Nowadays, it is quite understood that it’s hard to rank a webpage on search engines. There are dozens of algorithms that are necessary to be followed or else, your page is neglected for being indexed. Some are hard to follow every time but most of them are mistakes that we unknowingly ignore. Here we have some on-page SEO mistakes which look ordinary but if solved, their impacts are extraordinary.
So, consider going through the below-mentioned on-page SEO mistakes with their solution to rank your web pages on search engines.
1) Content Not Matching With Searcher’s Goal
2) Depending On Repetitive Keywords For Ranking
3) Not Optimising Title Tags & Meta Descriptions
4) Excluding Relevant Topics
5) Adding Inapposite Tags That Block Indexing
1. Content Not Matching With Searcher’s Goal
Not every time you will be able to understand the intent of the searcher typed in the search bar. Most of the time it becomes quite difficult to know what searcher wants to know.
The keyword used by the searchers has no specific intent. For example, if a searcher types a query “Pasta” then it becomes confusing for a Search Engine whether he/she wants to make pasta, order pasta or learn about pasta?
To know and learn what your audiences are looking for on your pages, you will have to take a look at Search Engine Result Page(SERP).
Search engines extremely test the searchers to know their search intent and to provide them with the information to which they are looking for. To know what genuine searchers want for their query, SERP works as an indicator which indicates the searcher’s query.
This way you can easily acknowledge the queries of your audience and can provide them with the information which they require.
2. Depending On Repetitive Keywords For Ranking
Earlier it was quite easy to rank keywords on Google’s first page by one of the most common methods i.e., stuffing keyword multiple times in the content. However, now their algorithms are mature.
Google’s algorithms have improved but many webpages are yet not optimised and still repeating the keywords. Repeating keywords in some specific density in the body content was one of the best shortcuts to rank a webpage.
At present, if you are stuffing your target keyword multiple times then the search engine will indicate your page as less satisfying for the searcher. And will not rank it on its first page as your content is more about keyword repetition.
There are various tools to identify repetitive keyword stuffing in your previous content. It’s better to answer the query instead of repeating it in your content.
With all being said, keyword repetition technique should not be thrown away as it is quite helpful in some specific situations. But not always as Google and other search engines consequently promoting quality content pages.
It’s better to repeat the keyword in the body content that perfectly answers searcher’s question.
3. Not Optimising Title Tags & Meta Descriptions
Title tag and meta description are an integral component of on-page SEO. Both have their qualities that affect the search results. Title tag helps in ranking pages for some particular query. And meta description helps to increase the number of clicks on pages from search results.
Knowing the fact that these two are known to be the best on-page SEO activities from years. Still, digital marketing services providing agencies and individuals are avoiding it to increase the visibility of on-page SEO element like the content.
However, Google has some of the best optimization guidelines regarding the title tag and meta descriptions. Take a look at the following:
- Every page should include the title tag as well as meta description.
- Make sure not to use generic or repetitive text.
- You can add descriptive words but remember to neglect keyword stuffing.
- No need to add generic data. Your meta description should only include accurate information about your content.
If focused on these two elements with any fail, your page can get better ranking as well as organic traffic on the search engines.
4. Excluding Relevant Topics
At present, Google is promoting those pages whose contents are relevant to their topics.
According to the studies, it has been found that marketers focus on single keyword throughout their whole webpage. However, it is the most common mistake as searcher will not be using that same single keyword.
The searcher does not know what to type on the search engine to find the answer to their query. Which is why it is necessary to focus on multiple keywords that are quite relevant to the focused one.
Always make sure to include words as well as phrases that are logically similar to your targeted keyword. Adding relating words connects the overall concept or else, Google will not accept your content as a relevant answer to the searcher’s query.
5. Adding Inappropriate Tags That Block Indexing
Your page content should be designed in a manner that sends search engines a positive signal!
Well, this is also counted as one of the most common on-page SEO mistakes i.e., adding useless tags on your webpage which prohibits your it being indexed on search engines.
Tags like noindex meta instruct Google to ignore the page out of its index. Consider going through your website for removing these similar tags if you want the search engines to crawl and index it in search results.
CONCLUSION
The above-mentioned are the most Horrible on-page SEO mistakes that many marketers follow and receive no exceptional results. However, every mistake has its solution and is mentioned with the same.
There you go, you got the answers to your queries. So, make sure to go through your website again and solve your on-page SEO mistakes. Or else, consider connecting to an SEO agency in Perth to resolve all your website issues.