more leads for your brand, However, its easier said than done,

This is why in this article we’re to be discussing some of the most powerful lead nurturing campaigns that will capture your audience’s attention, increase their lead scores, and boost the selling potential of your website and your sales team. 

So let’s get cracking, shall we!

1) Segment leads for targetted messages

Your brand might be offering multiple products or services but not all your leads may be interested in everything you’ve got. This is why engaging with your leads through personalised messaging is necessary. When you communicate with your audience with contextual messaging, the success rates of conversion increase exponentially.

Your business should implement a system for grouping your leads into targeted segments. This would allow you to focus on specific challenges and solutions, which will enable you to form a relationship with your prospects on a more personal level.

You can segment your leads either based on their behaviour or demographics and some organisations use multiple buyer’s personas. Now the good news is you don’t have to do all this manually, There are tools like Customer Data Platform (CDP) and Customer Relationship Management (CRM) to automate your contextual messaging and make sure the right messages reach the right people at the right time.

2) Educate more, promote less

Most marketers are so eager to get business from their leads that they get overly promotional. What the need to be focused on empowering the audience with educational content so that the audience truly understands the challenge your brand can help them with.

People don’t want a sales pitch they need to feel enabled so that they can make a purchase decision on their own, If we keep ignoring what the leads really want there is a very high chance that we might lose them.

The main objective should be to provide meaningful and actionable information throughout your email campaign that follows a clear path through the marketing funnel.

3) The first impression has a massive impact

The first email that you sent to your audience becomes a deciding factor that whether your brand would be judged spammy or whether the recipient would look forward to further communications from your side.

It is crucial we always remember the value of a lead, don’t spoil the relationship before you give it a chance to blossom by failing to follow up on an engagement or spamming with too many messages in a short timespan.

In this regard a Customer Relationship Management (CRM) or Customer Data Platform (CDP) can help your business out greatly, they track the open rate of emails and follow what was the email about. Based on this your Customer Relationship Management (CRM) or Customer Data Platform (CDP) can send relevant information to your leads and gently guide them through the funnel.

Final words…

Lead nurturing is one of the most crucial activities of digital marketing and if done correctly it can do wonders for your business’s growth. However, it is not as easy as it seems, it is advised you consider consulting with a professional digital marketer if you wish to implement a Customer Relationship Management (CRM) or Customer Data Platform (CDP) for your business.

In case you have any questions or need more advice on Customer Relationship Management (CRM) & Customer Data Platform (CDP) implementation feel free to contact us and we would be happy to help you out.

Cheers!!

Affiliate Marketing & its Latest Trends to Apply in your Business

Affiliate marketing is considered one of the best performance-based marketing in today’s world. In this marketing, a business offers rewards to the affiliate(person bringing or recommending your brand) whenever visitors arrive on the website with the help of that same affiliate’s marketing efforts.

A person who promotes any brand’s product is known to be as an affiliate and the practice of promoting products through different channels is called marketing. When a visitor clicks or visits that same channel and reaches to the company’s website, the affiliate earns a commission from the company.

The marketing methods that affiliate marketing includes are:

  • Organic Search Engine Optimisation: SEO
  • Paid Search Engine Marketing: PPC(Pay Per Click)
  • Email Marketing
  • Content Marketing
affiliate-marketing-trends

Affiliate marketing drives significant sales and revenue to the business. Actually, it is beneficial for both i.e., the business and the affiliate marketer. In fact:

  • At present, 84% of the publisher and 81% of companies support affiliate marketing and this statistic will continue to grow as affiliate marketing is increasing every year consistently. (Source: WebMarketSupport)
  • The spendings on affiliate marketing have increased by 10.1%. And, with all calculations, it will reach till $6.8 Billion by 2020. (Source: MediaKix)
  • 38% of marketers consider affiliate marketing as the best customer attracting methods. (Source: WebMarketSupport)

Want to know why and how? Let’s check out the latest trends of affiliate marketing that you can apply to your business.

Well Balanced Affiliate Reporting & Attributes

Most of the affiliate campaigns work on last-click attribution. In this, the affiliate marketer gets the final click before the sale receives complete credit for the conversion. But now it is actually changing. 

With the help of latest attribution models and analytics feature provided by affiliate platforms, you can now easily track every affiliate marketer’s tactics working together. It even allows you to take a complete check on marketing funnel and cross channels.

Test & Optimise Conversion rates Regularly

Let’s imagine you are promoting a product through an affiliate link on your promotion page. If you receive 5000 visits per month on a 2% conversion rate, you will be having 100 referrals.

However, your target is to get 200 referrals. In this case, you have two options, either to concentrate on attracting 5000 more visitors or you can increase the conversion rate by 4%. Whichever of the options seem good for your business?

Rather than consuming time in blogging and guest posting for building your website’s domain authority and generating organic traffic, it will be a good option to increase the rate of conversion by 2%

strategies for conversion rate

For increasing the conversion rate, you can optimise your website’s landing page, test Call-To-Action buttons and can optimise various strategies for conversion rate. After optimising and testing your website, you will be getting improved results in less period of time and efforts.

The Change In GDPR

GDPR(General Data Protection Regulation) was effected on the 25th of May, 2018 and brought a new set of regulations that strictly governs the organisation’s usage of personal data across the European Countries.

Now, because this GDPR new regulation, the affiliates who are not located in Europian Union are also forced to retrieve user’s data via opt-in consent.

So, it’s better to follow FTC guidelines as per new GDPR regulation and openly disclose that you are receiving commissions for practising affiliate marketing with the name of organisations.

Affiliate Marketing Now Getting Smarter

Organisations or merchants are receiving a huge amount of profits with the help of their affiliate marketers. And most of the companies are now depending on their affiliate partners.

Well, this can be a great moment for all the affiliate marketers to understand their importance as this can lead them to get good deals and higher commissions.

It does not matter whether there are commission structures like CPA, CPL or CPC, there are many affiliate programs. That can make you earn a good amount of commission.

Conclusion

Affiliate marketing is like a huge playground where you can practice your marketing skills in different patterns. However, the only aim of every marketer is to earn a higher commission. And to earn it, you will have to follow the latest trends in digital marketing.

So, with these above-mentioned affiliate marketing trends, you can update your knowledge and can apply on your further marketing plan.

And, if you are still left behind somewhere, feel free to contact us.

8 tips for increasing conversions and optimizing your landing page

The internet has not just been a tool for easy communication in the modern world; it has become a place for businesses to thrive and grow. As the internet becomes available to more and more people, and they learn about the things that can be done with it, the competition gets tougher. There are millions and billions of websites out there, and you need to get people to visit yours out of this vast sea of content. Well, does not seem like a simple task does it?

optimizing-your-landing-page

Why work on Landing Page Optimization?

Your landing page is the first impression that the audience receives your website. This means that the prospect of the visitors exploring further reaches of your website is almost entirely dependent on the way the landing page is structured, designed and tailored. It is like judging a novel, where, the cover page is your landing page.

optimizing-landing-page

How can you optimize your Landing Page?

There is a process called Landing Page Conversion Optimization Process a.k.a. LPCO Process, which acts as a guide to improve the conversion rates of your website.

Conversions

  1. Requirements:

Before you actually begin to sit down and design the landing page, you must have a detailed draft of what exactly you need on the web page.

So, how can create this draft?

The draft should give a clear idea of your business goals as well as the user’s goals. For this, you first need to have clarity as to who your target audience is. Once the target audience is defined, you can add to the plan by asking questions like, “What is the target user looking for?”, “What will appeal to the target user?”, “Will the target user understand it?”  and so on.

“When a man walks into a room, he brings his whole life with him. He has a million reasons for being anywhere. Just ask him.” – Don Draper, Mad Men.

2)Design:

on page

Once you have the matter written down, then the next step is to design it in the most appealing manner.

In the fast-paced world, remember the principle of “Less is more” while designing the layout.

So, there are certain specifics that you need to put in the layout, which include the following:

  • Reasonable Header: The keyword here is reasonable, so do not overcrowd the top of your page with loud designs and content. Try and reserve not more than a quarter of your page for the header.
  • Headline: Everything you are in five words or less.
  • Subheader: An elaboration of the above in eight words or less.
  • Image: People believe what they see, and besides, images attract attention.
  • Call –to action: This is essential as it tells the target user what he/she needs to do to have a fuller experience of the website.
  • Trustmarks: These include reviews, testimonials and space for suggestions and discussions, in order to create a bond of trust and understanding with the user.
  • List of Key Points: Quick summary of everything without stalling too much on the intricate details.
  • Social Proof: things like social media post, the number of shares, case studies and reviews from other users so that visitors to your site know that you are doing something socially intriguing.
  • Reasonable Footer: Same as the header

3) Implementation:

Implementation

Once you are done with visualizing and mapping down the above two points, you have essentially created the design of your page. This design now needs to be implemented in the online space, whereby you use the backend tools and processes to make your design come to life the exact way that you had visualized it.

4) Verification:

You need to verify the design that you implemented to make sure that everything is functioning smoothly. Go to the landing page, take the conversion – not just as yourself – but channelize and recreate the persona of several target user types, so that you see and utilize your design from their perspective. Create custom reports to analyze the success or failure of the new design.

5) Maintenance:

Based on the verification results, changes need to be made to optimize the webpage in the best possible manner, utilizing the best options from the point of view of your target audience.

Even with a successful implementation and verification, your job is far from done. The Internet is a constantly changing environment and upgrades periodically. Your web-page needs to be in tandem with these updates so that you are not left out in the mix.

A dose of insight: according to psychological terms, the Reptilian Brain or the most primitive part of the brain is responsible for making the decision to click through to your landing page or any other part of the website. Hence, it pays to be as simplistic and direct as possible when designing necessary parts of your landing page.

Optimization

In order to optimize your page to the fast-paced world of your consumer, you may find these techniques to be quite helpful:

  1. Pre-populate cursor: If the landing page has form fields, then one of the quickest ways to reduce frictions – facilitating a higher rate of conversions – is by pre-populating the cursor to the first field. This essentially involves the cursor blinking at exactly the place or blank that you need the visitor to fill or consider first. In this case, the cursor acts as a guide for the visitor when he/she comes onto the website. Seems simple, but actually, this slight change can cause a significant difference.
  2. Eye Tracking: Eye Tracking tracks the movement of eyes of the visitor when he/she comes onto the landing page. Implementation of such technology and feedbacks on the same help you decide what is working, that is, what grabs more attention and what does not. This, in turn, will help in the improvement of the page by telling you what needs to be changed or improved.
  3. Measurement:

This involves the testing and overall understanding of which aspects of the website work well and which do not. Some of the essential elements that can be tested and improved accordingly include the following:

  • Layouts
  • Language and wording
  • Heading length
  • Font and type size
  • Amount of copy on the page
  • Web Design

But these seem so minuscule and hard to measure, especially regarding how exactly this is affecting the conversion rate.

For this, you can use the A/B Test.

It is simple. You have to first create two versions of your landing page, A and B. One of the pages, say A, has the essential changes and improvements in the above-mentioned aspects, while the other page, B, does not.

Randomly, some visitors are redirected to page A and some to page B; the conversion rates from both can help decide which measurements are working for your page and which need to be discarded.

Conclusion:

LPCO shows vast scope for improvement for the majority of pages out there. Statistics speak that that landing page conversion varies by 2.4% for average pages, and by 5% for top-performing pages.

This just stands as a reminder that the degree to which you can exalt your website with regards to landing page optimization is limitless. You can be one of the first people to create optimization standards that have not been explored yet. So, what are you waiting for? Go, experiment!