Category: Article

Unlocking the Power of Chatbots: An Overview of Open AI’s GPT-3

Posted on by admin

In the rapidly evolving world of digital marketing, staying ahead of the curve is crucial for success. With the rise of voice search technology, businesses need to adapt their strategies to effectively reach their target audience. Voice search has revolutionized the way people access information, and optimizing your digital marketing efforts for voice search can significantly boost your online visibility. In this blog post, we will explore strategies to unlock the power of voice search and optimize your digital marketing campaigns.

Understand the Nature of Voice Search:
Voice search differs significantly from traditional text-based search. People tend to use more conversational language when speaking compared to typing. To optimize for voice search, it’s essential to understand how users phrase their queries. Conduct keyword research to identify long-tail, natural language phrases that align with your target audience’s voice search habits. Consider the questions they may ask and the context in which they ask them.

Optimize for Featured Snippets:
Featured snippets are concise answers displayed at the top of search engine results pages (SERPs) in response to a user’s query. These snippets are highly sought after for voice search because voice assistants often read them aloud. To increase your chances of appearing as a featured snippet, structure your content to answer common questions concisely. Use headers, lists, and bullet points to enhance readability. By optimizing for featured snippets, you enhance your visibility and attract voice search traffic.

Focus on Local Search Optimization:
Voice searches are frequently location-specific, with users seeking information about nearby businesses and services. Ensure that your digital marketing efforts include local search optimization. Claim and optimize your Google My Business listing with accurate information about your business, such as name, address, phone number, and operating hours. Consistency across online directories and review platforms is also crucial. Additionally, include localized keywords in your website content to align with voice search queries related to your location.

Enhance Website Load Speed:
In the era of instant gratification, website load speed plays a vital role in user experience and voice search optimization. Voice search users expect quick answers and instant access to information. Slow-loading websites can negatively impact your search rankings and frustrate potential customers. Optimize your website for speed by compressing images, minimizing HTTP requests, and leveraging browser caching. Regularly monitor your site’s performance to ensure fast load times across devices.

Create Voice-Optimized Content:
Crafting content that aligns with voice search queries can significantly improve your digital marketing efforts. Incorporate natural language and long-tail keywords into your content strategy. Consider creating FAQ pages that address common voice search questions. Voice search queries often start with question words like “who,” “what,” “where,” “when,” and “how.” Use these question words as headings or subheadings in your content to cater to voice search users’ needs.

Utilize Schema Markup:
Schema markup is structured data that provides search engines with additional information about your content. It helps search engines understand the context of your web pages, which is particularly important for voice search optimization. Implementing schema markup can increase the chances of your content being selected for voice search results. Leverage schema markup to provide details such as business hours, contact information, product descriptions, reviews, and more.

Leverage Voice Assistant Platforms:
Optimize your digital marketing efforts by targeting popular voice assistant platforms like Amazon Alexa, Google Assistant, or Apple Siri. These platforms often pull information from trusted sources for voice search results. Ensure your business information is accurate and up to date on these platforms. Explore opportunities for voice-based advertising and partnerships to reach a broader audience through voice search technology.

Conclusion:

Voice search is transforming the digital landscape, and businesses must adapt their marketing strategies accordingly. By understanding the nature of voice search, optimizing for featured snippets, focusing on local search, improving website load speed, creating voice-optimized content, utilizing schema markup, and leveraging voice assistant platforms, you can unlock the power of voice search and maximize your digital marketing efforts. Embrace this powerful technology to stay ahead of the competition and connect with your target audience in new and meaningful ways.

Join our community and never miss an update! Subscribe to our newsletter and blog to stay up-to-date on the latest trends, tips, and insights in your area of interest. Don’t miss out on exclusive content and promotions. Sign up now and be a part of our growing community!

Why is CRM Software Crucial for SMEs to Boost their Business?

Posted on by admin

A Customer Relationship Management (CRM) system is a competent tool for businesses for customer management throughout their lifecycle. For Small and Medium enterprises (SMEs), CRM is a dilemma – to use or not to use. 

For large enterprises, it is a need, but SMEs are still figuring out if they need to adopt CRM. The slow penetration of CRM in SMEs can be attributed to a misconception about the product. The first misconception is that it is only for large companies, and the second is that it is an expensive tool for SMEs. These misconceptions and many more exist in the market. For these reasons, the CRM system is not used by SMEs. Today, we will discuss everything related to CRMs and how they boost business for SMEs.

Why is CRM Software Crucial for SMEs to Boost their Business?

What is CRM?

Customer Relationship Management (CRM) is a tool or technology system that manages business relationships with their customers and with potential customers. The goal of CRM is to ensure that businesses improve relationships with customers. 

Once this is achieved, it helps increase the company’s revenue and the sales teams’ efficiency. Onboarding a new client has many steps, and if you don’t have a streamlined process in place and miss a process in between – it may not appear good later to get back to customers and tell them you missed something in between.

When you have a CRM system – it streamlines all the day-to-day processes within your company and allows you to implement a foolproof onboarding process for new clients. Also, it keeps customer satisfaction at its peak. Ensuring customers are happy has always been the top priority for organizations. It may make you believe that CRM has been for a long time. However, they are relatively new, and the best thing is CRMs are improving with every passing year.

Take a look at the below mentioned CRM industry trends for 2022:

  • The digital marketing software with the quickest growth rate is CRM.
  • By 2028, it is predicted that the CRM market would be worth $146 billion.
  • The value of the CRM market is anticipated to increase by 13% each year between 2022 and 2030.
  • Because their existing platform does not have the functionality they require, 66% of firms transfer to a new CRM.
  • CRM solutions are used by 91% of companies with 10 or more employees.
  • CRM solutions are used by 82% of businesses for process automation and sales reporting.

How does CRM work?

Before we discuss how CRM can help SMEs, it is crucial to understand how the tool works. To start with, it is essential to know that CRM can do many things. Therefore, once you plan to implement a CRM system within your company, you must find the features that would work best for your company and are specific to your sector (industry). Also, every company is different, when it comes to how it works with its customers. Therefore, you must consider that while selecting a CRM tool.

The first step is pretty generic – the CRM process starts by organizing customer information – such as their contact details, website, social media data, and everything else you can think of concerning your customer. 

The advantage of using CRM is that it can store more personal data. For example, how your client wants to communicate – via phone or email. If required, CRM can also work with applications such as virtual document signing or survey apps and make the whole process smooth and easy for your customers and your business.  

CRM tools can also generate insights that can help you understand your customer base comprehensively. Once you understand your customers better, you can better appeal to them and interact with them in your business transactions.

The latest CRM tools can even automate administrative tasks using artificial intelligence technology, which is a great feature to have for any company, including small and medium enterprises. An example of an administrative task that CRM can handle is data entry work. As an SME, if such tasks occupy your team for long hours, using CRM, employees can free up their time and focus on other crucial things that can help the business grow.

Why is CRM critical for SMEs?

As per the data available, only a small percentage of SMEs currently use CRM software. A recent study was conducted, and it was found that 34% of SMEs have no plan to use it in the future as well.

Most of these SMEs still rely on the old paper and pen method, and some have moved to MS Excel to track their customers. However, these methods impose some major issues which today’s businesses cannot afford:

  • It can lead to incorrect customer data
  • Tracking and follow-ups with customers can become difficult if the count is high
  • Marketing may sound too time-consuming as everything is manual

The beauty of using CRM is that they help SMEs in every area of business. The business areas in which CRM can help include:

  • Marketing: Every organization, including SMEs, needs to track their returns on marketing activities. CRM tools allow them to accurately measure the return on investment for each campaign. It eventually helps SMEs understand which activity should be continued.
  • Sales: SMEs need to understand the sales life cycle to improve sales. CRM ensures the processes in place maximize all new business opportunities.
  • Customer Service: CRM smooths the process for your company and leads to greater customer experience.
  • Finance: One integral part of any business is cash flow management. CRM gives visibility to financial transactions, which offers visibility on the accounting transactions.

CRM Software is crucial for SMEs to Boost their Business

Now that you have a fair understanding of CRM, we can move to the important part – how CRM software can help SMEs to boost their business. Small and medium businesses have smaller teams and hence there is a need to focus more on optimization from a digital source. CRM tools help SMEs stay organized, raise revenue, stay functional, and contrary to popular belief, help save money.

SMEs are more agile than large businesses and can move quicker in any process. Therefore, they can implement and get started with CRMs faster and actualize their benefits at a high level. 

Below are some ways CRM software can boost SMEs’ business:

Customer Relationship Management 

The core functionality of CRM is to act as a customer relationship management tool. CRM software is only as good as its customer retention and customer satisfaction. It gives SMEs the ability to enable a customer relationship and help move people along a sales pipeline that helps with the sales process and importantly, build a relationship.

Both marketing and sales teams are of utmost importance for the growth of any business. However, these teams need information and ideas at their fingertips for higher sales conversion (or success rate). The CRM helps your team with exactly that – all the required information is available at your fingertips.

Increase efficiency 

No one will argue that a computer works faster than an average human mind, and for this reason, you may want to have CRM software in your company. It allows you to automate certain tasks, and they can be done much faster. The available bandwidth from these tasks can be used to focus on something else. CRM can also provide you with information and insights with a few clicks – an employee may require an hour to access the same information without a CRM tool.

Automate Sales tasks 

If you are an SME with core operations around sales, CRM can help you boost your business significantly. It can automate crucial sales tasks such as lead follow-ups,  tracking sales appointments, and post-sales activities. You can track all the sales and marketing activities in one place. It also provides you with an alert when you are required to pay attention to a hot lead.

Integration with other software

CRM is not only about sales, but it can easily integrate with other business management solutions such as project management, data processing software, web services, and accounting. It gives you a more holistic and complete view as you can match your customer information with all other business processes. 

You can also do integration with email and social media, which makes it super easy for you to manage, prioritize and respond to customer email and social media notifications on a real-time basis. With this, you can convert more leads from email by turning your email into a conversion funnel. In short, it helps you better manage your email campaign.

Insights into sales performance 

To increase your sales, you need to understand where you are going wrong or can improve in the current process. CRM software analyzes your present sales performance and works as an opportunity management tool. CRM tools using technology like Artificial Intelligence can determine the scope of future revenue and scrutinize if the current sales process requires more focus. 

The insights can help you understand if your team needs further sales training to deliver better results. On top of all this, CRM software helps you diagnose potential service and support issues to make your business more proactive to customer problems.

Upselling opportunities 

Getting a new customer is a long and costly process. If you have an existing customer base, why not do most of it by upselling? A CRM can help you in this respect also and boost your business. Upselling is a technique where you can add additional services or products to the original purchase. 

Based on all the past interactions that a particular customer has had with the company and analyzing that information intelligently, a sales team can conclude what can be offered to the customer that he is more likely to buy. CRM helps you in this entire process.

Reports 

The CRM software can organize information into reports which lack human errors and biases. Sales reporting can be difficult when done manually. Analytics requires attention to detail which is a time-consuming process. With CRM, sales reports can be generated in no time and can be customized as per requirement. For example, a sales performance report tells you how well your sales team is doing in terms of closing target deal numbers and gives you an estimate of the actual and expected value of deals in the sales pipeline.

Team collaboration becomes easy 

CRM software keeps all the information centralized and helps your team members centrally track sales probabilities and pipelines. Users can easily access and edit the data shared with them about every customer touchpoint. You can better manage product supply by clearly analyzing the impact of marketing campaigns. Once you have CRM software in your company, it ensures every team member is on the same page – anyone can add notes, mark actions and act on problems.

Grievance Resolution 

As mentioned above, getting a new customer is not easy and also costly. Hence, you must do everything to ensure you don’t lose a customer. One of the main reasons you lose a customer is that there is an unresolved grievance that they have either due to bad quality products, poor service, later delivery, bad management, etc. Without a CRM system, it could be quite impossible for you to keep track of all the customers’ complaints. Since CRM generates a unique id for each customer, tracking everything related to them is easy.

Does your business need CRM?

You now know how CRM can help you boost your business. However, if you are still in doubt about whether it is useful for your business or not, let us try and help you. To get the answer to this question, you need to answer the below question for yourself:

  • Do you find it difficult to track customer-related documents?
  • Do you track leads from different sources in one place?
  • Do you miss giving enough priority to hot leads?
  • Do you feel you are unable to track campaign results effectively?
  • Are your customers from diverse backgrounds?

If the answer to the above problems is YES, then you need CRM software for your business, whether you are a small or medium business.

Conclusion

There are endless benefits that CRM software can bring to SMEs. If you want to expand your business or improve the existing process in your company, you need to consider investing in CRM soon. As mentioned at the start, CRM is a flexible tool and has a lot to offer – therefore customize the tools as per your requirement. If required, you can hire dedicated developer to develop a CRM for your business. 

Data is a Crucial Part of The Growth of Every Business

Posted on by admin

How can we expect to run a successful business when unaware of how it is performing? Be it setting up annual or quarterly goals or the daily output of our teams, we need to be aware of each and every element in order to make effective business decisions.

In all these regards business data plays an extensive role and determines whether our business faces competitor head-on or just gets lost within the cut-throat market. Now the good news is there are various tools available that can help us gather data, but we need to be aware of how this data would help our business.

Today we will discuss various ways the business data that we gather can help contribute to our business success. So without further adieu let’s get started!

Growth-of-Every-Business

Data is the lifeblood of every business 

Data helps us analyse and improve business operations to enable us to make economic use of our money and time. Here are a few ways that data can help.

1) Understand your customers better

Data helps us figure out where our consumers are, what products or services they prefer and how effective are our marketing efforts. However such data if not segmented, can prove overwhelming and it’s easy to get confused.

Businesses need to be equipped with the right tools so they can leverage data to its full potential and makes effective decisions.  Some of the most popular tools available in the market are Microsoft Power BI, Tableau and QlikSense.

Once you understand your consumers better, not only will it be easier to attract them towards your brand, you will be able to get returning business from them.

2) Overcome business challenges effectively

All businesses come across problems that might seem difficult to solve, that’s just the inevitable cost of doing business. Once you analyse the problem from a different angle along with a complete overview of the business, the chances of resolution rise exponentially.

Data can help you pinpoint what went wrong. Then you can track and review processes to uncover performance breakdowns so you can take the necessary steps till the business problem is fixed.

3) Empower your decision-making

Any business with an online presence generates data, be it our business website, social media or payments made online. These metrics help us greatly while we make decisions to grow our organisation.

This data can even enable us to overcome the competition from larger organisations and help us make crucial decisions for Finding new customers and increasing customer retention. improving customer service, managing marketing efforts and Tracking social media interaction.

Lastly,

We hope you found views about the importance of data use and help pay closer attention to data gathering. In case you need assistance in setting up the data metrics for your business then please feel free to connect with us and we’d be happy to help you out any way we can.

Cheer!!

Boosting Your Website Performance With SEO

Posted on by admin

It takes more than compelling content or beautiful graphic designs for your website to become visible to your desired audience online. To do that your website needs to rank higher in search engine results.

There are around 576,000 websites on the internet, and there must be hundreds, if not thousands of websites that showcase similar products or services to your brand. Now the question is, what can you do to make your website rank higher in the search engine results and overcome the competition?

The answer is simple you need to implement SEO (search engine optimisation) practices to your website. In this article, we are going to discuss all the SEO practices you can apply to your website to make it rank higher in search engine results.

 

SEO practices to empower your website

 

1) Let’s start with the website structure

In order for the search engines to better understand your website, all your pages need to have a systematic format. This means all the titles and sub-titles need to be in place and there should never be more than one H1  per page.

The H1 should include the main description of your webpage along with descriptive keywords. The other heading and sub-heading can be taken as H2 and H3 respectively. 

Most important thing is that all the pages should follow a well-defined hierarchy so that search engines could easily digest your content.

 

2) Apply anchor texts

Anchor texts link your web -page to any content within your website or even anywhere on the internet. You can give more supportive meaning to your content by creating hyperlinks or to help your website visitors navigate throughout your website.

All your anchor texts should cover relevant keywords or phrases and they should be connected to a relevant source on the other side. For example, if someone is looking for shirts, then you can use you can apply anchor texts to direct the user to more shirts of different designs.

Anchor text is a great SEO practice to help your website rank higher, however, do not use too much anchor text per page. Otherwise, search engines can view it as a red flag.

 

3) Make use of alt text for images

For the search engines to understand the images on your website, you must add alt text to describe them. The description should not be more than a few words so that the search engines can find out what the image is all about.

It’s important to note that you do not have to add alt text for images that are only design related such as background images. Use Alt text if the image plays an important role in explaining the content on the webpage.

 

4) Make use of the appropriate URL

The domain name that you choose for your website plays an important role in representing who you are and what you do. Since this is the first thing visitors see, this is why it should relay what your brand is all about.

When you make a URL for any of your web pages, it should contain relevant keywords that describe the webpage’s overall content. Make sure all your pages’ URLs are clear and concise This means no special characters, no hashtags, and no page ID.

 

Wrapping it up

SEO activities can really help in ensuring your website’s success in the online ranking arena, but it varies from business to business. In case you need help in managing SEO practices for your business or have any questions, then please feel free to contact us and we’ll be happy to help you out.

Cheers!

Tips to Grow Your Business Through LinkedIn Marketing in 2022

Posted on by admin

When it comes to B2B marketing or B2B lead generation, the thought of Linkedin would surely come to mind. It is one of the most popular social media platforms used by over 600 million professionals to connect with each other or simply share thoughts regarding the industry they are in.

Not only this, Linked In enables businesses to keep a close eye on their potential prospects, and customers and check out what their competitors are up to. These elements make linked marketing extremely effective for B2B conversions and outreach.

In case you are looking for tips to use linked-in marketing to its full potential in 2022, then you are at the right place. So without further adeue, let’s get started!!

 

2022 tips to empower your brand with Linkedin marketing

 

Tip 1) Enhance your network

Growing your network through content marketing is one way to gain new followers. There are other things you can do as well.

You can use a mix of the following methods:

  1. Try Sharing other people’s relevant content if you find them useful for your industry.
  2. Don’t forget to ensure that all your employees are following your business page and engaging with your posts 
  3. Tag useful and relevant connections in your content promotions, 
  4. Invite your customers and partners to follow your page. 

It is also a great idea if you can get recommendations and testimonials from your successful customers. Good social proof or recommendations have their worth in gold when it comes to Linkedin marketing.

 

Tip 2) Keep experimenting for the best results

Marketing is all about trying different strategies till you come up with one that suits your brand the best. But as a business owner, you cannot stay stagnant, you should keep optimising.

Try out different times of posting and analyse which time of the day gets major action. Check out your competitor’s social pages and see that your business is not missing out on any sort of content.

By thinking out of the box you can even come up with a strategy that even none of your competitors are applying within your market niche.

 

Tip 3)  Make your page optimised for search

It’s about getting the spotlight in front of people that matter to your business. Implement SEO strategies to optimise your social page for searching.

Try to inculcate relevant keywords in your page content and try to work on your business description as best as you can. In case you are wondering which keywords to use? Try brainstorming with your team on the phrases or words that people might use while searching for businesses similar to yours.

After all, what would be the use of having a great profile, if it doesn’t get viewed by relevant viewers?

 

Tip 4) Always follow data-driven analysis

You need to make sure that all your LinkedIn marketing efforts are heading in the right direction. Nowadays almost all the major social media platforms come with analytical capabilities.

Linkedin analysis can also be divided into 3 parts:

Visitor analytics

Everything you need to know about the people who click on your page, including the number of page views, the ratio of visitors from desktop and mobile, demographic information such as job function, location, industry and company size.

Update analytics

Tracks your engagement metrics for all your LinkedIn example likes, comments, clicks and shares you’ve had within a specified duration.

Follower analytics

This includes all the information you need on your audience.

 

Final words

Linkedin marketing is truly an excellent option for B2B outreach and conversion if done the right way. However, it’s advised that you seek the support of an experienced digital marketing agency while getting started.

In case you have any questions then please feel free to drop us a line in the comment section and we will get back to you.

Cheers!!

How to boost your organic reach through social media

Posted on by admin

Most digital marketers know that the best platforms to reach out to your audience on social media are Facebook, Instagram or Twitter. However, all these platforms allow content promotion through paid marketing, which is not always feasible, especially for small businesses.

It’s about creating a balance between organic outreach and paid marketing.

Having said that organic outreach is gradually decreasing across a majority of social platforms for various reasons. Now the question is what can you do to increase your organic outreach? In case you are wondering the same then you’re at the right place as we are going to be discussing exactly this in our article.

 

Things you can do to boost your organic outreach on social media

Nowadays all social platforms have started following the trends like Google’s algorithm. This means the more a piece of content gets engagement, the more viral the social platforms will make it.

1) Focus on what matters

Keep an eye on how many shares your content is getting using a variety of analytics tools available in the market. You can also analyse your competitor’s content and see what are the things they are doing right.

It is also a great idea to simply ask your audience directly about what kind of content would they be interested in viewing on your channel. But before you start with all this you need to decide on which social platform your audience would be most available on.

 

2) Fix up your social profile

Your social profile can be modified in a number of ways to make it more visible and optimised. If you wish to be popular on social media you need to be aware of all aspects of profile optimisation.

Here are some key elements to amp up your profile:

  1. An easy-to-remember name and logo
  2. Highly contextual and simple keywords in your description.
  3. Must have a traceable link to your website.

All these elements also apply to the images you are using as well as your call to action.

3) Post during slow hours

There seems to be a misconception that if you post while most users an active, then your content would be viewed more. This is absolutely not true, in fact, if you post during peak hours then the chances of your content getting lost in the crowd.

However, if your post during less active hours the probability of your post reaching your desired audience view becomes much higher. You can also experiment by posting at different hours to see which timing suits your business.

 

4) Quality over quantity

An average user comes across 1500 stories daily on social media and most of them are just scrolled through. This means posting heaps of content is not going to get you the desired objective of organic outreach.

You need to focus on relevant hard-hitting content that catches your user’s attention and entertains them. As we said before, the higher the quality of content you post, the more people the social media channels will make the content visible to.

You need to experiment with the frequency of content posting that suits your brand the best.

 

5) Engage with your audience as best as you can

Try your best to properly engage with people and reply to all their comments, This would allow your brand to build a great reputation that will spread. People will look forward to your posts because they’ll be interested in what you’re doing.

Developing this kind of bond is crucial for all aspects of your business, but it can create a viral effect on your organic reach. And no marketing tactic will ever beat genuine Word-of-mouth from your audience.

Lastly,

It’s all about content quality and how your time your posts, for that you will need to try out different variations till your find the sweet spot for your business. But never forget to analyse and optimise your channel as per the changing trends.

In case you have any questions on how to boost organic reach for your business, then, please feel free to connect with us and we would love to help you out.

Cheers!!

5 Signs You Need to Hire a Digital Marketing Agency

Posted on by admin

Every business wishes to stay on top of their prospective customer’s thoughts whenever they are planning to make buying decisions. However, it’s easier said than done, today’s consumers are more interested in building a connection with brands than even their products or services.

Now if you’re a business owner, then you know digital marketing is the way to build customer relationships and attract traffic towards your business.

One of the crucial decisions as a business owner is deciding whether to set up an internal marketing team or hire a digital marketing agency. In case you’re having a similar question in your mind then you’re at the right place. In this article, we are going to be discussing why might be in need of a digital marketing agency.

Let’s get started, shall we!!

Signs indicating that your business needs a digital marketing agency

As a small business owner, you have enough things to worry about, such as overlooking resources and operations. There are times when you need to allow an expert marketer to grow your business.

1) You’re Not Sure Where Your Money has Gone

 

You’re Not Sure Where Your Money has Gone

 

Brand promotion online can consume a major chunk of your financial reserves. If not done carefully, pay-per-click advertising can use up all your bidding amount without giving any real results in return.

With years of experience, a digital marketing agency can execute your PPC campaigns, using targeted keywords and closely monitor the campaigns, so they can adapt accordingly.

Not only using the off-page and on-page SEO activities a digital mating agency can boost your brand’s presence organically in the long term.

2) You’re Doing the Right Things. But Getting the Wrong Results

 

You’re Doing the Right Things. But Getting the Wrong Results

 

We’re sure you’ve done your due research regarding digital marketing activities to grow your business. However, Those activities need to be planned and executed in the right order that varies from business to business.

The first step any professional digital marketer will do is analyse your brand’s end-to-end online infrastructure and prepare and custom plan as per your business requirements.

So that each activity applied has the maximum impact in improving your online presence and attracting relevant traffic towards your business.

3) You’re Doing Everything – By Yourself

 

You’re Doing Everything - By Yourself

 

You have N number of things to worry about while running your business this includes managing your staff, planning strategies, taking care of organisational logistics and more. This doesn’t leave much scope to effectively handle the burden of roles related to digital marketing.

In a digital marketing agency, there are multiple teams responsible for managing various activities such as SEO, design & content, development, Process automation etc. All these work in sync to achieve the desired results.

4) You Don’t Have 1, 3, 6 & 12 Month Plans in Place

 

You Don’t Have 1, 3, 6 & 12 Month Plans in Place

 

This can only have when your business has the right reporting parameters in place. The metrics will help you get a crystal clear image of your organisation’s current status and plan your next moves accordingly.

One of the key responsibilities of digital marketing is designing and implementing a robust reporting infrastructure for your business. Using tools Power BI and Google data studio, the metrics are reported to help you make real-time decisions and plan ahead.

5) Your website is not providing you with the results you need

 

Your website is not providing you with the results you need

 

Having a beautiful website is one thing but to meet your organisational objectives it has to rank in the online search results. Now, this is not an easy feat as there is a lot of competition online.

By implementing off-page and on-page SEO activities along with relevant content, the digital marketing agency can empower your website to rank higher in search engine results.

Summing it up

 

Hiring an external digital marketing agency has many benefits but you should also keep in mind that it takes some time for digital marketing activities to take effect. In case you have any questions or need to hire a professional digital marketer then please contact us and we’ll get in touch with you in no time.

Cheers!!

Best SEO tips for 2022

Posted on by admin

The first thought that comes to our minds when we consider a business’s online presence is how well they are doing in terms of search ranking. Search engine optimization (SEO) plays an important role when it comes to influencing that.

We all know that Google’s algorithm for evaluating websites constantly evolves. This is why we need in response to these changes SEO activities need to keep adapting as well. So Search engine optimization (SEO) can keep being a valuable, affordable investment for brands and help grow their revenue.

In case you are wondering how SEO has changed this year, then you are at the right place as we going to share our SEP tips for 2022 in this article.

Let’s get started, shall we!!

 

Key activities to pay close attention to for SEO in 2022

1) Focus on your page experience

Focus on your page experience

With Google’s Page Experience update, the technical performance of your web pages will play a key role in Search engine optimization (SEO) success in 2022.

Google analyses the technical experience of your web page in these primary areas:

  • Mobile-Usability: Pages should load quickly and be responsive on mobile devices
  • Core Web Vitals: This includes the largest Contentful Paint, Cumulative Layout Shift, and First Input Delay. Strong Core Web Vitals indicates a high-performing web page.
  • Security: Google favours pages using HTTPS protocols and provides a safe and secure browsing experience

To analyse your Core Web Vitals, use PageSpeed Insights, Lighthouse, or Google Search Console. 

2) Inculcate AI solutions in your SEO strategy

Inculcate AI solutions in your SEO strategy

AI solutions can help solve some of marketing’s biggest challenges such as Personalisation, large-scale content creation, and analysing large amounts of data.

Bringing AI into your SEO arsenal can be essential to growing faster and outranking your competitors. Some of the top SEO tools utilise AI, NLP, and machine learning technology to give web pages more ranking potential.

3) Execute more link-building campaigns

Execute more link-building campaigns

Even in 2022 quality content is becoming still more powerful, Google’s top ranking factor still remains the number of unique referring domains pointing to your website. Establishing backlinks with other websites is an essential part of Search engine optimization (SEO) and still is one of the best ways to see elevate SERPs.

Seeking reputable websites in your industry to collaborate with, provide thought leadership to, or earn press coverage to move the needle on your site authority.

4) Boost your SEO analytics

Boost your SEO analytics

There is no way to improve your SEO if you don’t have a complete picture of your current keyword rankings. Google Search Console is one of the best tools available for determining which keywords are driving the most traffic.

You can use the tool to identify any web pages with high impressions but low organic traffic. This usually indicates that Google is showcasing the content for lots of searchers, but your ranking position is not high enough to earn actual clicks.

Summary

It may feel like SEO is changing over and over, however, the basic concepts do not. We need to keep updating in order to keep gaining a competitive edge online. In case you need any help with managing your SEO please feel free to contact us anytime.

Cheers!!

How Instagram can help your business in 2022

Posted on by admin

In today’s world, small to medium businesses need all the help they can get to gain an edge over their competitors. One of the promising platforms to do so in 2022 is Instagram.

Over the years, Instagram has evolved from a picturesque social media platform to a more video-centric portal like TikTok. It is brilliantly executing features like business analytics, creator marketplace, Instagram shopping, and link sharing on Instagram stories to attract more traffic.

To make the best use of Instagram for your business you need to all about the latest updates and algorithms. And this is what we are going to be discussing in this article.

So without further adieu let’s get started!!

Best uses of Instagram in 2022

As many of us might have while majority of traffic is moving out of mega social media platforms like Facebook. The scope of opportunities for Instagram is growing bigger and bigger.

This year if your wish to expand on Instagram you cannot ignore these two types of content:

1) Carousals

Carousal is an excellent choice for showing off the details of your product, Sharing some highly valuable info. Step by step, share testimonials or simply tell your stories. There is no better choice to increase your engagement and shares.

2) Reels

If you wish to publish funny content to entertain your audience or just grab their attention then using reels is perfect. Just ensure your reels are not in long format as Instagram promotes reels that are short.

 

Instagram 2022 algorithm

Instagram’s algorithm has gone through several changes many times and it’s consistently evolving.

This means that you should always be experimenting with all sorts of content and strategies to showcase your brand’s presence in front of your audience.

Here are the 3 key aspects of the algorithm:

  1. What: what kind of content do you engage with most.
  2. Who: If there’s a creator whom you engage with most.
  3. When: This focuses on when a post has been posted to decide if it’s relevant to you.

Summing it up

Instagram highly values consistency and relevance of content production, keep making enticing content, add relevant hashtags and your brands will definitely reach the desired audience.

In case your need help setting up your social media channels or have any questions then please feel free to reach out to us, we’d be delighted to help you out.

Keep posting!!

CRM Vs CDP: Differences, Similarities, Applications & Use Cases

Posted on by admin

You probably know about CRM (Customer Relationship Management) tools quite well. After all, it originated as a concept in the 80s, and as a product in the 90s. You may know some things about CDPs – even though you’d be surprised to know that they’ve been around for more than a decade.

And while you might think that CDP is just one of the (multiple) acronyms in your life, there are a few firms who’ve no doubts about CDPs whatsoever. Among them is the world’s No.1 CRM, Salesforce, which is developing its own CDP – earlier Customer 360 Audiences, now simply Salesforce CDP – by leaps and bounds.

Then, there are the good folks at Adobe and Oracle, who are on the bandwagon too.

Why?

In this article, we’ll answer that. As well as give you a detailed analysis of their differences, similarities, and areas of overlap. After reading through, you’ll know which tasks they’re best suited to, and which one (or two!) will help you increase conversions and drive ROI. Plus, we’ve got some illustrative use cases to explain it all perfectly.

So read on! And yes, it’s a long read. So get comfortable. Or,  skip to the TLDR part at the end of each section. And get your hands on the pdf version for future reference.

Here’s what we’ll cover:

  1. How Customer Experience is Driving the Unstoppable Growth of CDPs & CRMs
  • What is Customer Experience (CX)
  • Why is CX the Gamechanger Today?
  • CX from a ‘Personal’ Perspective 

How Customer Experience is Driving the Unstoppable Growth of CDPs & CRMs

What is Customer Experience (CX)

Customer experience is defined as how a customer feels about your brand across the sum total of interactions with you. It’s about how welcome, cared for and catered to they feel with your product, your people, as well as all your digital interfaces & touchpoints.

Why CX is a Gamechanger Today?

According to a Gartner survey, 75% of companies can prove that higher customer satisfaction increase revenues. This growth is driven by higher retention rates or a greater lifetime value. As Raj Gautam, CEO, QL Tech, says, ‘Simply creating a better product is not enough. You need to constantly deliver more value to your customers.’

Delivering value means providing the right content to your audience for their stage in the buyer’s cycle. Give them timely assistance right where and when they need it. Keep your ear to the ground, and get the right feedback to continuously improve your product. Keep up with their changing behaviour and buying habits. And make them feel that they’re well cared for in general.

Giving CX that ‘Personal’ Touch 

In short, game-changing CX is all about providing that personal touch. Every interaction, message, ad, and solution that you deliver must seem like it was made just for them. And the rewards of doing so are immense.  

86% of shoppers will pay extra for an extra nice CX. And a more personalised experience has triggered 49% to make impulse purchases. Understanding your customer better and delivering just the right trigger will pay rich dividends.

 

CDP –  What it Does, and How

  1.  collect, understand and act on data to influence customer decisions whenever the customer is ready to act. Some customers may be looking for real-time interactions, and some may want to take things slow. Based on data
  2. Breaks down silos – presents a unified view of the customer and deliver a uniform CX across channels
  3. a wide variety of integrations that can unify data from disparate channels as seamlessly as possible. Every data channel should be connected
  4. The CDP should be data source-neutral unifies all customer touchpoints and makes data useful to every team and every technology within the enterprise. Rich customer data within the supply chain, call centres and other places outside the shopping cart should be utilised.

 

CRM Vs CDP Vs DMP

CRM is an operational system for sales and customer service agents; it has detailed data but isn’t designed to let other systems work with that data.

DMP holds summarized data used primarily to support ad campaigns. 

In short: big data and data warehouse overlap with CDP while CRM and DMP are pretty distinct and you’ll probably need both.

 

CRM Vs CDP in Detail

Rating CRMs and CDPs on the Most Critical Components of CX:

  1. Enabling elegant, painless interactions (66%)
  2. Providing speedy service (66%)
  3. Ensuring that customers feel understood (65%)
  4. Making relevant information easy to find (63%)
  5. Being consistent and connected across channels (63%)

 

Applications/Advantages of CRMs

Applications/Advantages of CDPs

True CDP can align with data compliance goals In the wake of the European Union’s General Data Protection Regulation and the California Consumer Privacy Act

The best CDPs bring all customer data and preferences into a central repository, meaning opt-in/opt-outs are easy to manage, customer data is easy to eliminate completely and locating all of a customer’s data is a fast process — all critical elements to complying with modern privacy regulations.

CDP buyers should look for organizations that already prioritize data privacy best practices

AI-driven personalization is the wave of the future. Right now, the building blocks of this are being laid by CDPs that can collect and normalize data in real time. In the future, this means chatbots that can have tailored conversations with customers, but also soak up their behaviour through the buyer journey and make decisions based on that data in the future.

machine learning-enabled CDPs powering real-time, tailored decisions, marketers will also approach testing in a whole new way. Through automation, marketers will be able to more quickly and strategically test the next steps and communication methods and gather smarter data around the results. 

 

Top CDPs

It has been interpreted in different ways by different vendors and even users. So, choosing a CDP software is never about the ‘best CDP’ in the literal sense of the word but it’s about the ‘the best CDP solution for you.’

AM I READY FOR A CDP?

Your Martech stack was built organically over time, without a clear PoA, maybe even before CDPs existed.

Victim of cloud vendors who’ve overpromised and underdelivered.

In house, the IT department has delayed or built inefficient, poorly integrated software systems.

Your data is in silos, and different tools are unable to access all of your customer data.

You have constant sources of data that will not dry up

You have all the data definitions/business rules required to make sense of the data

You need to make decisions in real-time.. You handle large volumes of data, your customer’s value personlaised one-on-one communication,  

 

You’re having trouble building a consistent, relevant, cohesive and personalized ‘multi-touchpoint customer experience’

You are unable to track and measure conversion effectively across the complex marketing mix

You are finding it hard to manage dynamic customer databases- from data privacy and unsubscribes to moving conversions from the prospect to the customer workflow in real time

Omer Artun, CEO and Founder of AgilOne adds: you are probably ready for a CDP if:

You have a significant number of customers who frequently interact with your brand across channels (the greater the number of customers, interactions, and transactions, the more value a CDP will provide)

Your company gets a lot of value from 1:1 interactions (e.g., increased LTV, response rate, ROAS, etc.)

There are multiple customer profiles across multiple systems, but you could benefit from a master customer record

You need a single customer view in real-time, so all operating systems can have access to real-time customer data across different interaction points, devices, and applications

Beyond the pure customer insights, the right CDP can offer, marketers must also realize that a CDP solution can help future-proof their operations and keep pace with the evolution of technology like AI for years to come.

% of companies that are going to be competing solely on customer experience.. Gartner!

CX -> marketing + sales + service

Not good to outsource CX initiatives

 

The success of digital transformation will not be measured by how much companies invest in innovative technologies, but by how well they use those technologies to elevate and maintain the customer experience. 

In the experience economy, transactions that used to occur face-to-face are being rapidly replaced by digitally-enabled interactions, person-to-machine engagements or, even, machine-to-machine experiences across a diverse and dynamic spectrum of digital gateways or digitally-aided, in-person situations.  

Customers knowingly or inadvertently give you their data – the behavioural, financial, relationship, location, and personal identity information that gets exchanged – knowingly or not – in return for an ever-improving, loyalty-building customer experience. 

 

capture and analyze interaction data in real-time

brands face the problem of stitching together fragmented data from interactions that stretch across email, web, mobile apps, call centres, chatbots, in-store transactions and more. To meet customer expectations for contextually appropriate responses, companies need unified, actionable data for which legacy technologies like data warehouses, data lakes, and customer relationship management systems (CRMs) are just not up to the task. 

In the ever-expanding digital ecosystem, customers engage across multiple channels at any time of day or night from virtually any location or device and expect a brand to respond with an immediate personalized response.      

delivers the most current intel about a unique customer from – structured and unstructured; real-time and historical; anonymous and identifiable – data that is collected from multiple sources. 

 

A CDP is an evolution of something all modern marketers (should be) familiar with – a marketing database. In this case, a CDP is a marketing database, purpose-built for the API-driven world and ‘pick and mix’ marketing technology stacks in mind, while also allowing for the integration of offline sources and legacy database and infrastructure”. This gives you some idea of who could use a CDP

 

WHAT BASICS NEED TO BE IN PLACE BEFORE INVESTING IN A CDP?

We identified the symptoms, diagnosed the problem and prescribed a good strong CDP as the possible cure. But –  have you checked for allergic reactions?

It appears that true, data-driven personalization across all touchpoints and throughout the customer’s journey would be difficult- if not impossible – without a CDP.  So, if that is your goal, and you have clarity on exactly where you are stuck with using your customer data more effectively, you should be ready for a serious investment decision. But it’s not all about what you don’t have. You also need to think about what you do have in place today for a CDP to deliver tomorrow.

 

Consider these:

  1. A plan: document your journey and plan: what are the realistic expectations and outcomes along with milestones for the CDP investment? Who are the people accountable and who are the decision-makers?  What will your KPIs and metrics be? What will you prioritize in case there is too much data?
  2. Data: you need some amount of ongoing customer data from multiple sources with a reasonable level or capability for integration to be in place before CDP can work to move you forward. In essence, you should be at least at the bottom of the pyramid in the Graphic above. Even if it’s unconnected, siloed and inaccessible, you still need the inflow of high-quality data from multiple sources.
  3. Data skills: you don’t need the tech chops of a data warehousing expert but some analytic and application experience is required within the marketing team to manage and own the CDP project, right from the evaluation and requirement mapping stage to regular use post-deployment, and of course the turbulent deployment stage in the middle. Get the right people on the team before moving to the next stage.
  4. Management and user buy-in: it’s unlikely you will get a budget without management buy-in, but don’t forget adoption- will the users- the people that make up your marketing team – be able to accept this level of integration, transparency and measurability?
  5. Marketing Automation: you need a fairly mature marketing automation solution or stack in place for optimal CDP outcomes. Having connected and real-time data in place won’t be much good if you don’t have a robust outbound/ inbound marketing automation system in place to use the data and execute personalized campaigns.
  6. Integration capability: for CDP to deliver, data needs to flow. Ensure you have checked with internal experts on the integration capabilities of existing solutions and what it would take to get the data flowing both ways, as well as plug in the analytics solution.
  7. Compliance: with GDPR and other data protection data privacy laws in effect or due to come into effect soon, a unified customer view will go a long way in ensuring compliance. It is useful to understand the compliance requirements for your industry and geography and figure out whether and how a CDP Course Changes Build Customer Loyalty

 

According to Gartner, a course-changing digital experience leads customers to shift their perspective or approach and begin to take confident steps toward their goal. A positive course change can impact brand preference by 37% and behavioural advocacy by 54%.

“When customers do something different with confidence after a digital experience, that creates a lasting brand impression and inspires customers to share their memorable experience with others,” said Ms LaRocca-Cerrone.

 

Self-Reflective Learning Drives Course Changes

Customers’ self-reflective learning during a digital experience has 2x the impact on driving customers’ course changes, compared to user experience functionalities. This is because customers change course when they feel empowered and ready to do something different, not because of a slick or intuitive user interface. “To trigger these valuable customer course changes, CMOs must invest in building a new class of digital experiences that slows customers down at key junctures and rewards their self-reflection,” added Ms LaRocca-Cerrone.