In today’s world, small to medium businesses need all the help they can get to gain an edge over their competitors. One of the promising platforms to do so in 2022 is Instagram.
Over the years, Instagram has evolved from a picturesque social media platform to a more video-centric portal like TikTok. It is brilliantly executing features like business analytics, creator marketplace, Instagram shopping, and link sharing on Instagram stories to attract more traffic.
To make the best use of Instagram for your business you need to all about the latest updates and algorithms. And this is what we are going to be discussing in this article.
So without further adieu let’s get started!!
Best uses of Instagram in 2022
As many of us might have while majority of traffic is moving out of mega social media platforms like Facebook. The scope of opportunities for Instagram is growing bigger and bigger.
This year if your wish to expand on Instagram you cannot ignore these two types of content:
1) Carousals
Carousal is an excellent choice for showing off the details of your product, Sharing some highly valuable info. Step by step, share testimonials or simply tell your stories. There is no better choice to increase your engagement and shares.
2) Reels
If you wish to publish funny content to entertain your audience or just grab their attention then using reels is perfect. Just ensure your reels are not in long format as Instagram promotes reels that are short.
Instagram 2022 algorithm
Instagram’s algorithm has gone through several changes many times and it’s consistently evolving.
This means that you should always be experimenting with all sorts of content and strategies to showcase your brand’s presence in front of your audience.
Here are the 3 key aspects of the algorithm:
- What: what kind of content do you engage with most.
- Who: If there’s a creator whom you engage with most.
- When: This focuses on when a post has been posted to decide if it’s relevant to you.
Summing it up
Instagram highly values consistency and relevance of content production, keep making enticing content, add relevant hashtags and your brands will definitely reach the desired audience.
In case your need help setting up your social media channels or have any questions then please feel free to reach out to us, we’d be delighted to help you out.
Keep posting!!