When it comes to B2B marketing or B2B lead generation, the thought of Linkedin would surely come to mind. It is one of the most popular social media platforms used by over 600 million professionals to connect with each other or simply share thoughts regarding the industry they are in.
Not only this, Linked In enables businesses to keep a close eye on their potential prospects, and customers and check out what their competitors are up to. These elements make linked marketing extremely effective for B2B conversions and outreach.
In case you are looking for tips to use linked-in marketing to its full potential in 2022, then you are at the right place. So without further adeue, let’s get started!!
2022 tips to empower your brand with Linkedin marketing
Tip 1) Enhance your network
Growing your network through content marketing is one way to gain new followers. There are other things you can do as well.
You can use a mix of the following methods:
- Try Sharing other people’s relevant content if you find them useful for your industry.
- Don’t forget to ensure that all your employees are following your business page and engaging with your posts
- Tag useful and relevant connections in your content promotions,
- Invite your customers and partners to follow your page.
It is also a great idea if you can get recommendations and testimonials from your successful customers. Good social proof or recommendations have their worth in gold when it comes to Linkedin marketing.
Tip 2) Keep experimenting for the best results
Marketing is all about trying different strategies till you come up with one that suits your brand the best. But as a business owner, you cannot stay stagnant, you should keep optimising.
Try out different times of posting and analyse which time of the day gets major action. Check out your competitor’s social pages and see that your business is not missing out on any sort of content.
By thinking out of the box you can even come up with a strategy that even none of your competitors are applying within your market niche.
Tip 3) Make your page optimised for search
It’s about getting the spotlight in front of people that matter to your business. Implement SEO strategies to optimise your social page for searching.
Try to inculcate relevant keywords in your page content and try to work on your business description as best as you can. In case you are wondering which keywords to use? Try brainstorming with your team on the phrases or words that people might use while searching for businesses similar to yours.
After all, what would be the use of having a great profile, if it doesn’t get viewed by relevant viewers?
Tip 4) Always follow data-driven analysis
You need to make sure that all your LinkedIn marketing efforts are heading in the right direction. Nowadays almost all the major social media platforms come with analytical capabilities.
Linkedin analysis can also be divided into 3 parts:
Visitor analytics
Everything you need to know about the people who click on your page, including the number of page views, the ratio of visitors from desktop and mobile, demographic information such as job function, location, industry and company size.
Update analytics
Tracks your engagement metrics for all your LinkedIn example likes, comments, clicks and shares you’ve had within a specified duration.
Follower analytics
This includes all the information you need on your audience.
Final words
Linkedin marketing is truly an excellent option for B2B outreach and conversion if done the right way. However, it’s advised that you seek the support of an experienced digital marketing agency while getting started.
In case you have any questions then please feel free to drop us a line in the comment section and we will get back to you.
Cheers!!