First of all Inbound marketing is not a new concept for the business world. According to the surveys and the reports of Hubspot1, 74% of MNCs are following Inbound marketing strategy. And, 75% of their marketing people confirm that their strategies are quite effective in the market.
As the customer experience matures and time passes, new challenges and opportunities emerge for every marketing professional.
As stated in Hubspot’s inbound marketing report, here are the marketing challenges faced in 2019:
- 61% of marketing professional faces leads and traffic generation issues.
- 39% of marketers are unable to verify their Return Of Investment.
- 27% are facing budget problems.
Well, it’s all about choosing the correct inbound marketing strategies for your business to overcome the above-mentioned challenges.
Let’s go further more, and explore the best inbound marketing strategies that you can implement for your business.
Create SEO Friendly Topic Clusters
If your business is involved with the online world then you might be aware that the higher your brand gains in Search Engines results, the better are the chances of gaining the prospect’s attention. One of the potential tactics that you must approach is the topic cluster inbound strategy.
Topic clusters are the set of interlinked blogs or pages which are already evolved with umbrella topics. With the help of a topic cluster, the visibility of content becomes clearer. Basically, topic clusters help Search Engines to cache content easily. As the content is more visible on the Search Engines, automatically your brand value will increase.
For creating a topic cluster, a pillar page is a must. Pillar page extensively covers a specific topic comprehensively. It contains topics which address the crucial section of the content including a link that redirects the users to the subtopics containing deeper information.
Combination of blogs interlinked with subtopics listed on the pillar page is the topic cluster. Through topic cluster, you can show the semantic relationship of your content that will allow the Search Engines to crawl your brand name easily. The more your content is visible on Search Engines, the more you can generate traffic and leads.
Utilization Of CRM Tool
CRM (Customer Relationship Management) is an approach to manage regular communication between a business and its potential customers. A CRM uses a data analysing process to retrieve the customer’s purchasing history to improve their productivity and user service experience.
For the implementation of this approach, there are many CRM tools that provide astounding benefits to businesses involved with the online world.
A CRM tool will allow you to analyse the data of the customers that are engaging with your marketing activities and to keep a regular track on it. Not only this, a CRM tool can help in campaign management, sales automation, customer categorization, send emails, generate reports and much more.
Let’s take a look at the benefits a CRM tool can provide to your business.
Boost Sales Productivity
Industries using CRM system find out 29% of increment in sales, 34% in sales productivity and 42% in sales forecast accuracy. (Source: Salesforce)
A modern CRM system will help you in closing more leads that will automatically boost your sales productivity. According to the survey by Act!2, 48% of the 700 marketers consider that CRM made them achieve better sales function than before.
Improve Service Experience
A CRM tool allows you to collect your customer’s data from various sources like social media and categorize it in its database. With that database, you can analyse the buyer’s journey and can create an accurate buyer persona. 54% of marketers accept that CRM system allowed them to provide better customer services and also satisfied the customers.
A recent poll conducted for CRM users shows that 47% of responders believe that using CRM has brought great impact on customer retention. (Source: Capterra)
These same CRM users who responded to the poll also believe that CRM system helped in increasing customer satisfaction. If your customer base is quite strong then a small increment of prospect retention and satisfaction will make you a huge profit.
Analytics and Reporting
A little miscalculation in any business can lead to a huge loss in every aspect. A CRM tool creates a complete statically visual report that will include every minor corner of your day to day business journey. A business report will allow you to enhance and keep a track on your business performance.
Best CRM tools are:
Zoho Office Suite
Keap (Infusionsoft CRM)
Microsoft Dynamics CRM
Search out the best CRM tool that suits your business and keep a complete track on ROI.
Perform Organic Marketing Activities
Marketing activities like content marketing, search engine optimization, social media marketing and branding, all come under Inbound marketing. This inbound marketing strategy is a long-term strategy that will keep you and customers engaged for a longer period of time.
PPC (Pay Per Click) is another internet marketing model to gain traffic quickly as it’s a paid advertising service and also a short-term strategy. Although, it’s not an organic marketing activity integrating organic marketing with PPC can enhance your visibility on Search Engines.
Organic marketing activity is a great Inbound marketing strategy because you do not require any investment. Try using different social media platforms like Instagram, Facebook, Twitter, LinkedIn, etc. With the help of these social marketing networks, you can save enough budget that can be used for your brand development.
- Near about 67% of audiences use Facebook as their source of news.
- 71% of consumers whose social media experience went well are more likely to recommend others for the same.
- More than 80% of Instagram users are following at least one brand’s business page.
Customer engagement on Instagram compared with other social networks are:
- 84% greater than Twitter
- 10% higher than Facebook
- 54% better than Pinterest
However, this does not mean that you only use Instagram as your social marketing platform.
- Twitter mentions that 80% of Inbound advertisers resolve service requests of their customers daily.
For more details, you can consider going through Hubspot’s blog page.
Your customers are already aware of their requirements as 60% of the world’s population is active on the internet interacting with blogs, forums, social platforms, etc. It’s your business which requires changes to make your customers happy.
These inbound marketing strategies can vary according to your business. Try listing down your marketing problems and then consider implementing these effective strategies.
Also, make sure to choose a CRM tool that suits your business cycle. Therefore, for more in-depth knowledge, do not hesitate to connect us at https://www.qltech.com.au/contact/
- The Inbound Strategy, 2019, Hubspot
- Act! Benefits of CRM