Start with a clear goal: Before you start creating your video, define your goal. Do you want to educate your audience, promote your products, or build brand awareness? Having a clear goal will help you create a video that is focused and effective.
Keep it short and engaging: Attention spans are short, so it’s important to keep your videos short and engaging. Aim for a length of 1-2 minutes, and use storytelling and visuals to keep your audience engaged.
Optimise for mobile: More and more people are watching videos on their mobile devices, so it’s important to optimise your videos for mobile. This includes using subtitles, vertical video, and clear visuals.
Use a call-to-action: Every video should have a clear call-to-action. This could be to visit your website, subscribe to your newsletter, or make a purchase. Make sure your call-to-action is clear and easy to follow.
Leverage social media: Social media is a great platform for promoting your videos and reaching a wider audience. Use hashtags and paid promotion to increase the visibility of your videos on social media.
Use analytics to measure success: Use analytics to measure the success of your video marketing efforts. This includes tracking views, engagement, and conversion rates. Use this data to adjust your strategy and improve your results.
Show your brand personality: Video marketing is a great opportunity to show your brand personality and connect with your audience. Use humor, storytelling, and behind-the-scenes footage to humanise your brand and build a connection with your audience.
Create high-quality content: High-quality content is essential for successful video marketing. This includes using clear visuals, high-quality audio, and a professional-looking video. Invest in good equipment and software to ensure your videos look and sound great.
Collaborate with influencers: Collaborating with influencers is a great way to expand your reach and connect with a wider audience. Find influencers in your niche and partner with them to create engaging and shareable content.
Test and iterate: Video marketing is a constantly evolving field, so it’s important to test and iterate your strategies. Try different types of videos, platforms, and calls-to-action to see what works best for your audience.
In conclusion, video marketing is a powerful tool for engaging your audience and promoting your brand. Start with a clear goal, keep it short and engaging, optimise for mobile, use a call-to-action, leverage social media, use analytics to measure success, show your brand personality, create high-quality content, collaborate with influencers, and test and iterate.
Looking at the present scenario, online life has become more dynamic than ever before. News, articles, blogs go viral this moment and a few hours later fade away into oblivion. There is a big roar on social media sites about one news, and soon after that some other news comes up and breaks the echo of the previous one.
Well, all this traction is because of one thing, i.e. – CONTENT. Content is the core of all the buzz which is there on various social media sites. Nowadays, businesses give more emphasis on content to market their products or services. They consider quality-content as the important key in achieving digital marketing success. Therefore, digital marketers plan to invest more in their content marketing programs.
If you are also looking to embark upon a content marketing campaign, you must know what will stimulate your online growth. Text-based content is an integral part of marketing. But to bring a hustle in your efforts, try to add visuals to your content.
We would like to share with you the types of visual content that you can use in your content. This will give a boost to your visual content marketing campaign.
Types of visual content to Boost Visual Content Marketing
1. Images – Visualization of ideas
If you spice up your text with some appealing and relatable images, your overall content becomes more readable. It will increase the probability of your readers reading your content until the end.
As we know with the growing usage of mobile phones, the attention spans have become shorter over large chunks of content. Therefore, it is preferable to use images in order to seek the much-needed attention of your audience.
Further, it will be an add-on if you use original images or the ones taken by you; as this adds a personal touch to your campaign. Images that are captivating are either expensive or time-consuming to create. You can take help of resources such as Canva where you can create images for free. Also, there are excellent quality photos available on Flickr and Morguefile for free.
Adding quality images to your text content will enhance your visual content marketing efforts; also in the appropriate direction.
2. Videos- 3D visualization of ideas
Videos are the best way to present the whole idea in a fantastic way. If the video gets combined with audio, it adds value to the content. It gives a positive impression that you can also walk that extra mile for the quality. This will be an add-on to your basic visual content marketing strategy as it will put a better impact on your audience.
Also, videos prove to be very useful in describing the product and services that your brand offers. You can add any type of video to your content. For instance, you can add explainer videos, demonstrations, testimonials or how-to videos. Whatever be your choice, keep in mind that your videos are congruent with the ethos of your brand.
According to a study by Moz, posts with videos receive nearly 300% more inbound links.
3. Infographic- Information in the form of Graphics
Indubitably, infographics are a wonderful tool to represent your data in a visual format. It comprises of text in the image. In your infographic, you can include your promotional endeavours like your networks of key influencers, social media etc. an infographic can become an integral part of your visual content marketing strategy.
You have to keep in mind that your design and layout should be as impactful as it could be. Your data has to be conveyed in a design which is a combination of good shapes, colours, and fonts. Also, you should try to include accurate and relevant information. Many a time it happens that mundane statistics can be brought to life when conveyed as stunning visuals.
This will reap you quick and true rewards for your infographic.
4. Memes- visuals with a humorous caption
We all find memes really humorous and they are quite popular in the realm of digital media. Nobody has ever thought that memes would play a role in visual content marketing; when they first started to be used as a form of entertainment among college students. But now they represent a quirky form of visual content.
You can also create your own meme and set yourself apart from your competitors. But before creating, ensure the type of audience. Another plus point of using memes is that they give you the luxury of creating in-house jokes about your industry. This could benefit you in establishing a community around your brand.
5. Presentations- ideas Presented smartly
They serve the almost same function as an infographic but focus more on appealing designs, colour and lengthy content. Some-time before, presentations were restricted to only board rooms. But now, with the help of SlideShare, you can share your presentation with the world; thereby expanding your business reach. A good representation allows you to communicate with your audience irrespective of the device they are using.
How to create an appealing presentation? You can just take an idea from Rand Fishkin’s presentation on Content Marketing Mistakes. The presentation has complex information presented in a humorous, easily digestible manner. Keep in mind that you follow the consistency throughout your presentation. Proofread your content for spelling and grammar mistakes.
6. Screenshots- screen captured an image
With the help of screenshots, you can provide your audience with the actual working of your product or service. Along with screenshot, you can combine a marketing copy or a testimonial to boost your credibility. This will give a jolt to your visual content marketing, thereby increasing your profits.
Further, screenshots can be very useful in backing up the claims that you make in your sales content. You can also annotate your screenshots if you wish to draw attention to a particular part of the image.
Screenshots might not be that appealing to you but they can be hugely used as a trust-building tool for your audience. Capture customer reviews or testimonials that are there on industry forums or social media. Those screenshots can be used in infographics or SlideShare presentation as they will bring meaning to the stats or information you are presenting.
Skitch is a nice tool to create graphics and text on images. It’s free and simple to use.
Wrapping up
Visual content taps to the visceral psyche of your audience. That’s why it is very important to present high-quality visual content. It will truly resonate with people, subsequently skyrocketing your brand promotion.
Well, if your content is badly designed, you will end up doing more harm than good. Always try to consider the needs of your audience. With content the substance counts the most, but a good representation style is always appreciated.
We have tried our best to highlight the important points about each type of visual content. We hope those will help you in planning your “Visual Content Marketing” strategy to get the maximum gains. If you would like to add your smart ideas, feel free to comment below.
