Month: November 2022

Boosting Your Website Performance With SEO

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It takes more than compelling content or beautiful graphic designs for your website to become visible to your desired audience online. To do that your website needs to rank higher in search engine results.

There are around 576,000 websites on the internet, and there must be hundreds, if not thousands of websites that showcase similar products or services to your brand. Now the question is, what can you do to make your website rank higher in the search engine results and overcome the competition?

The answer is simple you need to implement SEO (search engine optimisation) practices to your website. In this article, we are going to discuss all the SEO practices you can apply to your website to make it rank higher in search engine results.

 

SEO practices to empower your website

 

1) Let’s start with the website structure

In order for the search engines to better understand your website, all your pages need to have a systematic format. This means all the titles and sub-titles need to be in place and there should never be more than one H1  per page.

The H1 should include the main description of your webpage along with descriptive keywords. The other heading and sub-heading can be taken as H2 and H3 respectively. 

Most important thing is that all the pages should follow a well-defined hierarchy so that search engines could easily digest your content.

 

2) Apply anchor texts

Anchor texts link your web -page to any content within your website or even anywhere on the internet. You can give more supportive meaning to your content by creating hyperlinks or to help your website visitors navigate throughout your website.

All your anchor texts should cover relevant keywords or phrases and they should be connected to a relevant source on the other side. For example, if someone is looking for shirts, then you can use you can apply anchor texts to direct the user to more shirts of different designs.

Anchor text is a great SEO practice to help your website rank higher, however, do not use too much anchor text per page. Otherwise, search engines can view it as a red flag.

 

3) Make use of alt text for images

For the search engines to understand the images on your website, you must add alt text to describe them. The description should not be more than a few words so that the search engines can find out what the image is all about.

It’s important to note that you do not have to add alt text for images that are only design related such as background images. Use Alt text if the image plays an important role in explaining the content on the webpage.

 

4) Make use of the appropriate URL

The domain name that you choose for your website plays an important role in representing who you are and what you do. Since this is the first thing visitors see, this is why it should relay what your brand is all about.

When you make a URL for any of your web pages, it should contain relevant keywords that describe the webpage’s overall content. Make sure all your pages’ URLs are clear and concise This means no special characters, no hashtags, and no page ID.

 

Wrapping it up

SEO activities can really help in ensuring your website’s success in the online ranking arena, but it varies from business to business. In case you need help in managing SEO practices for your business or have any questions, then please feel free to contact us and we’ll be happy to help you out.

Cheers!

Tips to Grow Your Business Through LinkedIn Marketing in 2022

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When it comes to B2B marketing or B2B lead generation, the thought of Linkedin would surely come to mind. It is one of the most popular social media platforms used by over 600 million professionals to connect with each other or simply share thoughts regarding the industry they are in.

Not only this, Linked In enables businesses to keep a close eye on their potential prospects, and customers and check out what their competitors are up to. These elements make linked marketing extremely effective for B2B conversions and outreach.

In case you are looking for tips to use linked-in marketing to its full potential in 2022, then you are at the right place. So without further adeue, let’s get started!!

 

2022 tips to empower your brand with Linkedin marketing

 

Tip 1) Enhance your network

Growing your network through content marketing is one way to gain new followers. There are other things you can do as well.

You can use a mix of the following methods:

  1. Try Sharing other people’s relevant content if you find them useful for your industry.
  2. Don’t forget to ensure that all your employees are following your business page and engaging with your posts 
  3. Tag useful and relevant connections in your content promotions, 
  4. Invite your customers and partners to follow your page. 

It is also a great idea if you can get recommendations and testimonials from your successful customers. Good social proof or recommendations have their worth in gold when it comes to Linkedin marketing.

 

Tip 2) Keep experimenting for the best results

Marketing is all about trying different strategies till you come up with one that suits your brand the best. But as a business owner, you cannot stay stagnant, you should keep optimising.

Try out different times of posting and analyse which time of the day gets major action. Check out your competitor’s social pages and see that your business is not missing out on any sort of content.

By thinking out of the box you can even come up with a strategy that even none of your competitors are applying within your market niche.

 

Tip 3)  Make your page optimised for search

It’s about getting the spotlight in front of people that matter to your business. Implement SEO strategies to optimise your social page for searching.

Try to inculcate relevant keywords in your page content and try to work on your business description as best as you can. In case you are wondering which keywords to use? Try brainstorming with your team on the phrases or words that people might use while searching for businesses similar to yours.

After all, what would be the use of having a great profile, if it doesn’t get viewed by relevant viewers?

 

Tip 4) Always follow data-driven analysis

You need to make sure that all your LinkedIn marketing efforts are heading in the right direction. Nowadays almost all the major social media platforms come with analytical capabilities.

Linkedin analysis can also be divided into 3 parts:

Visitor analytics

Everything you need to know about the people who click on your page, including the number of page views, the ratio of visitors from desktop and mobile, demographic information such as job function, location, industry and company size.

Update analytics

Tracks your engagement metrics for all your LinkedIn example likes, comments, clicks and shares you’ve had within a specified duration.

Follower analytics

This includes all the information you need on your audience.

 

Final words

Linkedin marketing is truly an excellent option for B2B outreach and conversion if done the right way. However, it’s advised that you seek the support of an experienced digital marketing agency while getting started.

In case you have any questions then please feel free to drop us a line in the comment section and we will get back to you.

Cheers!!

How to boost your organic reach through social media

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Most digital marketers know that the best platforms to reach out to your audience on social media are Facebook, Instagram or Twitter. However, all these platforms allow content promotion through paid marketing, which is not always feasible, especially for small businesses.

It’s about creating a balance between organic outreach and paid marketing.

Having said that organic outreach is gradually decreasing across a majority of social platforms for various reasons. Now the question is what can you do to increase your organic outreach? In case you are wondering the same then you’re at the right place as we are going to be discussing exactly this in our article.

 

Things you can do to boost your organic outreach on social media

Nowadays all social platforms have started following the trends like Google’s algorithm. This means the more a piece of content gets engagement, the more viral the social platforms will make it.

1) Focus on what matters

Keep an eye on how many shares your content is getting using a variety of analytics tools available in the market. You can also analyse your competitor’s content and see what are the things they are doing right.

It is also a great idea to simply ask your audience directly about what kind of content would they be interested in viewing on your channel. But before you start with all this you need to decide on which social platform your audience would be most available on.

 

2) Fix up your social profile

Your social profile can be modified in a number of ways to make it more visible and optimised. If you wish to be popular on social media you need to be aware of all aspects of profile optimisation.

Here are some key elements to amp up your profile:

  1. An easy-to-remember name and logo
  2. Highly contextual and simple keywords in your description.
  3. Must have a traceable link to your website.

All these elements also apply to the images you are using as well as your call to action.

3) Post during slow hours

There seems to be a misconception that if you post while most users an active, then your content would be viewed more. This is absolutely not true, in fact, if you post during peak hours then the chances of your content getting lost in the crowd.

However, if your post during less active hours the probability of your post reaching your desired audience view becomes much higher. You can also experiment by posting at different hours to see which timing suits your business.

 

4) Quality over quantity

An average user comes across 1500 stories daily on social media and most of them are just scrolled through. This means posting heaps of content is not going to get you the desired objective of organic outreach.

You need to focus on relevant hard-hitting content that catches your user’s attention and entertains them. As we said before, the higher the quality of content you post, the more people the social media channels will make the content visible to.

You need to experiment with the frequency of content posting that suits your brand the best.

 

5) Engage with your audience as best as you can

Try your best to properly engage with people and reply to all their comments, This would allow your brand to build a great reputation that will spread. People will look forward to your posts because they’ll be interested in what you’re doing.

Developing this kind of bond is crucial for all aspects of your business, but it can create a viral effect on your organic reach. And no marketing tactic will ever beat genuine Word-of-mouth from your audience.

Lastly,

It’s all about content quality and how your time your posts, for that you will need to try out different variations till your find the sweet spot for your business. But never forget to analyse and optimise your channel as per the changing trends.

In case you have any questions on how to boost organic reach for your business, then, please feel free to connect with us and we would love to help you out.

Cheers!!

5 Signs You Need to Hire a Digital Marketing Agency

Posted on by admin

Every business wishes to stay on top of their prospective customer’s thoughts whenever they are planning to make buying decisions. However, it’s easier said than done, today’s consumers are more interested in building a connection with brands than even their products or services.

Now if you’re a business owner, then you know digital marketing is the way to build customer relationships and attract traffic towards your business.

One of the crucial decisions as a business owner is deciding whether to set up an internal marketing team or hire a digital marketing agency. In case you’re having a similar question in your mind then you’re at the right place. In this article, we are going to be discussing why might be in need of a digital marketing agency.

Let’s get started, shall we!!

Signs indicating that your business needs a digital marketing agency

As a small business owner, you have enough things to worry about, such as overlooking resources and operations. There are times when you need to allow an expert marketer to grow your business.

1) You’re Not Sure Where Your Money has Gone

 

You’re Not Sure Where Your Money has Gone

 

Brand promotion online can consume a major chunk of your financial reserves. If not done carefully, pay-per-click advertising can use up all your bidding amount without giving any real results in return.

With years of experience, a digital marketing agency can execute your PPC campaigns, using targeted keywords and closely monitor the campaigns, so they can adapt accordingly.

Not only using the off-page and on-page SEO activities a digital mating agency can boost your brand’s presence organically in the long term.

2) You’re Doing the Right Things. But Getting the Wrong Results

 

You’re Doing the Right Things. But Getting the Wrong Results

 

We’re sure you’ve done your due research regarding digital marketing activities to grow your business. However, Those activities need to be planned and executed in the right order that varies from business to business.

The first step any professional digital marketer will do is analyse your brand’s end-to-end online infrastructure and prepare and custom plan as per your business requirements.

So that each activity applied has the maximum impact in improving your online presence and attracting relevant traffic towards your business.

3) You’re Doing Everything – By Yourself

 

You’re Doing Everything - By Yourself

 

You have N number of things to worry about while running your business this includes managing your staff, planning strategies, taking care of organisational logistics and more. This doesn’t leave much scope to effectively handle the burden of roles related to digital marketing.

In a digital marketing agency, there are multiple teams responsible for managing various activities such as SEO, design & content, development, Process automation etc. All these work in sync to achieve the desired results.

4) You Don’t Have 1, 3, 6 & 12 Month Plans in Place

 

You Don’t Have 1, 3, 6 & 12 Month Plans in Place

 

This can only have when your business has the right reporting parameters in place. The metrics will help you get a crystal clear image of your organisation’s current status and plan your next moves accordingly.

One of the key responsibilities of digital marketing is designing and implementing a robust reporting infrastructure for your business. Using tools Power BI and Google data studio, the metrics are reported to help you make real-time decisions and plan ahead.

5) Your website is not providing you with the results you need

 

Your website is not providing you with the results you need

 

Having a beautiful website is one thing but to meet your organisational objectives it has to rank in the online search results. Now, this is not an easy feat as there is a lot of competition online.

By implementing off-page and on-page SEO activities along with relevant content, the digital marketing agency can empower your website to rank higher in search engine results.

Summing it up

 

Hiring an external digital marketing agency has many benefits but you should also keep in mind that it takes some time for digital marketing activities to take effect. In case you have any questions or need to hire a professional digital marketer then please contact us and we’ll get in touch with you in no time.

Cheers!!