Category: Article

Google Core Algorithm Update of September 2022

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The official Google list of algorithm updates will take around 2 weeks to release. And this update is generally being positively welcomed by the online community. While the algorithm is constantly going through changes, however, a core algorithm update tends to be more noticeable.

So let’s dive deeper and find out what the update is all about.

Google core algorithm update

There will be modifications to many parts of the Google algorithm however it’s presumed it will be affecting search results across most languages. The impact of helpful content might become more prominent during a core algorithm update.

With that being said, the helpful content has been an important part of the core algorithm core and is being consistently running so that a new website can be affected by that algorithm component known as the Helpful Content Update (HCU).

As for how to respond to this change The best approach now is to be vigilant of any changes in the search console but don’t react. Search results may bounce around for the next few weeks. Let the search results settle down before trying to make making a definite decision.

We will keep you updated on how the update shapes up, till then stay tuned!!

Important facts that you should know about the web design industry

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Introduction 

The web design industry is a constantly progressing industry. It undergoes constant development and expansion. The players in this industry are in a constant system of changing themselves. By changing themselves, they update their website and its offerings. In doing this, they formulate goals that they nurture until fruition. Particularly in the education industry, a website undergoes a number of updates. In the education sector, a website can provide online tutorials, offer a community blogging platform, offer a blog series and cultivate forums and discussions. 

The education industry has embraced online learning. Through this, it integrates technology into the learning process to offer online courses. These are either an extension of their classroom counterparts or are conducted only virtually. Courses in website development, coding, digital marketing, and learning languages such as PHP, etc are all taught virtually to students who opt for them.  This technological development in education has virtually created another sub-industry in education, that of online learning. This industry is slowly growing through small developments. 

Through community blogging, websites have developed another revenue stream. Website owners have started encouraging community blogging, wherein proponents of one thought or idea come together on a particular site and discuss it. They try to support or oppose the topic being discussed. This gives rise to a debate. Such debates are making community blogging sites entertaining. This entertainment is more interesting than what we are offered in the media. Through community blogging, users communicate with others of their ilk. 

Through a blog series, websites are inviting people from all walks of life to write for their website. People post their opinions, views on subjects of their interest. Some of them also write informative pieces about certain topical issues that matter to them. Such initiatives are a dime a dozen today because business owners want to engage with their customers to take their feedback on their products and services. This activity is necessary to tailor the product or service offerings as per the needs of the customer. 

Through interactive forums and discussions, business owners propagate the idea of freedom of speech. This also empowers people by helping them find their voice, among a crowd. They discuss the pros and cons (as the case may be) in the active forums and discussions and put forth their point of view. Such activity is encouraged by each business owner. He gains by this activity in that the user is communicating through his website and using its features. During this activity, the user also browses through the products and services on offer and makes a purchase. 

Facts about the web design industry 

Here, we will discuss eight important facts about the website industry that you should be aware of.  These facts are culled from extensive research done on many websites and their offshoots. Many small businesses were also surveyed to find out this information. A lot of effort has gone into collecting data from customers and converting that into understandable data. The raw survey data was not actionable. This activity has been conducted to understand the eight important facts about the web design industry. 

1) All web browsers render differently

Different browsers render websites differently. When you look at a website using the Google Chrome browser from your office, it may not appear the same as when you look at it using Mozilla Firefox, from your residence. This is because the two different browsers give different rendering effects to the same website. This means, it all depends on the parsing and rendering of a website by a browser. This activity gives different results for different browsers for the same website. 

2) Design dictates which part of your website users will focus on

The internet has changed the way users browse and read the content. As per Neilson Normal Group’s report, websites, which are successful in garnering traffic, have recorded a 47% improvement in usability. Web design professionals can use heat maps and analytical tools, which tell them which buttons on their website, are popular. This can cause large ramifications for the successful update and design of websites. Such information can help web designers. 

3) A two-year-old website may be too old

In the web design industry, technology changes at breakneck speed. To keep pace with these changes, professionals must update themselves at regular intervals. Moreover, business owners should also update their websites regularly. If a website is not attended to for more than three months, it becomes too old. A website, which has been stagnating for two years, will be even older. Regular updating of websites is common in the web design industry. Merchants who do not follow this are sure to be out of business. 

4) Templates will condition the navigation of your website

Templates may help you design an attractive website, however, when the time comes to update that, templates will not allow you to do it, the way you want. Templates will condition your website updates. Once a template is used, the website updates have to follow the path of the template and cannot be modified the way you want. Therefore, when designing a website, avoid opting for templates. This is apparent considering templates are rigid and condition the website design in a particular format. 

5) Images or videos can have a positive or negative impact on your business

When inserting images or videos into your website, try using their optimized version. Not doing this will make your website slow to navigate. Users do not have the patience to wait until a website with heavy images and videos opens. Such images and videos tend to drive away users from your website. Therefore, it is best to use images and videos that are optimized for websites. 

6) A good website design costs from $500 to $5000

A pricing infographic by a popular website states that the design costs of a good website range from $500 to $5000. This range is so wide because it includes the design cost of the website, the cost of optimizing the content of the website and improving the loading time of the site on search engines. Depending upon the density of a website, the costs of website design vary so widely. 

7) There is a difference between responsive and a mobile web design

When you view a website on your mobile, you are viewing its mobile version while when you are viewing it on your laptop or desktop, you are looking at its responsive version. The mobile website is restrictive, while a responsive design is flexible. A flexible website design allows modification of websites according to the interface through which it is viewed. Thus, it is better to view websites on your laptop or desktop.  

Conclusion 

Thus, we have seen above that the web design industry is a constantly evolving field. The more flexible your website is, the better it will be for you. Therefore, when you design your website, make it reactive and not a mobile one. A responsive website will allow you to modify it at a later date if required. However, a mobile website will not allow that. A mobile website will only allow you to update its content and not its design.

How email marketing can help in transforming your business

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While some might think that email marketing is not as effective as it used to be, that is not the case. It is about how you implement it for your business. True, the age of outbound and impersonal emails is over, but email marketing with context can make a huge impact.

People check their inbox several times a day and when they see an email that catches their eye, they open it. And that will give your brand a chance to engage with them. When you market your product or service through contextual emails the probability of conversion increase exponentially.

In this article, we are going to be discussing how email marketing can benefit your brand, so without further adieu, let’s get started.

 

Benefits of Email marketing

1. Easy to Analyse and optimise

Every email that is sent, gives metrics and reports that show open rates, click-through rates, bounce rates, and conversion rates.  These metrics are crucial in understanding which email marketing strategies are working and what needs improvement.

Growth through adaptability is the key to every business’s success.

2. Highly Contextual

Email marketing lists can be easily segmented based on demographics, interests, past behaviour, etc which empowers your business to create personalised messaging that users are looking for. 

This is an effective marketing strategy that helps your marketing message resonate strongly with your audience.

3. Low Cost & Good ROI

Compared to other marketing channels like pay-per-click, email marketing costs very little. With the right email marketing tool such as a CRM or CDP, you can fully automate all your email marketing campaigns. 

However, its advised that you take help from an experienced digital marketer in the begging while setting up your CRM or CDP platforms.

4. Helps in building Relationships, Loyalty & Trust

Customers nowadays are always on the lookout for brands they can relate to. Email marketing is great for building one-on-one relationships with prospects and customers.  

By creating well-written and engaging newsletters and emails, that are in context with the interactions that people have had with your brand, the chances of conversion or repetitive business increase greatly.

Summary

Email marketing is still an incredibly viable strategy to reach out to your audience, but you need to ensure your emails are personalised and not spammy. 

In case you have any questions or need help with your email marketing campaigns than simply drop us are line and we will try our best to help you out.

Cheers!!

How Blogging helps in empowering your digital marketing strategies

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A well-written blog can make a powerful impact in boosting all your business’s digital marketing strategies. When we say “Well-written” it’s not just using attractive language (although that is also important).

A good blog should be able to explain and elaborate on the main topic as efficiently as possible for the readers. For instance, when you write a blog about your products or services then your blog should be informative enough for the visitors to understand what your brand is all about.

If done the right way your blog can play a key role in converting your visitors into valuable customers. In this article, we will discuss the number of ways blogging plays a key role in your digital marketing strategies.

 

Why blogging is essential for your brand

People just don’t want to purchase products or services from your business, they wish to form a connection to which they can relate. In this regard, blogging can help your business to a great extent.

 

Empowering SEO and SERP

Empowering SEO and SERP

 

Blogs greatly boost your SEO activities both off-page and on-page. Producing trending and relevant content is a sure shot of coming on top of the competition on the search engine results page. 

The Google search engine is a big fan of updated content, new content on your website can help to improve SERP rankings. Using specific keywords about your product or service also helps to boost your search keywords. 

You can add some engaging new topics from your team members by getting them to share their experiences at events or write about the latest trends in your brand’s market.

 

Adding value that helps build relationships

Adding value that helps build relationships

 

As we mentioned above, customers wish to build a relationship with businesses and that is what you should focus on.  Blogs provide an excellent medium to enhance that connection between your brand and the customers. Consumers like to be informed of the updates and appreciate that you are educating them. 

Think about what is important to your prospect or customer, how your product or service will benefit them and write on that. The better you are able to resolve your customer, the more chances there are for them to remain loyal to your business.

By focusing on features and answers instead of benefits, and by shifting by blogging to respond to your customers’ wants and needs you are adding and building value for your business.

 

Boosting Brand Awareness

Boosting Brand Awareness

 

Brand awareness is a crucial element of digital marketing, blog posting will allow your business to showcase the personal side of your business to your potential prospects and existing customers. 

The best branding campaigns are comprised of fantastic storytelling and what other way to directly provide that epic story than blogging? A comprehensive yet entertaining blog is an excellent way to reinforce your brand’s image on the market. 

Posting hot content on your website shows your up-to-date knowledge about your product or service. Now there is constant arrival of new content formats and features, but your blog remains the core of an effective digital marketing strategy.

 

Lastly…

Blogging will always remain a very powerful key component when it comes to executing a successful digital marketing strategy, Building trust with your customer by providing them with helpful content is crucial and important in growing your business. 

In case you have any questions or you need our help your jump-starting your blogging journey, then please feel free to book a 30 minutes free session with us and we would be happy to assist you in any way we can.

Cheers!!

How to Use Customer Analytics to Grow Your Business?

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No business in the world can undermine the value of customer analytics. It not only helps businesses to make informed decisions, but it can help them build their entire customer lifecycle for their brand.

Now some might be wondering what customer analytics is. Well, it’s the collection, processing and analysis of customer information to gain insights into customer behaviour. As for why you need customer analytics? Well, this goes without saying, there more you know about your customers, the better your business can prepare itself to attract, convert and develop a long-lasting relationship with them.

Businesses use various tools to gather customer business analytics effectively. In this article, we are going to discuss all the steps involved and why customer analytics is necessary for your bottom line.

 

How can you collect and store customer analytics data?

The way your business collects and stores customer information makes an immense impact as it paces the way towards how can use the data as effectively as possible.

Data collection

The first step is figuring out ways to collect data for this your marketing teams can use Google Analytics to collect customer information such as the behaviour of visitors to your business website.

There are other tools like HubSpot, Mailchimp, and Optimizely that work just as well as Google Analytics.

Data sorting

The data that you have collected is mostly unstructured, you need a way to sort it and direct it for further analysis. A customer data platform (CDP) can be very helpful in doing this, will help you do this. CDP directs your data to the place where it needs to be. 

CDPs connect multiple tools and ensure the data collected is standardised. Properly sorted data is much easier to sort and analyse.

Data storage

Now that you have your customer data all sorted your CDP needs to send the data for storage in a data warehouse where it’s unified. Redshift is one of the most popular data warehouses among users, but there are plenty of others like BigQuery and Postgres.

Once you have selected the data warehouse that you’re going to use to store your data, now’s the time to start that process of customer analytics. 

Data analysis

Lastly, you’ll need some way to analyze your data with business intelligence tools like Mode Analytics, Looker, or Tableau. But there one thing that you should note is that these tools are that they require specific knowledge of SQL. 

In case you are not proficient in SQL, you can also consider having a look at a tool like Chartio.

Need for customer analytics for your business

Customer analytics will help every department within your company, especially when it comes to building highly personalised, timely marketing campaigns.

Customer journey analytics can also help your sales team understand your customers’ behaviour to help them reduce your sales cycle. Your development team can use customer analytics to build a better product as per customers’ preferences.

Similarly, the marketing teams can use customer analytics to streamline your marketing funnel more so that your audiences convert more effectively.

Summary

Today’s well-known brands have an immense understanding of their customer analytics. If you want to take your business to the next level by creating a more personalised experience for your customers, you need to take the time to build a customer analytics infrastructure.

If you have any questions or need help setting up your customer analytics pipeline, please feel free to book a 30 minutes free session with us, and we will try our best to help you out.

Cheers!!

Android VS. iOS: Mobile App Development choice for 2022

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Are you thinking about having an app for your business? That’s an excellent idea as there is no better medium to enhance your business outreach in 2022. Now the good news is you can find many mobile app development companies in the market to build your business app.

But the most crucial decision you need to make is which portal you would get your app developed upon. As of now, there are two major mobile App development platforms available in the market that are Android and iOS and there is tough competition between them.

Let’s have a look at these two platforms so that you can decide which would be most complimentary for your business model. 

Android app development platform

ADVANTAGES

Easy to use: when compared to other app development platforms like iOS, it is easier to learn to use android. The main reason is that Google the owner of the platform mainly focuses on providing resources through which those who are new to android devices can learn to operate quite easily.

Highly adaptable. One of the key advantages android offers is the flexibility it provides in development with minimal restrictions. Moreover, the android application can run on any given android device adding to the same. 

Learning Curve: when compared to other development platforms like iOS, it is easier to learn android. The reason is that Google the owner of the platform goes out of its way to provide resources through which beginners can learn to operate the OS.

App deployment: With the recent change of policy in the year 2020, Google offers one of the easiest methods of app deployment it has become very easy for android app development companies to publish an app on Android. 

DISADVANTAGES 

Security issues. Android mobile app development platform is an open-source platform which makes it more prone to cyberattacks as compared to iOS which isn’t open-source, android is considerably less secure.

Quality standard: one of the main challenges with android app development is fragmentation. Although there have been arguments that it allows developers to create multiple apps at the same time, admitted it might complicate the process to another level.

User Engagement. It has been observed that android users are more attracted to free applications and spend less to no making in-app purchases.

 

iOs app development platform

ADVANTAGES

Performance. iOS never compromises when it comes to performance making it fast, reliable, and easy to use. And this can also be seen in all the mobile applications that are developed from this platform. 

Apple ecosystem. This point can be viewed both as an advantage or a disadvantage. However, from a technical point, it’s the best thing a company can do for their customers. Apple ecosystem allows seamless connection between a variety of Apple devices.

Aesthetics. iOS developers get a lot of guidance from apple when it comes to creating the user interface. The reason is that iOS is a platform that captures its users with visually pleasing UI/UX, and its apps are no different.

DISADVANTAGES

Customisation. Since Apple is adamant about its style the customisation of apps becomes a lot harder this is one of the reasons why it can be somewhat difficult to hire iPhone app developers.

App publishing. The App store of iOS can be more demanding than its android counterpart. Even if you make sure your app doesn’t break any major protocols, it might still not be enough for it to be selected.

Restrictive environment. When compared to android, the iOS development environment is a lot more regulated and rigid.

Summing it up

We hope you found our comparison between iOS and android application development useful. But only you can decide which one is best for your business. In case you have any questions or need help in mobile app development, you can book a 30 minutes free session with us and we’d be delighted to help you out in any way we can.

Cheers!!

Useful Blogging Tools That Will Save You Time

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In today’s cut-throat digital world writing a decent blog is just not enough. You need to do the research, find the right keywords and market it so that it helps you grow your audience and reach out to your customers.

By the time you’re done with all these activities, it’s time for the next blog and the cycle begins again. This rarely leaves you time to do anything else, in fact, most bloggers have to cut some time from their blog prog promotions.

What if we tell you that certain tools can drastically reduce your blogging time? Sounds interesting? Well, it certainly is and we are going to be discussing these blogging tools in this article. So without further adieu let’s get started!

Awesome Blogging tools for all your needs

Todoist

The Todoist tool takes your to-do lists to a new level by allowing you to create multiple tasks so that you could make a list of blog posts, schedule, and collaborate with others.

With the ability to personalise your views that fit with your style it simplifies workflow by connecting your emails, calendars, and files. Not only this Todist can integrate with multiple other apps, including Dropbox and Alexa.

As of now, Todoist has around 187k Google reviews with a 4.7 rating.

Evernote

When it comes to capturing anything from text, photos or audio notes, Evernote is the finest. With this digital workspace, you can save drafts of your blog posts in the app and then publish them when you’re ready.

Another function that Evernote specialises in is clipping images and screenshots while you surfing the net. Evernote’s a powerful search feature and keyword tags easily find what you need to capture and sync your notes with other devices if you want.

Flipboard

The Flipboard app can be used to collate all kinds of content like news, blogs, videos, photos, social media posts, etc. As of now, there are stories from nearly 30,000 topics on Flipboard.

You can then turn the unified content into personalised stories to share with social media followers or used for your blog. It has an easy-to-use interface that is highly customisable by topic interest, making it great for niche blog promotion.

Agorapulse

Agorapulse is an all-in-one digital marketing platform that is used for monitoring, managing, and analysing your social media marketing campaigns. It helps you analyse the impact of your marketing strategies so you can decide on what’s working and what’s not.

You can schedule social media posts in advance so that you don’t miss any opportunities to engage with your followers. Agorapulse specialises in performance tracking to identify your best-performing content and the implementation of analytics to understand which content is getting the best response.

These blogging tools will help you in simplifying most of your blogging activities and help you save time. We will keep updating you when we come across other tools that you can use. Till then keep reading our blogs and drop us a line in case you have any questions.

Cheers!!

How can you best use customers’ information for your business?

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The way your brand collects customer information determines how your marketing, sales and service teams interact with them. And this determines whether your business can make long-lasting relationships with or lose to your competitors.

This is why it is important how you collect, store and use the customer for your communication with your prospects and customers. The way you do that will help your brand deliver highly personalised interactions that can be scaled. 

Now the question is, how to collect, store and make use of the information so that all your teams can make the best use of it? In case you’re wondering that same then keep reading we are going to be discussing just that.

Let’s get started, shall we!!

Customer Data for Marketing

Customer Data For Marketing

Marketing is always at the forefront when it comes to interacting with new audiences. Drawing attention to your brand, using strategies like forms and other lead gen tools to convert that audience to contacts, and nurturing them to become sales-ready leads.

1) Website Engagement

At the initial stages of a new lead’s engagement with your business, it’s important to make sure your website analytics is well built to help you understand how they are interacting and how you can streamline their user experience.

Let’s say you have an e-commerce business website, for example, you could utilise your website activity to recommend other likely products that each person might prefer via email or retargeting ads on social media.

2) Segmentation Inforrmation

The data that lets you compartment wise a contact’s info into groups and lists is one of the most useful types of customer information that you can collect early on. This can include data such as team size, industry, and individual roles.

Not only can this data gives rise to the most personalised messaging and marketing automation but it also helps you calculate the lead score.

3) Lead Scoring

Lead qualification data such as lead scoring is one of the most powerful ways for marketers to assist their sales colleagues. With automated lead scoring in place, points are given for positive interactions and behaviour and removed in the case of negative indicators. 

It’s the quickest way to instantly analyse how likely is the prospect going to purchase your product, and ideally starts as soon as a visitor converts to a lead. Here are some examples of lead scoring metrics.

  • Value of the market or industry
  • Identification as decision-maker
  • Adequate budget
  • Amount of time spent on your website

Customer Data for Sales

Customer Data for Sales

The sales create and boost the bridge for interested leads to convert them into happy customers, and nurture each prospect to the right product or service. Here is the customer information necessary for your salesperson.

1) Information About Decision-Makers

Your sales team gets a granular view of how each client’s company operates. One of the key components included in this is identifying and recording who is involved in the decision-making process.

This helps you to avoid the unpleasant scenario of them remembering you while you look anxiously at a blank record, or giving the deal to a colleague who has even lesser background information.

2) Customer Lifetime Value (LTV)

Estimation of a customer’s lifetime value is a really useful metric to forecast long-term and repetitive business.

You can calculate this by multiplying their purchase value by purchase frequency over your average customer lifespan. When you use the right Customer Relationship Management (CRM) or Customer Data Platform (CDP)  that has calculation properties, you can keep this up to date automatically for your active customers.

Lastly…

All this information can be efficiently tracked and stored in a CRM or CDP platform so that your marketing and sales teams can make the best use of and effectively convert your leads into your customers.

However, there are so many Customer Relationship Management (CRM) or Customer Data Platform (CDP) available in the market it’s difficult to choose the right one that is suitable for your business needs. In case you have any questions regarding CRM or CDP systems or need some assistance in setting up and their customisation, please feel free to contact us anytime and we’d love to help you out.

Cheers!!

Latest Trends that are shaping iOS development in 2022

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Out of the majority of branches in mobile app development, iOS is one of the most lucrative and popular. This is why, it is anticipated by experts that by 2023, the worldwide revenue of iOS apps will reach over $935 billion.

With these opportunities comes the massive competition that every business dealing with iOS app development needs to deal with. One of the most promising strategies for gaining an edge in the competitive market is following the latest trends in iOS technology.

If you wish to know the latest trends in iOS development then you’re at the right place, in this article we’ll be discussing just that. Following these trends will skyrocket your iOS app’s user experience to another level.

Let’s get started, shall we!

1) Augmented reality

It is one of the most successfully implemented iOS development trends. It is hugely popular in entertainment; for instance Pokemon Go or animated masks and stickers on Instagram or Snapchat.

The ARKit 5 framework provides iOS developers and users with more opportunities and combined with machine learning, lets you place AR objects at a specific location with the help of a Location Anchor. 

Not only this, users can now make use of the front and back cameras of their devices instantaneously if they wish, and even place AR content behind or in front of people, experiencing green screen effects in a real-world environment.

2) Swift 6

It all starts with selecting the right programming language. For most iOS app developers, Swift is used as a minimalistic tool that is thus easy to learn and execute. 

So what makes iOS app development with Swift so comfortable and efficient? It’s all about compatibility, API and module stability and clear syntax.

As for Swift 6, developers can expect a considerable rise in the capabilities of the language in 2022 and the coming years. It is said that Swift 6 will focus more on supporting a variety of platforms, other than iOS. Moreover, developers are also expecting improvements in diagnostics, code completion and debugging, 

3) Machine learning & AI

ML and AI have always been an integral part of iOS mobile development.  Users won’t even be able to recognise an iOS app without face and speech recognition, search recommendations, Siri, and text & image classification features.

All loyal Apple users are well known for Siri, an intelligent voice assistant that responds to voice commands. Since 2016, iOS developers have been integrating their apps with Siri to implement its voice control features. Now you can also create custom intents to provide your app with exclusive features.

Needless to say, Machine learning & AI will always remain a core aspect of iOs development and it’s not going anywhere, instead it will grow even more in the coming years.

4) App Clips

Would you be able to develop an iOS app that consumers could use without downloading it? App Clips is the solution and one of the latest iOS app trends. This technology allows users to utilise one part of an application to try out before downloading its full version.

AppClips are automatically removed from the iPhone if not used for around  30 days. They are as safe to use as regular apps, as they get reviewed by App Store moderators, so users need not worry about any privacy issues. 

Creating app clips is an iOS app development stage that is worth it, as Its success might become the turning point for the triumph of your whole application. So make sure it is eye-catching and extensively informative for your users.

Lastly…

It is all about creating an app that attracts users and makes your products or services easier to sell. By using the features, your business app will make that happen.

In case you need help in iOS or hybrid app development or have any questions regarding iOS apps, please feel free to book a free 30 minutes session with us and we’ll try our best to help you out

Cheers!!

Why CRM is the perfect choice for Marketing Automation?

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Marketing is more than attracting people, it’s about creating value within your brand so they can relate to your offerings and approach you themselves. This way you can create long-lasting relationships with your customer and get returning business from them.

Needless it used to require a lot of effort from cross-functional teams to implement optimum marketing strategies. However, with recent technological advancements, it’s possible to automate the majority of your marketing campaigns, and one of the bests tools for marketing automation is a customer relationship platform (CRM).

In this article, we are going to discuss how the CRM platform help in streamlining your business’s automated marketing endeavours, so without further ado let’s get started.

What is customer relationship management software?

CRM is a marketing automation software, designed to take care of all your major customer relations needs, and automate crucial elements within your business. It plays the role of an ideal secretary. It is constantly working for the betterment of your marketing strategies, marketing designs, customer feedback loops, and more.

Some of its major functions include historically tracking historical customer data, including dates and notes of phone conversations, past purchase records, and email interactions as they proceed through the buyer’s journey. Using tagging logic the CRM applies tags on the users when they take certain actions such as adding items to their wishlist or filling out a form and launches email campaigns to direct the leads back into your sales funnel.

Why CRM is the best choice for marketing automation?

The CRM has a wide range of benefits that elevate your automated marketing capabilities such as:

Reduces chances of Human Error

When businesses have an outdated system or process in place for lead tracking, the probability of human error that comes with managing the shortcomings increases which might lead to prospects slipping through the cracks. CRMs marketing automation enables your sales team to have the right tools to close a deal.

Unify Your Database Management

The CRM provides all the user’s information in one place, Marketing teams don’t have to go out of their way to forage customer profile information and instead are able to prepare to approach leads and prospects based on unified data management.

Provide Consistent Messaging

The marketing communication that affects the customer’s experience can be aligned when engaging with the client. It’s not as much of a challenge to provide consistent messaging when you have all the contextual information available in CRM.

Lastly…

The CRM is truly a wonderful platform fully capable of automating all your marketing endeavours. However, to unlock its full potential, you need support from professional digital marketers like QL Tech having over a decade of experience in CRM implementation and customisation.

In case you need help in CRM customisation or have any questions regarding CRMs, please feel free to book a free 30 minutes session with us and we’ll try our best to help you out

Cheers!!