It takes more than compelling content or beautiful graphic designs for your website to become visible to your desired audience online. To do that your website needs to rank higher in search engine results.
There are around 576,000 websites on the internet, and there must be hundreds, if not thousands of websites that showcase similar products or services to your brand. Now the question is, what can you do to make your website rank higher in the search engine results and overcome the competition?
The answer is simple you need to implement SEO (search engine optimisation) practices to your website. In this article, we are going to discuss all the SEO practices you can apply to your website to make it rank higher in search engine results.
SEO practices to empower your website
1) Let’s start with the website structure
In order for the search engines to better understand your website, all your pages need to have a systematic format. This means all the titles and sub-titles need to be in place and there should never be more than one H1 per page.
The H1 should include the main description of your webpage along with descriptive keywords. The other heading and sub-heading can be taken as H2 and H3 respectively.
Most important thing is that all the pages should follow a well-defined hierarchy so that search engines could easily digest your content.
2) Apply anchor texts
Anchor texts link your web -page to any content within your website or even anywhere on the internet. You can give more supportive meaning to your content by creating hyperlinks or to help your website visitors navigate throughout your website.
All your anchor texts should cover relevant keywords or phrases and they should be connected to a relevant source on the other side. For example, if someone is looking for shirts, then you can use you can apply anchor texts to direct the user to more shirts of different designs.
Anchor text is a great SEO practice to help your website rank higher, however, do not use too much anchor text per page. Otherwise, search engines can view it as a red flag.
3) Make use of alt text for images
For the search engines to understand the images on your website, you must add alt text to describe them. The description should not be more than a few words so that the search engines can find out what the image is all about.
It’s important to note that you do not have to add alt text for images that are only design related such as background images. Use Alt text if the image plays an important role in explaining the content on the webpage.
4) Make use of the appropriate URL
The domain name that you choose for your website plays an important role in representing who you are and what you do. Since this is the first thing visitors see, this is why it should relay what your brand is all about.
When you make a URL for any of your web pages, it should contain relevant keywords that describe the webpage’s overall content. Make sure all your pages’ URLs are clear and concise This means no special characters, no hashtags, and no page ID.
Wrapping it up
SEO activities can really help in ensuring your website’s success in the online ranking arena, but it varies from business to business. In case you need help in managing SEO practices for your business or have any questions, then please feel free to contact us and we’ll be happy to help you out.
Cheers!