Important facts that you should know about the web design industry

Posted on September 23, 2022September 23, 2022 by admin

Introduction

The web design industry is a constantly progressing industry. It undergoes constant development and expansion. The players in this industry are in a constant system of changing themselves. By changing themselves, they update their website and its offerings. In doing this, they formulate goals that they nurture until fruition. Particularly in the education industry, a website undergoes a number of updates. In the education sector, a website can provide online tutorials, offer a community blogging platform, offer a blog series and cultivate forums and discussions.

The education industry has embraced online learning. Through this, it integrates technology into the learning process to offer online courses. These are either an extension of their classroom counterparts or are conducted only virtually. Courses in website development, coding, digital marketing, and learning languages such as PHP, etc are all taught virtually to students who opt for them. This technological development in education has virtually created another sub-industry in education, that of online learning. This industry is slowly growing through small developments.

Through community blogging, websites have developed another revenue stream. Website owners have started encouraging community blogging, wherein proponents of one thought or idea come together on a particular site and discuss it. They try to support or oppose the topic being discussed. This gives rise to a debate. Such debates are making community blogging sites entertaining. This entertainment is more interesting than what we are offered in the media. Through community blogging, users communicate with others of their ilk.

Through a blog series, websites are inviting people from all walks of life to write for their website. People post their opinions, views on subjects of their interest. Some of them also write informative pieces about certain topical issues that matter to them. Such initiatives are a dime a dozen today because business owners want to engage with their customers to take their feedback on their products and services. This activity is necessary to tailor the product or service offerings as per the needs of the customer.

Through interactive forums and discussions, business owners propagate the idea of freedom of speech. This also empowers people by helping them find their voice, among a crowd. They discuss the pros and cons (as the case may be) in the active forums and discussions and put forth their point of view. Such activity is encouraged by each business owner. He gains by this activity in that the user is communicating through his website and using its features. During this activity, the user also browses through the products and services on offer and makes a purchase.

Facts about the web design industry

Here, we will discuss eight important facts about the website industry that you should be aware of. These facts are culled from extensive research done on many websites and their offshoots. Many small businesses were also surveyed to find out this information. A lot of effort has gone into collecting data from customers and converting that into understandable data. The raw survey data was not actionable. This activity has been conducted to understand the eight important facts about the web design industry.

1) All web browsers render differently

Different browsers render websites differently. When you look at a website using the Google Chrome browser from your office, it may not appear the same as when you look at it using Mozilla Firefox, from your residence. This is because the two different browsers give different rendering effects to the same website. This means, it all depends on the parsing and rendering of a website by a browser. This activity gives different results for different browsers for the same website.

2) Design dictates which part of your website users will focus on

The internet has changed the way users browse and read the content. As per Neilson Normal Group’s report, websites, which are successful in garnering traffic, have recorded a 47% improvement in usability. Web design professionals can use heat maps and analytical tools, which tell them which buttons on their website, are popular. This can cause large ramifications for the successful update and design of websites. Such information can help web designers.

3) A two-year-old website may be too old

In the web design industry, technology changes at breakneck speed. To keep pace with these changes, professionals must update themselves at regular intervals. Moreover, business owners should also update their websites regularly. If a website is not attended to for more than three months, it becomes too old. A website, which has been stagnating for two years, will be even older. Regular updating of websites is common in the web design industry. Merchants who do not follow this are sure to be out of business.

4) Templates will condition the navigation of your website

Templates may help you design an attractive website, however, when the time comes to update that, templates will not allow you to do it, the way you want. Templates will condition your website updates. Once a template is used, the website updates have to follow the path of the template and cannot be modified the way you want. Therefore, when designing a website, avoid opting for templates. This is apparent considering templates are rigid and condition the website design in a particular format.

5) Images or videos can have a positive or negative impact on your business

When inserting images or videos into your website, try using their optimized version. Not doing this will make your website slow to navigate. Users do not have the patience to wait until a website with heavy images and videos opens. Such images and videos tend to drive away users from your website. Therefore, it is best to use images and videos that are optimized for websites.

6) A good website design costs from $500 to $5000

A pricing infographic by a popular website states that the design costs of a good website range from $500 to $5000. This range is so wide because it includes the design cost of the website, the cost of optimizing the content of the website and improving the loading time of the site on search engines. Depending upon the density of a website, the costs of website design vary so widely.

7) There is a difference between responsive and a mobile web design

When you view a website on your mobile, you are viewing its mobile version while when you are viewing it on your laptop or desktop, you are looking at its responsive version. The mobile website is restrictive, while a responsive design is flexible. A flexible website design allows modification of websites according to the interface through which it is viewed. Thus, it is better to view websites on your laptop or desktop.

Conclusion

Thus, we have seen above that the web design industry is a constantly evolving field. The more flexible your website is, the better it will be for you. Therefore, when you design your website, make it reactive and not a mobile one. A responsive website will allow you to modify it at a later date if required. However, a mobile website will not allow that. A mobile website will only allow you to update its content and not its design.

Android VS. iOS: Mobile App Development choice for 2022

Posted on August 26, 2022 by admin

Are you thinking about having an app for your business? That’s an excellent idea as there is no better medium to enhance your business outreach in 2022. Now the good news is you can find many mobile app development companies in the market to build your business app.

But the most crucial decision you need to make is which portal you would get your app developed upon. As of now, there are two major mobile App development platforms available in the market that are Android and iOS and there is tough competition between them.

Let’s have a look at these two platforms so that you can decide which would be most complimentary for your business model.

Android app development platform

ADVANTAGES

Easy to use: when compared to other app development platforms like iOS, it is easier to learn to use android. The main reason is that Google the owner of the platform mainly focuses on providing resources through which those who are new to android devices can learn to operate quite easily.

Highly adaptable. One of the key advantages android offers is the flexibility it provides in development with minimal restrictions. Moreover, the android application can run on any given android device adding to the same.

Learning Curve: when compared to other development platforms like iOS, it is easier to learn android. The reason is that Google the owner of the platform goes out of its way to provide resources through which beginners can learn to operate the OS.

App deployment: With the recent change of policy in the year 2020, Google offers one of the easiest methods of app deployment it has become very easy for android app development companies to publish an app on Android.

DISADVANTAGES

Security issues. Android mobile app development platform is an open-source platform which makes it more prone to cyberattacks as compared to iOS which isn’t open-source, android is considerably less secure.

Quality standard: one of the main challenges with android app development is fragmentation. Although there have been arguments that it allows developers to create multiple apps at the same time, admitted it might complicate the process to another level.

User Engagement. It has been observed that android users are more attracted to free applications and spend less to no making in-app purchases.

iOs app development platform

ADVANTAGES

Performance. iOS never compromises when it comes to performance making it fast, reliable, and easy to use. And this can also be seen in all the mobile applications that are developed from this platform.

Apple ecosystem. This point can be viewed both as an advantage or a disadvantage. However, from a technical point, it’s the best thing a company can do for their customers. Apple ecosystem allows seamless connection between a variety of Apple devices.

Aesthetics. iOS developers get a lot of guidance from apple when it comes to creating the user interface. The reason is that iOS is a platform that captures its users with visually pleasing UI/UX, and its apps are no different.

DISADVANTAGES

Customisation. Since Apple is adamant about its style the customisation of apps becomes a lot harder this is one of the reasons why it can be somewhat difficult to hire iPhone app developers.

App publishing. The App store of iOS can be more demanding than its android counterpart. Even if you make sure your app doesn’t break any major protocols, it might still not be enough for it to be selected.

Restrictive environment. When compared to android, the iOS development environment is a lot more regulated and rigid.

Summing it up

We hope you found our comparison between iOS and android application development useful. But only you can decide which one is best for your business. In case you have any questions or need help in mobile app development, you can book a 30 minutes free session with us and we’d be delighted to help you out in any way we can.

Cheers!!

Latest Trends that are shaping iOS development in 2022

Posted on July 19, 2022July 19, 2022 by admin

Out of the majority of branches in mobile app development, iOS is one of the most lucrative and popular. This is why, it is anticipated by experts that by 2023, the worldwide revenue of iOS apps will reach over $935 billion.

With these opportunities comes the massive competition that every business dealing with iOS app development needs to deal with. One of the most promising strategies for gaining an edge in the competitive market is following the latest trends in iOS technology.

If you wish to know the latest trends in iOS development then you’re at the right place, in this article we’ll be discussing just that. Following these trends will skyrocket your iOS app’s user experience to another level.

Let’s get started, shall we!

1) Augmented reality

It is one of the most successfully implemented iOS development trends. It is hugely popular in entertainment; for instance Pokemon Go or animated masks and stickers on Instagram or Snapchat.

The ARKit 5 framework provides iOS developers and users with more opportunities and combined with machine learning, lets you place AR objects at a specific location with the help of a Location Anchor.

Not only this, users can now make use of the front and back cameras of their devices instantaneously if they wish, and even place AR content behind or in front of people, experiencing green screen effects in a real-world environment.

2) Swift 6

It all starts with selecting the right programming language. For most iOS app developers, Swift is used as a minimalistic tool that is thus easy to learn and execute.

So what makes iOS app development with Swift so comfortable and efficient? It’s all about compatibility, API and module stability and clear syntax.

As for Swift 6, developers can expect a considerable rise in the capabilities of the language in 2022 and the coming years. It is said that Swift 6 will focus more on supporting a variety of platforms, other than iOS. Moreover, developers are also expecting improvements in diagnostics, code completion and debugging,

3) Machine learning & AI

ML and AI have always been an integral part of iOS mobile development. Users won’t even be able to recognise an iOS app without face and speech recognition, search recommendations, Siri, and text & image classification features.

All loyal Apple users are well known for Siri, an intelligent voice assistant that responds to voice commands. Since 2016, iOS developers have been integrating their apps with Siri to implement its voice control features. Now you can also create custom intents to provide your app with exclusive features.

Needless to say, Machine learning & AI will always remain a core aspect of iOs development and it’s not going anywhere, instead it will grow even more in the coming years.

4) App Clips

Would you be able to develop an iOS app that consumers could use without downloading it? App Clips is the solution and one of the latest iOS app trends. This technology allows users to utilise one part of an application to try out before downloading its full version.

AppClips are automatically removed from the iPhone if not used for around 30 days. They are as safe to use as regular apps, as they get reviewed by App Store moderators, so users need not worry about any privacy issues.

Creating app clips is an iOS app development stage that is worth it, as Its success might become the turning point for the triumph of your whole application. So make sure it is eye-catching and extensively informative for your users.

Lastly…

It is all about creating an app that attracts users and makes your products or services easier to sell. By using the features, your business app will make that happen.

In case you need help in iOS or hybrid app development or have any questions regarding iOS apps, please feel free to book a free 30 minutes session with us and we’ll try our best to help you out

Cheers!!

How to build on-demand service apps?

Posted on November 7, 2020November 9, 2020 by admin

Given the recent socially distanced lifestyle due to COVID-19 pandemic, people are finding new ways of getting things done such as procuring goods & services online. And when it comes to managing supplies & demands online there is no better medium than on-demand service apps.

It’s all about safety guys and this is the main reason that on-demand service apps are popular amongst users. Be it ordering dog walking services or a pizza or even a repairman, everything can be done from the comfort of your home.

This is why on-demand service apps have become bread & butter businesses. If fact we don’t know what to say if you are still adamant about doing business from the brick & mortar store alone except, how huge of a consumer base you’re missing out on.

Now, creating an app is one thing and having an app that brings business from customers is another. Your on-demand service app must have the right features that simplify user-interface while highlighting everything that your brand has to offer. In this blog, we are going to discuss just that.

So let’s get down to it, shall we…

Highly Secure and Scalable

It is nearly impossible to determine whether any particular mobile app is secure or not. Any entrepreneur will want to keep its business’s data safe and secure while ensuring customer’s confidentiality. While choosing your customised mobile solutions, you can make sure that your app data will remain safe.

Unlimited business opportunities

To make the best use of your app. you must have a database which shows tabular information about your users right from their addresses, phone numbers, email addresses, interests, preferences or whatever that empowers your interactions. This amount of varied data can let you do many things:

Optimise your business practices through data analysis.
Enticing the audience towards any upcoming sales or offers.
Build ‘business-customer’ relationship to personalised communication.
Boost your conversion rates.

Affordability

Going for a cheaper solution now will only have you end up spending more in the long-term. Rather opt-in for a ready-to-use solution which will give results in the form of increased ROI for your business.

There might be an initial cost for the on-demand app development solution but it will greatly help you provide more value to your customers and stay flexible.

These are just a few of the benefits of On-Demand app. Now let’s discuss some of the key functionalities your Application must-have.

1. For the Customer app feature

Push notification

Notifications are a major aspect of any On-Demand service App. They let the users know about the status of their ordered product or service or even the special offers available.

Real-time tracking

This feature lets the app users track down the location of their order or service in real-time. Hence, ensuring a fast and efficient service to the customer.

Help and support

An integrated Help & Support Interface assists your customers in case of common queries. It boosts customer service by resolving their problems and takes the load off your customer service reps.

Payment system

Payment is one of the most key elements of any On-Demand Service app. By making sure that your payment system is streamlined, secure and reliable. Ensuring multiple payment options are highly recommended for user convenience.

Favourites

Lets the customers save their favourite service provider or product for quick reference. It helps them to sort them out quickly and saves their time searching all over again.

Reviews and ratings

It shows the customers that your brand cares. Recording and highlighting user experience serve as feedback for the service providers.

2. Service provider app features

Since the user side of the app is sorted out its time to decide features that help in managing internal operations so that you can provide the best possible service to your customers.

Order alert

With this functionality, the service providers receive notifications whenever a user accesses their service or product.

Accepting & rejecting requests

Gives the service providers the final authority on whether to accept or reject a request within a given time period so that they can set fair expectations.

Adhering to schedules

This functionality gives the service provider the flexibility to manage the schedules of their work hours. They can customise their work schedules and start working within that period.

3. Admin app

Unified Dashboard

Your business’s On-Demand app will be incomplete if it lacks a readily accessible and customisable Admin Dashboard that can easily navigate to all the sections of operations.

User Management

Using the Admin portal you can manage all customer’s activities such as payments, discounts, cancellation charges and resolving any customer escalated query.

Analytics & reports

Analytics provides key metrics such as no. of services availed, cancelled and repeated. This functionality also shows real-time key metrics that let you make quick business decisions.

Analytics is the backbone of your business as it acquires critical insights that help you avoid all the bottlenecks and to optimise your services.

Conclusion

As we mentioned before about given the current global circumstances, your on-demand service app. Will determine the rise & fall of your business in future. Which why it is crucial to make your application as robust as possible.

Developing a powerful app requires considerable planning and effort which why it is highly recommended to get your app. Developed by hard-core on-line app development agency. Please let us know in case you require any help in your app Development.

How To Calculate ROI Of A Mobile App

Posted on April 16, 2019November 6, 2019 by admin

You must have the estimation of the return on investment (ROI) when launching a mobile app development and, the end product aims at adding to revenue of your business. Estimating ROI becomes more important when yours is a free app. And will serve a completely unfamiliar domain where not many successful examples exist.

In fact, the future success of a mobile app entirely depends on its ROI. There are many examples showing that apps are rolled back even before their first anniversary. One of the key reasons leading such decision is no or insufficient ROI generated by apps.

A smart approach to mobile app development is one that first includes the estimation of ROI clearly exhibiting whether the app would be able to generate enough revenue or not. Experts say that close to 65% of developers or app owners miss on hitting the right approach. And miserably fail with reaching the right revenue generation plan.

Experts also say that if developers or app owners calculate their mobile app development projects’ ROI by following 5 steps as a base.

Creating a Measurement Plan

The first thing that developers would need for creating an effective measurement plan is to consider implementing the app analytics. The key things to do include the planning to measure ROI, establishing performance and conversion trackers for different communication, and the app’s vending points. Also, start forming and implementing your ROI plans as early as possible because this provides a long stretch across all phases enabling to compare with performance and trends in better ways. Follow metrics to measure performance more accurately. In an e-commerce app, for example, create a measurement plan grounded on successful checkouts.

Google too has recommended steps for creating a measurement plan:
• Document business objectives.
• Recognize the strategies and tactics supporting objectives.
• Choose metrics basing KPIs.
• Decide how the data segment is needed.
• Choose targets for KPIs.

Calculating CLV

Measuring revenue of an app accurately also involves quantifying Customers Lifetime Value (CLV). It shows what you can expect to earn from users until they keep an app on their devices and use them. So, it’s based on how long a customer associated with an app contributes to increasing its ROI. To calculate this, the total amount of purchases made by customers on the app is added up.

The other way for calculating the total customer value is adding up the total sales attained from beginning to a specific date and dividing the amount by the total number of users the app currently has. In result, you will have an averages CLV value of all your users. Businesses already owning a website can estimate earning based on CLV for their mobile apps. It will help them effectively evaluate the role and impact of the planned app on increasing the lifetime value.

Make sure you measure some of your KPIs in dollars to make the task of CLV calculation simpler. Metrics used to track CLV are quite handier. It can also be used by subscription business for a long term forecasting. CLV will also help in concentrating on the efficiency of your business as you would be able to get more value per user.

Knowing the overall cost

When you are able to estimate the complete cost of your mobile app before you launch the development, you would be able to deal with various factors and propositions affecting the cost-benefits of an app. It also involves how much do you spend and will continue to spend to generate particular revenue. The spending calculated will vary from the needs of a business to others.

Analyzing cost also involves the primary cost of building an app and the operation & maintenance cost spent to curate, feed, update, and promote the app.

To calculate the cost, gauging and attribution tools can be used to reach more detailed and refined results. It’s a popular method among others available. It will help you make more effective ROI generation plan.

Understanding different users

To come up with the more reliable ROI calculation on your mobile application development, it’s essential that you segregate users on the basis of different incoming sources and varying consumptions patterns. Customers with previous purchasing history in your app visiting directly are more valuable than those being driven through Ads or social media platforms.

Customers, who have been using your website until recently, downloading your app are more promising than those who have connected you via the app just now. Mark these visitors separately to have a clearer estimation of ROI.

Putting matrix in action

Once you have metrics set to measure performance, they should be put into action now. Of course, you will soon feel the need for refinements, and you should do all changes to get those refinements and then gauge results out of metrics put in the action.

If you have multiple metrics in hand, keep tabs on how they perform relatively and then club results from all sources to reach a single, best decision. Apply A/B testing if you have one single metric to ensure that you are getting the maximum of it.