Converting Traffic into Leads Might be Harder Than you Think

Having a beautiful website with great content isn’t enough your website’s design should be in such a way that your leads get registered efficiently. The first step would be to start off with high-demand generation campaigns that generate leads.

The aim of the marketing team for the business is to procure as many leads as that successfully convert to loyal customers who bring repeated business. Any professional digital marketer knows that they need to set up effective lead nurturing campaigns to gather more and more leads for your brand, However, its easier said than done,

This is why in this article we’re to be discussing some of the most powerful lead nurturing campaigns that will capture your audience’s attention, increase their lead scores, and boost the selling potential of your website and your sales team. 

So let’s get cracking, shall we!

1) Segment leads for targetted messages

Your brand might be offering multiple products or services but not all your leads may be interested in everything you’ve got. This is why engaging with your leads through personalised messaging is necessary. When you communicate with your audience with contextual messaging, the success rates of conversion increase exponentially.

Your business should implement a system for grouping your leads into targeted segments. This would allow you to focus on specific challenges and solutions, which will enable you to form a relationship with your prospects on a more personal level.

You can segment your leads either based on their behaviour or demographics and some organisations use multiple buyer’s personas. Now the good news is you don’t have to do all this manually, There are tools like Customer Data Platform (CDP) and Customer Relationship Management (CRM) to automate your contextual messaging and make sure the right messages reach the right people at the right time.

2) Educate more, promote less

Most marketers are so eager to get business from their leads that they get overly promotional. What the need to be focused on empowering the audience with educational content so that the audience truly understands the challenge your brand can help them with.

People don’t want a sales pitch they need to feel enabled so that they can make a purchase decision on their own, If we keep ignoring what the leads really want there is a very high chance that we might lose them.

The main objective should be to provide meaningful and actionable information throughout your email campaign that follows a clear path through the marketing funnel.

3) The first impression has a massive impact

The first email that you sent to your audience becomes a deciding factor that whether your brand would be judged spammy or whether the recipient would look forward to further communications from your side.

It is crucial we always remember the value of a lead, don’t spoil the relationship before you give it a chance to blossom by failing to follow up on an engagement or spamming with too many messages in a short timespan.

In this regard a Customer Relationship Management (CRM) or Customer Data Platform (CDP) can help your business out greatly, they track the open rate of emails and follow what was the email about. Based on this your Customer Relationship Management (CRM) or Customer Data Platform (CDP) can send relevant information to your leads and gently guide them through the funnel.

Final words…

Lead nurturing is one of the most crucial activities of digital marketing and if done correctly it can do wonders for your business’s growth. However, it is not as easy as it seems, it is advised you consider consulting with a professional digital marketer if you wish to implement a Customer Relationship Management (CRM) or Customer Data Platform (CDP) for your business.

In case you have any questions or need more advice on Customer Relationship Management (CRM) & Customer Data Platform (CDP) implementation feel free to contact us and we would be happy to help you out.


How Zoho Commerce Plus is the future of eCommerce?

Ecommerce giants such as Amazon and Alibaba have transformed the way we shop today. Not only that, but they have also provided extraordinary opportunities for small businesses to sell their products through their platforms as well.

However, these privileges come with the cost of their own. To avail their infrastructure and client base, small businesses have to shell out a sizeable chunk of revenue from sales on the platform as commission. Furthermore, this arrangement does not give much space for branding and marketing of their own.

Now the question is how can you overcome these challenges? Either you can continue utilising the big guns portal to selling your product or you can try to build your client base with the help of Ecommerce shop builder.

If you wish to explore option no. 2 then you are at a great place, as today we are going to be discussing Zoho commerce plus one of the leading eCommerce operating systems.

Let’s talk about some of its key features and how Zoho Commerce Plus can help you out in your eCommerce venture.

Personalised Branded Store

Zoho Commerce Plus is an addition to Zoho One, the operating system, It is a fully integrated, end-to-end platform for the eCommerce industry. 

From marketing to sales to promoting customer loyalty. It is a fully scalable platform to run your eCommerce business like well-oiled machinery.

zoho crm services

You can build your professional online store without the need for writing a single code line. Personalise your branded customer experience using the drag-and-drop store builder, which also comes equipped with a variety of customizable templates.

Timely Order Management

Delivery and order management is the lifeline of and eCommerce business. A customer just wants their orders to get delivered as soon as possible. Which is why it is utmost important to deliver the right order within the stipulated time limit.

Zoho Commerce Plus ensures that you are always equipped with the information needed to optimize order fulfilment. Zoho boasts about its unified interface for every individual order made across every channel, throughout numerous warehouses as well as shipping carriers.

Data from any third-party systems can be imported into the platform’s Analytics and analyzed to empower you with provided blended insights.

Multichannel Marketing

Marketing to customers is all about communication, only by understanding the thought process and actions can you find all the ways and medium at every step of their buyer’s journey.

Now different customers choose different paths to interact with your brand, which is why eCommerce Plus enables you to construct customized customers journeys to communicate based on their stage in the buying process.

The more the better, with Zohos Omni-channel customer communication platform you can enable context-aware dialogue with prospects and customers. 


Since customer information is flowing across multiple communication channels such as emails, chat, social media, etc. Your marketing, sales, and support representatives have a singular view and context of each customer which empowers them in delivering a consistent, cohesive experience.

In-Depth Analytics

Zoho commerce plus has one of the most comprehensive analytics platforms in the market. It offers multiple inbuilt dashboards and reports for businesses. These reports and dashboards cover e-commerce, operations, etc. that offer a multitude of insights.

Most of these invaluable insights are regarding the visitor’s behaviour on your eCommerce store, which also includes heat maps, scroll maps, and conversion of products sold on the eCommerce store. This helps you optimise your eCommerce platform for better customer experience.


Zoho commerce plus provides a multitude of easy website building tools that you would need to create a sustainable brand, along with a robust back-end infrastructure that can help with content management as well as security.

The system leverages upon Zoho’s customer experience on analytics, and intelligence software providing businesses with an interconnected, first-of-its-kind eCommerce platform.

However, all the above points discussed are only the tip of the iceberg which is Zoho. If you need more info about Zoho commerce plus capabilities or wish to apply it in your business please feel free to contact us for Zoho implementation or drop us a line in the comment section and our experts will reach out to you in no time.