Month: August 2022

Android VS. iOS: Mobile App Development choice for 2022

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Are you thinking about having an app for your business? That’s an excellent idea as there is no better medium to enhance your business outreach in 2022. Now the good news is you can find many mobile app development companies in the market to build your business app.

But the most crucial decision you need to make is which portal you would get your app developed upon. As of now, there are two major mobile App development platforms available in the market that are Android and iOS and there is tough competition between them.

Let’s have a look at these two platforms so that you can decide which would be most complimentary for your business model. 

Android app development platform

ADVANTAGES

Easy to use: when compared to other app development platforms like iOS, it is easier to learn to use android. The main reason is that Google the owner of the platform mainly focuses on providing resources through which those who are new to android devices can learn to operate quite easily.

Highly adaptable. One of the key advantages android offers is the flexibility it provides in development with minimal restrictions. Moreover, the android application can run on any given android device adding to the same. 

Learning Curve: when compared to other development platforms like iOS, it is easier to learn android. The reason is that Google the owner of the platform goes out of its way to provide resources through which beginners can learn to operate the OS.

App deployment: With the recent change of policy in the year 2020, Google offers one of the easiest methods of app deployment it has become very easy for android app development companies to publish an app on Android. 

DISADVANTAGES 

Security issues. Android mobile app development platform is an open-source platform which makes it more prone to cyberattacks as compared to iOS which isn’t open-source, android is considerably less secure.

Quality standard: one of the main challenges with android app development is fragmentation. Although there have been arguments that it allows developers to create multiple apps at the same time, admitted it might complicate the process to another level.

User Engagement. It has been observed that android users are more attracted to free applications and spend less to no making in-app purchases.

 

iOs app development platform

ADVANTAGES

Performance. iOS never compromises when it comes to performance making it fast, reliable, and easy to use. And this can also be seen in all the mobile applications that are developed from this platform. 

Apple ecosystem. This point can be viewed both as an advantage or a disadvantage. However, from a technical point, it’s the best thing a company can do for their customers. Apple ecosystem allows seamless connection between a variety of Apple devices.

Aesthetics. iOS developers get a lot of guidance from apple when it comes to creating the user interface. The reason is that iOS is a platform that captures its users with visually pleasing UI/UX, and its apps are no different.

DISADVANTAGES

Customisation. Since Apple is adamant about its style the customisation of apps becomes a lot harder this is one of the reasons why it can be somewhat difficult to hire iPhone app developers.

App publishing. The App store of iOS can be more demanding than its android counterpart. Even if you make sure your app doesn’t break any major protocols, it might still not be enough for it to be selected.

Restrictive environment. When compared to android, the iOS development environment is a lot more regulated and rigid.

Summing it up

We hope you found our comparison between iOS and android application development useful. But only you can decide which one is best for your business. In case you have any questions or need help in mobile app development, you can book a 30 minutes free session with us and we’d be delighted to help you out in any way we can.

Cheers!!

Useful Blogging Tools That Will Save You Time

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In today’s cut-throat digital world writing a decent blog is just not enough. You need to do the research, find the right keywords and market it so that it helps you grow your audience and reach out to your customers.

By the time you’re done with all these activities, it’s time for the next blog and the cycle begins again. This rarely leaves you time to do anything else, in fact, most bloggers have to cut some time from their blog prog promotions.

What if we tell you that certain tools can drastically reduce your blogging time? Sounds interesting? Well, it certainly is and we are going to be discussing these blogging tools in this article. So without further adieu let’s get started!

Awesome Blogging tools for all your needs

Todoist

The Todoist tool takes your to-do lists to a new level by allowing you to create multiple tasks so that you could make a list of blog posts, schedule, and collaborate with others.

With the ability to personalise your views that fit with your style it simplifies workflow by connecting your emails, calendars, and files. Not only this Todist can integrate with multiple other apps, including Dropbox and Alexa.

As of now, Todoist has around 187k Google reviews with a 4.7 rating.

Evernote

When it comes to capturing anything from text, photos or audio notes, Evernote is the finest. With this digital workspace, you can save drafts of your blog posts in the app and then publish them when you’re ready.

Another function that Evernote specialises in is clipping images and screenshots while you surfing the net. Evernote’s a powerful search feature and keyword tags easily find what you need to capture and sync your notes with other devices if you want.

Flipboard

The Flipboard app can be used to collate all kinds of content like news, blogs, videos, photos, social media posts, etc. As of now, there are stories from nearly 30,000 topics on Flipboard.

You can then turn the unified content into personalised stories to share with social media followers or used for your blog. It has an easy-to-use interface that is highly customisable by topic interest, making it great for niche blog promotion.

Agorapulse

Agorapulse is an all-in-one digital marketing platform that is used for monitoring, managing, and analysing your social media marketing campaigns. It helps you analyse the impact of your marketing strategies so you can decide on what’s working and what’s not.

You can schedule social media posts in advance so that you don’t miss any opportunities to engage with your followers. Agorapulse specialises in performance tracking to identify your best-performing content and the implementation of analytics to understand which content is getting the best response.

These blogging tools will help you in simplifying most of your blogging activities and help you save time. We will keep updating you when we come across other tools that you can use. Till then keep reading our blogs and drop us a line in case you have any questions.

Cheers!!

Google’s key announcements in 2022 so far

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Google released quite a few updates and features in the year 2020 for over 1 billion users. Most of these updates are directed toward improving the user experience, security and privacy. In case you missed out on some of Google’s key announcements, here’s a quick summary for you.

Key highlights from Google in 2022

Android 13

Google wants to take the OEM customisation experience to the next level in Android 13. The users will be able to customise the looks of the UI with ready-made colour variants that can be applied throughout the OS and reflected in wallpapers and themes. 

As for multilingual users, the Android 13 will give a variety of options to select different languages for different apps through phone settings. 

Security and privacy update 

With the transformation to remote work and using devices outside of security, office networks have become more vulnerable to cyber-attacks. To enable users to navigate online in a more secure manner Google is launching Account Safety Status for apps. 

If an account is not fully secure, a yellow alert icon will appear on the profile pic and recommend actions that the users can take to secure the app.

Latest pixel devices

As many of us expected, Google has announced a new mid-range smartphone Pixel 6A. It will be using Google’s Tensor chip and have a 6.1-inch OLED screen with a blazing 60Hz refresh rate. 

It also supports 5G and is equipped with dual cameras. Not only Google has also given a sneak into the design of Pixel 7 and Pixel 7 Pro smartphones. 

Expanding search experience 

Google has announced that it is growing the scope of what users can do with the latest multi-search feature launched to help users search with images. Users can now search by taking a picture or screenshot of local businesses, retailers, and other goods and adding “near me” while exploring. 

Google is also putting together another feature called “scene exploration,” which will allow users to pan the camera in multi-search so that they can get more information on multiple objects in a scene.

We hope you found our summation of Google’s latest updates helpful and in case you have any questions, simply drop us a line and we’d love to help you out.

Cheers!!

How can you best use customers’ information for your business?

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The way your brand collects customer information determines how your marketing, sales and service teams interact with them. And this determines whether your business can make long-lasting relationships with or lose to your competitors.

This is why it is important how you collect, store and use the customer for your communication with your prospects and customers. The way you do that will help your brand deliver highly personalised interactions that can be scaled. 

Now the question is, how to collect, store and make use of the information so that all your teams can make the best use of it? In case you’re wondering that same then keep reading we are going to be discussing just that.

Let’s get started, shall we!!

Customer Data for Marketing

Customer Data For Marketing

Marketing is always at the forefront when it comes to interacting with new audiences. Drawing attention to your brand, using strategies like forms and other lead gen tools to convert that audience to contacts, and nurturing them to become sales-ready leads.

1) Website Engagement

At the initial stages of a new lead’s engagement with your business, it’s important to make sure your website analytics is well built to help you understand how they are interacting and how you can streamline their user experience.

Let’s say you have an e-commerce business website, for example, you could utilise your website activity to recommend other likely products that each person might prefer via email or retargeting ads on social media.

2) Segmentation Inforrmation

The data that lets you compartment wise a contact’s info into groups and lists is one of the most useful types of customer information that you can collect early on. This can include data such as team size, industry, and individual roles.

Not only can this data gives rise to the most personalised messaging and marketing automation but it also helps you calculate the lead score.

3) Lead Scoring

Lead qualification data such as lead scoring is one of the most powerful ways for marketers to assist their sales colleagues. With automated lead scoring in place, points are given for positive interactions and behaviour and removed in the case of negative indicators. 

It’s the quickest way to instantly analyse how likely is the prospect going to purchase your product, and ideally starts as soon as a visitor converts to a lead. Here are some examples of lead scoring metrics.

  • Value of the market or industry
  • Identification as decision-maker
  • Adequate budget
  • Amount of time spent on your website

Customer Data for Sales

Customer Data for Sales

The sales create and boost the bridge for interested leads to convert them into happy customers, and nurture each prospect to the right product or service. Here is the customer information necessary for your salesperson.

1) Information About Decision-Makers

Your sales team gets a granular view of how each client’s company operates. One of the key components included in this is identifying and recording who is involved in the decision-making process.

This helps you to avoid the unpleasant scenario of them remembering you while you look anxiously at a blank record, or giving the deal to a colleague who has even lesser background information.

2) Customer Lifetime Value (LTV)

Estimation of a customer’s lifetime value is a really useful metric to forecast long-term and repetitive business.

You can calculate this by multiplying their purchase value by purchase frequency over your average customer lifespan. When you use the right Customer Relationship Management (CRM) or Customer Data Platform (CDP)  that has calculation properties, you can keep this up to date automatically for your active customers.

Lastly…

All this information can be efficiently tracked and stored in a CRM or CDP platform so that your marketing and sales teams can make the best use of and effectively convert your leads into your customers.

However, there are so many Customer Relationship Management (CRM) or Customer Data Platform (CDP) available in the market it’s difficult to choose the right one that is suitable for your business needs. In case you have any questions regarding CRM or CDP systems or need some assistance in setting up and their customisation, please feel free to contact us anytime and we’d love to help you out.

Cheers!!