What’s Next for Customer Data Platform in 2020?

The year 2020 might have been awful in so many ways from start to finish. But one thing is for sure, we have made great strides in the development of the latest innovation in digital marketing platforms that is the Customer Database Platform (CDP).

Every entrepreneur is trying to utilise this technology to gain an edge in the world of online marketing and customer service. Which is to be expected as the Customer Database Platform can really help in transforming both the aspects of the business.

But before we jump the gun talking about the latest trends in CDP, for those who a fairly new to the platform, we’ll discuss a little bit about CDP and what it can do?

So, let’s get cracking shall we…

About Customer Database Platform

In short, a CDP is a Digital marketing framework that helps present a centralised, diligent and individual perspective on the customer, consolidating data from numerous channels, platforms, and tools. 

Not only this the Customer Database Platform lets the data migrate to and fro between different customer data frameworks to streamline communications and oversee customer engagement.  The information it consolidates can be easily customized that enables businesses to implement contextual marketing strategies.

Some of its main features

1) Reporting via customized dashboards

CDPs display strong utility in terms of customisation. With real-time notification capabilities, This platform can auto-generate highly refined reports for end-to-end visualisation. Its unifies dashboards will permit you to choose what data that meets your specific business requirement.

2) Automation across channels 

The CDPs improve automated advertising capability by re-arranging rough data. The platform’s programming can execute cross-channel in a systematic and easy to visualise manner.

3) Multiple Integrations

Get a guaranteed stack of options to incorporate with other platforms, so you pick so you can have one focal database for the entirety of your customer data at your fingertips.

2020 trends for Customer Database Platform

Now the awaited news on what’s all been happening on the CDP front:

  • Vendors of applications are incentivised to add CDP capabilities to their systems because some clients want them. Individual CDPs are used for each system
  •  The client will be advised by not to keep a singular CDP as their primary database as it adds value to their product and makes clients less likely to switch to another system.
  • Comprehensive accuracy of the ‘identity graph’ in finding matches between identifiers, beyond matches made using the customer’s own data
  • Additional information circulated by the vendor, both to refine the existing customer and prospect records and to inculcate new customers and prospects to the customer’s list.

Last words…

In spite of the recent developments, there’s still much work to be done in the Customer Database Platform. However, things are looking up as more and more people are getting interested in this technology.

We promise to keep you updated on this platform’s developments and as always if you hve any questions or need assistance with setting up a CDP for your business, we are just a message away.

Till then Stay Tuned!!

How to build on-demand service apps?

Given the recent socially distanced lifestyle due to COVID-19 pandemic, people are finding new ways of getting things done such as procuring goods & services online. And when it comes to managing supplies & demands online there is no better medium than on-demand service apps.

It’s all about safety guys and this is the main reason that on-demand service apps are popular amongst users. Be it ordering dog walking services or a pizza or even a repairman, everything can be done from the comfort of your home.

This is why on-demand service apps have become bread & butter businesses. If fact we don’t know what to say if you are still adamant about doing business from the brick & mortar store alone except, how huge of a consumer base you’re missing out on.

Now, creating an app is one thing and having an app that brings business from customers is another. Your on-demand service app must have the right features that simplify user-interface while highlighting everything that your brand has to offer. In this blog, we are going to discuss just that.

So let’s get down to it, shall we…

Highly Secure and Scalable

It is nearly impossible to determine whether any particular mobile app is secure or not. Any entrepreneur will want to keep its business’s data safe and secure while ensuring customer’s confidentiality. While choosing your customised mobile solutions, you can make sure that your app data will remain safe. 

Unlimited business opportunities

To make the best use of your app. you must have a database which shows tabular information about your users right from their addresses, phone numbers, email addresses, interests, preferences or whatever that empowers your interactions. This amount of varied data can let you do many things:

  • Optimise your business practices through data analysis.
  • Enticing the audience towards any upcoming sales or offers.
  • Build ‘business-customer’ relationship to personalised communication.
  • Boost your conversion rates. 


Going for a cheaper solution now will only have you end up spending more in the long-term. Rather opt-in for a ready-to-use solution which will give results in the form of increased ROI for your business. 

There might be an initial cost for the on-demand app development solution but it will greatly help you provide more value to your customers and stay flexible.

These are just a few of the benefits of On-Demand app. Now let’s discuss some of the key functionalities your Application must-have.

1. For the Customer app feature

  • Push notification

Notifications are a major aspect of any On-Demand service App. They let the users know about the status of their ordered product or service or even the special offers available.

  • Real-time tracking

This feature lets the app users track down the location of their order or service in real-time. Hence, ensuring a fast and efficient service to the customer.

  • Help and support

An integrated Help & Support Interface assists your customers in case of common queries. It boosts customer service by resolving their problems and takes the load off your customer service reps.

  • Payment system

Payment is one of the most key elements of any On-Demand Service app. By making sure that your payment system is streamlined, secure and reliable. Ensuring multiple payment options are highly recommended for user convenience.

  • Favourites

Lets the customers save their favourite service provider or product for quick reference. It helps them to sort them out quickly and saves their time searching all over again.

  • Reviews and ratings

It shows the customers that your brand cares. Recording and highlighting user experience serve as feedback for the service providers.

2. Service provider app features

Since the user side of the app is sorted out its time to decide features that help in managing internal operations so that you can provide the best possible service to your customers. 

  • Order alert

With this functionality, the service providers receive notifications whenever a user accesses their service or product.

  • Accepting & rejecting requests

Gives the service providers the final authority on whether to accept or reject a request within a given time period so that they can set fair expectations.

  • Adhering to schedules

This functionality gives the service provider the flexibility to manage the schedules of their work hours. They can customise their work schedules and start working within that period.

3. Admin app

  • Unified Dashboard

Your business’s On-Demand app will be incomplete if it lacks a readily accessible and customisable Admin Dashboard that can easily navigate to all the sections of operations.

  • User Management

Using the Admin portal you can manage all customer’s activities such as payments, discounts, cancellation charges and resolving any customer escalated query.

Analytics provides key metrics such as no. of services availed, cancelled and repeated. This functionality also shows real-time key metrics that let you make quick business decisions.

Analytics is the backbone of your business as it acquires critical insights that help you avoid all the bottlenecks and to optimise your services.


As we mentioned before about given the current global circumstances, your on-demand service app. Will determine the rise & fall of your business in future. Which why it is crucial to make your application as robust as possible.

Developing a powerful app requires considerable planning and effort which why it is highly recommended to get your app. Developed by hard-core on-line app development agency. Please let us know in case you require any help in your app Development.

Why Customer Retention is important for ROI?

What is the difference between businesses that grow and those that don’t?

Well, the answer is simple, due to one reason or another they are not able to hold on to their existing customers which is a major setback. 

Since growing revenue is a priority for any company and doing repetitive business for an existing client is a lot cheaper than that of a new one. It goes without saying that customer retention is a key factor to ensure a healthy ROI.

Now that we have made it clear enough that customer retention is important, the question is how to bolster it. In this article, we are going to discuss a few things that your business can implement to increase customer loyalty.

1. Set precise expectations early

If you do not set expectations and talk those plainly, clients can without problems grow to be disappointed. they may accept as true with you may supply on certain consequences, even as in truth, the effects of the one are simplest visible in month six or with additional projects and paintings input.

In addition, your clients are coming from very different businesses. One purchaser would possibly feel that your charges are excessive, and consequently, they count on a really excessive quantity of understanding and “white glove” customer service, while for another consumer, you might be certainly one of many special business enterprise partners, and the purchaser cares greater about your ability to collaborate than take care of their emblem.

understanding these points of view and speaking cut-off dates, progress closer to dreams, what’s included in a venture, your process, your conversation fashion, etc., is critical for ensuring expectancies are met. This, in turn, will hold customers in a longe business relationship.

2. Create a solid plan for the future of the relationship

A lot of people think of the customer-company relationship to dating — and that might not be so far from the truth. Just consider the lifecycle of dating for a minute. At some point, one person in the relationship wants to whether the relationship is going somewhere.

Similarly, the desire to know that you are working toward a “next step” can be applied to a business relationship as well. The customer-company relationship can easily to fall victim to routine given everything is going great.

That becomes a monotonous bore quickly though, and chances are that the customer is going wake up one day and realize how uninspired and unmotivated the business is. This is why the management team should create and revise the relationship roadmap frequently, so the client remains excited and happy.

3. Use your case studies during the sales process

A major chunk of the sales process should be focused on determining whether your business and the prospect are the right fit.

Share your previous case studies that showcase your company’s style of communication and the process of collaboration with customers along with the results you achieved for customers. Share testimonials from current customers to really impresses upon them just how much you partner with them as well.

It’s more like researching any big buying decision. You really want to know if and how it will work before you make a purchase. If your would-be customer truly understands this part, they will be more likely to properly set expectations and be streamline in their experience once they sign on.

4. Consistent Communication is Crucial 

Customers are more likely to stay with you if your product or services are delivering the expected results and ROI for them. If the customer can pin-point fact that your company has impacted or increased leads, MQLs, SQLs, lifetime value, or even their own customer retention, then they will never consider any other option than your brand.

That means you need an excellent system that tracks and reports on the metrics that are necessary for the customer, The reporting metrics should relate to the goals you established together.

Be as transparent as possible about the activities you executed, the results you’ve achieved, opportunities identified for improvements, and what you will work on next. Not only this, use a project management application that the customer can easily see how far along your team is in a project.

And lastly,

Having robust practices that retain the customer’s confidence in your business really helps them decide to stay with you longer. And having long-lasting relations with clients also reflects quite well for your organisation.

In case you have any question please feel free to contact us anything and we’ll try to answer all your queries as best as we can.

Best eCommerce tools to make your brand profitable

While it’s an undisputed fact that the 2020 pandemic has severely affected the global economy, there are certain industries that are booming. One of the most prominent lines of business is eCommerce.

People want to stay safely at home while shop to their heart’s content and what better to satisfy this need than eCommerce. This has got a lot of business owners to start considering shifting from brick & mortar shops to the online arena.

A prospective consumer base of 1.92 billion should be enough to start your preparations to become a part of this lucrative venture. However, with great opportunity comes tremendous competition and you need to ready yourself and do your research beforehand.

Powerful tools to boost your eCommerce business

Without the right eCommerce tools, your brand will be hardpressed in making a name in this competitive market. These tools will help manage all facets of your business and make realtime decisions. Let’s have a look at some of the most popular tools in the market.

  1. GrooveHQ

GrooveHQ eCommerce tool might be one of the most comprehensive platforms for managing your customer service and support requirements.

This is extremely important because the success of your business largely depends on your customers and therefore the quality of service you provide to them. you would like to be absolutely sure every customer features a support experience which will make them want to return for future purchases.


Customers mostly leave because they don’t feel appreciated or couldn’t speak to someone who could help them. Having this routine of rude and unhelpful behaviour among employees and being passed around to different representatives also are some common reasons for leaving.

On the opposite hand, 86% of consumers will still do business with a corporation if they need an emotional reference to its customer service agents. this suggests that companies that specialise in delivering an honest customer experience tend to be more profitable overall.

The GrooveHQ ticketing system makes it easier for you to deliver personalized service and support experiences to your customers. With easy ticket assignments, you’ll make sure that customers get support from agents that they need to be connected with within the past. you’ll also maintain your customer conversations in one place so anyone can keep track of past communications and supply support accordingly.

  1. ClickMeeting

Now you’re probably conscious of how popular webinars are for B2B companies and academic institutions, as they’re mostly used for distributing educational information. So you would possibly be wondering how they’re relevant for eCommerce merchants.

That’s exactly why you’ve got leverage over your competitors – webinars aren’t yet capitalised to their full extent within the eCommerce industry. For eCommerce merchants, webinars are often highly effective for showcasing hands-on product demonstrations.

You could demonstrate the way to use newly-launched products and highly technical products, also as the way to make the foremost of certain features. This way, internet buyers can get the subsequent effective thing to in-store product demonstrations. Webinars also are a superb channel to conduct product deep-dive sessions while adding a person’s touch to your communication.


The ClickMeeting platform allows you to make a customized webinar room with just a couple of clicks. you’ll engage the audience with polls and surveys, moderated Q&A sessions, and simultaneous chat translations. You can make the foremost of the webinar recording feature and repurpose clips from the session for your brand’s YouTube channel, otherwise, you can prefer to simulcast your webinars to YouTube and Facebook for max live video reach.

Once the session is over, you’ll get a summary of its performance using the attendee statistics. Here, you get a transparent idea of the number of audiences and where they’re from, also about the top devices they used. You’ll then be ready to use this information for creating improvements to future sessions and re-engagement campaigns.

  1. BigCommerce

BigCommerce is an effective internet site builder designed for ecommerce stores. But what makes it a must have the potential to manipulate more than one income channels on a unified dashboard. This gives scalability for ecommerce traders who want to begin adopting omni-channel retail.


These omni-channel clients have a tendency to spend greater than unmarried-channel customers. They spend 4% greater in-keep and 10% greater online, in comparison to customers who most effectively used one channel. In different words, you need to make the studies and buy approaches less complicated throughout each channel.

And that is where BigCommerce comes into  the picture. It’s a powerful eCommerce platform for syncing your stock with all of the channels you operate for direct income. BigCommerce helps local integrations with numerous key channels, consisting of Amazon, eBay, Facebook, Pinterest, or even the usage of the Square POS system.


Setting up an eCommerce shop might seem easy however there are many challenges in making your business successful. Which why need to use the tool for your brand. If you have any questions or you need some help in setting up your eCommerce shop, then simply drop us a line and we’ll get in touch with you in no time.

How Personalisation and Marketing Automation Work Together

Customers are tired of having random interactions with businesses. This leads them in a constant lookout for brands that understand their needs, concerns and challenges. They love to bring their business to companies that care.

Despite this fact, it is obvious that marketing automation isn’t going anywhere given the convenience and economical advantage. So the only logical conclusion is for businesses to figure out how to add that personalised touch to their automated marketing strategies.

In this article, we’re going to discuss a few things your business could implement to inculcate personalisation in all their marketing tactics. These will allow all your business to gain an edge in this competitive market.

1. Convert with a personalized homepage

Your homepage is the first point of contact with your target audience. Therefore it goes without saying that it is made as engagement-centric as possible. If a landing page interests a possible lead, they’re going to enter their details and there could be a couple of checkboxes for them to pick before submission. for instance, users can select which topics they’re curious about, share where they’re located, or disclose their gender.

New customers that visit your company’s website could be prompted to enter in their email for an opportunity to receive some complimentary newsletters, a reduction on your products, or something else useful to them.

Convert with a personalized homepage

Once a user has visited your website and you’ve got some data on them, you’ll start sending emails that are customized for them. The received email marketing messages or newsletters, the automated email system will keep track of whether email messages from your company are opened, and which links are clicked. This adds even more data to your marketing campaign to supply a customised experience

2. Get more data to enhance personalisation

Companies that get their brand message exactly right, and understand their customers’ wants and wishes, are the kinds of companies which will achieve the longer term. that’s why having data about your customers is so integral to understanding their habits.

Get more data to enhance personalisation

Automating marketing campaigns for your business, like email campaigns, goes to enable you to proportion your email marketing efforts during a way you’ve never seen before. This leads to reaching a drastically larger audience and provides you with large amounts of valuable data about all of your different customer segments.

It is only by analysing customer data that your company can take things to the subsequent level in terms of sales, and it might be an enormous setback for any company to lose access to data that it takes an extended time to accumulate, segment and organise.

3.  Leverage your segmented data

Once you’ve got someone’s email address and you’ve segmented it into the right list, now the work begins. Now you’ve got to make and curate content specifically for that segment. Offering an evidence email may be a good way to answer customer questions while still engaging them personally. you’ll also send email reminders for them to end fixing an account.

Leverage your segmented data

If someone signed up for a campaign supported interest. They could want content that interest only. during which case, you would possibly send a triggered email if they unsubscribe from your campaign. This enables you to recapture that subscriber, or, at the very least, understand why they left.

Triggered emails like this are particularly good for segmentation. Because they need a 152% higher open rate compared to non-segmented emails.

4. Few more things you can do to personalise marketing automation

Aside from a newsletter or company updates, another effective method to spice up user engagement on your website is to supply a freebie or a reduction on your product or services. This helps you improve your customer segmentation and creates valuable leads, and builds rapport among potential customers by offering them something for free of charge before they even make a sale.

While personalization is vital, there’s a careful line that has got to be drawn to avoid making assumptions about your customer and revealing what proportion data you’ve got on them. It’s also important to not make assumptions supported a demographic.

It is suggested to supply targeted offers and messages to people who check in on your website supported the info you’ve got, and wait until more is understood about the actual customer and their needs before sending an email that’s more personalised.

And Lastly…

An automated email campaign is incredibly effective at helping your business increase engagement and generates sales. New email addresses that have just signed abreast of your website will receive an automatic welcome email introducing your company, or that explains how your service works for beginners or provides a basic overview of what you’ll offer.

In case you wish to implement highly personalised marketing campaigns for your brand or have any question just drop us a line and our team will be delighted to help you out.


Tips to optimise your Google Ads campaigns in 2020/21

Over the years countless businesses and advertisers have used Google Ads to increase their ROI and grow. Having said that, you will also find many businesses that are highly disappointed in the output that Google ads campaigns provide.

Now you might be wondering which line of thought is correct, to that our answer would be both. Google ads, formerly known as Google AdWords like other PPC platforms will spend all your money fruitlessly if not executed the right way.

Here are some of the common mistakes found in Google ads campaigns:

  • Using broad match keywords
  • Not adding negative keywords
  • Not directing your traffic to customised landing pages

However, if you manage to avoid the above-mentioned mistakes and optimise your campaign accordingly this platform will achieve the ROI your business deserves. In this article, we’ll be discussing the tips and tricks to optimise your Google ads campaigns.

1) Personalize messaging

By reaching potential shoppers in their language, you’ll personalize our Google Ads messaging for better results.

With this Google Ads hack, you won’t get to create specific campaigns for a spread of language speakers.

The idea is to attach with bilingual audiences who could also be employing a non-English browser but understand English ads, or are searching in English albeit their browser is about for a special language.

2. Start off with economical automated bidding

Google’s automated bidding will help novice and experienced Google Ads advertisers save both optimization time and unnecessary spending.

Taking the guesswork out of Google bidding, automated bid strategies are created to assist you to match your campaign bidding to your specific eCommerce business goals.

In short, it should be your favourite Google campaign optimisation hack! Here’s an inventory of every of Google’s automated bidding strategies and therefore the business goals they’re best for:

types of bid strategies

If you would like to release even longer while improving your ROIs and driving good, targeted traffic, then tools like Traffic Booster will make sure you automate every aspect of your Google Ads optimization.

Think of it as getting the advantages of getting a fanatical PPC Marketing agency for your eCommerce campaigns without the large agency costs.

3. Make use of location-based bid modifiers

Bid modifiers that are localised can give great results for ad campaigns good campaigns. As you’ve probably noticed already from your Google Analytics data, not all locations are equal in terms of product conversion performance. This isn’t almost country-specific language changes.

Let’s say you’re selling camping equipment. You’d probably find that your sales are higher in additional rural areas than urban centres. By using location-based bid modifiers, you’ll set higher bids for locations more likely to convert. 

4. Work towards a complicated keyword strategy

A robust keyword strategy is an absolute must for ensuring your Google ads are working as they should.

This includes keeping an in-depth eye on your campaign metrics to mine for possible keywords, using negative keywords to prevent irrelevant clicks, implementing brand keywords strategically, and employing a combination of short- and long-tail keywords to account for campaign goals.

However, it’s not just a matter of implementing these from day one; to actually ensure your Google Ads campaigns are optimized, you would like to make sure you’re continuously tweaking and optimising your keywords.

Regularly use Google’s Keyword Planner and other research tools to seek out new potential long-tail keywords. Keep an in-depth eye on your negative keywords list and consciously add terms that are hurting your CTRs or leading to irrelevant clicks.

5. Use RLSAs to rejuvenate old ad groups

This Google Ads optimization must-do relates to your campaign ad groups. Before you kill an awareness ad group or sub-par keyword, you’ll want to undertake using these campaigns with RLSA (remarketing lists for search ads).

Why? Because, by adding remarketing lists, which supply secondary targeting for your keywords, you’re sending campaigns to people that are already conversant in your brand, thus improving the prospect of higher ad performance.

RLSA (remarketing lists for search ads).

But bear in mind that, to use RLSAs, your online store will have a minimum of 1,000 active cookies.

If you’re already familiar with using RLSAs for optimised Google campaigns, here is an expert strategy we recommend to boost your Google Ads:

Messaging coordination: let’s say someone visited your online store and engaged with one specific product. the thought here would be to make RLSAs that focus on groups of shoppers who viewed that specific product with ad messaging highlighting the advantages of the precise product they already engaged with.

6. Test all Google Ad variants

We know that, before we throw huge money at any PPC campaign, we’d like to check smaller budgets, optimize, then increase spending.

With Google Ads, it’s no different. this suggests testing everything at campaign and ad group level to make sure that you simply have significant performance potential by the time you run your campaigns.

The easiest thanks to Google’s Ad Variants. Using this tool, you’ll test a mess of variations of your ads like headlines, descriptions, promotions, and final ad landing pages.

In conclusion

As we know, pro optimization means increased sales potential. However, there are two vital side notes to think about when optimizing your Google Ads campaigns.

Firstly, you’ll have the foremost optimized campaigns possible, but, if you’re sending shoppers to terrible, non-user-friendly URLs with confusing or irrelevant content, you’re throwing money away.

Not to mention the effect this may wear your Google Quality Score, which can increase your CPCs and reduce the probabilities of your ads being shown.

In case you have any question on optimising your Google ads or need in developing an effective strategy for your business then contact us or simply drop us a line and we’ll get back to you in no time.


Android 11 Beta: Latest features and updates

Google’s latest edition of Android 11 has arrived and with comes a whole new set of features and updates that are quite interesting. The Beta released recently and it can be downloaded with pixel 2 or higher pixel android device.

Well, we took a crack at the beta and started searching for new update and so far the new controls feel great. The best part so far is the accessibility and the latest media controls. However, functionalities like app suggestions and bubble will take some getting used to.

In this article, we’re going to be discussing our take on the newly minted features of Android 11 beta and all that we have learned in the beta so far.

Quick controls are the real highlights

First thing you’ll notice is that as soon as you start exploring is the fluid control screen that pops up when you long-press the power button. The screen provides quick access to other feature like Google Pay cards, boarding passes etc.

Now comes the best part the control screen even prove shortcut for smart home devices. You can connect to devices like Google Assistant, Nest Thermostat, Nest Doorbell.

Quick controls

You can easily edit these smart home devices from the menu by tapping on its grid and selecting the option of Add or Edit controls.

Bubble Chat Icons

This feature might seem similar to Facebook’s “chat heads” in which a bubble always on screen. Tapping the bubble opens a mini screen that lets you send and receive messages without the need to open the app. This functionality was supposed to come with Android 10 but got postponed by Google.

Bubble Chat Icons

In this beta, the bubbles seem compatible with Facebook messenger but it is expected to work with all apps by Android 11’s release. To start off conversation you can use bubbles by tapping the bottom right bubble icon of the notifications.

You can also choose a specific bubble by long-pressing the notifications and set it as a priority. This enables the prioritised conversation bubble thread to pop up even if the  “Do Not Disturb” option is activated.

App Suggestions

As soon as you open your Android 11 Beta you’ll be greeted with a message to enable App suggestions. If you answer “Yes” then you will find Android’s app recommendations on the bottom section of your home screen.

App Suggestions

You can long-press to place any app in the App suggestion section or block them from showing up. To customise your App suggestions you need to long-press the home screen select “Home settings” and “Suggestions” option from there.

InnovativeMusic controls

Instead of the old “Pending Notification” sort of look, the new music control Interface is placed in the quick setting panel on the top of the top your screen.

InnovativeMusic controls

In case the music controls are not found when you start your Android 11, you need to take the following steps:

  1. Enable the developer option by going to the “Settings”  
  2. Then go to the “About Phone” option. 
  3. Scroll down to “Build Number” and tap it
  4. You’ll get a message “Congratulations, You’re Now a builder”.
  5. Find the Developer option in the “System” section in “Settings
  6. Turn on the “Media Resumption” from there and reboot your device.

It might seem complicated but follow the above steps and you’ll find the music controls once your phone turns back on.

In-Built Screen Recorder

Now everyone needs to record some pictures or videos from their screen on the go. Be it a game recording or reporting a bug, all in all, its a very useful feature. And it’s available on Android 11.

InnovativeMusic controls

The Screen recorder can be found in the “Quick Setting” panel. But in case it’s not there just click on the pencil icon to add it. The recorded video will be saved in your “Camera roll” and you can share it from there.


We hope that you found our take on the Android 11 Beta interesting recommend that you should try out the Beta yourself. We will keep you updated if we discover additional updates. If you have any question or need some assistance then please feel free to contact us anytime For android app development service in Perth, Australia.

What are Customer Database Platforms(CDP) and their features?

In today’s competitive market, customers expectations have reached a whole different level. They want to engage with a business multiple platforms and expect the interactions to be starting off where it was left the last time.

Customers are tired of having random interactions with businesses. This leads them in a constant lookout for brands that understand their needs, concerns and challenges. They love to bring their business to companies that care.

To ensure this, businesses use multiple tools to collect customer’s data so that the interactions are contextual and up to date. However, the most frequent challenge they face is due to multiple tools so the customer’s data fails to get consolidated.

One of the fairly upcoming solutions to these challenges is the customer database platform (CDP). In this article we’re going to be discussing this software and what it can do for your business.

What is the Customer Data Platform (CDP)?

A Customer Data Platform (CDP) is a product framework that helps present a centralised, diligent and refreshed perspective on an individual customer, in light of data from co-operations of numerous channels, platforms, and gadgets. 

CDPs additionally let data stream to and fro between different customer data frameworks to execute communications and oversee customer engagement.  The data it consolidates can be easily customised that enables businesses to implement any marketing strategy they want.

Key Features of CDP

Key Features of CDP

1) Integrations

It’s crucial while exploring which CDP is best for your group and your organization to look at what incorporations each CDP gives. You need to guarantee your whole showcasing stack will have the option to incorporate with the CDP you pick so you can have one focal database for the entirety of your customer data.

2) Reporting and customized dashboards

CDPs can accompany strong revealing usefulness just as tweaked dashboards. Most CDPs offer some sort of essential announcing capacities, however, some additionally incorporate increasingly refined reports and the capacity to auto-generate reports. Its advanced dashboards will permit you to choose what data is generally essential to you and your business.

3) Cross-channel automation 

While this may seem like an advertising computerization highlight, and it is, CDPs improve this ability by fusing unsiloed data. Customary promoting computerization programming can execute cross-channel mechanization, however, they can’t utilize data from a solitary customer profile that is automatically rolling in from numerous sources.

CDP Benefits

  • Data privacy is becoming crucial for companies

With the emergence of the GDPR, the CCPA, and other data security laws, ensuring your customer data is critical. Infringement to any data security laws can prompt monstrous fines, lost buyer trust, and a sharp drop in stock worth.

CDP Benefits
  • Unified data source

When you have a centralised database at your fingertips, customer communication becomes highly personalised. It also provides keen insights for your marketing campaign.

  • Real-time coordination

You can monitor team activities from the dashboard and easily make sure that each & every member is on the same page with the organisational directives.


CDP’s implementation into your business might seem complicated at first but it has huge benefits. These customer database platforms come in a variety of models so it is important for you to choose the right on for your business.

In case you need more information on CDP with regards to your business, please feel free to contact us. We’ll be happy to help you out

8 Useful Tips to Optimize a Twitter Business or Brand Profile

When it comes to social media, the brand name of Twitter is sure to pop up in your mind as a Twitter business page. And why should it not? As of today, there are over 303 million users posting around 330,000 tweets every minute.

That’s a massive number of engaged audience posting their ideas, complaints and searching for a solution for their problems. This presents a myriad of opportunities for businesses to reach out to potential customers as well as existing customers and ensure their brand’s name stays in their thoughts whenever they need to avail their products or services.

A lot of businesses are already successfully marketing their products & services on Twitter platform and reaping the lucrative benefits. In case you have not created a brand profile for your business its high time for you to take part in the action of Twitter marketing.

However, simply creating a business profile on the platform is not enough. There are certain elements that your business profile needs to have in order to make the most impact on your targetted audience. Now the great news is that in this article we’re going to be  discussing the aspects that you can optimise for a powerful business profile on the Twitter platform,

Twitter Marketing

So without further adieu Let’s get started Tips to Optimize a Twitter Business or Brand Profile

1) Carefully tailor your Twitter Bio

Your Twitter bio is your one opportunity to impress Twitter’s internet searcher and the visits to your profile in 160 characters or less. Utilize overly pertinent watchwords and hashtags. 

While thinking about which hashtags to utilize know that the hashtags you use in your profile will be interactive and could likewise be an interruption from your profile. 

On the off chance that somebody clicks through the hashtag be careful, you are not driving them to your rivals on the off chance that you are utilizing an industry hashtag.

2. Pin a Tweet to Your Profile

On the off chance that your Twitter picture resembles a magazine spread, pin that tweet as your highlighted story. Pinning a Tweet on your business profile is a perfect way to showcase be able to content. 

Pin a Tweet to Your Profile

Make sure your pinned tweets include solid visuals, a reasonable source of inspiration, significant keywords, vital hashtags and links to your site or blogs in your website.

3. Add a Header Image

Your header picture should be like a magazine spread. Change it routinely and utilize the space to exhibit your image. You get 1500×1500 pixels, so there’s significantly more space to play with contrasted with your profile picture! 

Here are a couple of thoughts of what you include in your header picture: 

  1. Top-selling items 
  2. Team picture 
  3. Your store or office (if it looks impressive) 
  4.  Business events 

Whatever photographs you pick, make certain to improve all pictures by adding the picture record name with marked catchphrases to build your chances of being found in a picture search. This applies to your profile photograph as well.

4. Enable Your Twitter Inbox for Direct Messages

Every business owner should make their brand profile more approachable on Twitter. To do that you should optimise your accessibility, Switch the privacy off your direct messages.

How to do this you might ask?

Go to the Privacy and Safety section of your Twitter settings page.

Scroll down the page, and head into the direct message option, and check “Receive Direct Messages from anyone.”

5. Add a Location to Your Business Profile

In case, you are a local business, It’s best that you fill out the location part of your Twitter profile. Check QL Tech Twitter Profile. Using your location info Twitter’s algorithm can connect your content with other locally based audience.

6. Make Sure Your Tweets Are Publically viewable

This may appear glaringly evident, however, it should be stated that all your tweets are open. In the Privacy and Safety area inside your settings, ensure that the Tweet Privacy section is unchecked. 

All organizations and brands ought to have open tweets that are publicly viewable with the goal that they will get found.

7. Direct traffic to a Specific website Page 

Rather than sending all your incoming traffic to the traditional homepage, you think about directing them to specific pages that meet their interests or queries.

For instance, many of the audience are bloggers or journalists so it’s best to provide them with links to your blogs or business newsrooms.

Similarly, you can also provide them with links to your ebook downloads or subscription page. It all depends upon the kind of conversion your business is looking for. So In Social media marketing remember these steps to set up Twitter Business page.

8. Add a contextual Profile Image

Add a picture to your Twitter profile that defines your business in a nutshell. 

Organizations and brands should utilize a variant of their logo that is effectively unmistakable and delegate of your image. 

In the event that your logo has a great deal of content or doesn’t appear well in the little square for your profile picture, consider making an optional logo that will suit Twitter and other internet-based life profile pictures. 

Consider shading, picture size, and how it will look from a cell phone, too. 

And lastly…

Analysing what is important in Twitter is the most ideal approach to determine if your optimisation strategies are working for you. Benchmark your endeavours utilizing Twitter Analytics, Google Analytics, or tools, for example, Buffer, Hootsuite, or SproutSocial. 

In case you need more help in setting up or running your business profile on Twitter then please don’t hesitate to contact us. We’ll try our best to help you out With Our Social Media Marketing Service in Perth


Know the difference between Graphic designs and illustrations

Nowadays, the majority of consumers prefer their content in the picturesque form, This emerging trend has opened up a whole new world of career opportunities such as graphic designing and illustration artistry.

As more and more aspirants plan on becoming a part of these lucrative industries, most of them tend to face confusion between graphic designing and illustration. In case you are facing similar kind of challenges then the good news is that in this article we are going to discuss how you can make crystal clear distinction between the two fields. 

While there are similarities between graphic designs and illustration, these two creative fields have their own sets techniques, mediums and objectives. Graphic designs tend to be focussed towards commercial goals while illustrations tend to follow a more artistic path.

Now let’s dig in deeper into these two Graphic designs and illustrations disciplines:

All about graphic designs

Graphic design as an art form and profession applies visual aesthetics for problem resolution as well as projecting of ideas using typography, imagery and a multitude of colourful shades. A graphic design relaying a message to the target audience as directed by the. Marketing and branding strategies.

The variety of graphic design is wide-ranging in both the print and digital horizons. Some of the few examples that are predominant in physical print works are Posters, fliers, business cards, packaging, billboards, and logos. Whereas the digital hemisphere is dominated by email marketing and web designs.

Graphic design

Every Graphic design often starts off with the establishment of visual identity that relays a business’s personality, story and emotion through logos, typography, images, and styles to ensure consistency in branding.

Marketing tactics are traditionally focused on printed medius, like flyers, magazine and newspaper ads. The Publication designers are mostly involved in producing layouts, hand-pick typography and curating artwork for long-form projects, like books, magazines and catalogues. 

The internet has offered digital channels through which the graphic designers can effectively showcase brand awareness. Which is great for enhancing the business’s reach. User interface and experience (UI/UX) designers are driven towards providing enriching & seamless interactions between users and a variety of apps, websites and games. Let’s not forget about the lucrative genre of motion graphics designs are mainly applied in online media, TV, GIFs, web banners and presentations.

Each and every Graphic designer has at least one design specialization most of the time. But due to the dynamic nature of the industry, they must be flexible. This field requirer constant up-gradation of skills along with consistent research on the latest art styles and techniques. Contact Best graphic design company in Perth.

All About illustrations!!

Illustrations provide a visual way to portray or define a written text. They help in elaborating an idea or relay a story. They also come in a myriad of forms that are either traditional and digital. So let’s talk about some of these forms:

Drawing in black-and-white shades is one of the most popular styles of illustration. Pencil drawings can give soft lines and sharp edges as effects. Drawings with ink beautifully showcase contrast, whereas charcoal drawings create dramatic shadows which is great while illustrating stories. There’s also a technique called Lithography, which revolves around drawing-meets-printmaking


Illustrative paintings using watercolour, gouache and acrylic evoke a general feeling of softness and femininity. Gouache paints due to their rich properties are often used by commercial artists in posters and comics. Etchings technique is also applied by artists who work with metallic illustrations.

Illustrations are commonly used in published media like magazines, books, posters, and brochures. They give unique freedom to artists to portray their art without words and communicate their ideas through powerful storytelling. The finer expressions on characters’ help illustrations portray deeper emotions as well as connections connection.


Both illustrative artistry and graphic designing are excellent fields for those with a creative mindset. However, you have to give it a good thought on which field would suit your artistic inclinations more.

We hope you found our take on graphic design vs illustration helpful. And if you require more clarification on these, simply drop us a line. We’ll get back to you in no time.