Introduction
First to brush up your knowledge on the meaning of sales leads. Sales lead is any sales contact, an individual or organization that shows interest in your products or services.
What is the effectiveness of email marketing? Email marketing is the leading form of communication. 77% of consumers choose email over other online channels. A well-executed email campaign has the following advantages,
● Increases sales
● Increases client loyalty
● Generates Leads
● Produces additional repeat business and
● Reduces marketing costs
Now you have known the usefulness of the email marketing campaign. Next, let me take you through ways of generating more leads through email marketing.
Gain Permission
Courtesy matters. You should get permission from your target audience to send emails to them. Gaining permission is the starting point to get leads.
For example, you can ask them to fill a form on your website. If they do it then it is a positive sign. It shows they are interested to know more about your services. So you gain leads.
Offer your Audience Something Special
Your marketing email will not be opened if there is nothing special in it. Offer something special, like discounts, early bird price or freebies. By this, you tell your target audience that you have a big deal to offer.
Send Personalized Emails Without Your Customer’s Name To Begin With
If you are going to email-market a customer first time do not use their names. Getting more personal, in the beginning, will only create a fake-familiarity approach. Instead, tailor an email around customer’s needs and interest.
Don’t Heap Offers Per Message
If you run a retail business you will have a craving temptation. That is to send a bulk list of all offers in one message. Don’t do this. People only scan contents online.
So it is enough you mention three offers per message. This gives your business a profitable scope to woo customers.
Shoot A Weekly Newsletter
Weekly newsletters are important in email marketing. Send tips and articles related to your industry in the newsletter. This has two benefits,
● You high-quality information will boost your authority. And of course, the trust your customers have on you.
● Customers will remember your brand and portfolio for a long time.
Send your Email on the Best Day and Time
Don’t follow the conventional competitive timing to shoot your emails. Statistically, everybody prefers to send the same. This actually will not work. Try sending it during unconventional timings. Maybe you will hit the target.
Short Emails are More Often Read
You are not in for an essay competition. You are just email marketing. Let your emails be short and to the point. In hurried scanning, customers just look for your message alone. Be straightforward. Provide only information.
Have Catchy Subject Lines
Subjects lines are the ones that prompt your customers to read further. Don’t slump here. Don’t be too wordy. Frame your subject line based on the customer’s present need.
Optimize Your Email For Mobile
Of course. Understood. Almost everyone has got a smartphone. You know, 60% of emails are opened/read on smartphones. To optimize your email marketing message to fit the mobile contours.
Link your Email Marketing to a Landing Page
You have to link your email marketing to a landing page. Don’t link it to your website or blog. Contents in the landing page are suitable to trigger conversions. They take the customers directly to the product or services they need.
Links to your blog or website will put your customer through more confusion. They may not find your product there. They will have a lot of distraction.
Drip Campaigns are Important in Email Marketing
Make sure you send automated emails to keep up with your loyal customers. But don’t over send triggered emails. This will displease your customers.
Gate your Content
Once your content is ready to decide if you want to place it in your email. Or you can add it in additional steps for users to access your content. Gating your content provides you with a list of better-qualified leads.
Also, Read – Top 13 Content Marketing Stats you need to know in 2018
Make your Emails Shareable
Good emails are highly shareable. How to make your emails shareable?
● You should embed pre-formatted tweets in emails.
● For quick access, add a signup link to your email.
● Add social sharing buttons. This will help people to easily share your content on social media.
● Add an icon for email formatting.
Segment your Emails
You can build unique conversations only by segmenting your audience. With segmentation, you can reach customers with specific needs and wants.
You can segment your audience based on the following actions,
● Behaviour
● Opening an Email
● Signing Up
● Click on CTAs in email
● Click-through but don’t run up on the landing page
● Not performing any action
Include CTAs (Call-To-Action) in your Email
CTAs increase customer engagement. CTA buttons or lines can be included in your email. You can place CTAs that lead the customers to your landing page.
Sometimes you may want to place multiple CTAs. In this case, place the much needed CTA on top. This will make your customer take the much need action. Not placing your much needed CTA on top will make you lose 70% of customers.
Let your Design be Simple
Your best email should have the simplest of designs. Use not more than two to three fonts. Use abundant whitespace. And wherever possible use images.
The human brain processes image 60,000 times faster than texts. Try to convey your message more through images.
Make Way for Engagement
Your email should technically be of two-way communication. You should start a conversation. Convey to your customers that you care about what they say. Encourage them to respond to you.
Say, you recommend some products in your email. At last, you can ask your customers to opine on the recommendations. Such conversational email is a more of humanizing your brand.
Winding Up with Stats to do Email Marketing
According to Statistica, the number of email users will increase to 4.1 billion by 2021.
The total number of consumer and business emails sent and received in 2017 per day was 269 billion. This will continue to grow at an annual rate of 4.4% in the next four years. So it will reach 319.6 billion by 2021. Statistics by Radicati Group.
You know, email has a median ROI of 122%. This is 4X higher than other marketing formats. This statistics is by DMA and Demand Metric.
86% of business professionals prefer using email for business communication. This statistics is by HubSpot.
89% of marketers say they use email as their primary channel for lead generation. This statistics is by Mailigen.
Thus your efficient use of above ways for email marketing will ensure more sales leads for you.