Month: September 2022

Google Core Algorithm Update of September 2022

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The official Google list of algorithm updates will take around 2 weeks to release. And this update is generally being positively welcomed by the online community. While the algorithm is constantly going through changes, however, a core algorithm update tends to be more noticeable.

So let’s dive deeper and find out what the update is all about.

Google core algorithm update

There will be modifications to many parts of the Google algorithm however it’s presumed it will be affecting search results across most languages. The impact of helpful content might become more prominent during a core algorithm update.

With that being said, the helpful content has been an important part of the core algorithm core and is being consistently running so that a new website can be affected by that algorithm component known as the Helpful Content Update (HCU).

As for how to respond to this change The best approach now is to be vigilant of any changes in the search console but don’t react. Search results may bounce around for the next few weeks. Let the search results settle down before trying to make making a definite decision.

We will keep you updated on how the update shapes up, till then stay tuned!!

Important facts that you should know about the web design industry

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Introduction 

The web design industry is a constantly progressing industry. It undergoes constant development and expansion. The players in this industry are in a constant system of changing themselves. By changing themselves, they update their website and its offerings. In doing this, they formulate goals that they nurture until fruition. Particularly in the education industry, a website undergoes a number of updates. In the education sector, a website can provide online tutorials, offer a community blogging platform, offer a blog series and cultivate forums and discussions. 

The education industry has embraced online learning. Through this, it integrates technology into the learning process to offer online courses. These are either an extension of their classroom counterparts or are conducted only virtually. Courses in website development, coding, digital marketing, and learning languages such as PHP, etc are all taught virtually to students who opt for them.  This technological development in education has virtually created another sub-industry in education, that of online learning. This industry is slowly growing through small developments. 

Through community blogging, websites have developed another revenue stream. Website owners have started encouraging community blogging, wherein proponents of one thought or idea come together on a particular site and discuss it. They try to support or oppose the topic being discussed. This gives rise to a debate. Such debates are making community blogging sites entertaining. This entertainment is more interesting than what we are offered in the media. Through community blogging, users communicate with others of their ilk. 

Through a blog series, websites are inviting people from all walks of life to write for their website. People post their opinions, views on subjects of their interest. Some of them also write informative pieces about certain topical issues that matter to them. Such initiatives are a dime a dozen today because business owners want to engage with their customers to take their feedback on their products and services. This activity is necessary to tailor the product or service offerings as per the needs of the customer. 

Through interactive forums and discussions, business owners propagate the idea of freedom of speech. This also empowers people by helping them find their voice, among a crowd. They discuss the pros and cons (as the case may be) in the active forums and discussions and put forth their point of view. Such activity is encouraged by each business owner. He gains by this activity in that the user is communicating through his website and using its features. During this activity, the user also browses through the products and services on offer and makes a purchase. 

Facts about the web design industry 

Here, we will discuss eight important facts about the website industry that you should be aware of.  These facts are culled from extensive research done on many websites and their offshoots. Many small businesses were also surveyed to find out this information. A lot of effort has gone into collecting data from customers and converting that into understandable data. The raw survey data was not actionable. This activity has been conducted to understand the eight important facts about the web design industry. 

1) All web browsers render differently

Different browsers render websites differently. When you look at a website using the Google Chrome browser from your office, it may not appear the same as when you look at it using Mozilla Firefox, from your residence. This is because the two different browsers give different rendering effects to the same website. This means, it all depends on the parsing and rendering of a website by a browser. This activity gives different results for different browsers for the same website. 

2) Design dictates which part of your website users will focus on

The internet has changed the way users browse and read the content. As per Neilson Normal Group’s report, websites, which are successful in garnering traffic, have recorded a 47% improvement in usability. Web design professionals can use heat maps and analytical tools, which tell them which buttons on their website, are popular. This can cause large ramifications for the successful update and design of websites. Such information can help web designers. 

3) A two-year-old website may be too old

In the web design industry, technology changes at breakneck speed. To keep pace with these changes, professionals must update themselves at regular intervals. Moreover, business owners should also update their websites regularly. If a website is not attended to for more than three months, it becomes too old. A website, which has been stagnating for two years, will be even older. Regular updating of websites is common in the web design industry. Merchants who do not follow this are sure to be out of business. 

4) Templates will condition the navigation of your website

Templates may help you design an attractive website, however, when the time comes to update that, templates will not allow you to do it, the way you want. Templates will condition your website updates. Once a template is used, the website updates have to follow the path of the template and cannot be modified the way you want. Therefore, when designing a website, avoid opting for templates. This is apparent considering templates are rigid and condition the website design in a particular format. 

5) Images or videos can have a positive or negative impact on your business

When inserting images or videos into your website, try using their optimized version. Not doing this will make your website slow to navigate. Users do not have the patience to wait until a website with heavy images and videos opens. Such images and videos tend to drive away users from your website. Therefore, it is best to use images and videos that are optimized for websites. 

6) A good website design costs from $500 to $5000

A pricing infographic by a popular website states that the design costs of a good website range from $500 to $5000. This range is so wide because it includes the design cost of the website, the cost of optimizing the content of the website and improving the loading time of the site on search engines. Depending upon the density of a website, the costs of website design vary so widely. 

7) There is a difference between responsive and a mobile web design

When you view a website on your mobile, you are viewing its mobile version while when you are viewing it on your laptop or desktop, you are looking at its responsive version. The mobile website is restrictive, while a responsive design is flexible. A flexible website design allows modification of websites according to the interface through which it is viewed. Thus, it is better to view websites on your laptop or desktop.  

Conclusion 

Thus, we have seen above that the web design industry is a constantly evolving field. The more flexible your website is, the better it will be for you. Therefore, when you design your website, make it reactive and not a mobile one. A responsive website will allow you to modify it at a later date if required. However, a mobile website will not allow that. A mobile website will only allow you to update its content and not its design.

How email marketing can help in transforming your business

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While some might think that email marketing is not as effective as it used to be, that is not the case. It is about how you implement it for your business. True, the age of outbound and impersonal emails is over, but email marketing with context can make a huge impact.

People check their inbox several times a day and when they see an email that catches their eye, they open it. And that will give your brand a chance to engage with them. When you market your product or service through contextual emails the probability of conversion increase exponentially.

In this article, we are going to be discussing how email marketing can benefit your brand, so without further adieu, let’s get started.

 

Benefits of Email marketing

1. Easy to Analyse and optimise

Every email that is sent, gives metrics and reports that show open rates, click-through rates, bounce rates, and conversion rates.  These metrics are crucial in understanding which email marketing strategies are working and what needs improvement.

Growth through adaptability is the key to every business’s success.

2. Highly Contextual

Email marketing lists can be easily segmented based on demographics, interests, past behaviour, etc which empowers your business to create personalised messaging that users are looking for. 

This is an effective marketing strategy that helps your marketing message resonate strongly with your audience.

3. Low Cost & Good ROI

Compared to other marketing channels like pay-per-click, email marketing costs very little. With the right email marketing tool such as a CRM or CDP, you can fully automate all your email marketing campaigns. 

However, its advised that you take help from an experienced digital marketer in the begging while setting up your CRM or CDP platforms.

4. Helps in building Relationships, Loyalty & Trust

Customers nowadays are always on the lookout for brands they can relate to. Email marketing is great for building one-on-one relationships with prospects and customers.  

By creating well-written and engaging newsletters and emails, that are in context with the interactions that people have had with your brand, the chances of conversion or repetitive business increase greatly.

Summary

Email marketing is still an incredibly viable strategy to reach out to your audience, but you need to ensure your emails are personalised and not spammy. 

In case you have any questions or need help with your email marketing campaigns than simply drop us are line and we will try our best to help you out.

Cheers!!

How Blogging helps in empowering your digital marketing strategies

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A well-written blog can make a powerful impact in boosting all your business’s digital marketing strategies. When we say “Well-written” it’s not just using attractive language (although that is also important).

A good blog should be able to explain and elaborate on the main topic as efficiently as possible for the readers. For instance, when you write a blog about your products or services then your blog should be informative enough for the visitors to understand what your brand is all about.

If done the right way your blog can play a key role in converting your visitors into valuable customers. In this article, we will discuss the number of ways blogging plays a key role in your digital marketing strategies.

 

Why blogging is essential for your brand

People just don’t want to purchase products or services from your business, they wish to form a connection to which they can relate. In this regard, blogging can help your business to a great extent.

 

Empowering SEO and SERP

Empowering SEO and SERP

 

Blogs greatly boost your SEO activities both off-page and on-page. Producing trending and relevant content is a sure shot of coming on top of the competition on the search engine results page. 

The Google search engine is a big fan of updated content, new content on your website can help to improve SERP rankings. Using specific keywords about your product or service also helps to boost your search keywords. 

You can add some engaging new topics from your team members by getting them to share their experiences at events or write about the latest trends in your brand’s market.

 

Adding value that helps build relationships

Adding value that helps build relationships

 

As we mentioned above, customers wish to build a relationship with businesses and that is what you should focus on.  Blogs provide an excellent medium to enhance that connection between your brand and the customers. Consumers like to be informed of the updates and appreciate that you are educating them. 

Think about what is important to your prospect or customer, how your product or service will benefit them and write on that. The better you are able to resolve your customer, the more chances there are for them to remain loyal to your business.

By focusing on features and answers instead of benefits, and by shifting by blogging to respond to your customers’ wants and needs you are adding and building value for your business.

 

Boosting Brand Awareness

Boosting Brand Awareness

 

Brand awareness is a crucial element of digital marketing, blog posting will allow your business to showcase the personal side of your business to your potential prospects and existing customers. 

The best branding campaigns are comprised of fantastic storytelling and what other way to directly provide that epic story than blogging? A comprehensive yet entertaining blog is an excellent way to reinforce your brand’s image on the market. 

Posting hot content on your website shows your up-to-date knowledge about your product or service. Now there is constant arrival of new content formats and features, but your blog remains the core of an effective digital marketing strategy.

 

Lastly…

Blogging will always remain a very powerful key component when it comes to executing a successful digital marketing strategy, Building trust with your customer by providing them with helpful content is crucial and important in growing your business. 

In case you have any questions or you need our help your jump-starting your blogging journey, then please feel free to book a 30 minutes free session with us and we would be happy to assist you in any way we can.

Cheers!!

How to Use Customer Analytics to Grow Your Business?

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No business in the world can undermine the value of customer analytics. It not only helps businesses to make informed decisions, but it can help them build their entire customer lifecycle for their brand.

Now some might be wondering what customer analytics is. Well, it’s the collection, processing and analysis of customer information to gain insights into customer behaviour. As for why you need customer analytics? Well, this goes without saying, there more you know about your customers, the better your business can prepare itself to attract, convert and develop a long-lasting relationship with them.

Businesses use various tools to gather customer business analytics effectively. In this article, we are going to discuss all the steps involved and why customer analytics is necessary for your bottom line.

 

How can you collect and store customer analytics data?

The way your business collects and stores customer information makes an immense impact as it paces the way towards how can use the data as effectively as possible.

Data collection

The first step is figuring out ways to collect data for this your marketing teams can use Google Analytics to collect customer information such as the behaviour of visitors to your business website.

There are other tools like HubSpot, Mailchimp, and Optimizely that work just as well as Google Analytics.

Data sorting

The data that you have collected is mostly unstructured, you need a way to sort it and direct it for further analysis. A customer data platform (CDP) can be very helpful in doing this, will help you do this. CDP directs your data to the place where it needs to be. 

CDPs connect multiple tools and ensure the data collected is standardised. Properly sorted data is much easier to sort and analyse.

Data storage

Now that you have your customer data all sorted your CDP needs to send the data for storage in a data warehouse where it’s unified. Redshift is one of the most popular data warehouses among users, but there are plenty of others like BigQuery and Postgres.

Once you have selected the data warehouse that you’re going to use to store your data, now’s the time to start that process of customer analytics. 

Data analysis

Lastly, you’ll need some way to analyze your data with business intelligence tools like Mode Analytics, Looker, or Tableau. But there one thing that you should note is that these tools are that they require specific knowledge of SQL. 

In case you are not proficient in SQL, you can also consider having a look at a tool like Chartio.

Need for customer analytics for your business

Customer analytics will help every department within your company, especially when it comes to building highly personalised, timely marketing campaigns.

Customer journey analytics can also help your sales team understand your customers’ behaviour to help them reduce your sales cycle. Your development team can use customer analytics to build a better product as per customers’ preferences.

Similarly, the marketing teams can use customer analytics to streamline your marketing funnel more so that your audiences convert more effectively.

Summary

Today’s well-known brands have an immense understanding of their customer analytics. If you want to take your business to the next level by creating a more personalised experience for your customers, you need to take the time to build a customer analytics infrastructure.

If you have any questions or need help setting up your customer analytics pipeline, please feel free to book a 30 minutes free session with us, and we will try our best to help you out.

Cheers!!