Retargeting converts first-time visitors into buyers. Generally, 2% of users convert on the first visit to an online store. Retargeting brings back the other 98% for more business. It works by keeping track of the visitors on your site as well the action taken by them and displaying your contextual retargeting ads to them as they visit other websites online.
Our Capabilities
Our Digital marketing services deliver successful campaigns using targetted strategies, technical proficiency, precise messaging and compelling ad designs.
Lead Validation & Reporting
We listen to every phone call and go through all the forms submissions generated from your retargeting campaign – and then display them in real-time through an online dashboard. You’ll be able to review and take appropriate action on your leads while they are still hot. Not only that we are able to optimize your campaign off the validated leads instead of using basic conversion data.
Strategic Campaign Management
Your retargeting campaign is coordinated from start to finish by one of our dedicated account manager who is experienced and adept at both strategy development and managing communication. This allows utmost transparency, continuous improvement and consistency.
Technical Expertise
Without the right lead tracking and campaign analytics, analysing which elements of the campaign are working and which are not is next to impossible. Our team of analysts and developers expertise in providing you with accurate data crucial to retarget successfully.
Why choose QL Tech to set up and execute your Retargetting campaigns?
Highly segmented
Retargeting is most effective when you segment your visitors (e.g., buyer persona, demographics, website behaviour) and We’ll tailor your retargeting ads shown to each group, or you can decide not to retarget them at all, this greatly reduces your retargeting costs
Always Inbound
While the number of platforms featuring advertising grows, The tightening regulation around 3rd party data makes traditional targeting t increasingly difficult and inaccurate. We overcome these challenges with our Inboubound methodology and contextual communication.
Actionable designs
Our in-house designers are adept in the principles of Web design and conversion rate optimization (CRO). We make sure that your ads are designed to not only turn heads but to inspire clicks.
Persuasive Copy
Retargeting ads to be equipped with a powerful message in a relatively small amount of space. Our team of copywriters work in collaboration with the designers to create the hard-hitting, action-oriented messaging that boosts conversion rates, leads and ROI.
Retargeting depends on identifying and tracking existing customers and website visitors. We create and display these ads to those customers when they visit other sites. We track the conversion rates to determine the ads and sites are delivering the best ROI – and optimise your retargeting ad and ad placements even further. If you want to equip your business with powerful retargeting capabilities contact us today.