Customer Relationship Management (CRM) is a business strategy designed to manage interactions with customers and improve customer satisfaction and loyalty. Implementing a CRM system can bring significant benefits to a business, including increased sales and revenue, improved customer satisfaction and loyalty, and more efficient operations. However, implementing a CRM system can also be challenging and requires careful planning and execution to ensure success.
One of the main challenges of CRM implementation is selecting the right system for the business. With many different CRM systems available, it can be difficult to determine which one will best meet the needs of the business. Some factors to consider when selecting a CRM system include the size of the business, the type of customers the business serves, and the budget for the system.
Another challenge is data migration. When implementing a CRM system, it is necessary to transfer all of the existing customer data into the new system. This can be a complex and time-consuming process, and if not done correctly, it can lead to data loss or corruption. To minimise the risk of data loss, it is important to have a well-planned data migration process and to use a trusted and experienced data migration partner.
Integration with existing systems is another common challenge. Many businesses use a variety of different systems to manage different aspects of their operations, such as accounting, marketing, and customer service. To ensure that the CRM system integrates smoothly with these other systems, it is important to choose a CRM system that is designed to work with the other systems used by the business.
Another challenge is ensuring that the CRM system is properly configured and customised to meet the specific needs of the business. This includes setting up the system to store and retrieve the right data, and configuring the system to work with the other systems used by the business. To ensure that the system is configured and customised correctly, it is important to work with experienced CRM consultants and developers.
Despite these challenges, there are best practices that can help to ensure the successful implementation of a CRM system. One of the key best practices is to involve all stakeholders in the planning and implementation process. This includes employees, customers, and partners, as well as IT and marketing teams.
Another best practice is to start small and then scale up. This can help to minimise the risks associated with a large and complex CRM implementation project. For example, businesses can start by implementing the CRM system for a specific department or business unit, and then gradually expand the implementation to other departments and business units.
It is also important to ensure that employees are properly trained on how to use the CRM system. This includes training on how to enter and retrieve customer data, how to use the system to manage customer interactions, and how to use the system to generate reports and insights. To ensure that employees are properly trained, it is important to work with experienced CRM trainers and to provide ongoing training and support.
Finally, it is important to measure and monitor the success of the CRM implementation. This includes tracking key metrics such as customer satisfaction, sales and revenue, and employee productivity, and using these metrics to make adjustments and improvements to the CRM system over time.
In conclusion, CRM implementation can bring significant benefits to a business, but it also presents a number of challenges. To ensure the successful implementation of a CRM system, it is important to involve all stakeholders, start small and then scale up, provide proper training, and measure and monitor the success of the implementation. By following these best practices, businesses can increase the chances of success and ensure that their CRM system delivers the desired benefits.
Join our community and never miss an update! Subscribe to our newsletter and blog to stay up-to-date on the latest trends, tips, and insights in your area of interest. Don’t miss out on exclusive content, promotions, and special offers. Sign up now and be a part of our growing community!
Blogging in a determined and forceful way with a search-oriented strategy is one of the most killer SEO tips. Whenever we visit any website, first of all, we normally tend to visit ‘about us’ page and ‘blog’ page to know more about the website, business, people that run the business, and read their minds through their blogging pattern.
The blog section is important for all businesses to drive organic traffic to your website. Live blog pages embark better impression and active presence of a business on visitors’ minds. And, if you are a digital marketing agency, how can you afford not doing blogging? This blog is an attempt to help all local digital marketing agencies to know about the most popular of Australia’s digital marketing blogs.
Here We Present Top 11 Australia’s Digital Marketing blogs to follow:
1. Arrow Internet
Arrow Digital (also known as Arrow Internet) is a digital marketing agency based in Melbourne, the capital and most populous city of the Australian state of Victoria.
Their core values are aimed at “inspiring and achieving outstanding outcomes for Australian businesses through best in class internet marketing method”.
Their blog categories cover all aspects and all elements of digital marketing. To name a few, categories include SEO, content marketing, conversions, Google algorithms, social media marketing, and website usability. Among all categories, the richest category, in our opinion, is social media marketing. It comprises of various news, updates, events, and ‘how to’ posts.
2. Blogger Sidekick
Blogger sidekick is also a digital marketing agency based in Sydney, the state capital of New South Wales and the most populous city in Australia and Oceania. Interestingly, their blog categories comprise case studies, promotional tactics, marketing strategies, and others. Among all, we found the “creation” section as the most interesting read. It focuses on all nuances of how to create ‘something’ that adds value to the user – be it content, blog, or keyword research.
3. Canva
Those who are in the field of content marketing and web designing would surely be aware of the tool called ‘Canva’. It is an awesome tool that is extensively used for its drag-and-drop interface, cool fonts, professional layouts, and many user-friendly features. Canva has its presence in Sydney, Australia.
Blogs published by Canva are not just restricted to graphics and designing methods. However, they also cover areas of social media marketing and content marketing. Furthermore, Canva also provides tutorials and webinars in their niche.
4. Digital Buzz Blog
Digital Buzz is ranked #15 in the AdAge Power150 bloggers list, for the most powerful marketing and advertising blogs, around the world.
As the name suggests, it is a fantastic blog that creates a buzz among readers. Once it was ranked as number 1 marketing blog that has its core focus on digital. Digital Buzz was founded by an editor, Aden Hepburn, who proficiently draws readers in with unique concepts and touchy intros.
To note, Digital Buzz is all about advertising and marketing online with creativity and efficiency. It has not only high authority but also good reliability. Digital Buzz Blog covers literally everything from the latest and trending digital campaigns to buzzing industry trends and the latest news. The topmost global web campaigns are shared in this portal on a daily basis which draws Australian as well as a global audience. Those who love case studies and stories over plain text blogs must visit and subscribe to Digital Buzz Blog.
5. Global Copywriting / Lush Digital Media
Global Copywriting, a content marketing agency based in beautiful Perth, Australia was acquired by Lush Digital Media in 2015.
The core functional areas of Lush Digital are content marketing and video production. If you want to excel your knowledge of content marketing and social media marketing, do peep in here for excellent training videos, webinars, infographics, and blogs. Even if you are a beginner in the field of content marketing, do explore the section “writing” of their blogs. Content marketing consultant Sarah Mitchell’s blogs are an awesome mine of fantastic tips, guidance, and views on copywriting that open new avenue to market your online presence.
6. Jeff Bullas
There is hardly anyone in the digital marketing industry that doesn’t know Jeff Bullas from Sydney, Australia. He is a blogger, consultant, mentor, instructor, and speaker who work with companies to optimize their online presence via exploring social media platforms and other technologies.
Also, his website receives over 5 million visitors a year. In addition. his blog topics cover a wide range of spectrum ranging from entrepreneurship, innovation, social media, digital marketing, and content to marketing automation. Even if you are a pro in digital marketing, do subscribe his blogs to read ‘personal growth’ section.
7. Mumbrella
Mumbrella is far more than just a blogging platform. In fact, it can be considered as an authentic media and marketing motivation on the overall Australian marketing view.
Mumbrella serves as industry journalism. Here, marketers rely upon a good story, authentic news, case studies, and any type of content that sounds most interesting. Hence, even if you do not want to surf for digital marketing blogs, this platform is good enough to entertain you with some of the best Australian marketing and media coverage.
8. ProBlogger
ProBlogger is way beyond a normal blogging platform. In addition, the platform has more than 8000 articles and tutorials. However, over and above, you will be able to surf for podcasts, eBooks, job boards, tips, and tools by Darren Rowse that help you build a better blog!
ProBlogger, more than sheer an Australian blog portal, is a globally recognized source of information. ProBlogger is all about useful and sensible content creation. Hence, if you are hunting for tips to improve your productivity and creativity in the content writing, end your search at ProBlogger. It will aid you to gain eyeballs for your writing.
9. SMPerth
SMPerth, i.e. Social Media Perth, is a community for businesses and brands who embrace social media in their marketing strategy to mingle to meet and exchange ideas. SMPerth is considered as a premier networking events platform.
Every month, it organizes a meet up for entrepreneurs, consultants, and businesses that apply and adore social media. Their resources section on the website is rich in the latest and trending digital marketing articles. Furthermore, it offers a number of up skilling opportunities in the field of digital marketing throughout the year.
10. PR Warriors
PR Warrior is owned by a passionate and knowledgeable keynote marketing speaker, Trevor Young. He stays in Melbourne, Australia. PR warrior, founded in 2007, is a useful hub of information for marketers. Here, you will be able to dig most useful articles, podcasts, live video streams, case studies, and slides that will be quite useful to a pioneering blogger, podcaster, or a social media analyst.
Those digital marketers who are looking for trending articles and observations on the latest trends, it’s the perfect place for them to visit. One can keep himself aware of the latest news pertaining to everything that is happening in the industry.
Be it long-form posts or reports, eBooks – PR Warrior is an absolute treasure. The posts of PR Warrior comprise whole and sole. Example, it starts with content creation to book recommendations, interviews with industry personalities, and others.
11. King Content Blog
When we talk about digital marketing blogs, how we can forget the blogs that cater to one of the most important aspects – i.e. content marketing. As you might be knowing, King content has a global presence including locations of Sydney, Melbourne, Perth, Singapore, Hongkong, London, and New York. They are into social media marketing, content marketing, and native advertising. Their blog categories have a core focus on content marketing and social media.
However, the blog is not intently or internally focussed and instead offers fantastic resources for content marketers from Australia and beyond. Further, the most interesting read section which you can think of subscribing is ‘This Week in Content Marketing’ posts. These are regular flourishing pieces of advice that help digital marketers.
At last!!
Hope you enjoyed reading this piece and thinking of subscribing. Though we have tried to curate the list of Top 11 Australian digital marketing blogs to follow, feel free to add more in the comments box. We would love to hear from you.
