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What is content curation?

When it comes to your SEO practices, along with link building, keywords, and on-page elements, content is also one of the most significant elements. Are you wondering content is still the king of SEO? Well, as per Lee Odden, Content isn’t king, its kingdom. Content curation strengthens your content marketing strategy.

According to Content Marketing Institute, content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.

According to Curata, 42% of companies have an executive responsible for content marketing, reaching 49% in 2017

Basically, content curation is not about creating new content. However, to a certain extent, it is about discovering and compiling existing content written by industry experts and sharing it with your online followers.

Why content curation matters?

The reason why a content curation matters are simple; content curation boosts your target audience reach. Content curation also has a role in your SEO. Of course, duplication of content will be penalized by search engines and your rankings will get hampered. But, a correct approach of content curation will augment your SEO, as mentioned below:

Furthermore, content curation will help you establish as a thought leader in your industry. The good thing about content curation is it is not restricted to sharing others’ content. You can curate your own content and share it again and again, which is called repurposing of content. Last but not the least, content curation does matter a lot for you because in this exercise you are going to learn a more about our content and your industry since there will be extensive research and reading of similar other content.

In short, to preserve booming online presence, it’s vital for you to adopt content curation as a digital marketing tactic.

How content curation helps on social media?

Content curation is more like an art rather than science. There isn’t any particular technique to be followed for any particular social media platform. In the case of twitter, curating quality content from industry influencers and sharing it on your feed will send them a notification. In turn, there are high chances that they’ll follow back you and your brand. This way you can engage with others while connecting your content with their audiences.

The most important thing for a digital marketer is to understand that content curation helps you build invaluable relationships while providing value to your audience. That is why your social media page should not be snowed under only curated content. Your social media page should strike an ideal balance between curated content and your own created content.

Most of the acquainted content marketers prefer a content mix in their content marketing strategy as:

If content curation is done right, it assists you to build valuable relationships while providing value to your audience on varied social media platforms.

What are the most preferred content curation tools?

Till now, we talked about why content curation is important. Now let us move to the main point, how to curate the content. For content marketers, content curation is integral to online strategy. Effective content curation helps position you as a thought leader in your domain. Moreover, it is an affordable way to retain a consistent publishing schedule of quality content.

“Content curation is the process of both creating and linking to pertinent content on a B2B website”
– HiveFire CMO Richard Turcott

Content curation process can be graphically represented as:

However, don’t you agree, manually attempting to search for the most relevant content in a given industry and then publishing it across multiple channels can be time-consuming?

Yes, it is not only time consuming but it is also less effective. For perfect content curation, you need to take help of automation.

Here, we present the most preferred and ultimate list of content curation tools.

As we discussed in the above paragraphs, content curation is a grand manner to support a created content strategy, consistently publish content, and keep a track of your desired information sources. Let us know each content curation tool in a deeper way to understand how it can boost your overall content marketing strategy.

1. Curata

Curata is the leading provider of business-grade content curation software (CCS). Curata’s content curation software will ease you if you are struggling to scale your content marketing due to a lack of content. Curata’s CCS enables content marketers to discover fresh content, create new content, curate content from various sources, refine content flow, and publish & promote the most relevant and highest quality content as part of a successful content marketing strategy.

As a part of content curation, Curata’s CCS easily organize, interpret, and contextualize the content. Curata digs content from hundreds and thousands of relevant sources, keeping your content engine buzzing without a requirement of constant creation of your own content. It provides great support on content marketing platform by adding your own unique perspective to curated content and filtering content by relevancy & timing. CCS is best for planning, developing, and evaluating your content marketing.

According to several resources, Curata services start from $1,500 on a month-to-month basis.

2. Pinterest

Reading at first sight you might be surprised how can a social media platform act as content curation, right? But yes, it is indeed a content curation tool.

According to Julia McCoy, Pinterest is also fantastic for collecting useful “hacks”, tricks and tips you can build your content around

It is often called as an online pinboard. Pinterest is a visual discovery platform since it works on images, video clips, and infographics. Open your business account on Pinterest and follow people in your industry and pop culture icons to catch access to millions of great content ideas. You need to save these content ideas to interactive boards on your account and pin them. Apply these pins to curate exceptional videos, podcasts, and images content for you and for your clients.

Furthermore, the content you pin can easily comprise an image and a link that drives back to the source. The source can be either a blog or infographic. With the help of Pinterest search, you can reveal great content that is probably interesting to your audience. It is a great platform to search and share content by domain to various social platforms.

The icing on the cake is Pinterest is a free means for content marketers to discover great content.

3. Scoop.it

A tool called Scoop.it is fantastic for content curation since it builds your relationship with other content curators. Scoop.it helps individuals and businesses to publish their content in a proficient and impacting way. This tool uses big-data semantic technology to assist you in promptly finding relevant content. Scoop.it displays the content curated by other users and offers similar topics shared. This allows you to get insight from influencers and industry leaders regarding a specific topic. It also gives you an opportunity to share your information with others and help them curate their own content.

Its top features include choosing specific keywords with the help of Boolean research, adding own sources with RSS feeds, suggesting content based on big data, and filtering content based on various criteria.

Scoop.it is a free tool; however, its paid options come with a more robust search.

4. Storify

Storify is a wonderful visual content curation tool that creates ‘stories’ or ‘timelines’ by gathering and publishing your content from social media channels such as Facebook, Twitter, and Instagram. It is intended for organizations of any size, looking for integrating curated content into their own website or their social media page. Either you can create the content and offer people to curate the content, or you can glance through the storyboards and curate content from others.

Storify helped one woman raise $650,000 when her Storify story went viral and had 1.5 million hits
Jeff Bullas

In addition, Storify enables you to research and pool content from multiple sources, merge that content with original content, and then share the mixed content as a unique story. Once can use Storify to search blog posts, comments, and videos that others have shared online.

Storify is a free tool and it also has options of paid versions.

5. Buzzsumo

Buzzsumo believes that there is ample content on internet and web pages, no shortage at all. But what matters most is to search the relevant content and use it on a timely basis. BuzzSumo gets content research to a new level using social search. The key to getting relevant content is to search using filters. You can make out the total number of shares on a particular content resource and even can identify content by author. Buzzsumo masters the art of filtering out the content that resounds with audiences, the content that is currently trending, and the content about to trend.

Buzzsumo was a go-to resource of mine to find the most shareable content that resonated with the largest audience
Margot da Cunha

It is a highly popular content curation tool which is FREE till limited searches and then offers some advanced features underpaid options. Their plan starts from $79/month and goes beyond that based on the package you opt for.

6. Triberr

Basically, Triberr is a marketing platform for influencers. However, it also acts as a content curation tool by providing the ability to discover great content. Triberr is a community where tribes curate their own content and promote others’ content.

Either you can create an account or can log in with your twitter, facebook or LinkedIn ID to join as a tribe and follow relevant people.

Triberr has various plans as follows:

7. Post Planner

According to Ian Cleary, The content engine in Postplanner is a great way to find content.

For smarter content, better posts, and mind blogging results – reach out to only one social media destination called Post Planner. It aids you to find the best and the right content for your audience and post it. Furthermore, it delivers content based on users’ keywords, provides status ideas, and assists users to search blogs and experts in their forte.

Post planner plans start from $9/month.

8. Feedly

Feedly is known for its user-friendly design. It delivers fast, mobile-optimized content using RSS feeds. Feedly enables you to browse and share content from your favourite news sites, blogs, feeds, and YouTube channels. Feedly displays the latest content being shared on a particular website or using a precise keyword on top of the entire content.

Cas McCullough : I use Feedly to categorize content for my own social platforms, as well as my clients’ platforms

Up to 100 feeds, services of Feedly are FREE, and its paid plans start from $5.41 or $18 for a team.

9. Pocket

Pocket, as the name suggests, works like a pocket where you can save your content and view it later when required. Pocket provides service for saving web pages and articles. There you can view later when you want. Pocket, as a content curation tool, enables content discovery as well as arms you with the skill to search for content on specific topics. It displays the most trending and ‘must read’ sort of posts and articles.

Pocket is a great place to get into the habit of accruing content to save and share later.
Patrick Armitage

Pocket is user-friendly, can work in your browser, as well as from apps such as Twitter, Flipboard, and others. If the content is stored in Pocket, (your phone, tablet or computer), you don’t even need an Internet connection to view it again and again.

The pocket can be used for FREE; it’s paid plan starts from $44.99/yr for an ad-free experience…

10. Trap.it

Trap.it is a content curation tool and a social selling service. It is considered as the best social media management solution too. It assists you to manage employee advocacy. With the help of Trap.it, you can search relevant and new content within minutes, which can be shared via email, LinkedIn or other social media platforms. Its top features include salesforce and Microsoft Dynamics Integration and Artificial Intelligence for content curation.

11. Curation Suite

Curation Suite is the renewed version of Curation Traffic. To discover, curate, publish and share multiple types of content, curation suite is the most popular platform. Curation Suite is a robust WordPress plugin that works right within your WordPress dashboard. It works with any theme and any plugin you have, to search content in the form of posts, articles, videos, infographics, and others.

Curation Suite plans start from $97 which is a one-time payment and then you can go for a top-up according to your content curation needs.

12. Quora

Quora is yet another underestimated but most important content curation tool. It is a great place to share your knowledge and ideas and engage with similar interests people. It is a forum where questions are asked and pertaining replies are given by the varied users.

You can set up an account, and then search your keywords to find outstanding content for future use. In addition, you can turn on notifications about specified topics pertaining to your field. By doing so, you can get access to more and more relevant articles and interesting ideas in your inbox.

Quora platform is FREE and can be accessed for multiple times a day

Closing thoughts

The list does not end here, there are much more content curation tools available in the market which can help you boost your content marketing strategy. Over and above these 12 tools, 39 more tools have been listed here for you as additional reading.

Sr No	Content Curation Tool	Description
13.	Addict-o-Matic	· Search the best LIVE sites across the web. · Dig the latest and trending news, blog posts, videos and images
14.	BagTheWeb	· Search, create and share ‘bags’ of web content on varied topics
15.	Bundlepost	· Aggregate and plan social media content · Find, edit, and schedule with the browser plugin or social media dashboard
16.	Channel kit	· Enables you to tag and organize all sorts of information in one place · Includes articles, websites, contacts, PDF files or various format images—all showcased as neat cards in channels
17.	ContentGems	· Find, curate, and share engaging content · Boost qualified website traffic and build your company’s thought leadership
18.	Crowdynews	· Mechanically integrates real-time social content beside editorial content to raise engagement and boost revenue
19.	CurationSoft	· Helps establish brands as a reliable voice, and a “not to miss” source of information
20.	DrumUp	· Mines web content in real-time to suggest to your audience · Reduces your Facebook, LinkedIn, and Twitter management time
21.	elink	· Offers a swift way to transform a bunch of links into content · Enables to curate, publish, and share content online in a visually appealing manner
22.	Flipboard	· Create your own personalized magazines and brochures · Catch up on news, read stories across the globe, and browse articles,videos,and photos your friends are sharing across the web
23.	Flockler	· Combine all your content, including what your fans and followers say about you, into one social hub. ·Create your own social hub or bring social content into your existing websites, applications, eCommerce sites, and other services
24.	Folloze	· A great B2B platform to create content experiences that dynamically adapt to a visitor’s profile, company, industry, and stage of the deal
25.	HeadSlinger	· Saves your research time by 50%, find all your news in half the time · Scan your favourite sites’ headlines in a matter of seconds and store your favourite news sources in a swift and simple manner to find folders
26.	Huzzaz	· Video curation platform that enables you to search, mine, collect and showcase YouTube and Vimeo videos · Analyze user’s viewing behaviour and figure out which videos matter most to your viewers and to enhance the site engagement
27.	Juxtapost	· Swift, simple and FREE way to bookmark online images · Gather and handle categorized post boards
28.	Kbucket	· Being it a user indexed search site, here, skilled “content curators” categorize, comment, tag, and publish their research to support their content marketing strategy
29.	Curator	· Persistently publish fresh and new content on websites or blogs in minutes a day to keep up readers engagement
30.	LinkHubb	· Curate and share multiple links from around the web in one organized page, upload documents and files to the cloud, and use affiliate technology to generate ad-based revenue
31.	List.ly	· Curate, crowdsource and engage readers via LIVE rooted list content inside blog posts
32.	Newsle	· Track users’ Facebook friends, LinkedIn connections, and email contacts in the news. By no means miss a key story about a follower, professional contact, or public figure
33.	papaly	· Bookmark management and discovery tool
34.	Paper.li	· Publish ‘newspapers’ comprised of content from anywhere on the web to treat your readers to fresh news daily
35.	Pearltrees	· Visual and collaborative curation tool. Allows you to collect, organize, and share any URL, and upload personal images and notes
36.	Pluggio	· Secure web-based system that helps individuals, businesses, organizations and marketers easily grow and manage their social media profiles
37.	RebelMouse	· Create a blog, website, or social page in seconds. Simply connect your social networks such as Twitter, Facebook, Instagram, Google+ or LinkedIn.
38.	RockTheDeadline	· Simplifies for brands, agencies, and publishers to create and manage compelling content ·Curate timely and trending news and promote that content over multiple channels
39.	Roojoom	· Create Smart MiniSites, online magazines, and e-newsletters · Content can be personalized to increase engagement and improve conversions across the customer life-cycle
40.	Shareist	· Capture bookmarks and ideas, share them on social media and save them for building and publishing pages to blogs
41.	Sharpr	· Segregate information silos, advance collaboration, and share what matters most with the users who matter most to your business
42.	Spredfast	· Helps brands, media, and agencies involve and connect with audience integrating social media into their marketing and advertising efforts
43.	sprinklr	· Helps brands and organizations distribute curated social media content to support their content strategy. Platforms include websites, event displays, retail signage, and mobile apps.
44.	Storyful	· Helps newsrooms find the most valuable content on the social web. Uses a “human algorithm” to sort through verified curated news from various mediums.
45.	Sutori	· Create and share visual stories, collaboratively
46.	symbaloo	· A personal Startpage that allows you to easily navigate the web. Compile your favourite sites into one visual interface. Save your bookmarks in the cloud and access them from anywhere with any device.
47.	TagBoard	· Social media hub for hashtags · Collect, moderate, and follow hashtags, as well as create and follow your own hashtag conversations
48.	The Tweeted Times	· Comprehends news in your Twitter flow every hour · Ranks each section by its popularity amid your friends
49.	UpContent	· Content mining and content curation tool that crawls the web to draw news, articles, and blog posts · Sorts by parameters such as the social influence · Reduces browsing needs of surfing 1000s of page results
50.	Vidinterest	· A platform to discover social videos that enables you to bookmark videos and create private or public playlists of videos · Allows surfing any website featuring videos from Vimeo, YouTube, and Daily Motion.
51.	Waywire	· Video curation tool that embeds hundreds of top-quality sources from trusted media makers to improve your site with current, timely, trending and contextually-relevant videos

Again, this is not an exhaustive list of content curation tools. Feel free to drop in the comments section if you use any of the other tools and how is your content curation experience with that content curation tool. We are excited to hear from you regarding your insights on content curation tools!

Most Important SEO Trends

Posted on February 3, 2017October 5, 2019 by admin

Finally, we are in 2017! New Year, new hopes, new resolutions, but the same old passion! 2016 was a passionate year, predominantly when it comes to Search Engine Optimization (SEO) trends and Google in particular. With each New Year, search engine portals develop new algorithms and rules with a view to fighting spamming links and people trying to play the system.

The SEO industry is always poignant, so it rewards to be aware of these evolutions.

An exciting year for SEO, with the following trends heightening the limelight:

1. Accelerated Mobile Pages (AMPs) will rise

Over the past few years, easy access to mobile has restructured SEO. Mobile search is growing at a rapid pace. In addition, there is not any sign of its getting slow down in the near future. There is a significant shift in website traffic. Searchers are moving away from desktop towards mobile devices. There are many websites which attract major traffic from mobile devices. Google has experienced that mobile searches surpassed desktop searches.

The same was reported in May 2015. Since then, many steps taken by Google have indicated that mobile should be measured as the default user experience. In fact, Google has initiated measures to make its index mobile-first. Google favours the websites which have switched over to AMPs. AMP is an open source initiative that aims to provide mobile-optimized content. It provides the capability of loading sites instantly on mobile devices four times faster along with eight times lesser data usage.

15 of the 24 hours in a given day, more mobile search is performed on mobile than on Desktops or tablets. searchenginejournal.

Mobile optimization is already extremely important in SEO strategies. However, it will prove to be mandatory in 2017. Experts have anticipated seeing more preference for AMPs in search results. More and more brands are anticipated to take advantage of this option.

2. Intense content will mount

Don’t optimize for keywords. Optimize your content. Readers are tired of surfing the messed up content again and again. Initially, content marketing efforts were focused on producing as much crisp content as possible. However, over the past few years, the focus has also been laid towards comprehensive content.

Interestingly, the current market is flooded with both sorts of content. The trend in 2017 will have much focus on optimized and intense content. The users will receive maximum possible information in the minimum possible space. Epic content is surely going to appeal to the readers.

3. Video Content will enhance revenue

Approximately 64% of the consumers are more likely to buy a product after watching a video about it. Video content is at its peak and it is not going anywhere soon.

According to Syndacast,74 per cent of all internet traffic in 2017 will be video.

In fact, the Facebook higher authority also stated that video will become the main type of content by 2020. Along with the development and increased usage of advanced technologies including, Snapchat, Vine, Periscope, and even Instagram, video content is going to last its impression in 2017 as well.

At present, marketers who use video grow their revenue 49% faster as compared to non-video users. Google is experimenting with video ads in the search results.

There are multiple types of video content including advertisements, webinars, tutorials, question answers, quizzes, and others. Marketers can implement such types of videos in their search marketing strategy.

4. Structured Data and Schema will have an influential role

Search engine crawlers need to understand the web content to provide the best search results. With a view to providing such information to the user, Google, Bing, Yandex, and Yahoo! collaborated to form Schema.org. The inclusion of Schema markup in a user’s HTML improves the way his page displays in SERPs by improving the rich snippets that are displayed below the page title. Schema.org provides particular set shared vocabularies that webmasters can use to markup their pages in ways that can be understood by the major search engines.Look for structured data and Schema are expected to have an influential role in SEO in 2017 and ahead.

5. Voice Search will mark a footprint

Voice search is definitely not a new thing; however, till recent past, it had no significant role to play in the industry of search engine marketing. Conversely, with the increasing usage of mobiles and other advancements in technology, voice search is gradually gaining drive.

The study, based on results obtained by 1,400 US residents, showed that 55 percent of teens use some kind of hands-free search on their smartphones every day, such as Google’s own solution, along with Apple’s Siri and Microsoft’s Cortana. While voice search use is growing among older smartphone owners, 45 percent of adults in the survey claimed to fee “like a geek” when they talked to their smartphone.
Google via PR Newswire

Obviously, to search for anything rather than typing out the word or phrase, it is a lot more convenient to just speak. Searching through voice is going to grow more in 2017.

However, to optimize search engine marketing strategy, you need to ensure that you comprehend the searchers intent. Voice searches will usually be in the interrogative form and would be including question words like who, what, when, how, where, and others. The best way out to optimize if rephrasing headlines and make it look like a question rather than a statement. For example, “Tips for social media marketing” can be better rephrased as “What are the best tips for social media marketing?”

6. Influence of artificial intelligence on algorithm working

Finally, late last year, Google search algorithms got a boost on the release of Google RankBrain. Google RankBrain is a machine-learning artificial intelligence (AI) system which assists in processing search results. It is anticipated to make search smarter and more pertinent to the user. To get along with the flow, use taglines, compose compact articles and reduce the amount of the information you post.

Industry experts are expecting more machine learning updates similar to Google hummingbird in this year as well. Machine learning updates may get released in the areas of data interpretation or marketing automation. Though these are anticipations, they are unquestionably an important portion SEO trends for 2017.

Do Not Miss: to Read About Important Link Building Standards

7. Optimization for user intent

Sites which lay emphasis on enhanced user experience are always favoured by Google and other search engines. To some extent, user experience matters when it comes to SEO. It is straightforward that users will spend more time on the site if they find it user-friendly. Even though keywords and phrases are vital; in 2017, brands are also required to place significance on optimizing their digital content on the basis of user intent. In your SEO strategy for 2017, three musts are:

8. Personal branding – an undisclosed SEO strategy

A social media platform like Facebook has refined its algorithms to favour individual posts over branded posts. In addition, it is continuing doing so. This indirectly places an emphasis on personal branding. Personal branding strategy is very similar to the strategy of corporate branding.

According to Forbes, with the help of a personal brand, you’ll have an easier time securing guest posts, building user trust, and driving more traffic to your website.

Surprisingly, quite a low number of brands have actual cash on it in their SEO activities. However, it would not be incorrect to anticipate that more and more businesses will attempt to cash on personal branding. At the same time, personal branding will bring in more opportunities and more competition.

CONCLUSION

Of course, it is not an easy job to predict what exact changes Google and other search engines are going to announce this year. However, it is not that tough to anticipate that the aforesaid trends will probably widen in some consequential way. As an SEO marketer, you need not to immediately refurbish your digital marketing strategy but need to factor the upcoming trends with a prolonged vision.

The year 2017 will be an influential year in many ways. Get yourself well ready for future challenges and future opportunities.

3 MUSTS to grow your Business

Posted on July 4, 2016November 6, 2019 by admin

Are you interested in entrepreneurship? Are you interested in starting up an entire digital kingdom of your own? Are you enthralled by the prospects of planning, processing and developing an entire market for yourself?

Well, then what is stopping you? Well, it looks like there are some snags that might be disrupting your rise to glory. Your business might be waiting to bloom, but due to the lack of some crucial elements, you might be missing out on a spectacle worth living for! You know what I am talking about. The moment when you realize that your business has broken beyond the bonds of its origin and is free to grow, develop and proliferate on its own.

Oh, wait.

But, where do you start all this? Let’s take an example just to give you an indication of the cardinal laws that govern the digital wilderness.

The 3 Cardinals of Online Business to Grow

#1 Design & Development

The first step that you have to take as far as climbing up the mountain of a task that digital empire building is, involves the planting of a seed of identity in a virtual space that your online business or website will call home. Developing an identity for your business is as important as developing a personality is for a child who matures from infancy to adulthood.

The foundation of your identity is your website- which ultimately becomes your model to develop your app, digital advertisement, etc. There are 2 parts to this:

WEB DESIGN:

Designing is basically made up of everything that the viewer comes in contact with as soon as they land on your website. This includes the overall look and feel of your website. The design of your site gives an apt indication of what elements your business is defined by as well as the inherent conceptualization of business model. We have only started to understand how revealing a design can truly be as far as sending out messages about your business as well as your intentions is concerned. Design is similar to the clothes that you wear, in that they reveal a lot about your personality as well as your mindset.

The seed of identity of your website is sown through the process of logo design, where the intentions behind your business ideals are expressed artistically. The next phases of designing include aspects such as designing of the virtual space that your business calls home, which is embedded in the process known as website design.

WEB DEVELOPMENT:

Development basically takes care of all the background that that goes into making your site that is controlling how every icon, widget, tool works on your site. For this you need programmers who specialize in programming languages such as C++, HTML, Java, PHP. Being at the helm of an online business may involve the need to use special tools and plugins on your site, such as payment processors and API (Application Programming Interfaces).

The integration of plugins and templates is an especially significant point of consideration if you are nurturing your website on a CMS platform like Joomla or WordPress. CMS stands for Content Management System, a platform that enables users to create digital content equipped with low-level details and user-friendly interfaces. We can use this for controlling formatting, history editing, updating versions, managing search bars, integrating plugins, and more. This process of development changes and fluctuates on the basis of the CMS platform on which you are building your website, which means that Joomla development might differ heavily from WordPress development or Magento development.

Development of entire websites and digital empires can be done through the use of frameworks as well. These frameworks provide much greater freedom and flexibility as far as development is concerned, owing to the fact that they are made up of fixed patterns of methods and classes of code. The process of using frameworks for the development of a website includes the practice of Laravel development, Smarty development, Drupal development, Zen Cart development and Zend development.

#2 Marketing

Let’s face it, your business or website needs to have numerous channels through which it can express itself and reach out to people. A website or business without a dedicated target audience or consumer base is good as a tree without roots. The only way the website or business can grow is if it receives the nectar that all majestic digital creatures crave on the online medium, traffic!

Know your message- This is the foremost thing you need to be clear about. What are you really advertising? What is it that you are putting out to your consumers? Always remember, what you are producing isn’t always the same as what you are advertising. The lack of proper communication can ultimately be the end of your business or website. Without a voice and an intention, your website will be left out in the vast market of the digital space, with no one to notice it or to acknowledge its presence.
Know your audience– The motive or intention behind your website or product determines your target audience. A matte lipstick brand will target women in their 20s-30s, while a domestic drill will target husbands. Therefore, once you get the statistics of the specific target population to which your product/service appeals the most. You can initiate the process of increasing connectivity and strengthening the bonds within and without the business.
Know your medium– In order to truly allow your business to grow beyond the bounds which it was created within during the inception phase. You need to understand how your customers interact and grow with the content/product/service that you offer them. This is of special significance as far as choosing a platform or medium of advertising is concerned. By using different mediums of advertising, you can start paying attention to the various aspects that your audience pays attention to. The medium you use defines the criteria that audiences employ to consume your product or service. Hence, by understanding the behaviour of your audience on different mediums, you can play around with the various tactics and techniques by tailoring them according to the differences that are evident among different mediums.

The techniques, in this case, include aspects such as digital marketing, content marketing and social media marketing.

#3 Automation

Automation is another word for response, and is a distinct process which involves both users and producers on the same platform. To be more specific, it is a process that often blurs the lines between plain digital marketing. And more advanced software-based techniques of monitoring and analysis. Marketing Automation refers to the use of various software-based tools. Which can be used to convert repetitive processes into fully automated processes within the body of the business or the website. This is similar to converting certain processes involved in the development and marketing realm of the businesses into functions which occur involuntarily. Imagine this to be similar to shaping involuntary functions of a living organism, such as breathing, pumping of the heart as well as aspects such as digestion.

How can you make use of this?

Marketing automation is the ultimate tool for any aspect of online business development. Often defined by optimum assembly-line software, marketing automation lets you effectively handle your consumer base. Right from targeting the right audience to market integration. This helps you to be constantly connected with your consumers. Through offer-announcing SMSs, appraising emails and active polls, social campaigns and market funnelling techniques. Without the need to worry about maintenance and management.

Marketing automation

by making use of tools like Infusionsoft can cause immense returns for your business. This is possible due to the fact that it creates the opportunity for business owners to automate processes such as market funnel management, API integration, sales cart automation, and more. There are several other tools and practices for ensuring that you gain mastery over the process of automated marketing.

So, there you go mate- you have successfully summed up the stepping stones of online business development. Although reading material isn’t all that goes into building your empire, it is better to know the depth of the water before you cross the river, isn’t it?

Do let us know your queries, insights and opinions on these aspects that we have explored.