5 Ways Marketing Automation Can Improve Your Customer Experience

Marketing automation tools and strategies are essential to any modern business looking to compete in the digital age. Not only do they help streamline and automate marketing tasks, but they also offer a range of benefits for improving the customer experience. In this blog post, we’ll explore 5 ways in which marketing automation can help you deliver a more personalised, engaging, and satisfying customer experience.

Personalisation
One of the biggest benefits of marketing automation is its ability to personalise messaging and offers for individual customers. With advanced data analytics and machine learning algorithms, you can analyse customer behavior and preferences to deliver customised content in real-time. By tailoring your messaging and offers to the needs and interests of each customer, you can increase engagement, loyalty, and conversions.

Segmentation
Another key aspect of marketing automation is segmentation. By segmenting your audience based on factors such as demographics, behavior, and interests, you can deliver targeted messaging that resonates with each group. This not only helps to increase engagement but also improves the relevance and effectiveness of your marketing efforts.

Lead nurturing
Marketing automation tools can also be used to nurture leads and guide them through the sales funnel. By sending targeted and relevant messaging at each stage of the buying journey, you can help prospects overcome objections, build trust, and ultimately convert them into customers. This not only improves conversion rates but also creates a more satisfying and seamless experience for the customer.

Customer service
Marketing automation isn’t just about generating leads and driving sales. It can also be used to provide fast and efficient customer service. By automating common customer service tasks such as responding to inquiries, handling returns, and providing support, you can improve customer satisfaction and loyalty.

Analytics and reporting
Finally, marketing automation tools offer a wealth of analytics and reporting capabilities. By tracking customer behavior data, you can gain insights into how customers interact with your brand and use this information to optimise your marketing efforts. This helps you to deliver a more personalised and engaging customer experience that meets their needs and expectations.

In conclusion, marketing automation is a powerful tool for improving the customer experience. By leveraging its personalisation, segmentation, lead nurturing, customer service, and analytics capabilities, you can create a more engaging, relevant, and satisfying experience for your customers.

Boosting Your Website Performance With SEO

It takes more than compelling content or beautiful graphic designs for your website to become visible to your desired audience online. To do that your website needs to rank higher in search engine results.

There are around 576,000 websites on the internet, and there must be hundreds, if not thousands of websites that showcase similar products or services to your brand. Now the question is, what can you do to make your website rank higher in the search engine results and overcome the competition?

The answer is simple you need to implement SEO (search engine optimisation) practices to your website. In this article, we are going to discuss all the SEO practices you can apply to your website to make it rank higher in search engine results.

 

SEO practices to empower your website

 

1) Let’s start with the website structure

In order for the search engines to better understand your website, all your pages need to have a systematic format. This means all the titles and sub-titles need to be in place and there should never be more than one H1  per page.

The H1 should include the main description of your webpage along with descriptive keywords. The other heading and sub-heading can be taken as H2 and H3 respectively. 

Most important thing is that all the pages should follow a well-defined hierarchy so that search engines could easily digest your content.

 

2) Apply anchor texts

Anchor texts link your web -page to any content within your website or even anywhere on the internet. You can give more supportive meaning to your content by creating hyperlinks or to help your website visitors navigate throughout your website.

All your anchor texts should cover relevant keywords or phrases and they should be connected to a relevant source on the other side. For example, if someone is looking for shirts, then you can use you can apply anchor texts to direct the user to more shirts of different designs.

Anchor text is a great SEO practice to help your website rank higher, however, do not use too much anchor text per page. Otherwise, search engines can view it as a red flag.

 

3) Make use of alt text for images

For the search engines to understand the images on your website, you must add alt text to describe them. The description should not be more than a few words so that the search engines can find out what the image is all about.

It’s important to note that you do not have to add alt text for images that are only design related such as background images. Use Alt text if the image plays an important role in explaining the content on the webpage.

 

4) Make use of the appropriate URL

The domain name that you choose for your website plays an important role in representing who you are and what you do. Since this is the first thing visitors see, this is why it should relay what your brand is all about.

When you make a URL for any of your web pages, it should contain relevant keywords that describe the webpage’s overall content. Make sure all your pages’ URLs are clear and concise This means no special characters, no hashtags, and no page ID.

 

Wrapping it up

SEO activities can really help in ensuring your website’s success in the online ranking arena, but it varies from business to business. In case you need help in managing SEO practices for your business or have any questions, then please feel free to contact us and we’ll be happy to help you out.

Cheers!

Tips to Grow Your Business Through LinkedIn Marketing in 2022

When it comes to B2B marketing or B2B lead generation, the thought of Linkedin would surely come to mind. It is one of the most popular social media platforms used by over 600 million professionals to connect with each other or simply share thoughts regarding the industry they are in.

Not only this, Linked In enables businesses to keep a close eye on their potential prospects, and customers and check out what their competitors are up to. These elements make linked marketing extremely effective for B2B conversions and outreach.

In case you are looking for tips to use linked-in marketing to its full potential in 2022, then you are at the right place. So without further adeue, let’s get started!!

 

2022 tips to empower your brand with Linkedin marketing

 

Tip 1) Enhance your network

Growing your network through content marketing is one way to gain new followers. There are other things you can do as well.

You can use a mix of the following methods:

  1. Try Sharing other people’s relevant content if you find them useful for your industry.
  2. Don’t forget to ensure that all your employees are following your business page and engaging with your posts 
  3. Tag useful and relevant connections in your content promotions, 
  4. Invite your customers and partners to follow your page. 

It is also a great idea if you can get recommendations and testimonials from your successful customers. Good social proof or recommendations have their worth in gold when it comes to Linkedin marketing.

 

Tip 2) Keep experimenting for the best results

Marketing is all about trying different strategies till you come up with one that suits your brand the best. But as a business owner, you cannot stay stagnant, you should keep optimising.

Try out different times of posting and analyse which time of the day gets major action. Check out your competitor’s social pages and see that your business is not missing out on any sort of content.

By thinking out of the box you can even come up with a strategy that even none of your competitors are applying within your market niche.

 

Tip 3)  Make your page optimised for search

It’s about getting the spotlight in front of people that matter to your business. Implement SEO strategies to optimise your social page for searching.

Try to inculcate relevant keywords in your page content and try to work on your business description as best as you can. In case you are wondering which keywords to use? Try brainstorming with your team on the phrases or words that people might use while searching for businesses similar to yours.

After all, what would be the use of having a great profile, if it doesn’t get viewed by relevant viewers?

 

Tip 4) Always follow data-driven analysis

You need to make sure that all your LinkedIn marketing efforts are heading in the right direction. Nowadays almost all the major social media platforms come with analytical capabilities.

Linkedin analysis can also be divided into 3 parts:

Visitor analytics

Everything you need to know about the people who click on your page, including the number of page views, the ratio of visitors from desktop and mobile, demographic information such as job function, location, industry and company size.

Update analytics

Tracks your engagement metrics for all your LinkedIn example likes, comments, clicks and shares you’ve had within a specified duration.

Follower analytics

This includes all the information you need on your audience.

 

Final words

Linkedin marketing is truly an excellent option for B2B outreach and conversion if done the right way. However, it’s advised that you seek the support of an experienced digital marketing agency while getting started.

In case you have any questions then please feel free to drop us a line in the comment section and we will get back to you.

Cheers!!

5 Signs You Need to Hire a Digital Marketing Agency

Every business wishes to stay on top of their prospective customer’s thoughts whenever they are planning to make buying decisions. However, it’s easier said than done, today’s consumers are more interested in building a connection with brands than even their products or services.

Now if you’re a business owner, then you know digital marketing is the way to build customer relationships and attract traffic towards your business.

One of the crucial decisions as a business owner is deciding whether to set up an internal marketing team or hire a digital marketing agency. In case you’re having a similar question in your mind then you’re at the right place. In this article, we are going to be discussing why might be in need of a digital marketing agency.

Let’s get started, shall we!!

Signs indicating that your business needs a digital marketing agency

As a small business owner, you have enough things to worry about, such as overlooking resources and operations. There are times when you need to allow an expert marketer to grow your business.

1) You’re Not Sure Where Your Money has Gone

 

You’re Not Sure Where Your Money has Gone

 

Brand promotion online can consume a major chunk of your financial reserves. If not done carefully, pay-per-click advertising can use up all your bidding amount without giving any real results in return.

With years of experience, a digital marketing agency can execute your PPC campaigns, using targeted keywords and closely monitor the campaigns, so they can adapt accordingly.

Not only using the off-page and on-page SEO activities a digital mating agency can boost your brand’s presence organically in the long term.

2) You’re Doing the Right Things. But Getting the Wrong Results

 

You’re Doing the Right Things. But Getting the Wrong Results

 

We’re sure you’ve done your due research regarding digital marketing activities to grow your business. However, Those activities need to be planned and executed in the right order that varies from business to business.

The first step any professional digital marketer will do is analyse your brand’s end-to-end online infrastructure and prepare and custom plan as per your business requirements.

So that each activity applied has the maximum impact in improving your online presence and attracting relevant traffic towards your business.

3) You’re Doing Everything – By Yourself

 

You’re Doing Everything - By Yourself

 

You have N number of things to worry about while running your business this includes managing your staff, planning strategies, taking care of organisational logistics and more. This doesn’t leave much scope to effectively handle the burden of roles related to digital marketing.

In a digital marketing agency, there are multiple teams responsible for managing various activities such as SEO, design & content, development, Process automation etc. All these work in sync to achieve the desired results.

4) You Don’t Have 1, 3, 6 & 12 Month Plans in Place

 

You Don’t Have 1, 3, 6 & 12 Month Plans in Place

 

This can only have when your business has the right reporting parameters in place. The metrics will help you get a crystal clear image of your organisation’s current status and plan your next moves accordingly.

One of the key responsibilities of digital marketing is designing and implementing a robust reporting infrastructure for your business. Using tools Power BI and Google data studio, the metrics are reported to help you make real-time decisions and plan ahead.

5) Your website is not providing you with the results you need

 

Your website is not providing you with the results you need

 

Having a beautiful website is one thing but to meet your organisational objectives it has to rank in the online search results. Now, this is not an easy feat as there is a lot of competition online.

By implementing off-page and on-page SEO activities along with relevant content, the digital marketing agency can empower your website to rank higher in search engine results.

Summing it up

 

Hiring an external digital marketing agency has many benefits but you should also keep in mind that it takes some time for digital marketing activities to take effect. In case you have any questions or need to hire a professional digital marketer then please contact us and we’ll get in touch with you in no time.

Cheers!!

CRM Vs CDP: Differences, Similarities, Applications & Use Cases

You probably know about CRM (Customer Relationship Management) tools quite well. After all, it originated as a concept in the 80s, and as a product in the 90s. You may know some things about CDPs – even though you’d be surprised to know that they’ve been around for more than a decade.

And while you might think that CDP is just one of the (multiple) acronyms in your life, there are a few firms who’ve no doubts about CDPs whatsoever. Among them is the world’s No.1 CRM, Salesforce, which is developing its own CDP – earlier Customer 360 Audiences, now simply Salesforce CDP – by leaps and bounds.

Then, there are the good folks at Adobe and Oracle, who are on the bandwagon too.

Why?

In this article, we’ll answer that. As well as give you a detailed analysis of their differences, similarities, and areas of overlap. After reading through, you’ll know which tasks they’re best suited to, and which one (or two!) will help you increase conversions and drive ROI. Plus, we’ve got some illustrative use cases to explain it all perfectly.

So read on! And yes, it’s a long read. So get comfortable. Or,  skip to the TLDR part at the end of each section. And get your hands on the pdf version for future reference.

Here’s what we’ll cover:

  1. How Customer Experience is Driving the Unstoppable Growth of CDPs & CRMs
  • What is Customer Experience (CX)
  • Why is CX the Gamechanger Today?
  • CX from a ‘Personal’ Perspective 

How Customer Experience is Driving the Unstoppable Growth of CDPs & CRMs

What is Customer Experience (CX)

Customer experience is defined as how a customer feels about your brand across the sum total of interactions with you. It’s about how welcome, cared for and catered to they feel with your product, your people, as well as all your digital interfaces & touchpoints.

Why CX is a Gamechanger Today?

According to a Gartner survey, 75% of companies can prove that higher customer satisfaction increase revenues. This growth is driven by higher retention rates or a greater lifetime value. As Raj Gautam, CEO, QL Tech, says, ‘Simply creating a better product is not enough. You need to constantly deliver more value to your customers.’

Delivering value means providing the right content to your audience for their stage in the buyer’s cycle. Give them timely assistance right where and when they need it. Keep your ear to the ground, and get the right feedback to continuously improve your product. Keep up with their changing behaviour and buying habits. And make them feel that they’re well cared for in general.

Giving CX that ‘Personal’ Touch 

In short, game-changing CX is all about providing that personal touch. Every interaction, message, ad, and solution that you deliver must seem like it was made just for them. And the rewards of doing so are immense.  

86% of shoppers will pay extra for an extra nice CX. And a more personalised experience has triggered 49% to make impulse purchases. Understanding your customer better and delivering just the right trigger will pay rich dividends.

 

CDP –  What it Does, and How

  1.  collect, understand and act on data to influence customer decisions whenever the customer is ready to act. Some customers may be looking for real-time interactions, and some may want to take things slow. Based on data
  2. Breaks down silos – presents a unified view of the customer and deliver a uniform CX across channels
  3. a wide variety of integrations that can unify data from disparate channels as seamlessly as possible. Every data channel should be connected
  4. The CDP should be data source-neutral unifies all customer touchpoints and makes data useful to every team and every technology within the enterprise. Rich customer data within the supply chain, call centres and other places outside the shopping cart should be utilised.

 

CRM Vs CDP Vs DMP

CRM is an operational system for sales and customer service agents; it has detailed data but isn’t designed to let other systems work with that data.

DMP holds summarized data used primarily to support ad campaigns. 

In short: big data and data warehouse overlap with CDP while CRM and DMP are pretty distinct and you’ll probably need both.

 

CRM Vs CDP in Detail

Rating CRMs and CDPs on the Most Critical Components of CX:

  1. Enabling elegant, painless interactions (66%)
  2. Providing speedy service (66%)
  3. Ensuring that customers feel understood (65%)
  4. Making relevant information easy to find (63%)
  5. Being consistent and connected across channels (63%)

 

Applications/Advantages of CRMs

Applications/Advantages of CDPs

True CDP can align with data compliance goals In the wake of the European Union’s General Data Protection Regulation and the California Consumer Privacy Act

The best CDPs bring all customer data and preferences into a central repository, meaning opt-in/opt-outs are easy to manage, customer data is easy to eliminate completely and locating all of a customer’s data is a fast process — all critical elements to complying with modern privacy regulations.

CDP buyers should look for organizations that already prioritize data privacy best practices

AI-driven personalization is the wave of the future. Right now, the building blocks of this are being laid by CDPs that can collect and normalize data in real time. In the future, this means chatbots that can have tailored conversations with customers, but also soak up their behaviour through the buyer journey and make decisions based on that data in the future.

machine learning-enabled CDPs powering real-time, tailored decisions, marketers will also approach testing in a whole new way. Through automation, marketers will be able to more quickly and strategically test the next steps and communication methods and gather smarter data around the results. 

 

Top CDPs

It has been interpreted in different ways by different vendors and even users. So, choosing a CDP software is never about the ‘best CDP’ in the literal sense of the word but it’s about the ‘the best CDP solution for you.’

AM I READY FOR A CDP?

Your Martech stack was built organically over time, without a clear PoA, maybe even before CDPs existed.

Victim of cloud vendors who’ve overpromised and underdelivered.

In house, the IT department has delayed or built inefficient, poorly integrated software systems.

Your data is in silos, and different tools are unable to access all of your customer data.

You have constant sources of data that will not dry up

You have all the data definitions/business rules required to make sense of the data

You need to make decisions in real-time.. You handle large volumes of data, your customer’s value personlaised one-on-one communication,  

 

You’re having trouble building a consistent, relevant, cohesive and personalized ‘multi-touchpoint customer experience’

You are unable to track and measure conversion effectively across the complex marketing mix

You are finding it hard to manage dynamic customer databases- from data privacy and unsubscribes to moving conversions from the prospect to the customer workflow in real time

Omer Artun, CEO and Founder of AgilOne adds: you are probably ready for a CDP if:

You have a significant number of customers who frequently interact with your brand across channels (the greater the number of customers, interactions, and transactions, the more value a CDP will provide)

Your company gets a lot of value from 1:1 interactions (e.g., increased LTV, response rate, ROAS, etc.)

There are multiple customer profiles across multiple systems, but you could benefit from a master customer record

You need a single customer view in real-time, so all operating systems can have access to real-time customer data across different interaction points, devices, and applications

Beyond the pure customer insights, the right CDP can offer, marketers must also realize that a CDP solution can help future-proof their operations and keep pace with the evolution of technology like AI for years to come.

% of companies that are going to be competing solely on customer experience.. Gartner!

CX -> marketing + sales + service

Not good to outsource CX initiatives

 

The success of digital transformation will not be measured by how much companies invest in innovative technologies, but by how well they use those technologies to elevate and maintain the customer experience. 

In the experience economy, transactions that used to occur face-to-face are being rapidly replaced by digitally-enabled interactions, person-to-machine engagements or, even, machine-to-machine experiences across a diverse and dynamic spectrum of digital gateways or digitally-aided, in-person situations.  

Customers knowingly or inadvertently give you their data – the behavioural, financial, relationship, location, and personal identity information that gets exchanged – knowingly or not – in return for an ever-improving, loyalty-building customer experience. 

 

capture and analyze interaction data in real-time

brands face the problem of stitching together fragmented data from interactions that stretch across email, web, mobile apps, call centres, chatbots, in-store transactions and more. To meet customer expectations for contextually appropriate responses, companies need unified, actionable data for which legacy technologies like data warehouses, data lakes, and customer relationship management systems (CRMs) are just not up to the task. 

In the ever-expanding digital ecosystem, customers engage across multiple channels at any time of day or night from virtually any location or device and expect a brand to respond with an immediate personalized response.      

delivers the most current intel about a unique customer from – structured and unstructured; real-time and historical; anonymous and identifiable – data that is collected from multiple sources. 

 

A CDP is an evolution of something all modern marketers (should be) familiar with – a marketing database. In this case, a CDP is a marketing database, purpose-built for the API-driven world and ‘pick and mix’ marketing technology stacks in mind, while also allowing for the integration of offline sources and legacy database and infrastructure”. This gives you some idea of who could use a CDP

 

WHAT BASICS NEED TO BE IN PLACE BEFORE INVESTING IN A CDP?

We identified the symptoms, diagnosed the problem and prescribed a good strong CDP as the possible cure. But –  have you checked for allergic reactions?

It appears that true, data-driven personalization across all touchpoints and throughout the customer’s journey would be difficult- if not impossible – without a CDP.  So, if that is your goal, and you have clarity on exactly where you are stuck with using your customer data more effectively, you should be ready for a serious investment decision. But it’s not all about what you don’t have. You also need to think about what you do have in place today for a CDP to deliver tomorrow.

 

Consider these:

  1. A plan: document your journey and plan: what are the realistic expectations and outcomes along with milestones for the CDP investment? Who are the people accountable and who are the decision-makers?  What will your KPIs and metrics be? What will you prioritize in case there is too much data?
  2. Data: you need some amount of ongoing customer data from multiple sources with a reasonable level or capability for integration to be in place before CDP can work to move you forward. In essence, you should be at least at the bottom of the pyramid in the Graphic above. Even if it’s unconnected, siloed and inaccessible, you still need the inflow of high-quality data from multiple sources.
  3. Data skills: you don’t need the tech chops of a data warehousing expert but some analytic and application experience is required within the marketing team to manage and own the CDP project, right from the evaluation and requirement mapping stage to regular use post-deployment, and of course the turbulent deployment stage in the middle. Get the right people on the team before moving to the next stage.
  4. Management and user buy-in: it’s unlikely you will get a budget without management buy-in, but don’t forget adoption- will the users- the people that make up your marketing team – be able to accept this level of integration, transparency and measurability?
  5. Marketing Automation: you need a fairly mature marketing automation solution or stack in place for optimal CDP outcomes. Having connected and real-time data in place won’t be much good if you don’t have a robust outbound/ inbound marketing automation system in place to use the data and execute personalized campaigns.
  6. Integration capability: for CDP to deliver, data needs to flow. Ensure you have checked with internal experts on the integration capabilities of existing solutions and what it would take to get the data flowing both ways, as well as plug in the analytics solution.
  7. Compliance: with GDPR and other data protection data privacy laws in effect or due to come into effect soon, a unified customer view will go a long way in ensuring compliance. It is useful to understand the compliance requirements for your industry and geography and figure out whether and how a CDP Course Changes Build Customer Loyalty

 

According to Gartner, a course-changing digital experience leads customers to shift their perspective or approach and begin to take confident steps toward their goal. A positive course change can impact brand preference by 37% and behavioural advocacy by 54%.

“When customers do something different with confidence after a digital experience, that creates a lasting brand impression and inspires customers to share their memorable experience with others,” said Ms LaRocca-Cerrone.

 

Self-Reflective Learning Drives Course Changes

Customers’ self-reflective learning during a digital experience has 2x the impact on driving customers’ course changes, compared to user experience functionalities. This is because customers change course when they feel empowered and ready to do something different, not because of a slick or intuitive user interface. “To trigger these valuable customer course changes, CMOs must invest in building a new class of digital experiences that slows customers down at key junctures and rewards their self-reflection,” added Ms LaRocca-Cerrone.  

How email marketing can help in transforming your business

While some might think that email marketing is not as effective as it used to be, that is not the case. It is about how you implement it for your business. True, the age of outbound and impersonal emails is over, but email marketing with context can make a huge impact.

People check their inbox several times a day and when they see an email that catches their eye, they open it. And that will give your brand a chance to engage with them. When you market your product or service through contextual emails the probability of conversion increase exponentially.

In this article, we are going to be discussing how email marketing can benefit your brand, so without further adieu, let’s get started.

 

Benefits of Email marketing

1. Easy to Analyse and optimise

Every email that is sent, gives metrics and reports that show open rates, click-through rates, bounce rates, and conversion rates.  These metrics are crucial in understanding which email marketing strategies are working and what needs improvement.

Growth through adaptability is the key to every business’s success.

2. Highly Contextual

Email marketing lists can be easily segmented based on demographics, interests, past behaviour, etc which empowers your business to create personalised messaging that users are looking for. 

This is an effective marketing strategy that helps your marketing message resonate strongly with your audience.

3. Low Cost & Good ROI

Compared to other marketing channels like pay-per-click, email marketing costs very little. With the right email marketing tool such as a CRM or CDP, you can fully automate all your email marketing campaigns. 

However, its advised that you take help from an experienced digital marketer in the begging while setting up your CRM or CDP platforms.

4. Helps in building Relationships, Loyalty & Trust

Customers nowadays are always on the lookout for brands they can relate to. Email marketing is great for building one-on-one relationships with prospects and customers.  

By creating well-written and engaging newsletters and emails, that are in context with the interactions that people have had with your brand, the chances of conversion or repetitive business increase greatly.

Summary

Email marketing is still an incredibly viable strategy to reach out to your audience, but you need to ensure your emails are personalised and not spammy. 

In case you have any questions or need help with your email marketing campaigns than simply drop us are line and we will try our best to help you out.

Cheers!!

How Blogging helps in empowering your digital marketing strategies

A well-written blog can make a powerful impact in boosting all your business’s digital marketing strategies. When we say “Well-written” it’s not just using attractive language (although that is also important).

A good blog should be able to explain and elaborate on the main topic as efficiently as possible for the readers. For instance, when you write a blog about your products or services then your blog should be informative enough for the visitors to understand what your brand is all about.

If done the right way your blog can play a key role in converting your visitors into valuable customers. In this article, we will discuss the number of ways blogging plays a key role in your digital marketing strategies.

 

Why blogging is essential for your brand

People just don’t want to purchase products or services from your business, they wish to form a connection to which they can relate. In this regard, blogging can help your business to a great extent.

 

Empowering SEO and SERP

Empowering SEO and SERP

 

Blogs greatly boost your SEO activities both off-page and on-page. Producing trending and relevant content is a sure shot of coming on top of the competition on the search engine results page. 

The Google search engine is a big fan of updated content, new content on your website can help to improve SERP rankings. Using specific keywords about your product or service also helps to boost your search keywords. 

You can add some engaging new topics from your team members by getting them to share their experiences at events or write about the latest trends in your brand’s market.

 

Adding value that helps build relationships

Adding value that helps build relationships

 

As we mentioned above, customers wish to build a relationship with businesses and that is what you should focus on.  Blogs provide an excellent medium to enhance that connection between your brand and the customers. Consumers like to be informed of the updates and appreciate that you are educating them. 

Think about what is important to your prospect or customer, how your product or service will benefit them and write on that. The better you are able to resolve your customer, the more chances there are for them to remain loyal to your business.

By focusing on features and answers instead of benefits, and by shifting by blogging to respond to your customers’ wants and needs you are adding and building value for your business.

 

Boosting Brand Awareness

Boosting Brand Awareness

 

Brand awareness is a crucial element of digital marketing, blog posting will allow your business to showcase the personal side of your business to your potential prospects and existing customers. 

The best branding campaigns are comprised of fantastic storytelling and what other way to directly provide that epic story than blogging? A comprehensive yet entertaining blog is an excellent way to reinforce your brand’s image on the market. 

Posting hot content on your website shows your up-to-date knowledge about your product or service. Now there is constant arrival of new content formats and features, but your blog remains the core of an effective digital marketing strategy.

 

Lastly…

Blogging will always remain a very powerful key component when it comes to executing a successful digital marketing strategy, Building trust with your customer by providing them with helpful content is crucial and important in growing your business. 

In case you have any questions or you need our help your jump-starting your blogging journey, then please feel free to book a 30 minutes free session with us and we would be happy to assist you in any way we can.

Cheers!!

How to Use Customer Analytics to Grow Your Business?

No business in the world can undermine the value of customer analytics. It not only helps businesses to make informed decisions, but it can help them build their entire customer lifecycle for their brand.

Now some might be wondering what customer analytics is. Well, it’s the collection, processing and analysis of customer information to gain insights into customer behaviour. As for why you need customer analytics? Well, this goes without saying, there more you know about your customers, the better your business can prepare itself to attract, convert and develop a long-lasting relationship with them.

Businesses use various tools to gather customer business analytics effectively. In this article, we are going to discuss all the steps involved and why customer analytics is necessary for your bottom line.

 

How can you collect and store customer analytics data?

The way your business collects and stores customer information makes an immense impact as it paces the way towards how can use the data as effectively as possible.

Data collection

The first step is figuring out ways to collect data for this your marketing teams can use Google Analytics to collect customer information such as the behaviour of visitors to your business website.

There are other tools like HubSpot, Mailchimp, and Optimizely that work just as well as Google Analytics.

Data sorting

The data that you have collected is mostly unstructured, you need a way to sort it and direct it for further analysis. A customer data platform (CDP) can be very helpful in doing this, will help you do this. CDP directs your data to the place where it needs to be. 

CDPs connect multiple tools and ensure the data collected is standardised. Properly sorted data is much easier to sort and analyse.

Data storage

Now that you have your customer data all sorted your CDP needs to send the data for storage in a data warehouse where it’s unified. Redshift is one of the most popular data warehouses among users, but there are plenty of others like BigQuery and Postgres.

Once you have selected the data warehouse that you’re going to use to store your data, now’s the time to start that process of customer analytics. 

Data analysis

Lastly, you’ll need some way to analyze your data with business intelligence tools like Mode Analytics, Looker, or Tableau. But there one thing that you should note is that these tools are that they require specific knowledge of SQL. 

In case you are not proficient in SQL, you can also consider having a look at a tool like Chartio.

Need for customer analytics for your business

Customer analytics will help every department within your company, especially when it comes to building highly personalised, timely marketing campaigns.

Customer journey analytics can also help your sales team understand your customers’ behaviour to help them reduce your sales cycle. Your development team can use customer analytics to build a better product as per customers’ preferences.

Similarly, the marketing teams can use customer analytics to streamline your marketing funnel more so that your audiences convert more effectively.

Summary

Today’s well-known brands have an immense understanding of their customer analytics. If you want to take your business to the next level by creating a more personalised experience for your customers, you need to take the time to build a customer analytics infrastructure.

If you have any questions or need help setting up your customer analytics pipeline, please feel free to book a 30 minutes free session with us, and we will try our best to help you out.

Cheers!!

Useful Blogging Tools That Will Save You Time

In today’s cut-throat digital world writing a decent blog is just not enough. You need to do the research, find the right keywords and market it so that it helps you grow your audience and reach out to your customers.

By the time you’re done with all these activities, it’s time for the next blog and the cycle begins again. This rarely leaves you time to do anything else, in fact, most bloggers have to cut some time from their blog prog promotions.

What if we tell you that certain tools can drastically reduce your blogging time? Sounds interesting? Well, it certainly is and we are going to be discussing these blogging tools in this article. So without further adieu let’s get started!

Awesome Blogging tools for all your needs

Todoist

The Todoist tool takes your to-do lists to a new level by allowing you to create multiple tasks so that you could make a list of blog posts, schedule, and collaborate with others.

With the ability to personalise your views that fit with your style it simplifies workflow by connecting your emails, calendars, and files. Not only this Todist can integrate with multiple other apps, including Dropbox and Alexa.

As of now, Todoist has around 187k Google reviews with a 4.7 rating.

Evernote

When it comes to capturing anything from text, photos or audio notes, Evernote is the finest. With this digital workspace, you can save drafts of your blog posts in the app and then publish them when you’re ready.

Another function that Evernote specialises in is clipping images and screenshots while you surfing the net. Evernote’s a powerful search feature and keyword tags easily find what you need to capture and sync your notes with other devices if you want.

Flipboard

The Flipboard app can be used to collate all kinds of content like news, blogs, videos, photos, social media posts, etc. As of now, there are stories from nearly 30,000 topics on Flipboard.

You can then turn the unified content into personalised stories to share with social media followers or used for your blog. It has an easy-to-use interface that is highly customisable by topic interest, making it great for niche blog promotion.

Agorapulse

Agorapulse is an all-in-one digital marketing platform that is used for monitoring, managing, and analysing your social media marketing campaigns. It helps you analyse the impact of your marketing strategies so you can decide on what’s working and what’s not.

You can schedule social media posts in advance so that you don’t miss any opportunities to engage with your followers. Agorapulse specialises in performance tracking to identify your best-performing content and the implementation of analytics to understand which content is getting the best response.

These blogging tools will help you in simplifying most of your blogging activities and help you save time. We will keep updating you when we come across other tools that you can use. Till then keep reading our blogs and drop us a line in case you have any questions.

Cheers!!