When it comes to social media, the brand name of Twitter is sure to pop up in your mind as a Twitter business page. And why should it not? As of today, there are over 303 million users posting around 330,000 tweets every minute.
That’s a massive number of engaged audience posting their ideas, complaints and searching for a solution for their problems. This presents a myriad of opportunities for businesses to reach out to potential customers as well as existing customers and ensure their brand’s name stays in their thoughts whenever they need to avail their products or services.
A lot of businesses are already successfully marketing their products & services on Twitter platform and reaping the lucrative benefits. In case you have not created a brand profile for your business its high time for you to take part in the action of Twitter marketing.
However, simply creating a business profile on the platform is not enough. There are certain elements that your business profile needs to have in order to make the most impact on your targetted audience. Now the great news is that in this article we’re going to be discussing the aspects that you can optimise for a powerful business profile on the Twitter platform,
So without further adieu Let’s get started Tips to Optimize a Twitter Business or Brand Profile
1) Carefully tailor your Twitter Bio
Your Twitter bio is your one opportunity to impress Twitter’s internet searcher and the visits to your profile in 160 characters or less. Utilize overly pertinent watchwords and hashtags.
While thinking about which hashtags to utilize know that the hashtags you use in your profile will be interactive and could likewise be an interruption from your profile.
On the off chance that somebody clicks through the hashtag be careful, you are not driving them to your rivals on the off chance that you are utilizing an industry hashtag.
2. Pin a Tweet to Your Profile
On the off chance that your Twitter picture resembles a magazine spread, pin that tweet as your highlighted story. Pinning a Tweet on your business profile is a perfect way to showcase be able to content.
Make sure your pinned tweets include solid visuals, a reasonable source of inspiration, significant keywords, vital hashtags and links to your site or blogs in your website.
3. Add a Header Image
Your header picture should be like a magazine spread. Change it routinely and utilize the space to exhibit your image. You get 1500×1500 pixels, so there’s significantly more space to play with contrasted with your profile picture!
Here are a couple of thoughts of what you include in your header picture:
- Top-selling items
- Team picture
- Your store or office (if it looks impressive)
- Business events
Whatever photographs you pick, make certain to improve all pictures by adding the picture record name with marked catchphrases to build your chances of being found in a picture search. This applies to your profile photograph as well.
4. Enable Your Twitter Inbox for Direct Messages
Every business owner should make their brand profile more approachable on Twitter. To do that you should optimise your accessibility, Switch the privacy off your direct messages.
How to do this you might ask?
Go to the Privacy and Safety section of your Twitter settings page.
Scroll down the page, and head into the direct message option, and check “Receive Direct Messages from anyone.”
5. Add a Location to Your Business Profile
In case, you are a local business, It’s best that you fill out the location part of your Twitter profile. Check QL Tech Twitter Profile. Using your location info Twitter’s algorithm can connect your content with other locally based audience.
6. Make Sure Your Tweets Are Publically viewable
This may appear glaringly evident, however, it should be stated that all your tweets are open. In the Privacy and Safety area inside your settings, ensure that the Tweet Privacy section is unchecked.
All organizations and brands ought to have open tweets that are publicly viewable with the goal that they will get found.
7. Direct traffic to a Specific website Page
Rather than sending all your incoming traffic to the traditional homepage, you think about directing them to specific pages that meet their interests or queries.
For instance, many of the audience are bloggers or journalists so it’s best to provide them with links to your blogs or business newsrooms.
Similarly, you can also provide them with links to your ebook downloads or subscription page. It all depends upon the kind of conversion your business is looking for. So In Social media marketing remember these steps to set up Twitter Business page.
8. Add a contextual Profile Image
Add a picture to your Twitter profile that defines your business in a nutshell.
Organizations and brands should utilize a variant of their logo that is effectively unmistakable and delegate of your image.
In the event that your logo has a great deal of content or doesn’t appear well in the little square for your profile picture, consider making an optional logo that will suit Twitter and other internet-based life profile pictures.
Consider shading, picture size, and how it will look from a cell phone, too.
And lastly…
Analysing what is important in Twitter is the most ideal approach to determine if your optimisation strategies are working for you. Benchmark your endeavours utilizing Twitter Analytics, Google Analytics, or tools, for example, Buffer, Hootsuite, or SproutSocial.
In case you need more help in setting up or running your business profile on Twitter then please don’t hesitate to contact us. We’ll try our best to help you out With Our Social Media Marketing Service in Perth
Cheers!!