5 Horrible On-Page SEO Mistakes & How to Resolve them?

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Nowadays, it is quite understood that it’s hard to rank a webpage on search engines. There are dozens of algorithms that are necessary to be followed or else, your page is neglected for being indexed. Some are hard to follow every time but most of them are mistakes that we unknowingly ignore. Here we have some on-page SEO mistakes which look ordinary but if solved, their impacts are extraordinary. 

So, consider going through the below-mentioned on-page SEO mistakes with their solution to rank your web pages on search engines.

1) Content Not Matching With Searcher’s Goal

2) Depending On Repetitive Keywords For Ranking

3) Not Optimising Title Tags & Meta Descriptions

4) Excluding Relevant Topics

5) Adding Inapposite Tags That Block Indexing

On-Page-Optimization-SEO

1. Content Not Matching With Searcher’s Goal

Not every time you will be able to understand the intent of the searcher typed in the search bar. Most of the time it becomes quite difficult to know what searcher wants to know.

The keyword used by the searchers has no specific intent. For example, if a searcher types a query “Pasta” then it becomes confusing for a Search Engine whether he/she wants to make pasta, order pasta or learn about pasta?

To know and learn what your audiences are looking for on your pages, you will have to take a look at Search Engine Result Page(SERP).

Search engines extremely test the searchers to know their search intent and to provide them with the information to which they are looking for. To know what genuine searchers want for their query, SERP works as an indicator which indicates the searcher’s query.

This way you can easily acknowledge the queries of your audience and can provide them with the information which they require.

2. Depending On Repetitive Keywords For Ranking

Earlier it was quite easy to rank keywords on Google’s first page by one of the most common methods i.e., stuffing keyword multiple times in the content. However, now their algorithms are mature. 

Google’s algorithms have improved but many webpages are yet not optimised and still repeating the keywords. Repeating keywords in some specific density in the body content was one of the best shortcuts to rank a webpage. 

At present, if you are stuffing your target keyword multiple times then the search engine will indicate your page as less satisfying for the searcher. And will not rank it on its first page as your content is more about keyword repetition.

On page seo keyword ranking

There are various tools to identify repetitive keyword stuffing in your previous content.  It’s better to answer the query instead of repeating it in your content.

With all being said, keyword repetition technique should not be thrown away as it is quite helpful in some specific situations. But not always as Google and other search engines consequently promoting quality content pages. 

It’s better to repeat the keyword in the body content that perfectly answers searcher’s question.

3. Not Optimising Title Tags & Meta Descriptions

Title tag and meta description are an integral component of on-page SEO. Both have their qualities that affect the search results. Title tag helps in ranking pages for some particular query. And meta description helps to increase the number of clicks on pages from search results.

Knowing the fact that these two are known to be the best on-page SEO activities from years. Still, digital marketing services providing agencies and individuals are avoiding it to increase the visibility of on-page SEO element like the content.

However, Google has some of the best optimization guidelines regarding the title tag and meta descriptions. Take a look at the following:

  • Every page should include the title tag as well as meta description.
  • Make sure not to use generic or repetitive text.
  • You can add descriptive words but remember to neglect keyword stuffing.
  • No need to add generic data. Your meta description should only include accurate information about your content.

If focused on these two elements with any fail, your page can get better ranking as well as organic traffic on the search engines.

4. Excluding Relevant Topics

At present, Google is promoting those pages whose contents are relevant to their topics.

According to the studies, it has been found that marketers focus on single keyword throughout their whole webpage. However, it is the most common mistake as searcher will not be using that same single keyword.

. Excluding Relevant Topics

The searcher does not know what to type on the search engine to find the answer to their query. Which is why it is necessary to focus on multiple keywords that are quite relevant to the focused one.

Always make sure to include words as well as phrases that are logically similar to your targeted keyword. Adding relating words connects the overall concept or else, Google will not accept your content as a relevant answer to the searcher’s query.

5. Adding Inappropriate Tags That Block Indexing

Your page content should be designed in a manner that sends search engines a positive signal!

Well, this is also counted as one of the most common on-page SEO mistakes i.e., adding useless tags on your webpage which prohibits your it being indexed on search engines.

Tags like noindex meta instruct Google to ignore the page out of its index. Consider going through your website for removing these similar tags if you want the search engines to crawl and index it in search results.

CONCLUSION

The above-mentioned are the most Horrible on-page SEO mistakes that many marketers follow and receive no exceptional results. However, every mistake has its solution and is mentioned with the same.

There you go, you got the answers to your queries. So, make sure to go through your website again and solve your on-page SEO mistakes. Or else, consider connecting to an SEO agency in Perth to resolve all your website issues.

10 Great Image SEO tips you Need to Know

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 “A picture speaks a thousand words”

While some of us might consider this quote a cliche but it doesn’t make it any less the truth, especially in the case of the online world today. 

As we know, the consumption of content is shifting towards the picturesque side of things consistently and continuously. Visual images are consumed 60,000 times faster than text. Which is why marketers cannot ignore the importance of images any longer.

Now that we know how important images are in the world wide web the question that comes to mind is how to make the best possible use of it? This is where image SEO comes into the game, it is a special niche in SEO dedicated to providing a seamless experience with the images associated with your online presence.

When search engines index your web content they might not be able to understand the images but they do understand the text around it. Image SEO is all about optimising the images so that web crawlers can easily understand the images and rank them higher in the search results.

This can be achieved in several ways such as image file size reduction, contextual ALT tags and more. In this article, we are going to discuss all the things you can do to optimise your images.

So let’s get Started With Image SEO tips, shall we!!

1) Use Original & Beautiful Images

Why would anyone engage with an unimpressive image they’ve seen a million times? You should never post images for the sake of it instead, they should complement and support your textual content.

Your images should tell a story and leave a long-lasting impact upon the users. This is why creating beautiful branded images form the foundation of any image SEO strategy.

Beautiful-Images

Although Google doesn’t frown upon the copied images still you should get your image made by your graphic designer or you can also hire a web design company. A truly unique and contextual image would enhance your user experience.

You can also find beautifully curated images from resources such as Pixabay, Unsplash, Flickr etc. 

2) Use Optimisable File Size

Having high-quality images is it great, however a lot of times these come with a large file size that negatively impacts your webpage load time.

You can reduce the file size while ensuring quality does not get affected by using online tools like Adobe Photoshop. Make sure all your images are within 500kb to ensure optimal loading speed.

Not only that, the file format (GIF, PNG, JPEG) is crucial while maintaining the file size and image quality balance. Since these file formats have a different compression rate and affect the quality differently, therefore, it’s file format should be per the image type.

Mostly JPEGs are the best for photographs, PNG’s for line drawings & texts and GIFs should be used for moving images. 

3) Consider Accurate Image Name

As we mentioned before search engine crawlers scan the text associated with the image to understand what the image is about. This is why establishing a well-defined image nomenclature is an important image SEO activity.

To name your images effectively the name should contain the main keywords and should also be short as well as relevant. The easier it is for search engine crawlers to scan your image, the more are the chance of the image to rank higher in search results.

Ranking higher in the search engine’s results is the best way to ensure the images readily reach your target audience. You can use the insights from your website analytics to find out how your target audience is searching for your product or services to name your images.

4) Apply Vector Graphics

The use of vector graphics is ideally for images like icons, logos, text etc. all the simple geometric designs. Vector graphic implementation resulting in sharp results even in high resolution and varying screen sizes.

Apply Vector Graphics

One of the most widely used vector graphics is the SVGs (Scalable Vector Graphics) due to its high adaptability in varying devices. Don’t forget to minify the SVG file during optimisation and compress it with GZIP. 

5) Use Effective Image Captions

Users first come in contact with your images from a webpage which is where image captions come in. image captions not only describe the image, but they also help the search engines understand the image as well.

To create an impressive website caption, you should use them as image headlines. Keep the caption descriptive but short, and it should always be in the present tense.

Yes, image captions are helpful but overusing them also make the webpage all cluttered up. If you think your image is self-explanatory then let it be without captions.

6) Implement Best Image SEO Practices For ALT Text

Alt text like image name and caption are used to describe the image and help the search engines understand the image better and index them. Not only that ALT tags help users interpret the image on devices that are unable to process the images.

A well-optimised image ALT text short but descriptive and must contain the image SEO determined key words. And do not even think about keyword stuffing. 

7) Don’t Forget About Image Sitemaps

In case there are a lot of webpages the search engine crawlers sometimes fail to index all the webpages and images. To prevent this, sitemaps are implemented to help the search engines discover the images without a hitch.

Image Sitemap

There is no need to add individual sitemap specifically for images you can add the image information in the existing sitemap. In case you are implementing WordPress or Yoast SEO in your website then images are added automatically in your sitemaps

8) The contextual Image Data Structure

By adding structured data property in your images the search engines can display them as snippets. Giving your images a richer listing in the search results.

Just make sure the image and text are aligned with one another and the URL are crawlable.

9) Optimise According to The Traffic Received from Image Search

The best way to determine your image SEO strategies are working or not is to analyse the image search traffic. You can either use Google Analytics or Google Search Console to achieve your objective.

Based on your insights you can improve upon the images that failing to attract the right traffic and replicate the elements that are doing well. 

10) Consider Lazy Loading

Lazy loading loads images when they need to be shown on the screen i.e. scrolling. It can speed up your web page speed quite a bit as the images are loaded in sequence and only if they are needed to be shown.

There are many different methods to apply this functionality, but almost all of them involve Javascript. In case you’re not familiar with the implementation, it may be worth consulting SEO services company to help with this.

CONCLUSION

The world can no longer ignore the importance of images in online content. It’s not about adding images just for the sake of adding. The more unique and richer images you use, the more are your chances of attracting the audience’s attention and elicit the desired action from them.

However, the application of Image SEO has a lot of elements involved and might be a bit complex. In case you have any questions or if you need any assistance with this, please feel free to contact us anytime and we’ll be happy to help.

Top 5 Best Front-End tools to Explore today

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At present, a perfectly designed website is an integral part of every business which is connected with the online world. People all around the world are now quite familiar with all the internet stuff.

Every individual knows what they want and how they will get it online. The only aspect that is considered by the online audience is the website design.

Front-end web development matters a lot when it comes to generating ROI, engagement, website efficiency, etc. These factors are responsible for your business which is running through a digital platform. However, it is important to choose the right front-end tool for better web development.

And for your guidance, we have listed some of the best front-end tools below.

  1. One Subscription
  2. Node package manager (npm)
  3. TypeScript
  4. CodeKit
  5. WebStorm

1) One Subscription

one-front-end-tool

One Subscription is known to be one of the best and an effective front-end web development tool that is capable enough to access quality digital products.

This front-end tool will allow you to launch top-notch online stores, other websites, blogs, and landing pages.

All in all, One Subscription offers dozens of templates and themes, graphic elements and plugins, extra genuine services and much more.

Features:

  • Complete support for all its digital products.
  • One year free license to use all its services.
  • Updates are regular.
  • The subscription cancellation process is quite easy as you can cancel it with the 14 days from the day it starts.

2) Node Package Manager (npm)

Node-front-end-tool

This front-end tool is a Node package manager for JavaScript. Npm helps to identify packages of used code and assemble them which results in a new powerful way.

It is a command-line based web development tool that is better used for interacting with the database repository supporting the packages.

Features:

  • Npm offers 470,000 free code packages within its registry that can be used unlimited times.
  • Allows to discover new code and can share the same within the teams.
  • Can publish newly discovered code and complete control access to Namespace.
  • Handles private and public code according to the same workflow.

3) TypeScript

TypeScript is counted under the list of best front-end tools as its an open-source scripting language. It is a set of JavaScript that integrates static typing as an option.

TypeScript is particularly designed for front-end development of bulky applications and to compile them into JavaScript.

Features:

  • It supports other JavaScript libraries.
  • You can use TypeScript on any platform that JavaScript works.
  • TypeScript is capable of reading definition files that have type information of existing libraries. For example, C or C++ header files.
  • It is accessible throughout the browsers, operating systems as well as devices.

Also Read: Exciting Features to Look Forward in PHP 7.4

4) CodeKit

Codekit- front-end-tool

CodeKit is such a front-end tool that offers support to create websites faster and easier.

The best part is that it is capable of optimising images so that you do not require any third-party tool for image optimisation.

It even combines syntax-checks and minifies JavaScript to make them work together.

Features:

  • CodeKit allows changing CSS without reloading the entire page.
  • You can reduce HTTP requests by combining scripts.
  • It compresses the code to reduce the file size.
  • Without any mess, CodeKit automatically works with almost every web-development language.

5) WebStorm

webstrom-front-end-tool

For JavaScripts, WebStorm works as smart coding assistance. It provides coding support for React.js, Meteo, Angular, and Vue.js.

It’s a great tool that makes web-development quite easier for developers while pursuing larger projects.

Features:

  • For bigger projects, WebStorm is a developer’s tool as it assists them in coding easily.
  • This front-end tool has its built-in tools for tracing client-side, debugging, testing, and Node.js applications.
  • It is capable enough to work combining with popular command-line tools.
  • With the help of Spy.js which is a built-in tool will allow you to trace Javascript code.
  • WebStorm has its UI through which developers can easily work with various control panels.
  • You can customise it according to the different coding style as it is highly customisable.
  • For Node.js apps and client-side code, this front-end tool offers built-in debugger.

CONCLUSION

Here you have the best front-end tools for web development. With these tools, your front-end development will become way much easier as they cut downs a load of manual coding.

Go, check out these above-mentioned tools and give your website a new elegant look. For more further details, feel free to contact us.

Exciting Features to Look Forward in PHP 7.4

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Have you ever wonder? what’s new in PHP. After PHP 7, PHP 7.4 is about to release on November 28th, 2019. No alpha or beta version, PHP 7.4 will be getting released as General Availability in the market.

The most exciting part will be to see the new features in this version that will make PHP website development much reliable and faster. 

Though it has already been approved that PHP 8 is the real milestone for PHP performance, still it’s quite far from being released. 

php 7.4

Here we will be focusing on some of the new features that you will be getting with PHP 7.4.

Constructors & Defaulters

Let’s take a keen look at how typed values are initialised. If the value is scalar types, it is possible to provide the default value: 

class Foo{public int $bar = 4;
public ?string $baz = null;
public array $list = [1, 2, 3];}

If the type is nullable then you can only use “null” as a default. Well, this is quite obvious to understand but there is some uneven behaviour with the parameter defaults where the following is included:

function passNull(int $i = null)
{ /* … */ } passNull(null);

Fortunately, this uneven behaviour with typed properties is not allowed. Also with “object” or class types, it is quite impossible to get default values. To set their defaults, you will have to use constructors. To initialise the typed values, usage of constructors is obvious:

class Foo
{
private int $a;public function __construct(int $a)
{
$this->a = $a;
}
}

However, you will have to make sure that writing uninitialised property outside the constructor is valid. The uninitialised check will not perform until there is something to read within the property.

Uninitialised

Is the following code valid or not?

class Foo
{
public int $bar;
}
$foo = new Foo;

PHP will display an error message when “$bar” is accessed even if its value is not an integer after making an object of “Foo”:

var_dump($foo->bar);
Fatal error: Uncaught Error: Typed property Foo::$barmust not be accessed before initialization

As you can see there is a new type of “State Variable” called uninitialised.

The value will be “null” if the “$bar” does not have any value. It is impossible to acknowledge whether the type nullable property was set or is forgotten if the “types” are nullable. This is because the new variable “uninitialised” will be introduced in PHP 7.4.

Let’s take a look at some of the major points to remember about uninitialised:
  • Reading from uninitialised properties will result in displaying a fatal error message.
  • If the type is non-nullable, you will be able to create an object within the uninitialised property as this state is verified while accessing the property.
  • Before reading, you can create an uninitialised property.
  • Unsetting an untyped property will make the value “null” but if using “unset” on a typed property then the value will be uninitialized.

You can keep a note on the below-mentioned code where the non-nullable and uninitialised property is set just after creating the object is valid:

class Foo
{
public int $a;
}
$foo = new Foo;
$foo->a = 1;

Type validation is done at the time of writing and uninitialised state is only analysed at the time of reading the value of the property. This makes it sure that no invalid type will end up as a property’s value.

Inheritance & Type Variance

It does not matter if PHP 7.4 has improved type variance, the typed properties are still the same i.e., invariant. For a better explanation, take a look at the following code:

class A {}
class B extends A {}
class Foo
{
public A $prop;
}
class Bar extends Foo
{
public B $prop;
}
Fatal error: Type of Bar::$prop must be A (as in class Foo)

If the above-mentioned example does not make any difference then consider taking a look at the following:

class Foo
{
public self $prop;
}
class Bar extends Foo
{
public self $prop;
}

This new version of PHP will be replacing “self” in the backend with the child class a while before executing the code. The only solution to handle it is mentioned below:

class Foo
{
public Foo $prop;
}
class Bar extends Foo
{
public Foo $prop;
}

If we talk about inheritance, it will be difficult for you to come up with any better use of cases to replace the types of inherited properties.

It is quite strange to see that it is possible to change the type of every individual inherited property. However, it is only possible if the access modifier is changed from “private” to “protected” or “public”.

Take a look at the following valid code:
class Foo
{
private int $prop;
}
class Bar extends Foo
{
public string $prop;
}

But, changing the type from nullable to non-nullable or vice-versa is not allowed in this version of PHP i.e., 7.4.

class Foo
{
public int $a;
public ?int $b;
}
class Bar extends Foo
{
public ?int $a;
public int $b;
}

Fatal error: Type of Bar::$a must be int (as in class Foo)

Types

Let’s see what can be typed and in which form. However, make sure that typed properties work underclasses. For making them work, access modifier or keyword “var” is required in front of them.

In PHP 7.4, almost every type can be used excluding “void” & “callable”. “void” refers to the absence of a value which is quite clear that it cannot be used to type any value. Similarly with “callable”, it seems nuanced.

The following code shows how a “callable” looks like in PHP:

class Foo
{
public callable $callable;public function __construct(callable $callable)
{ /* … */ }
}
class Bar
{
public Foo $foo;
public function __construct()
{
$this->foo = new Foo([$this, ‘method’])
}
private function method()
{ /* … */ }
}
$bar = new Bar; ($bar->foo->callable)();

Here, “callable” is a private “Bar: :method”, though it is contexting the “Foo”. Due to this problem, PHP 7.4 do not include “callable” support.

However, it’s not a big deal as “Closure” is included as a valid type in PHP 7.4 that will call “$this” context when required.

Here’s a list of types that will be available in PHP 7.4:

● int
● float
● bool
● aray
● string
● iterable
● object
● self & parent
● ? (nullable)
● Classes & interfaces

Strict Types & Coercion

PHP is known to be a dynamic programming language to which many developers loves and even hate. If you are passing a string where you expect it an integer, current PHP will approach and will convert it into a string automatically:

function coerce(int $i)
{ /* … */ }coerce(‘1’); // 1

The same applies on the typed properties. Take a look at the following valid code which is converting “1” to 1.

class Bar
{
public int $i;
}
$bar = new Bar;
$bar->i = ‘1’; // 1

The best thing is if you do not want this behaviour, you can simply disable it by applying strict types:

declare(strict_types=1);
$bar = new Bar;
$bar->i = ‘1’; // 1

Fatal error: Uncaught TypeError:
Typed property Bar::$i must be int, string used

Well, these are some of the important types of properties that you will see in the new update of PHP i.e., PHP 7.4 GA release. Feel free to contact us to know more about PHP web development service.

How Zoho Commerce Plus is the future of eCommerce?

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Ecommerce giants such as Amazon and Alibaba have transformed the way we shop today. Not only that, but they have also provided extraordinary opportunities for small businesses to sell their products through their platforms as well.

However, these privileges come with the cost of their own. To avail their infrastructure and client base, small businesses have to shell out a sizeable chunk of revenue from sales on the platform as commission. Furthermore, this arrangement does not give much space for branding and marketing of their own.

Now the question is how can you overcome these challenges? Either you can continue utilising the big guns portal to selling your product or you can try to build your client base with the help of Ecommerce shop builder.

If you wish to explore option no. 2 then you are at a great place, as today we are going to be discussing Zoho commerce plus one of the leading eCommerce operating systems.

Let’s talk about some of its key features and how Zoho Commerce Plus can help you out in your eCommerce venture.

Personalised Branded Store

Zoho Commerce Plus is an addition to Zoho One, the operating system, It is a fully integrated, end-to-end platform for the eCommerce industry. 

From marketing to sales to promoting customer loyalty. It is a fully scalable platform to run your eCommerce business like well-oiled machinery.

zoho crm services

You can build your professional online store without the need for writing a single code line. Personalise your branded customer experience using the drag-and-drop store builder, which also comes equipped with a variety of customizable templates.

Timely Order Management

Delivery and order management is the lifeline of and eCommerce business. A customer just wants their orders to get delivered as soon as possible. Which is why it is utmost important to deliver the right order within the stipulated time limit.

Zoho Commerce Plus ensures that you are always equipped with the information needed to optimize order fulfilment. Zoho boasts about its unified interface for every individual order made across every channel, throughout numerous warehouses as well as shipping carriers.

Data from any third-party systems can be imported into the platform’s Analytics and analyzed to empower you with provided blended insights.

Multichannel Marketing

Marketing to customers is all about communication, only by understanding the thought process and actions can you find all the ways and medium at every step of their buyer’s journey.

Now different customers choose different paths to interact with your brand, which is why eCommerce Plus enables you to construct customized customers journeys to communicate based on their stage in the buying process.

The more the better, with Zohos Omni-channel customer communication platform you can enable context-aware dialogue with prospects and customers. 

Multichannel-marketing

Since customer information is flowing across multiple communication channels such as emails, chat, social media, etc. Your marketing, sales, and support representatives have a singular view and context of each customer which empowers them in delivering a consistent, cohesive experience.

In-Depth Analytics

Zoho commerce plus has one of the most comprehensive analytics platforms in the market. It offers multiple inbuilt dashboards and reports for businesses. These reports and dashboards cover e-commerce, operations, etc. that offer a multitude of insights.

Most of these invaluable insights are regarding the visitor’s behaviour on your eCommerce store, which also includes heat maps, scroll maps, and conversion of products sold on the eCommerce store. This helps you optimise your eCommerce platform for better customer experience.

Conclusion

Zoho commerce plus provides a multitude of easy website building tools that you would need to create a sustainable brand, along with a robust back-end infrastructure that can help with content management as well as security.

The system leverages upon Zoho’s customer experience on analytics, and intelligence software providing businesses with an interconnected, first-of-its-kind eCommerce platform.

However, all the above points discussed are only the tip of the iceberg which is Zoho. If you need more info about Zoho commerce plus capabilities or wish to apply it in your business please feel free to contact us for Zoho implementation or drop us a line in the comment section and our experts will reach out to you in no time.

How to Promote Business with YouTube Video Marketing?

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If you ask any online marketer about the most trending online content, then you’ll get only one answer. The way of the future content consumption is through videos. And when it comes to video marketing then there is no better channel than Youtube.

In fact recent according to research statistics by Cisco almost all the internet traffic will be through videos. Which is why you should seriously consider using Youtube video marketing for the brand.

Having said that, Youtube marketing does come with its own challenges. As of today, there are over 50 million content creators of Youtube, producing videos on an almost daily basis. And secondly, people aren’t huge fans marketing while watching video on his channel. So if your video content becomes overly salesy then you will definitely lose quite a few subscribers.

If you are in the process of setting up your Youtube marketing channel or planning to optimise your Youtube then you are at the right place. In this article, we’re going to discuss various strategies you can apply to skyrocket your Youtube marketing and create a niche for your brand in this competitive arena.

So Here We Go with YouTube Marketing

Let’s kickoff with your Youtube account

1) Let’s Kick-Off With Your Youtube Account

While creating the youtube channel for your business it’s highly advised that you do that using a Google brand account. 

Starting off with the brand account has an advantage over the normal one as multiple authorised users can log in together.

Your brand’s Youtube channel has lots of elements that require monitoring so it would be better, that more than one of your resources coordinate with each other to run the channel. 

2) Find Out About Your Audience

It’s marketing 101 to find out as much as you can about the people you’re planning to market to. Now the question is how Youtube video marketing channel can help you out with this?

With the help of Youtube’s analytics tab, you can get valuable info. about your audience demographics and user behaviour. When we say user behaviour we mean data such as time spent on your channel, most visited videos, engagement rate etc.

Using this data you can determine which of your videos are resonating with the public and which are not. This is perfect for optimising your Youtube marketing channel.

You can also gain qualitative data about the user’s perspective by reading their comments and interacting with them from the comment section.

3) Do Not Forget To Check Out What Your Competitors Are Doing

As we mentioned before Youtube marketing has become extremely competitive. So if you wish you wish to pull ahead quickly then its time to roll up your sleeves and start researching your competitors are running their channel.

Browse your competition and make notes about their video that are doing great. These videos will help you greatly while formulating your own Youtube marketing strategy.

By analysing the keywords your competitors are using and implementing them in your video descriptions you can boost your Youtube video search ranking.

If your competitors are posting their video links in your video’s comment section then Youtube gives you the option to block them.

4) Try Teaming Up With Influencer

Influencers are like knowledge expert on one or more topics. And they have a huge fan following on social media channels.

Join these influencers and gradually build relations with them. So you can ask them to talk about your Youtube channel in one of their videos.

Some of the big influencers might charge you a certain amount for the mention. But your channel can gain a lot of traction from this activity.

5) Curate Your Channel

Now that you have done the necessary research now optimise your channel so that more and more audience would subscribe to your Youtube marketing channel.

Youtube video marketing

Here are some of the ways you can do that.

  • Use compelling thumbnails for your videos to attract the user’s attention.
  • Make sure that you have used appropriate keywords in your video title and description so that your videos gain in Youtube’s search ranking.
  • Create an exciting story for your brand’s description giving a clear message about your products or services as well as how your consumers will be benefited by them.
  • Compile similar video into sequential playlists so that users can easily find all the videos regarding the subject of their interest.

6) Schedule Your Posts

Don’t post your videos randomly rather publish them in a specific timely manner. So that your audience knows when to expect your videos.

Doing this manually can be tedious which is why it’s best practice to use scheduling tools like Buffer so that your videos would be posted automatically on the specified day and time. You can upload your YouTube videos in advance and cross-promote them on other social channels all from the same dashboard.

CONCLUSION

Videos are the future of consumption and you should start inculcating them in your business structure sooner rather than later. You can start with Youtube and then discover more channels as your video collection grows.

We hope you found our take on optimising you Youtube marketing useful and if you require any assistance in setting up or running your channel please feel free to contact us as a Youtube Marketing Agency and we would be happy to help you out.

Affiliate Marketing & its Latest Trends to Apply in your Business

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Affiliate marketing is considered one of the best performance-based marketing in today’s world. In this marketing, a business offers rewards to the affiliate(person bringing or recommending your brand) whenever visitors arrive on the website with the help of that same affiliate’s marketing efforts.

A person who promotes any brand’s product is known to be as an affiliate and the practice of promoting products through different channels is called marketing. When a visitor clicks or visits that same channel and reaches to the company’s website, the affiliate earns a commission from the company.

The marketing methods that affiliate marketing includes are:

  • Organic Search Engine Optimisation: SEO
  • Paid Search Engine Marketing: PPC(Pay Per Click)
  • Email Marketing
  • Content Marketing
affiliate-marketing-trends

Affiliate marketing drives significant sales and revenue to the business. Actually, it is beneficial for both i.e., the business and the affiliate marketer. In fact:

  • At present, 84% of the publisher and 81% of companies support affiliate marketing and this statistic will continue to grow as affiliate marketing is increasing every year consistently. (Source: WebMarketSupport)
  • The spendings on affiliate marketing have increased by 10.1%. And, with all calculations, it will reach till $6.8 Billion by 2020. (Source: MediaKix)
  • 38% of marketers consider affiliate marketing as the best customer attracting methods. (Source: WebMarketSupport)

Want to know why and how? Let’s check out the latest trends of affiliate marketing that you can apply to your business.

Well Balanced Affiliate Reporting & Attributes

Most of the affiliate campaigns work on last-click attribution. In this, the affiliate marketer gets the final click before the sale receives complete credit for the conversion. But now it is actually changing. 

With the help of latest attribution models and analytics feature provided by affiliate platforms, you can now easily track every affiliate marketer’s tactics working together. It even allows you to take a complete check on marketing funnel and cross channels.

Test & Optimise Conversion rates Regularly

Let’s imagine you are promoting a product through an affiliate link on your promotion page. If you receive 5000 visits per month on a 2% conversion rate, you will be having 100 referrals.

However, your target is to get 200 referrals. In this case, you have two options, either to concentrate on attracting 5000 more visitors or you can increase the conversion rate by 4%. Whichever of the options seem good for your business?

Rather than consuming time in blogging and guest posting for building your website’s domain authority and generating organic traffic, it will be a good option to increase the rate of conversion by 2%

strategies for conversion rate

For increasing the conversion rate, you can optimise your website’s landing page, test Call-To-Action buttons and can optimise various strategies for conversion rate. After optimising and testing your website, you will be getting improved results in less period of time and efforts.

The Change In GDPR

GDPR(General Data Protection Regulation) was effected on the 25th of May, 2018 and brought a new set of regulations that strictly governs the organisation’s usage of personal data across the European Countries.

Now, because this GDPR new regulation, the affiliates who are not located in Europian Union are also forced to retrieve user’s data via opt-in consent.

So, it’s better to follow FTC guidelines as per new GDPR regulation and openly disclose that you are receiving commissions for practising affiliate marketing with the name of organisations.

Affiliate Marketing Now Getting Smarter

Organisations or merchants are receiving a huge amount of profits with the help of their affiliate marketers. And most of the companies are now depending on their affiliate partners.

Well, this can be a great moment for all the affiliate marketers to understand their importance as this can lead them to get good deals and higher commissions.

It does not matter whether there are commission structures like CPA, CPL or CPC, there are many affiliate programs. That can make you earn a good amount of commission.

Conclusion

Affiliate marketing is like a huge playground where you can practice your marketing skills in different patterns. However, the only aim of every marketer is to earn a higher commission. And to earn it, you will have to follow the latest trends in digital marketing.

So, with these above-mentioned affiliate marketing trends, you can update your knowledge and can apply on your further marketing plan.

And, if you are still left behind somewhere, feel free to contact us.

Things To Remember While Marketing Through Social Media Services

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It’s true that without marketing it becomes very hard for every entrepreneur to sell their products. It does not matter whether your business is small or big, digital marketing services like social media play a major role in every business aspect. 

Have you ever thought about why marketing is so important for every service and product-based company? It is because whenever your business comes up with any new innovation, your customers are completely unaware of your latest version. 

However, with the help of marketing tactics, you can spread awareness and people will come to know how your upcoming service or product will help them in improving their lives. 

social media

Usually, people connect their problems with the solutions that are available in the market. Because in today’s modern world, marketing strategies are completely different. Earlier, entrepreneurs used tactics like newspapers, pamphlets, etc for publication. But, these practices are not as effective as they used to be.

Nowadays marketing practices are implemented in accordance with the Inbound methodology which is far more effective. With the help of digital marketing, you can reach out to the audience that is living far away from your location. 

The only thing required is the internet and at present, 70% of the world population spends most of their time surfing on the internet. More than half of those are always active on social media platforms.

Why social media will make you a marketing rockstar?

Well, social media is an integral part of digital marketing services especially in the awareness phase of customer’s lifecycle. 

Social platforms like Facebook, Instagram, Twitter, etc are widely used all around the world. Which is why marketing through social media platforms has become a trend. 

These social platforms are completely free as they allow the audience to stay connected with the world.

Let’s go further and check out how to make your business popular on social media?

Choose social media platforms according to your business

It is necessary to choose the right social platform for your business before you get started with social media marketing. Not every social network will allow you to reach your goals. On every platform, you will find different kinds of audiences which are why choosing the right one is so important. 

Here we have some of the most popular social media platforms to check out.

3_Choose social media platforms according to your business
  • Facebook

Facebook is the most popular and the biggest social platform with a huge user base of more than 2 billion. It is known to be the largest social network all around the world. Facebook has great marketing potential as it is accessed by every person who carries a smart device. 

If your business is on a startup stage and if you have a certain budget for marketing then Facebook is the best social platform to choose for marketing. Facebook can be a perfect choice if your business foundation is based on B2C (Business to Consumer).

  • Instagram

Instagram is one of the most successful social platforms that follow the visual approach. According to the survey, it is been found that 60% of the audience are engaged through appealing aesthetics. This social platform is completely free to use for marketing. Free marketing involves organic marketing and it’s all about getting your customers to reach your content naturally.

Instagram can be your social network marketing platform if your ads are more visual-centric. Usually, people are more attracted to pictures and videos instead of reading long content. So, keeping these advantages in mind Instagram can help to build your brand name organically.

Twitter

Many of you may have gotten confused that “How Twitter can be used as a social marketing platform?”. To be very honest, it is the best social marketing platform for posting short and simple ads. 

With the character limit of 280, you can directly provide the information that your audience requires. Twitter can easily raise awareness of your latest ones.

On Twitter, you will find the audience who likes to stay updated 24/7. This can be a better place for your ads to reach the right audience organically. 

  • LinkedIn

LinkedIn is the world’s biggest career platform with a user count of more than 600 Million. With this social platform, you can directly reach your ideal customers through posting Dynamic Ads, Sponsored InMails, and LinkedIn Advertising. 

You can even promote your brand name by creating your brand page using a LinkedIn business account. You can achieve high-quality leads as more than 400 Million users remain active through a day. It is a great social platform for B2B marketing.

Scheduled Posting For Consistent Results

It is a universal fact that quality always overcomes quantity. While posting on social media regularly, you will have to be careful that your content’s quality should remain consistent. 

Most of the time it happens that when the quantity increases, quality decreases automatically. So, make sure your content stays informative for your audience even if you increase your content quantity.

4_Scheduled Posting For Consistent Results-1

For every audience, content quality is:

  • Content that connects with the audience problems
  • Provide a solution
  • It should be entertaining

Visual Impression

People are more attracted to pictures, videos and various types of visuals. These pictorial elements help them to understand things in a crystal clear manner. You can put your marketing efforts by publishing more and more visuals in your ads. 

Rather than reading, your audience can define their requirements through pictures and videos. Also, they will easily understand the usage of your products and services.

Conclusion

Social media marketing has a huge potential in building your brand name bigger in the market. Being popular on social platforms will not only allow you to increase your sales ratio but will automatically build your strong customer base. Though, marketing through social media can be free as well as paid depending on the platform you choose. 

For example, you can only perform paid marketing on Facebook but on other social platforms like Instagram, LinkedIn, Twitter, etc are completely free. 

However, marketing through social media services does not uplift your business instantly. It requires time and a handful of marketing strategies to make your business popular on social media. But the long term benefits of steady social media engagements are immense. 

Still finding yourself confused with social marketing platforms, consider connecting us @QLTech and clear out your doubts.

Effective Pinterest Marketing Plan to drive traffic to your Content

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As you are aware that social marketing has become the most crucial part of every business to attract and engage customers. Which social platforms do you use for your business? Facebook, Instagram, Twitter or maybe LinkedIn may have brought you some lucrative benefits. 

In case your business is more picturesque than the Pinterest platform will add spice to your business’s social marketing.

If you’re still not convinced then here are some key Pinterest Marketing statistics.

  • Pinterest has 291 million active users every month.
  • 47% for millennials make the purchase on Pinterest.
  • There are more than 1.5 millions of business accounts on Pinterest and 75% of pins are saved from these business accounts.
  • 60% of marketers believe that their leads and traffic increased by 28% through their Pinterest business account.

If your business’s social marketing is lacking behind in engaging your audience? Well, no worries as we are going to cover all the aspects to amplify your Pinterest social media marketing. 

1) Let’s Start With Your Brand’s Pinterest Business Account

Now, the best part of Pinterest is that you can easily convert your personal account into a business account. 

Well, creating a new Pinterest business account is quite a simple step. The integral section is your business bio that should be filled by appropriate keywords for your brand appearance.

pinterest marketing

Let’s go further and take a look at how you can get started with the Pinterest business profile?

Profile Customisation

What is a profile? A profile is a brief description of a person or an organisation that clearly portrays their characteristics to the viewers. A profile plays an important role as its a face through which a person or a business is known for publicly. 

The best thing is that Pinterest is the only social platform in history that reached 10 million potential users rapidly in 2012. Any guess why? 

It is because of the flexibility in Pinterest profile customisation. Still not clear then go further!
  • Boards Modification

First things first! The initial attraction can be your Pinterest board cover that should be visually brand-centric. Customised boards look more interactive and provide pinners something better to explore. 

Try using your brand logo colours, fonts, and icons. With these elements, your audience can easily recognise your brand on other social platforms also.

  • Board Titles Alteration

Now the board titles! Being a marketer, we are quite aware that keywords play a  huge role in marketing. Same you have to do here while customising your Pinterest board title name. 

For better marketing results, you have to make SEO-friendly board titles that include product or service name of your brand. However, make sure that it remains short so that you get enough area for the board’s description to stick keywords.

You can take inspiration from our Pinterest business account that will provide you with an exact image of creating board titles.

  • Image optimisation

Images are the core of every Pinterest business account. That is why quality images are very important to be shown to your audience. Also, add those images which are optimal in size.

Below mentioned is the recommended image dimensions for Pinterest:

  • 2:3 – 1:3.5 is the image aspect ratio.
  • 600 pixels is the minimum width of the expanded pins.

Make sure to add at least one optimised image that exactly tells your audience what your blog is about.

2) It’s All About Your Website 

Your business website is the primary foundation of your brand’s visibility on Search Engines. So, make sure to keep things easier for your website visitors. Optimise your website in such a way that your visitors can easily pin your content and increase its visibility. 

Check out various simple ways to customise your Pinterest share button.

Rich Pins

Rich Pins provide additional information to your audience about your business services or products and help them in their buying decisions. All you need to do is simply enable them by integrating them into your website.

There are four types of Rich Pins that are mentioned below:

  •  Recipe Pin: From the name, it’s quite understood that it is related to cooking. Yes, If your business is somewhat related to cooking recipes than Recipe Pins will provide information like cooking time, ingredients and serving sizes.’
  • Product Pin: It’s the best way to increase the shopping experience of your customers. Product Pin allows you to provide real-time information of the product like price, availability and a place to buy your product.
  • App Pin: It’s an essential pin for those business owners who have their own e-commerce or any other service app. App Pin will allow people to install your app directly from your Pinterest marketing page to their smartphones. However, there is only one drawback, for now, App Pin is only available on iOS
  • Article Pin: With the help of Article Pin, your audience can easily save those stories that matter to them. This pin shows information like author, story description and headline.

In case, your business is involved with eCommerce industry then you really need to know about “Shop The Look Pins”.

Shop The Look Pins

To upgrade the shopping experience, Shop The Look pins are the best for your Pinterest business account. It’s a buyable pin that allows you to integrate your eCommerce store with your brand’s Pinterest marketing page.

With this buyable pin, your customers can directly purchase your product from your Pinterest business page. All they have to do is click on “Add to bag” button and then check out on the same page. 

This makes shopping easier and comfortable as your audience won’t have to leave your Pinterest page for this whole process.

3) Stay Active

Regular pinning should be scheduled at the appropriate period of time depending on when your audience is most active on social media. For more context, you can simply add descriptions as well as the hashtags to your Pinterest board pins.

For scheduling pins, you can use the following tool:

Tailwind

It is one of the best post scheduling tools for multiple social media platforms. Basically, Tailwind is the tool that a marketer requires to drive sales, traffic, and leads from their Pinterest business account. However, for Pinterest Tailwind hold an immense number of benefits.

  • It takes a lot of time to develop a pure content. And, for marketing, you will require bundles of content. Well, Tailwind allows you to overcome this challenge by offering a feature through which you can schedule other Pinterest user’s post for the desired time period. 
  • Tailwind has its own analytics platform through which you can easily figure out your best performing content. Also, this way you can save your time because, with Tailwind analytics, you will know what type of content does your audience like.
  • Tailwind’s latest feature i.e., SmartLoop will allow you to automate your Pinterest marketing strategy. Through SmartLoop, you can automate pinning your content according to the season or any special event. It’s a unique feature that will make your Pinterest marketing easier.

There are many other essential features of Tailwind that you can explore here.

4) Work Analysis

After setting up your Pinterest business account, the only thing that is left is analysing your marketing tactics and optimising in accordance. Pinterest has its own analytic tool through which you can easily analyse your work. 

Pinterest’s analytics provides information regarding the best-performing pins as well as the unique post pinned from your brand’s website. Though, it’s up to you which analytics tool you want to use, either Pinterest’s analytics or Tailwind Insights?

Conclusion

Well, now you are quite aware of the best Pinterest marketing practices to drive traffic to your content. Not only content, but Pinterest marketing is quite beneficial for your business as it can bring you a good number of leads. The more you get leads, the more can achieve sales and the more you can generate profit for your business.

Also, While marketing with Pinterest media, make sure to create a good combination of SEO tactics and Pinterest marketing strategies. Because this is how you will create effective content.

Therefore, if you need more information regarding Pinterest marketing then please feel free to contact us and we will be happy to help you out.

Inbound Marketing Strategy to Enhance Your Business

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First of all Inbound marketing is not a new concept for the business world. According to the surveys and the reports of Hubspot1, 74% of MNCs are following Inbound marketing strategy. And, 75% of their marketing people confirm that their strategies are quite effective in the market.

As the customer experience matures and time passes, new challenges and opportunities emerge for every marketing professional.

As stated in Hubspot’s inbound marketing report, here are the marketing challenges faced in 2019:

Marketing Challenges 2019
  • 61% of marketing professional faces leads and traffic generation issues.
  • 39% of marketers are unable to verify their Return Of Investment.
  • 27% are facing budget problems.

Well, it’s all about choosing the correct inbound marketing strategies for your business to overcome the above-mentioned challenges.

Let’s go further more, and explore the best inbound marketing strategies that you can implement for your business.

Create SEO Friendly Topic Clusters

If your business is involved with the online world then you might be aware that the higher your brand gains in Search Engines results, the better are the chances of gaining the prospect’s attention. One of the potential tactics that you must approach is the topic cluster inbound strategy.

Topic clusters are the set of interlinked blogs or pages which are already evolved with umbrella topics. With the help of a topic cluster, the visibility of content becomes clearer. Basically, topic clusters help Search Engines to cache content easily. As the content is more visible on the Search Engines, automatically your brand value will increase.

Create SEO Friendly Topic Clusters

For creating a topic cluster, a pillar page is a must. Pillar page extensively covers a specific topic comprehensively. It contains topics which address the crucial section of the content including a link that redirects the users to the subtopics containing deeper information.

Combination of blogs interlinked with subtopics listed on the pillar page is the topic cluster. Through topic cluster, you can show the semantic relationship of your content that will allow the Search Engines to crawl your brand name easily. The more your content is visible on Search Engines, the more you can generate traffic and leads.

Utilization Of CRM Tool

CRM (Customer Relationship Management) is an approach to manage regular communication between a business and its potential customers. A CRM uses a data analysing process to retrieve the customer’s purchasing history to improve their productivity and user service experience. 

Utilization Of CRM Tool

For the implementation of this approach, there are many CRM tools that provide astounding benefits to businesses involved with the online world. 

A CRM tool will allow you to analyse the data of the customers that are engaging with your marketing activities and to keep a regular track on it. Not only this, a CRM tool can help in campaign management, sales automation, customer categorization, send emails, generate reports and much more.

Let’s take a look at the benefits a CRM tool can provide to your business.

Boost Sales Productivity

Industries using CRM system find out 29% of increment in sales, 34% in sales productivity and 42% in sales forecast accuracy. (Source: Salesforce)

A modern CRM system will help you in closing more leads that will automatically boost your sales productivity. According to the survey by Act!2, 48% of the 700 marketers consider that CRM made them achieve better sales function than before.

Improve Service Experience

A CRM tool allows you to collect your customer’s data from various sources like social media and categorize it in its database. With that database, you can analyse the buyer’s journey and can create an accurate buyer persona. 54% of marketers accept that CRM system allowed them to provide better customer services and also satisfied the customers.

Customer Retention

A recent poll conducted for CRM users shows that 47% of responders believe that using CRM has brought great impact on customer retention. (Source: Capterra)

These same CRM users who responded to the poll also believe that CRM system helped in increasing customer satisfaction. If your customer base is quite strong then a small increment of prospect retention and satisfaction will make you a huge profit.

Analytics and Reporting

A little miscalculation in any business can lead to a huge loss in every aspect. A CRM tool creates a complete statically visual report that will include every minor corner of your day to day business journey. A business report will allow you to enhance and keep a track on your business performance. 

Best CRM tools are:

Zoho Office Suite

Keap (Infusionsoft CRM)

Microsoft Dynamics CRM

Hubspot CRM

Act! CRM

Search out the best CRM tool that suits your business and keep a complete track on ROI.

Perform Organic Marketing Activities

Marketing activities like content marketing, search engine optimization, social media marketing and branding, all come under Inbound marketing. This inbound marketing strategy is a long-term strategy that will keep you and customers engaged for a longer period of time. 

PPC (Pay Per Click) is another internet marketing model to gain traffic quickly as it’s a paid advertising service and also a short-term strategy. Although, it’s not an organic marketing activity integrating organic marketing with PPC can enhance your visibility on Search Engines.

Perform Organic Marketing Activities

Organic marketing activity is a great Inbound marketing strategy because you do not require any investment. Try using different social media platforms like Instagram, Facebook, Twitter, LinkedIn, etc. With the help of these social marketing networks, you can save enough budget that can be used for your brand development.

  • Near about 67% of audiences use Facebook as their source of news.
  • 71% of consumers whose social media experience went well are more likely to recommend others for the same.
  • More than 80% of Instagram users are following at least one brand’s business page.

Customer engagement on Instagram compared with other social networks are:

  • 84% greater than Twitter
  • 10% higher than Facebook
  • 54% better than Pinterest

However, this does not mean that you only use Instagram as your social marketing platform. 

  • Twitter mentions that 80% of Inbound advertisers resolve service requests of their customers daily.

For more details, you can consider going through Hubspot’s blog page.

Conclusion

Your customers are already aware of their requirements as 60% of the world’s population is active on the internet interacting with blogs, forums, social platforms, etc. It’s your business which requires changes to make your customers happy. 

These inbound marketing strategies can vary according to your business. Try listing down your marketing problems and then consider implementing these effective strategies.

Also, make sure to choose a CRM tool that suits your business cycle. Therefore, for more in-depth knowledge, do not hesitate to connect us at https://www.qltech.com.au/contact/

FOOTNOTES

  1. The Inbound Strategy, 2019, Hubspot
  2. Act! Benefits of CRM